Jean Barilla's Books

Numbers and Units in Old Tagalog

By: Jean-Paul G. POTET

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Numbers and Units in Old Tagalog

By: Jean-Paul G. POTET

No doubt this book will meet the demand of historians, linguists, mathematicians, numismatists, philippinologists and tagalists as well as all the readers interested in the unusual. Like the 1992 article on which it is based, this book is the first one in English to broach the difficult subject of numeral expressions in Old Tagalog and the various concepts and measures associated with them. The book is about ten times as long as the article because it comprises a lexicon that deals with gold, money, taxes, usury, units of measurement, etc. Examples are numerous and generally drawn from such classics as the grammar of San Joseph (1610), Pinpin's manual (1610), the dictionaries of San Buenaventura (1613) and Noceda & Sanlucar (1754, 1860). Differently from the majority of publications on Tagalog, all the terms and examples are fully accented according to a precise system developed by the author, and explained in an appendix.

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Page Count

390

Publisher

Lulu.com

Published Date

ISBN 10

1326613804

ISBN 13

9781326613808

Healthy Teeth for Kids

A Preventive Program: from Pre-birth Through the Teens

By: Jerome S. Mittelman,Jean Barilla,Beverly Mittelman

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Healthy Teeth for Kids

A Preventive Program: from Pre-birth Through the Teens

By: Jerome S. Mittelman,Jean Barilla,Beverly Mittelman

A holistic dentist, a nutritionist, and a health writer join forces to provide a program for safeguarding children's teeth from dental diseases, covering such topics as thumb-sucking, avoiding toxins, and orthodontic treatment.

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Page Count

308

Publisher

Kensington Books

Published Date

ISBN 10

1575666111

ISBN 13

9781575666112

The New Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

By: Jean-Nol︠ Kapferer

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The New Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

By: Jean-Nol︠ Kapferer

Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

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Page Count

516

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749442832

ISBN 13

9780749442835

The New Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

By: Jean-Noël Kapferer

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The New Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

By: Jean-Noël Kapferer

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

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Page Count

577

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749453494

ISBN 13

9780749453497

Strategic Brand Management

New Approaches to Creating and Evaluating Brand Equity

By: Jean-Noël Kapferer

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Strategic Brand Management

New Approaches to Creating and Evaluating Brand Equity

By: Jean-Noël Kapferer

The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

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Page Count

360

Publisher

Simon and Schuster

Published Date

ISBN 10

0029170451

ISBN 13

9780029170458

Branded Entertainment

Product Placement and Brand Strategy in the Entertainment Business

By: Jean-Marc Lehu

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Branded Entertainment

Product Placement and Brand Strategy in the Entertainment Business

By: Jean-Marc Lehu

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

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Page Count

277

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749451432

ISBN 13

9780749451431

One Again

A True Story of a Different Kind of Forgiveness

By: Linda Jean McNabb

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One Again

A True Story of a Different Kind of Forgiveness

By: Linda Jean McNabb

An inspirational memoir, One Again is the story of Linda McNabb, who began life with a distant and abusive father, was molested by a relative, and was gang-raped at the age of thirteen. After such a harsh life, most people would give up. McNabb did—for a while. After years of self-destructive behavior, McNabb found herself in Hawaii, hiking up a mountain. With time to reflect, making slow progress along the trail, McNabb discovered the secret of forgiveness. You only get one life. Don't waste it. Become a catalyst for change. Let your wounds heal and heal the wounds of others. Become one again.

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Page Count

243

Publisher

Hampton Roads Publishing

Published Date

ISBN 10

1612831060

ISBN 13

9781612831060

Trade and Peace with Old Spain, 1667–1750

By: Jean O. McLachlan

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Trade and Peace with Old Spain, 1667–1750

By: Jean O. McLachlan

Originally published in 1940, this book presents a study of the influence of commerce on Anglo-Spanish diplomacy from 1667 to 1750, with the main focus being on the first half of the eighteenth century. The text compares, using archive documents, both Spanish and British versions of events, taking a more rigorous and specific approach than that seen in many previous works on the subject. A bibliography, graphs and detailed notes are also included. This book will be of value to anyone with an interest in European history, Anglo-Spanish relations and economics.

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Page Count

267

Publisher

Cambridge University Press

Published Date

ISBN 10

1107585619

ISBN 13

9781107585614

Yearbook of Intensive Care and Emergency Medicine

By: Jean-Louis Vincent

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Yearbook of Intensive Care and Emergency Medicine

By: Jean-Louis Vincent

The Yearbook compiles the most recent, widespread developments of experimental and clinical research and practice in one comprehensive reference book. The chapters are written by well recognized experts in the field of intensive care and emergency medicine. It is addressed to everyone involved in internal medicine, anesthesia, surgery, pediatrics, intensive care and emergency medicine.

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Page Count

846

Publisher

Springer Science & Business Media

Published Date

ISBN 10

364280053X

ISBN 13

9783642800535

Rural Economy, In Its Relations With Chemistry, Physics, and Meteorology

Chemistry Applied to Agriculture

By: Jean B. Boussingault

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Rural Economy, In Its Relations With Chemistry, Physics, and Meteorology

Chemistry Applied to Agriculture

By: Jean B. Boussingault

Reprint of the original, first published in 1865.

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Page Count

518

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3375063350

ISBN 13

9783375063351

Europe After Enlargement

Economic Challenges for EU and India

By: Jean-Joseph Boillot

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Europe After Enlargement

Economic Challenges for EU and India

By: Jean-Joseph Boillot

The European Union's growth to 25 members and the speed of its economic integration is described in this study of competitive pressures on companies outside the EU, particularly in India, that depend on European suppliers and markets.

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Page Count

186

Publisher

Academic Foundation

Published Date

ISBN 10

8171885098

ISBN 13

9788171885091

The Heart Still Sings

By: Jean Klier

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The Heart Still Sings

By: Jean Klier

Dieter’s life begins in Czechoslovakia in December 1942 during World War 2. It is a time of hardship, uncertainty and danger for the German family who flee their homeland with two year old Dieter when the Russian Army comes in. Dieter’s life is shaped by these circumstances. Sordid memories are etched into his young mind in spite of the loving care of his grandparents, Oma and Opa. Life changes suddenly for Dieter when Oma dies and he must live with his mother from now on. His dreams are shattered as he leaves Germany to start a new life in a country which calls migrants aliens. Remembering the songs from his homeland and the love of his grandparents he dreams how he would like his life to be. Will the trauma and difficulties ever allow him to break free and move forward to make his dreams become reality?

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Page Count

840

Publisher

Balboa Press

Published Date

ISBN 10

1504319117

ISBN 13

9781504319119

Maternal-Child Nursing - E-Book

By: Emily Slone McKinney,Susan Rowen James,Sharon Smith Murray,Kristine Nelson,Jean Ashwill

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Maternal-Child Nursing - E-Book

By: Emily Slone McKinney,Susan Rowen James,Sharon Smith Murray,Kristine Nelson,Jean Ashwill

- NEW! Completely updated content includes expanded information on the late preterm infant, fetal heart rate pattern identification, obesity in the pregnant woman and children, and the QSEN initiative. - UPDATED! Evidence-Based Practice boxes with newly researched topics offer the most current practice guidelines to promote quality care. - UPDATED! Online resources offer the best interactive tools to learn in the most effective way possible. - NEW! Improved consistency between maternity and pediatric sections makes it easier to switch from one area to the other for more efficient learning.

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Page Count

1455

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323478344

ISBN 13

9780323478342

Maternal-Child Nursing

By: Emily Slone McKinney, MSN, RN, C,Susan R. James, PhD, MSN, RN,Sharon Smith Murray, MSN, RN, C,Kristine Nelson, RN, MN,Jean Ashwill, MSN, RN

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Maternal-Child Nursing

By: Emily Slone McKinney, MSN, RN, C,Susan R. James, PhD, MSN, RN,Sharon Smith Murray, MSN, RN, C,Kristine Nelson, RN, MN,Jean Ashwill, MSN, RN

Ideal for accelerated maternity and pediatrics courses, Maternal-Child Nursing, 4th Edition is filled with user-friendly features to help you quickly master essential concepts and skills. It offers completely updated content that's easy to read and understand. Plus, active learning tools give you the chance to practice applying your knowledge and make learning fun! Critical Thinking Exercises allow you to apply your knowledge to realistic clinical situations. Nursing care plans assist you with applying the nursing process to plan individualized care for the most common maternity and pediatric conditions. Critical to Remember boxes summarize and highlight essential, need-to-know information. Communication Cues provide practical tips for effective verbal and nonverbal communication with patients and families. Clinical Reference sections in pediatric chapters present information relevant to each body system, including anatomy and physiology, differences in the pediatric patient, and related laboratory and diagnostic tests. Integrated electronic features match icons in the text, so you can use print and electronic resources more effectively together. Using Research to Improve Practice boxes help you determine proper care to reinforce best practice. Spanish translations are included for phrases commonly encountered with maternity and pediatric patients. Improved design makes the text easier to read, and up-to-date photos ensure accuracy.

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Page Count

1599

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437727751

ISBN 13

9781437727753

Huperzine A

Boost Your Brain Power

By: Debasis Bagchi,Jean Barilla

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Huperzine A

Boost Your Brain Power

By: Debasis Bagchi,Jean Barilla

For centuries, the Chinese have used Huperzine as a folk remedy for curing memory problems in the elderly. Research suggests that it may be better than any other drug available in treating Alzheimer's. This text presents advice on using Huberzine.

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Publisher

McGraw Hill Professional

Published Date

ISBN 10

0879839597

ISBN 13

9780879839598

Book's by Jean Barilla

Numbers and Units in Old Tagalog

Numbers and Units in Old Tagalog

Healthy Teeth for Kids

Healthy Teeth for Kids

The New Strategic Brand Management

The New Strategic Brand Management

The New Strategic Brand Management

The New Strategic Brand Management

Strategic Brand Management

Strategic Brand Management

Branded Entertainment

Branded Entertainment

One Again

One Again

Trade and Peace with Old Spain, 1667–1750

Trade and Peace with Old Spain, 1667–1750

Yearbook of Intensive Care and Emergency Medicine

Yearbook of Intensive Care and Emergency Medicine

Rural Economy, In Its Relations With Chemistry, Physics, and Meteorology

Rural Economy, In Its Relations With Chemistry, Physics, and Meteorology

Europe After Enlargement

Europe After Enlargement

The Heart Still Sings

The Heart Still Sings

Maternal-Child Nursing - E-Book

Maternal-Child Nursing - E-Book

Maternal-Child Nursing

Maternal-Child Nursing

Huperzine A

Huperzine A

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