Jef Richards's Books

Deceptive Advertising

Behavioral Study of A Legal Concept

By: Jef Richards

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Deceptive Advertising

Behavioral Study of A Legal Concept

By: Jef Richards

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

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Page Count

246

Publisher

Routledge

Published Date

ISBN 10

1135437017

ISBN 13

9781135437015

A History of Advertising

The First 300,000 Years

By: Jef I Richards

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A History of Advertising

The First 300,000 Years

By: Jef I Richards

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

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Page Count

465

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538141221

ISBN 13

9781538141229

Ideology in Language Use

Pragmatic Guidelines for Empirical Research

By: Jef Verschueren

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Ideology in Language Use

Pragmatic Guidelines for Empirical Research

By: Jef Verschueren

The relationship between language and ideology has long been central to research in discourse analysis, pragmatics, sociolinguistics and linguistic anthropology, and has also informed other fields such as sociology and literary criticism. This book, by one of the world's leading pragmatists, introduces a new framework for the study of ideology in written language, using the tools, methods and theories of pragmatics and discourse analysis. Illustrations are drawn systematically from a coherent corpus of excerpts from late nineteenth- and early twentieth-century history textbooks dealing with episodes of colonial history and in particular the 1857 'Indian Mutiny'. It includes the complete corpus of excerpts, allowing researchers and students to evaluate all illustrations; at the same time, it provides useful practice and training materials. The book is intended as a teaching tool in language-, discourse- and communication-oriented programs, but also for historians and social and political scientists.

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Page Count

918

Publisher

Cambridge University Press

Published Date

ISBN 10

1139504762

ISBN 13

9781139504768

Pragmatics

An Annotated Bibliography

By: Jef Verschueren

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Pragmatics

An Annotated Bibliography

By: Jef Verschueren

The selection of entries in this bibliography reflects the following definition of pragmatics: The study (i) of the use and extra-linguistic function(s) of language, and (ii) of the relation between such uses or functions and the structure of language, i.e., the contextual appropriateness conditions on the use of language. This bibliography does not only cover purely theoretical works, but also includes applications of pragmatic theory in language teaching, language acquisition, discourse analysis, literary studies, etc. To augment the usefulness of the bibliography, which is arranged alphabetically, a subject and a language index have been added.

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Page Count

287

Publisher

John Benjamins Publishing

Published Date

ISBN 10

9027209952

ISBN 13

9789027209955

Trizophrenia

Inside the Minds of a Triathlete

By: Jef Mallett

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Trizophrenia

Inside the Minds of a Triathlete

By: Jef Mallett

Life is better when you're a triathlete. That is what author and triathlete Jef Mallett believes, and millions of triathletes around the world agree. Trizophrenia: Inside the Minds of the Triathlete, by nationally syndicated illustrator and veteran triathlete Jef Mallett, offers up the first exploration of the triathlon lifestyle. With the same humor and insight readers love in his "Frazz" comic strip, Mallett delves into the intoxicating subculture of the sport that is three sports. Mallett unveils the triathlete's obsessive-compulsive need for the rituals of the sport: eat, swim, eat, work, eat, ride, eat, work, eat, run, eat, go to bed early. Get up at dawn and do it all over again. Packed with illustrations that bring to life the countless conundrums a triathlete embraces every day, Mallett's light-hearted declaration of love for his sport will convince anyone that life is more worth living when you're a triathlete.

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Page Count

327

Publisher

VeloPress

Published Date

ISBN 10

1937716031

ISBN 13

9781937716035

A History of Advertising

The First 300,000 Years

By: Jef I Richards

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A History of Advertising

The First 300,000 Years

By: Jef I Richards

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Page Count

465

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538141221

ISBN 13

9781538141229

Deceptive Advertising

Behavioral Study of A Legal Concept

By: Jef Richards

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Deceptive Advertising

Behavioral Study of A Legal Concept

By: Jef Richards

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Page Count

246

Publisher

Routledge

Published Date

ISBN 10

1135437017

ISBN 13

9781135437015

Deceptive Advertising

Behavioral Study of a Legal Concept

By: Jef I. Richards

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Deceptive Advertising

Behavioral Study of a Legal Concept

By: Jef I. Richards

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Page Count

244

Publisher

Routledge

Published Date

ISBN 10

0805806490

ISBN 13

9780805806496

Book's by Jef Richards

Deceptive Advertising

Deceptive Advertising

A History of Advertising

A History of Advertising

Ideology in Language Use

Ideology in Language Use

Pragmatics

Pragmatics

Trizophrenia

Trizophrenia

A History of Advertising

A History of Advertising

Deceptive Advertising

Deceptive Advertising

Deceptive Advertising

Deceptive Advertising

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