Jean Long's Books

Aquatic and Wetland Plants of Southeastern United States

Dicotyledons

By: Robert K. Godfrey,Jean W. Wooten

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Aquatic and Wetland Plants of Southeastern United States

Dicotyledons

By: Robert K. Godfrey,Jean W. Wooten

This is the long-awaited second volume of Godfrey and Wooten's definitive survey of aquatic and wetland plants of the southeastern United States. It focuses on native and naturalized dicotyledons of the region and provides well-written, concise descriptions and keys for the identification of 1,084 species. A glossary of terms, list of references, separate indexes of common and scientific names, and nearly 400 well-executed drawings complete the volume. The first comprehensive survey of the aquatic and wetland plants of the Southeast, the Godfrey and Wooten volumes will prove invaluable to botanists, ecologists, college students, government agencies involved in land-use management, and nonspecialists interested in the plant life and ecology of the region.

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Page Count

944

Publisher

University of Georgia Press

Published Date

ISBN 10

0820342432

ISBN 13

9780820342436

Flora of New South Wales

By: Gwen Jean Harden

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Flora of New South Wales

By: Gwen Jean Harden

A comprehensive revised edition incorporating recent developments such as changes to species names, significant changes to classifications, as well as information on newly described plants.

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Page Count

766

Publisher

UNSW Press

Published Date

ISBN 10

0868406090

ISBN 13

9780868406091

Charitable Giving Answer Book 2009

By: Catherine W. Wilkinson,Jean M. Baxley

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Charitable Giving Answer Book 2009

By: Catherine W. Wilkinson,Jean M. Baxley

Closely Held Businesses in Estate Planning provides exhaustive coverage of the gratuitous transfer tax system, inter vivos gifting strategies, valuations freezes, intra-family sales, buy-sell agreements, the marital deduction, planning strategies for retirement income distributions, and valuation of closely held business interests. This easy-to-use reference provides complete and comprehensive coverage of the strategies and practices for protecting a closely held business while limiting the tax burden on the estate's owner.

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Page Count

928

Publisher

CCH

Published Date

ISBN 10

0808092138

ISBN 13

9780808092131

Actuarial Finance

Derivatives, Quantitative Models and Risk Management

By: Mathieu Boudreault,Jean-François Renaud

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Actuarial Finance

Derivatives, Quantitative Models and Risk Management

By: Mathieu Boudreault,Jean-François Renaud

A new textbook offering a comprehensive introduction to models and techniques for the emerging field of actuarial Finance Drs. Boudreault and Renaud answer the need for a clear, application-oriented guide to the growing field of actuarial finance with this volume, which focuses on the mathematical models and techniques used in actuarial finance for the pricing and hedging of actuarial liabilities exposed to financial markets and other contingencies. With roots in modern financial mathematics, actuarial finance presents unique challenges due to the long-term nature of insurance liabilities, the presence of mortality or other contingencies and the structure and regulations of the insurance and pension markets. Motivated, designed and written for and by actuaries, this book puts actuarial applications at the forefront in addition to balancing mathematics and finance at an adequate level to actuarial undergraduates. While the classical theory of financial mathematics is discussed, the authors provide a thorough grounding in such crucial topics as recognizing embedded options in actuarial liabilities, adequately quantifying and pricing liabilities, and using derivatives and other assets to manage actuarial and financial risks. Actuarial applications are emphasized and illustrated with about 300 examples and 200 exercises. The book also comprises end-of-chapter point-form summaries to help the reader review the most important concepts. Additional topics and features include: Compares pricing in insurance and financial markets Discusses event-triggered derivatives such as weather, catastrophe and longevity derivatives and how they can be used for risk management; Introduces equity-linked insurance and annuities (EIAs, VAs), relates them to common derivatives and how to manage mortality for these products Introduces pricing and replication in incomplete markets and analyze the impact of market incompleteness on insurance and risk management; Presents immunization techniques alongside Greeks-based hedging; Covers in detail how to delta-gamma/rho/vega hedge a liability and how to rebalance periodically a hedging portfolio. This text will prove itself a firm foundation for undergraduate courses in financial mathematics or economics, actuarial mathematics or derivative markets. It is also highly applicable to current and future actuaries preparing for the exams or actuary professionals looking for a valuable addition to their reference shelf. As of 2019, the book covers significant parts of the Society of Actuaries’ Exams FM, IFM and QFI Core, and the Casualty Actuarial Society’s Exams 2 and 3F. It is assumed the reader has basic skills in calculus (differentiation and integration of functions), probability (at the level of the Society of Actuaries’ Exam P), interest theory (time value of money) and, ideally, a basic understanding of elementary stochastic processes such as random walks.

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Page Count

597

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119137004

ISBN 13

9781119137009

Phonics First - Grades K-1 (ENHANCED eBook)

By: Jean Wolff

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Phonics First - Grades K-1 (ENHANCED eBook)

By: Jean Wolff

The activities in this book provide an excellent source of phonics practice for primary students. The pages can be used as drill reinforcement or as independent instructional material. The whimsical pictures help to motivate students to learn through a variety of activities. These activities include tracing and writing, coloring, cutting and pasting, matching, and more. Review pages have also been included, as well as an awards page at the end of the book for added motivation.

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Page Count

100

Publisher

Lorenz Educational Press

Published Date

ISBN 10

1429109343

ISBN 13

9781429109345

Travels in India

By: Jean-Baptiste Tavernier

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Travels in India

By: Jean-Baptiste Tavernier

An 1889 translation of the account of his Indian travels by French merchant Jean-Baptiste Tavernier (1605-89).

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Page Count

539

Publisher

Cambridge University Press

Published Date

ISBN 10

1108046037

ISBN 13

9781108046039

Embedded Software: Know It All

By: Jean J. Labrosse

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Embedded Software: Know It All

By: Jean J. Labrosse

The Newnes Know It All Series takes the best of what our authors have written to create hard-working desk references that will be an engineer's first port of call for key information, design techniques and rules of thumb. Guaranteed not to gather dust on a shelf! Embedded software is present everywhere - from a garage door opener to implanted medical devices to multicore computer systems. This book covers the development and testing of embedded software from many different angles and using different programming languages. Optimization of code, and the testing of that code, are detailed to enable readers to create the best solutions on-time and on-budget. Bringing together the work of leading experts in the field, this a comprehensive reference that every embedded developer will need! Proven, real-world advice and guidance from such "name” authors as Tammy Noergard, Jen LaBrosse, and Keith Curtis Popular architectures and languages fully discussed Gives a comprehensive, detailed overview of the techniques and methodologies for developing effective, efficient embedded software

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Page Count

793

Publisher

Newnes

Published Date

ISBN 10

0750685832

ISBN 13

9780750685832

Advertising Strategy

Creative Tactics From the Outside/In

By: Tom Altstiel,Jean Grow

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Advertising Strategy

Creative Tactics From the Outside/In

By: Tom Altstiel,Jean Grow

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.

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Page Count

412

Publisher

SAGE

Published Date

ISBN 10

1412917964

ISBN 13

9781412917964

Game Theory

By: Drew Fudenberg,Jean Tirole

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Game Theory

By: Drew Fudenberg,Jean Tirole

This advanced text introduces the principles of noncooperative game theory in a direct and uncomplicated style that will acquaint students with the broad spectrum of the field while highlighting and explaining what they need to know at any given point. This advanced text introduces the principles of noncooperative game theory—including strategic form games, Nash equilibria, subgame perfection, repeated games, and games of incomplete information—in a direct and uncomplicated style that will acquaint students with the broad spectrum of the field while highlighting and explaining what they need to know at any given point. The analytic material is accompanied by many applications, examples, and exercises. The theory of noncooperative games studies the behavior of agents in any situation where each agent's optimal choice may depend on a forecast of the opponents' choices. "Noncooperative" refers to choices that are based on the participant's perceived selfinterest. Although game theory has been applied to many fields, Fudenberg and Tirole focus on the kinds of game theory that have been most useful in the study of economic problems. They also include some applications to political science. The fourteen chapters are grouped in parts that cover static games of complete information, dynamic games of complete information, static games of incomplete information, dynamic games of incomplete information, and advanced topics.

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Page Count

616

Publisher

MIT Press

Published Date

ISBN 10

0262061414

ISBN 13

9780262061414

Biology

By: Richard Fosbery,Jean McLean

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Biology

By: Richard Fosbery,Jean McLean

Biology is part of the Heinemann Coordinated Science series and covers all of the content needed for Coordinated Science at the top grades in the foundation tier or the higher tier of the examination.

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Page Count

202

Publisher

Heinemann

Published Date

ISBN 10

0435580000

ISBN 13

9780435580001

Using Communication Theory

An Introduction to Planned Communication

By: Swen Windahl,Benno Signitzer,Jean T Olson

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Using Communication Theory

An Introduction to Planned Communication

By: Swen Windahl,Benno Signitzer,Jean T Olson

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

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Page Count

260

Publisher

SAGE

Published Date

ISBN 10

0803984316

ISBN 13

9780803984318

Book's by Jean Long

Aquatic and Wetland Plants of Southeastern United States

Aquatic and Wetland Plants of Southeastern United States

Flora of New South Wales

Flora of New South Wales

Charitable Giving Answer Book 2009

Charitable Giving Answer Book 2009

Actuarial Finance

Actuarial Finance

Phonics First - Grades K-1 (ENHANCED eBook)

Phonics First - Grades K-1 (ENHANCED eBook)

Travels in India

Travels in India

Embedded Software: Know It All

Embedded Software: Know It All

Advertising Strategy

Advertising Strategy

Game Theory

Game Theory

Biology

Biology

Using Communication Theory

Using Communication Theory

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