Jaywant Singh's Books

Consumer Behaviour

Applications in Marketing

By: Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele

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Consumer Behaviour

Applications in Marketing

By: Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.

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299

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SAGE

Published Date

ISBN 10

152976565X

ISBN 13

9781529765656

Brands and Consumers

A Research Overview

By: Jaywant Singh,Benedetta Crisafulli

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Brands and Consumers

A Research Overview

By: Jaywant Singh,Benedetta Crisafulli

Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

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129

Publisher

Taylor & Francis

Published Date

ISBN 10

0429831153

ISBN 13

9780429831157

Decisive Battles India Lost (326 B. C. to 1803 A. D.)

By: Jaywant Joglekar

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Decisive Battles India Lost (326 B. C. to 1803 A. D.)

By: Jaywant Joglekar

This book is on military history of India. This is an aspect of Indian history that has received scanty attention. The political, social, and cultural aspects of Indian history have been more than adequately dealt with by eminent Indian and western scholars. This deficiency is largely responsible for the lack of insight in the real life of India and has produced distorted judgments about things Indian. Those who want to have correct perspective of Indian history must learn the military aspect of Indian history. In this book the following six battles have been described and analyzed 1. The battle of Jhelum. 2. The battle of Tarori. 3. The battle of Kanwa. 4. The battle of Rakshas-Tagadi. 5. The battle of Panipat. 6. The battle of Assaye. The conclusion is that if India wants to remain free and not become a satellite of a bigger power, it must build an indigenously superior weapon-system. Borrowed knowledge and weapons may help overcome temporary deficiency, but it is not a permanent solution.

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Page Count

120

Publisher

Lulu.com

Published Date

ISBN 10

1847283020

ISBN 13

9781847283023

Veer Savarkar Father of Hindu Nationalism

By: Jaywant Joglekar

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Veer Savarkar Father of Hindu Nationalism

By: Jaywant Joglekar

Great leaders of the past century dominated Indian political scene for a decade or two. But Savarkar's name shines brightly from 1900 to 1966. Ganghiji said, 'No independence without Hindu-Muslim unity.' But Pakistan was created. When the late Prime Minister Nehru chided the Hindu nationalists for advocating Hindu Raj, Savarkar said, 'The choice, therefore, is not between two sets of personalities but between two ideologies, not Indian Raj or Hindu Raj but Muslim Raj or Hindu Raj, Akhand Hindustan or Akhand Pakistan.' He knew Savarkar personally and wrote his biography in Marathi. The English version 'Veer Savarkar, Father of Hindu Nationalism' has been done now. Savarkar's biography enables the reader to understand the politics of the last century.

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Page Count

201

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Lulu.com

Published Date

ISBN 10

1847283802

ISBN 13

9781847283801

Coping After COVID-19: Cognitive Behavioral Skills for Anxiety, Depression, and Adjusting to Chronic Illness

Therapist Guide

By: Abhishek Jaywant,Dora Kanellopoulos,Lauren Oberlin,Stephanie Cherestal,Christina Bueno Castellano,Victoria M. Wilkins

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Coping After COVID-19: Cognitive Behavioral Skills for Anxiety, Depression, and Adjusting to Chronic Illness

Therapist Guide

By: Abhishek Jaywant,Dora Kanellopoulos,Lauren Oberlin,Stephanie Cherestal,Christina Bueno Castellano,Victoria M. Wilkins

COVID-19 has exacted a devastating global toll. Vaccines and antiviral treatments have had a significant effect in mitigating serious illness and death. Despite medical and pharmacological advances in prevention and treatment, new infections continue to occur as of the time of writing. Some individuals who contract COVID-19 experience persistent symptoms of the illness, even after the acute infection. These symptoms tend to be more common in individuals who were hospitalized, but persisting symptoms can also occur in those with a mild initial infection. Anxiety, depression, cognitive symptoms, and fatigue are common sequelae of COVID-19 (Vanderlind et al., 2021)"--

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Page Count

273

Publisher

Oxford University Press

Published Date

ISBN 10

0197699375

ISBN 13

9780197699379

Granulomatous diseases in Otorhinolaryngology, Head and Neck

By: Sanjana Vijay Nemade,Kiran Jaywant Shinde

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Granulomatous diseases in Otorhinolaryngology, Head and Neck

By: Sanjana Vijay Nemade,Kiran Jaywant Shinde

This book provides the description of the granulomatous diseases of otorhinolaryngology, head and neck with their characteristic features, investigations and management. It includes wide variety of infective, idiopathic, neoplastic, hereditary, reactive and various other types of chronic granulomatous reaction in the ear, nose, throat and head neck region. Further, the description is supported with various illustrations including clinical photographs, radiological pictures of CT scan, MRI scan etc. Histopathological and microbiological images which show characteristics and differentiating features are also included to aid in the diagnosis of the diseases. Histopathological colored images with high magnification and immunohistochemistry images are provided for better illustrations. This book also elaborates the important medical and surgical management of the granulomatous diseases. Every chapter ends with the ‘Essential features’ of that particular granulomatous disease, and this will certainly help the post-grad students and clinicians to differentiate the diseases, early diagnosis and management of the patients with chronic granulomatous diseases.

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Page Count

329

Publisher

Springer Nature

Published Date

ISBN 10

9811640475

ISBN 13

9789811640476

Brand Management

Principles and Applications for Effective Branding

By: Jaywant Singh,Paurav Shukla

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Brand Management

Principles and Applications for Effective Branding

By: Jaywant Singh,Paurav Shukla

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.

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345

Publisher

Kogan Page Publishers

Published Date

ISBN 10

139861159X

ISBN 13

9781398611597

Consumer Behaviour

Applications in Marketing

By: Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele

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Consumer Behaviour

Applications in Marketing

By: Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele

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Page Count

299

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SAGE

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ISBN 10

152976565X

ISBN 13

9781529765656

Brand Management

Principles and Applications for Effective Branding

By: Jaywant Singh,Paurav Shukla

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Brand Management

Principles and Applications for Effective Branding

By: Jaywant Singh,Paurav Shukla

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345

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Kogan Page Publishers

Published Date

ISBN 10

139861159X

ISBN 13

9781398611597

Brands and Consumers

A Research Overview

By: Jaywant Singh,Benedetta Crisafulli

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Brands and Consumers

A Research Overview

By: Jaywant Singh,Benedetta Crisafulli

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Solve jigsaw puzzle

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Page Count

129

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Taylor & Francis

Published Date

ISBN 10

0429831153

ISBN 13

9780429831157

Book's by Jaywant Singh

Consumer Behaviour

Consumer Behaviour

Brands and Consumers

Brands and Consumers

Decisive Battles India Lost (326 B. C. to 1803 A. D.)

Decisive Battles India Lost (326 B. C. to 1803 A. D.)

Veer Savarkar Father of Hindu Nationalism

Veer Savarkar Father of Hindu Nationalism

Coping After COVID-19: Cognitive Behavioral Skills for Anxiety, Depression, and Adjusting to Chronic Illness

Coping After COVID-19: Cognitive Behavioral Skills for Anxiety, Depression, and Adjusting to Chronic Illness

Granulomatous diseases in Otorhinolaryngology, Head and Neck

Granulomatous diseases in Otorhinolaryngology, Head and Neck

Brand Management

Brand Management

Consumer Behaviour

Consumer Behaviour

Brand Management

Brand Management

Brands and Consumers

Brands and Consumers

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