Jeanne Liedtka's Books

Designing for Growth

A Design Thinking Tool Kit for Managers

By: Jeanne Liedtka,Tim Ogilvie

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Designing for Growth

A Design Thinking Tool Kit for Managers

By: Jeanne Liedtka,Tim Ogilvie

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Page Count

243

Publisher

Columbia University Press

Published Date

ISBN 10

0231527969

ISBN 13

9780231527965

The Designing for Growth Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Tim Ogilvie

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The Designing for Growth Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Tim Ogilvie

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

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153

Publisher

Columbia University Press

Published Date

ISBN 10

0231547544

ISBN 13

9780231547543

The Catalyst

How You Can Become an Extraordinary Growth Leader

By: Jeanne Liedtka,Robert Rosen,Robert Wiltbank

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The Catalyst

How You Can Become an Extraordinary Growth Leader

By: Jeanne Liedtka,Robert Rosen,Robert Wiltbank

How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses. From the Hardcover edition.

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274

Publisher

Crown Business

Published Date

ISBN 10

030745228X

ISBN 13

9780307452283

The Experimentation Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Elizabeth Chen,Natalie Foley,David Kester

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The Experimentation Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Elizabeth Chen,Natalie Foley,David Kester

Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes. This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users’ skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today’s pressing challenges.

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149

Publisher

Columbia University Press

Published Date

ISBN 10

0231560222

ISBN 13

9780231560221

Experiencing Design

The Innovator's Journey

By: Jeanne Liedtka,Karen Hold,Jessica Eldridge

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Experiencing Design

The Innovator's Journey

By: Jeanne Liedtka,Karen Hold,Jessica Eldridge

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

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Page Count

327

Publisher

Columbia University Press

Published Date

ISBN 10

0231550731

ISBN 13

9780231550734

Solving Problems with Design Thinking

Ten Stories of What Works

By: Jeanne Liedtka,Andrew King,Kevin Bennett

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Solving Problems with Design Thinking

Ten Stories of What Works

By: Jeanne Liedtka,Andrew King,Kevin Bennett

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

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Page Count

233

Publisher

Columbia University Press

Published Date

ISBN 10

0231536054

ISBN 13

9780231536059

The Catalyst

How You Can Become an Extraordinary Growth Leader

By: Jeanne Liedtka,Robert Rosen,Robert Wiltbank

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The Catalyst

How You Can Become an Extraordinary Growth Leader

By: Jeanne Liedtka,Robert Rosen,Robert Wiltbank

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Page Count

274

Publisher

Crown Business

Published Date

ISBN 10

030745228X

ISBN 13

9780307452283

The Designing for Growth Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Tim Ogilvie

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The Designing for Growth Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Tim Ogilvie

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Page Count

153

Publisher

Columbia University Press

Published Date

ISBN 10

0231547544

ISBN 13

9780231547543

Designing for Growth

A Design Thinking Tool Kit for Managers

By: Jeanne Liedtka,Tim Ogilvie

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Designing for Growth

A Design Thinking Tool Kit for Managers

By: Jeanne Liedtka,Tim Ogilvie

Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. --

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Page Count

244

Publisher

Columbia University Press

Published Date

ISBN 10

0231158386

ISBN 13

9780231158381

The Physics of Business Growth

Mindsets, System, and Processes

By: Edward Hess,Jeanne Liedtka

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The Physics of Business Growth

Mindsets, System, and Processes

By: Edward Hess,Jeanne Liedtka

Organic business growth is governed by its own natural lawsunderlying truths that set the stage for growth and innovation, much in the way that Einstein's law of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. The Physics of Business Growth helps readers understand how to create growth in today's business environment, providing them a roadmap and a set of practical tools to navigate its challenges. The book lays out a three step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow's growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio.

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143

Publisher

Stanford University Press

Published Date

ISBN 10

0804784779

ISBN 13

9780804784771

The Social Contours of Risk: Risk analysis, corporations and the globalization of risk

By: Jeanne X. Kasperson,Roger E. Kasperson

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The Social Contours of Risk: Risk analysis, corporations and the globalization of risk

By: Jeanne X. Kasperson,Roger E. Kasperson

The Social Contours of RiskVolume I: Publics, Risk Communication and the Social Amplification of RiskWe live in a 'risk society' where the identification, distribution and management of risks, from new technology, environmental factors or other sources are crucial to our individual and social existence. In The Social Contours of Risk, Volumes I and II, two of the world's leading and most influential analysts of the social dimensions of risk bring together their most important contributions to this fundamental and wide-ranging field.Volume I collects their fundamental work on how risks are communicated among different publics and stakeholders, including local communities, corporations and the larger society. It analyses the problems of lack of transparency and trust, and explores how even minor effects can be amplified and distorted through media and social responses, preventing effective management. The final section investigates the difficult ethical issues raised by the unequal distribution of risk depending on factors such as wealth, location and genetic inheritance - with examples from worker and public protection, facility-siting conflicts, transporting hazardous waste and widespread impacts such as climate change.

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Page Count

343

Publisher

Earthscan

Published Date

ISBN 10

1844071758

ISBN 13

9781844071753

Design Thinking for the Greater Good

Innovation in the Social Sector

By: Jeanne Liedtka,Randy Salzman,Daisy Azer

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Design Thinking for the Greater Good

Innovation in the Social Sector

By: Jeanne Liedtka,Randy Salzman,Daisy Azer

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

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Page Count

530

Publisher

Columbia University Press

Published Date

ISBN 10

0231545851

ISBN 13

9780231545853

The Physics of Business Growth

Mindsets, System, and Processes

By: Edward Hess,Jeanne Liedtka

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The Physics of Business Growth

Mindsets, System, and Processes

By: Edward Hess,Jeanne Liedtka

“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Organic business growth is governed by its own natural laws—underlying truths that set the stage for growth and innovation, much in the way that Einstein’s theory of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. The Physics of Business Growth explains how to create growth in today’s business environment, providing a roadmap and a set of practical tools to navigate its challenges. The book lays out a three-step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow’s growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth, (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio. “Avoids the trap of magical thinking, which glosses over the messiness and complexity involved in growing a business. Rather, they offer a robust toolkit that growth leaders can adapt to their own circumstances.” —J. M. Ryan, Senior Fellow, Wharton Executive Education

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Page Count

143

Publisher

Stanford University Press

Published Date

ISBN 10

0804784884

ISBN 13

9780804784887

The Experimentation Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Elizabeth Chen,Natalie Foley,David Kester

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The Experimentation Field Book

A Step-by-Step Project Guide

By: Jeanne Liedtka,Elizabeth Chen,Natalie Foley,David Kester

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Solve jigsaw puzzle

Age

Page Count

149

Publisher

Columbia University Press

Published Date

ISBN 10

0231560222

ISBN 13

9780231560221

Book's by Jeanne Liedtka

Designing for Growth

Designing for Growth

The Designing for Growth Field Book

The Designing for Growth Field Book

The Catalyst

The Catalyst

The Experimentation Field Book

The Experimentation Field Book

Experiencing Design

Experiencing Design

Solving Problems with Design Thinking

Solving Problems with Design Thinking

The Catalyst

The Catalyst

The Designing for Growth Field Book

The Designing for Growth Field Book

Designing for Growth

Designing for Growth

The Physics of Business Growth

The Physics of Business Growth

The Social Contours of Risk: Risk analysis, corporations and the globalization of risk

The Social Contours of Risk: Risk analysis, corporations and the globalization of risk

Design Thinking for the Greater Good

Design Thinking for the Greater Good

The Physics of Business Growth

The Physics of Business Growth

The Experimentation Field Book

The Experimentation Field Book

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