Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.
Domenico Ghirlandaio was one of the most popular artists in fifteenth-century Florence. He worked in a variety of media, including panel paintings, wall murals, mosaic, and manuscript illumination, and his workshop - to which Michelangelo was apprenticed - was highly influential. This beautiful book offers a radically new interpretation of Ghirlandaio’s life and work, viewing him primarily as an artisan active within the craft traditions, guild structure, and workshop organizations of his day. Jean K. Cadogan argues that Ghirlandaio was a pivotal figure in the transformation of the artist from medieval artisan to Renaissance genius. She traces his gradual social elevation, which reflected the increasing respect with which he was treated by his patrons. And she notes that the changes in the way he and other artists were viewed created a milieu that encouraged innovation in technique, style, and content, qualities that were vividly displayed in Ghirlandaio’s work. Cadogan explains how his working method, his pragmatic, artisan approach to technique, the organization and functioning of his workshop, and his relations with his patrons affected the works of art Ghirlandaio produced. Her text is complemented by a catalogue raisonné of Ghirlandaio’s works in all media as well as an appendix of documents useful for scholars.
Touchstone, together with Viewpoint, is a six-level English program, based on research from the Cambridge English Corpus. Touchstone Second Edition Full Contact with DVD, Level 1A includes Units 1-6 of four key components of the Touchstone Second Edition series: Student's Book, Level 1; Workbook, Level 1; Level 1 Video Activity Pages; and Video on DVD.
Set in the late twentieth century, Hanoi Blues explores the political fear and struggle for survival and true freedom by the Vietnamese people after the violent upheavals of the earlier part of the century. The reader is placed directly within the disturbing situation created by the current totalitarian regime with its oppressive atmosphere and startling mix of progress, prosperity and poverty. The central characters are a young globe-trotting French journalist and her lover, a radical Vietnamese artist. As we follow their intimate relationship through her eyes, we are progressively confronted with dilemmas of cultural differences in sexual relationships, public opinion, omnipresent manipulative propaganda, varying concepts of freedom, and customs of society with its particular prejudices. The reader shares in their mutual passions, separation and loss with equal intensity. Inspired by the author's own experiences of living in the country, this story resounds with stark authenticity.
Want a quick way to check to see whether a student has read a book? This is it. Quizzes contains objective reproducible tests for well-known children's books, all of which are likely to be found in school and public libraries. Titles include award winners and runners-up; classics; popular books; and books by such children's authors as Cleary, Fox, and Norton. With a new organization and layout, this revised edition offers users an improved and more durable resource. Flexible and convenient, the reproducible tests are great for helping track independent reading programs.
NEW YORK TIMES BESTSELLER • NOW A MAJOR MOTION PICTURE • Dr. Bennet Omalu discovered something he could not ignore. The NFL tried to silence him. His courage would change everything. “A gripping medical mystery and a dazzling portrait of the young scientist no one wanted to listen to . . . a fabulous, essential read.”—Rebecca Skloot, author of The Immortal Life of Henrietta Lacks Jeanne Marie Laskas first met the young forensic pathologist Dr. Bennet Omalu in 2009, while reporting a story for GQ that would go on to inspire the movie Concussion. Omalu told her about a day in September 2002, when, in a dingy morgue in downtown Pittsburgh, he picked up a scalpel and made a discovery that would rattle America in ways he’d never intended. Omalu was new to America, chasing the dream, a deeply spiritual man escaping the wounds of civil war in Nigeria. The body on the slab in front of him belonged to a fifty-year-old named Mike Webster, aka “Iron Mike,” a Hall of Fame center for the Pittsburgh Steelers, one of the greatest ever to play the game. After retiring in 1990, Webster had suffered a dizzyingly steep decline. Toward the end of his life, he was living out of his van, tasering himself to relieve his chronic pain, and fixing his rotting teeth with Super Glue. How did this happen?, Omalu asked himself. How did a young man like Mike Webster end up like this? The search for answers would change Omalu’s life forever and put him in the crosshairs of one of the most powerful corporations in America: the National Football League. What Omalu discovered in Webster’s brain—proof that Iron Mike’s mental deterioration was no accident but a disease caused by blows to the head that could affect everyone playing the game—was the one truth the NFL wanted to ignore. Taut, gripping, and gorgeously told, Concussion is the stirring story of one unlikely man’s decision to stand up to a multibillion-dollar colossus, and to tell the world the truth.
An accessible step-by-step guide to the process of interview-based qualitative research - from formulating researchable questions to writing final reports.
This groundbreaking work examines the role of women in the Western healing traditions. Drawing on the disciplines of history, anthropology, botany, archaeology, and the behavioral sciences, Jeanne Achterberg discusses the ancient cultures in which women worked as independent and honored healers; the persecution of women healers in the witch hunts of the Middle Ages; the development of midwifery and nursing as women's professions in the nineteenth century; and the current role of women and the state of the healing arts, as a time of crisis in the health-care professions coincides with the reemergence of feminine values.
Hollywood, California, and Kell, Wyoming, are the unlikely bookends for Hawk Brannon's life now. An award-winning actor, he knew something was missing from his life even though he had a shapely showgirl fiancée and more money than he could ever spend. When his car broke down in Kell, he discovered what he was missing. There he fell in love with the uncomplicated country lifestyle and with a young ranch girl named Sam. However, Sam's beautiful, but immoral sister, Savannah, also wanted Hawk, and she would stop at nothing to win his attention-and his checkbook to pay her gambling debts. Savannah has a history of making others suffer when she doesn't get her way-even if the result is death. Can Hawk resist the temptation of "Savannah Sugar" to find the contentment missing from his life since his parents' untimely deaths? And when Savannah attracts an element of underworld crime, will the brutality follow her back to Kell and destroy the idyllic life Hawk has found there?
The rich understand that capitalism is a game of musical chairs. It's systemic class warfare conducted on a grand scale to discourage solidarity across lines that might otherwise threaten the system, and with each market re-set arranged by the Federal Reserve, more of the country's resources fall into wealthy hands. Examining what happens when a society favors old money over new and breaks all the rules to make the world safe for finance, author Jeanne Haskin predicts increasing volatility and violence in the United States if we do not significantly change course. For a preview of what lies ahead for the U.S., the author takes us for a quick exemplary trip through Central America. A society that is reared on competition will face unsettling challenges to authority if it doesn't set certain functions outside the arena of battle, via systematic enrichment of the affluent minority that has always had the power to topple and ruin the system. Today's preoccupation with America's revolutionary history is not just a piece of theater. At the heart of America's outrage is an inability to lash out and demand redemption from the source of its distress because the pain is inflicted, not by hatred, but by the fundamental lack of stability built into our way of life. Now that a fifth of the population is suffering job loss, foreclosures, or exclusion from employment due to prejudice, poor credit, a lack of skills or education, a glut of competition and insufficient opportunity, the failure to provide for the helpless majority means the system is at an impasse. Because the system can't—or won't—perform, the Tea Party's rise was preemptive—with all its implied violence and real American theater—as the means to channel our anger into voting out Obama so reform can proceed unimpeded...with all its inherent dangers. After reviewing some foreign examples that erupted in the environments of colonialism and post-colonialism, neoliberalism, militarism and oligarchies, the author filters through the head-spinning social and political noise that stands in for responsible debate in America today. Ms. Haskin's richly documented essay sees a bonfire prepared as social tensions are increased and inter-group pressures are encouraged to mount. So much for One nation...
This core text is the first to provide a much-needed interdisciplinary approach to international studies. Emphasizing the interconnected nature of history, geography, anthropology, economics, and political science, International Studies details the methodologies and subject matter of each discipline then applies these discipline lenses to seven regions: Europe; East Asia and the Pacific; South and Central Asia; sub-Saharan Africa; the Middle East and North Africa; Latin America; and North America. This disciplinary and regional combination provides an indispensable, cohesive framework for understanding global issues. The fully updated fourth edition includes four new global issues chapters: The Refugee Crisis in Europe; The Syrian Civil War and the Rise of the Islamic State; Global Climate Change; and The Globalization of Modern Sports.
An introduction to the world's most fascinating caves. This work explores every nook and cranny of these nature-made creations, including lava caves, sea caves, and glacial caves, from Kentucky's Mammoth Cave, to the amazing Paleolithic paintings of Lascaux, to Fingal's Cave of Scotland, which inspired Mendelssohn's Hebrides Overture.
Both a scientific tour and a journey through time, this book profiles 10 of the world's most exciting lakes. From the Caspian Sea, a giant salt water lake, to Lake Eyre, the lake that vanishes, to the sub-Arctic Great Slave Lake, the story of each lake unfolds with a look at its origins, how it has changed over time, and why.
These translations of Shakespeare's comedies stand on their own so that they may be read quickly and easily eliminating the need to search for the meaning of every second word but they are supplemented by supporting explanations of the world in which Shakespeare lived for those who are curious about it. Jeanne Arthur’s translations make Shakespeare accessible to the ordinary person. She hopes that they will make the fun and warmth of Shakespeare's comedies live in contemporary Western culture once again for many more people.
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