Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Examining the convergence of socialism and feminism in the German labor movement around the turn of the century, Jean Quataert probes the competing identities and loyalties of class and sex and the problems their adherents faced in reconciling the two. By focusing on the women's movement in particular, she expands our understanding of the German Social Democratic subculture and shows that socialist feminism was far more important than has been recognized heretofore. Originally published in 1979. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Time Period: 1914 1914 is a tough year for twelve-year-old Maria Schmidt. Ever since the Kaiser started a war in Europe, Maria's German-sounding surname has brought her trouble at school. Even worse, her family's been threatened because of her father's union activities. In the midst of all that, however, Maria finds a noble cause to support: woman's suffrage. Maria Takes a Stand uses actual historical events to tell a compelling fictional story-of a girl who must overcome personal hardships to serve a cause larger than herself. It's a perfect vehicle for teaching lessons of American history and the Christian faith.
Here, Jean Langenheim presents her odyssey as a woman field scientist, who crossed boundaries of botany, geology, and chemistry in doing ecological studies. The book includes almost two hundred photographs and maps and uses a unique timeline as context for her story in relation to relevant historical events, significant changes in the status of women, and milestones in ecology from the 1920s to the present. Her research spans five continents and ranges from arctic-alpine to tropical environments. It includes many adventures (such as a forced plane landing in Amazonia and working in the midst of a coup dtat in Colombia) and interactions with diverse cultures, from Alaska Eskimo to Ghanain family life. She tells the story of a rich life of learning and discovery, through difficult and good times, which she has shared with her husband and later with her students, colleagues, and many friends many around the world. INITIAL REVIEW STATEMENTS Anyone who reads this rich and wonderfully interesting memoir will be inspired by what Jean Langenheim has accomplished scientifically and personally during her long and distinguished career at the interface of multiple scientific fields. This is more than a personal memoir by a leading scientist. It is a deeply insightful reflection on how major scientific disciplines have developed over the past half century and how the culture of scientific research itself has changed. John Thompson, Distinguished Professor of Ecology and Evolution, University of California, Santa Cruz (quoted in UCSC press release http://press.ucsc.edu/text.asp?pid=3771 ) The title of this good read is truly apropos---it is an odyssey of the mind as well as life of a self-confessed adventurous woman, someone always open to the next chapter in an ever-changing life, lived during a period of significant social and technological changes. Theres a solid dose of real scientific research and discovery, tempered by the authors vivid descriptions of her travels, of the wonders of the natural world, and of the cultures she encounters in some amazing places she finds herself. Provocatively, you may recognize and view elements of your own life in ways you never thought about before. Susan Martin, retired researcher US Department of Agriculture, Colorado State University. I liked very much your life metaphor about weaving threads in your life tapestry. It was delightful to read how those threads were constructed and woven. Your life has been very rich, impacting and inspiring many people with your thoughts and action. Francisco Espinosa-Garcia, Professor, National University of Mexico Center for Ecosystem Research, Morelia, Mexico.
When Jean-Luc Nancy first encountered the work of Jacques Derrida in the 1960s, he knew he was hearing something new, a voice genuinely of its time. Thinking with and against each other over the course of their long friendship, the two thinkers reshaped the European intellectual landscape. Nancy’s writings on Derrida, collected in this volume, reflect on the elements of their shared concerns with politics, the arts, religion, the fate of deconstruction, and the future of sense. Rather than studies, commentaries, or interpretations of Derrida’s thought, they are responses to his presence—not exactly a presence to self, but a presence in the world.
It is 1928 in Oklahoma, and Billy Love Wolf is on the cusp of womanhood. Cousin Katerina Wolf and Aunt Elisabetha Wolf Braun reside in Germany. These three women are the voices of the Wolf clan, their complex relationships exquisitely intertwined. The pre-war years reveal an America seemingly uninterested in what is happening during Hitler's rise to power-yet there are exceptions, with the three women working against the dark regime. What are their secrets?
Moths and butterflies (Lepidoptera) are one of the most diverse and economically important groups of insects, with approximately 157,000 species worldwide. This book establishes a definitive list of the species that occur in BC, and clarifies erroneous records in past works. It provides a knowledge baseline that will be useful to resource and conservation managers, biodiversity researchers, taxonomists, amateur collectors, and naturalists."--Back cover.
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich
On April 30, 1945, Hitler committed suicide in his bunker as the Red Army closed in on Berlin. Within four days the Soviets had recovered his body. But the truth about what the Russian secret services found was hidden from history, when, three months later, Stalin officially declared to Truman and Churchill that Hitler was still alive and had escaped abroad. Reckless rumors about what really happened to Hitler began to spread like wildfire and, even today, they have not been put to rest. Until now. In 2017, after two years of painstaking negotiations with the Russian authorities, award-winning investigative journalists Jean-Christophe Brisard and Lana Parshina gained access to confidential Soviet files that finally revealed the truth behind the incredible hunt for Hitler's body. Their investigation includes new eyewitness accounts of Hitler's final days, exclusive photographic evidence and interrogation records, and exhaustive research into the power struggle that ensued between Soviet, British, and American intelligence services. And for the first time since the end of World War II, official, cutting-edge forensic tests have been completed on the human remains recovered from the bunker graves--a piece of skull with traces of a lethal bullet, a fragment of bone, and teeth. In The Death of Hitler -- written as thrillingly as any spy novel--Brisard and Parshina debunk all previous conspiracy theories about the death of the Fuhrer. With breathtaking precision and immediacy they penetrate one of the most powerful and controversial secret services to take readers inside Hitler's bunker in its last hours--and solve the most notorious cold case in history.
Thucydides is widely seen as the most dispassionate and reliable contemporary source for the history of classical Sparta. But, compared with partisan authors such as Xenophon and Plutarch, his information on the subject is more scattered and implicit. Scholars in recent decades have made progress in teasing out the sense of Thucydides' often lapidary remarks on Sparta. This book takes the process further. Its eight new studies by international specialists aim to reveal coherent structures both in Thucydidean thought and in Spartan reality.This volume is the second of a series in which the Classical Press of Wales applies to Spartan history the approach it is already using for the history of Rome's revolutionary era: focusing in turn on each of the main sources on which historians depend, and analysing with a combination of historical and literary methods.
Girls are girls wherever they live—and the Sisters in Time series shows that girls are girls whenever they lived, too! This new collection brings together four historical fiction books for 8–12-year-old girls: Maureen the Detective: The Age of Immigration (covering the year 1903), Maria Takes a Stand: The Battle for Women’s Rights (1914), Carrie’s Courage: Battling the Powers of Bigotry (1923), and Anna’s Fight for Hope: The Great Depression (1931), American Progress will transport readers back to America’s national maturation of the early twentieth century, teaching important lessons of history and Christian faith. Featuring bonus educational materials such as time lines and brief biographies of key historical figures, American Progress is ideal for anytime reading and an excellent resource for home schooling.
This volume is the first in a series dedicated to the important contributions of Prof. Georges-Jean Pinault to Indo-Aryan studies. The book gathers over twenty of his significant publications on Vedic linguistics and etymological problems, both in French and English. It includes complex issues and detailed discussions about phonetics and morphology of both Old Indo-Aryan and Indo-Iranian languages and deals with the etymology of prominent theonyms. It will be of utmost interest to anyone interested in the history of Indo-Aryan languages, Vedic poetics, Indian culture and Proto-Indo-European comparative linguistics.
Jean Little's classic celebrates its 40th anniversary with a new look for a new generation! Nine-year-old Anna has always been the clumsy one in the family -- somehow she can never do anything right. She bumps into tables, and she can't read the chalkboard at school. Her perfect brothers and sisters call her "Awkward Anna." When Papa announces that the family is moving from Germany to Canada -- he's worried about what the Nazis' rise to power will bring -- Anna's heart sinks. How can she learn English when she can't even read German properly? But when the Soldens arrive in Canada, Anna learns that there is a reason for her clumsiness. And suddenly, wonderfully, her whole world begins to change, especially when new friends at her special school help her stand up to bullies who call her names. A truly heartwarming story, From Anna will resonate with any child who has ever felt left out. This 40th anniversary edition includes an Introduction by Katherine Paterson and and Afterword by Jean Little herself.
Xanthomonas is a bacterial plant pathogen which infects a wide range of crops worldwide. This book presents an overview of the host plants and the diseases caused by the pathogen on different crops.
In The World Wars Through the Female Gaze, Jean Gallagher maps one portion of the historicized, gendered territory of what Nancy K. Miller calls the "gaze in representation." Expanding the notion of the gaze in critical discourse, Gallagher situates a number of visual acts within specific historic contexts to reconstruct the wartime female subject. She looks at both the female observer's physical act of seeing - and the refusal to see - for example, a battlefield, a wounded soldier, a torture victim, a national flag, a fashion model, a bombed city, or a wartime hallucination. Interdisciplinary in focus, this book brings together visual (twenty-two illustrations) and literary texts, "high" and "popular" expressive forms, and well-known and lesser-known figures and texts.
One of the most significant innovations in modern warfare has been the appearance and development of air power, a technology which demanded technical and financial investment on a whole new scale and which ultimately changed the fundamental nature of war itself. This book covers the history and development of the German air force from 1935 to 1945, with descriptions and illustrations of almost all of the Luftwaffe's airplanes, including fighters, jet fighters, dive-bombers, ground attackers, medium and heavy bombers, jet bombers, seaplanes, flying boats and carrier planes, transport and gliders, reconnaissance and training aircrafts, helicopters, and many futuristic projects and other rarities.
The Etruscans and the History of Dentistry offers a study of the construction and use of gold dental appliances in ancient Etruscan culture, and their place within the framework of a general history of dentistry, with special emphasis on appliances, from Bronze Age Mesopotamia and Egypt to modern Europe and the Americas. Included are many of the ancient literary sources that refer to dentistry - or the lack thereof - in Greece and Rome, as well as the archaeological evidence of ancient dental health. The book challenges many past works in exposing modern scholars’ fallacies about ancient dentistry, while presenting the incontrovertible evidence of the Etruscans’ seemingly modern attitudes to cosmetic dentistry.
Image Technology Design: A Perceptual Approach is an essential reference for both academic and professional researchers in the fields of image technology, image processing and coding, image display, and image quality. It bridges the gap between academic research on visual perception and image quality and applications of such research in the design of imaging systems. This book has been written from the point of view of an electrical engineer interested in the display, processing and coding of images, and frequently involved in applying knowledge from visual psychophysics, experimental psychology, statistics, etc., to the design of imaging systems. It focuses on the exchange of ideas between technical disciplines in image technology design (such as image display or printer design and image processing) and visual psychophysics. This is accomplished by the consistent use of a single mathematical approach (based on linear vector spaces) throughout. Known facts from color vision, image sampling and quantization are given a new formulation and, in some instances, a new interpretation.
Addresses innovations in technology relating to the energy efficiency of a wide variety of contemporary computer systems and networks With concerns about global energy consumption at an all-time high, improving computer networks energy efficiency is becoming an increasingly important topic. Large-Scale Distributed Systems and Energy Efficiency: A Holistic View addresses innovations in technology relating to the energy efficiency of a wide variety of contemporary computer systems and networks. After an introductory overview of the energy demands of current Information and Communications Technology (ICT), individual chapters offer in-depth analyses of such topics as cloud computing, green networking (both wired and wireless), mobile computing, power modeling, the rise of green data centers and high-performance computing, resource allocation, and energy efficiency in peer-to-peer (P2P) computing networks. Discusses measurement and modeling of the energy consumption method Includes methods for energy consumption reduction in diverse computing environments Features a variety of case studies and examples of energy reduction and assessment Timely and important, Large-Scale Distributed Systems and Energy Efficiency is an invaluable resource for ways of increasing the energy efficiency of computing systems and networks while simultaneously reducing the carbon footprint.
The layer-by-layer (LbL) deposition technique is a versatile approach for preparing nanoscale multimaterial films: the fabrication of multicomposite films by the LbL procedure allows the combination of literally hundreds of different materials with nanometer thickness in a single device to obtain novel or superior performance. In the last 15 years the LbL technique has seen considerable developments and has now reached a point where it is beginning to find applications in bioengineering and biomedical engineering. The book gives a thorough overview of applications of the LbL technique in the context of bioengineering and biomedical engineering where the last years have witnessed tremendous progress. The first part familiarizes the reader with the specifics of cell-film interactions that need to be taken into account for successful application of the LbL method in biological environments. The second part focuses on LbL-derived small drug delivery systems and antibacterial agents, and the third part covers nano- and microcapsules as drug carriers and biosensors. The fourth and last part focuses on larger-scale biomedical applications of the LbL method such as engineered tissues and implant coatings.
The equations of phyllotaxis were discovered by Douady and Couder: these describe the inhibition "force" generated by an incipient primordium, preventing the initiation of other primordia in its vicinity: the method that was lacking was to take into account the distance of primordia to the meristem apex over the course of its development. With these parameters, our model integrates both biochemical "forces" (inhibition due to auxin) and mechanical forces (contact pressure). This powerful tool allows us to revisit many important notions of plant biology. For example, we model auxin concentrations at the plant apex, as well as the development of vegetative and reproductive meristems. We also explain why the whorls of monocots are trimerous and those of plants with quincuncial perianths are pentamerous. We design a geometric method for reconstructing inflorescences from their building blocks, i.e. floral meristems. We also show that phyllotaxic spirals are only the application of a general property of symmetry, the advantages of which have been exploited by natural selection.
This book examines the sculptures created during the Early Dynastic period (2900–2350 BC) of Sumer, a region corresponding to present-day southern Iraq. Featured almost exclusively in temple complexes, some 550 Early Dynastic stone statues of human figures carved in an abstract style have survived. Chronicling the intellectual history of ancient Near Eastern art history and archaeology at the intersection of sculpture and aesthetics, this book argues that the early modern reception of Sumer still influences ideas about these sculptures. Engaging also with the archaeology of the Early Dynastic temple, the book ultimately considers what a stone statue of a human figure has signified, both in modern times and in antiquity.
A magisterial history of the artists and writers who left Weimar when the Nazis came to power In 1933 thousands of intellectuals, artists, writers, militants and other opponents of the Nazi regime fled Germany. They were, in the words of Heinrich Mann, “the best of Germany,” refusing to remain citizens in this new state that legalized terror and brutality. Exiled across the world, they continued the fight against Nazism in prose, poetry, painting, architecture, film and theater. Weimar in Exile follows these lives, from the rise of national socialism to their return to a ruined homeland, retracing their stories, struggles, setbacks and rare victories. The dignity in exile of Walter Benjamin, Ernst Bloch, Bertolt Brecht, Alfred Döblin, Hanns Eisler, Heinrich Mann, Thomas Mann, Anna Seghers, Ernst Toller, Stefan Zweig and many others provides a counterpoint to the story of Germany under the Nazis.
Founded in 1781 by pioneers from what is today northern Mexico, El Pueblo de Los Angeles mirrors the history and heritage of the city to which it gave birth. When the pueblo was the capital of Mexico’s Alta California, the region’s rancheros came here to celebrate mass or to attend fiestas in the historic Plaza. Following California’s statehood in 1850, the pueblo for a time ranked among the most lawless towns of the American West. American speculators, wealthy rancheros, and Italian wine merchants crowded its dusty streets. The town’s first barrio and the vibrant precincts of Old Chinatown soon grew up nearby. As Los Angeles burgeoned into a modern metropolis, its historic heart fell into ruin, to be revitalized by the creation in 1930 of the romantic Mexican marketplace at Olvera Street. Here, two years later, David Alfaro Siqueiros painted the landmark mural América Tropical, whose story is a fascinating tale of art, politics, and censorship. In the decades since, the pueblo has remained one of Southern California’s most enduring and most complex cultural symbols. El Pueblo vividly recounts the story of the birthplace of Los Angeles. An engaging historical narrative is complemented by abundant illustrations and a tour of the pueblo’s historic buildings. The book also describes initiatives to preserve the pueblo’s rich heritage and considers the significance of its multicultural legacy for Los Angeles today
The Update compiles the most recent, widespread developments of experimental and clinical research and practice in one comprehensive reference book. The chapters are written by well recognized experts in the field of intensive care and emergency medicine. It is addressed to every on involved in internal medicine, anesthesia, surgery, pediatrics, intensive care and emergency medicine.
The purpose of the book is to discuss the latest advances in the theory of unitary representations and harmonic analysis for solvable Lie groups. The orbit method created by Kirillov is the most powerful tool to build the ground frame of these theories. Many problems are studied in the nilpotent case, but several obstacles arise when encompassing exponentially solvable settings. The book offers the most recent solutions to a number of open questions that arose over the last decades, presents the newest related results, and offers an alluring platform for progressing in this research area. The book is unique in the literature for which the readership extends to graduate students, researchers, and beginners in the fields of harmonic analysis on solvable homogeneous spaces.
This dictionary gives an enormous amount of basic information on the Third Reich era by listing, and often depicting, German terms connected to Nazism and the Germany of World War II. It includes ranks, badges, insignia, regalia, medals, flags and banners, weapons, uniforms, equipment, vehicles, fortifications, airplanes, battleships, main Nazi concepts and organizations, slogans, sayings, code names, nicknames, slang words, places of importance, events and battles, treaties and alliances, industry and economics, justice, art, religion, education, political parties, newspapers, laws, institutions, and short biographies of Nazi leaders. To make the rise of Nazism comprehensible, aspects of the Weimar Republic have also been considered. In all there are 1,650 entries and 234 illustrations.
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