This guide, containing the Percussive Arts Society's 40 International Drum Rudiments, begins by addressing the seven essential rudiments necessary to perform all the other rudiments, and continues by covering roll, diddle, flam and drag rudiment categories with variations of each. Also included are practice patterns and rudimental snare drum solos.
Seven innovative rudimental snare drum solos composed in the drum corps style. These musical contest solos include a number of visual effects as well as the newest in corps-style rudiments.
Alfred's Intermediate Snare Drum Solos feature all of the solo material contained in Alfred's Drum Method, Book 2 in a clear, concise, convenient format. Perfect for juries, recitals or contests, this book is a welcome addition to the drum student's arsenal.
Focuses on the musical aspects of etudes, with sticking, dynamics and accents indicated throughout to enhance the musicality of each piece. Perfect for the intermediate snare drummer, this book includes rudimental cadences, funk style, theme and variations and Spanish style, while making use of the different tonal areas of the drum.
This is the new official rudiment list as adopted by the Percussive Arts Society. A video and recording performed by world champion snare drummer, Rob Carson, is included.
The World of Fashion, 5th Edition is the essential resource for students seeking to understand the fashion industry. Starting with an introduction to fashion's history and its evolving role within the global marketplace, this book provides in-depth coverage of the design, manufacturing and merchandising segments of the fashion industry.
The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment. Each chapter highlights specific considerations, cases, and practical applications for the fields of journalism, advertising, digital media, entertainment, public relations, and social media. Six fundamental decision-making questions—the "5Ws and H" around which the book is organized—provide a path for students to articulate the issues, understand applicable law and ethics codes, consider the needs of stakeholders, work through conflicting values, integrate philosophic principles, and pose a "test of publicity." Students are challenged to be active ethical thinkers through the authors’ reader-friendly style and use of critical early-career examples. While most people will change careers several times during their lives, all of us are life-long media consumers, and Doing Ethics in Media prepares readers for that task. Doing Ethics in Media is aimed at undergraduate and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences. The book’s companion website—doingethicsin.media, or www.doingmediaethics.com—provides continuously updated real-world media ethics examples and collections of essays from experts and students. The site also hosts ancillary materials for students and for instructors, including a test bank and instructor’s manual.
Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings. Within the framework of four central categories, Fashion Design, Referenced examines the many interwoven elements that form the tapestry of fashion. “Fundamentals” provides an overview of the essential structure of the fashion profession (its organization, specializations, and centers) and looks at shifts in style over time and in ever-faster cycles going forward. “Principles” introduces the steps in creating a collection, from design to production, and explores directions suggested by sustainability and technology. “Dissemination” charts the many avenues by which fashion reaches its audience, whether on the catwalk or in the store, in print or online, in the museum or on the street. “Practice” gathers and appraises the work of the most influential and innovative fashion designers of the twentieth and twenty-first centuries. From its first question—What is fashion design?—to its last—What does the future hold?—Fashion Design, Referenced chronicles the scope of ideas, inspirations, and expressions that define fashion culture. Visit the Fashion Design, Referenced Facebook page and become a fan at http://www.facebook.com/FashionDesignReferenced!
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.
This innovative duet book for the intermediate snare drummer is presented in a clear and easy-to-read format. It contains various time signatures, meter and tempo changes, and special effects such as back sticking, rim shots and playing on the rim.
The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field.
At the time of its construction, the Marshall Field's Department Store was the largest department store in the world. Photographs and text detail the architectural details of the Chicago landmark. Coverage includes earlier buildings inhabited by the store to recent annexes built into the classic structure. Annotation c. Book News, Inc., Portland, O
A huge complex spanning two city blocks, the Merchandise Mart is the largest wholesale design center in the world. The brainchild of James Simpson of Marshall Field & Company, it was planned to house Field's huge wholesale division and prop up sagging sales. Executed by the architectural firm of Graham, Anderson, Probst and White--of Opera House and Field Museum fame--the Mart was the world's most complex mixed-use structure: a warehouse, a department store, and a commercial office tower. All this was presented in a successful blend of elements from the Chicago School, classicism, and Art Deco, built on former Chicago & North Western Railway property and air space over the tracks. Unfortunately, Field's suffered from the Great Depression, and so the Mart stood almost empty during World War II. In 1946 Joseph P. Kennedy purchased the Merchandise Mart for $16 million (it had cost $32 million to build). Under Kennedy's managerial flair; the Mart thrived. Renovations between 1986 and 1991 injected new life into the building and today the Marchandise Mart is an enduring monument to the brash, inventive, and successful Chicago spirit.
In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money. Epstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV. Money, though, is only a small part of the Hollywood story; the social and political milieus–power, prestige, and status–tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, The Big Picture is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven’ t seen the big picture until you’ve read The Big Picture.
A sweeping historical narrative of the life of Carl Akeley, the famed explorer and taxidermist who changed the way Americans viewed the conservation of the natural world During the golden age of safaris in the early twentieth century, one man set out to preserve Africa's great beasts. In this epic account of an extraordinary life lived during remarkable times, Jay Kirk follows the adventures of the brooding genius who revolutionized taxidermy and created the famed African Hall we visit today at New York's Museum of Natural History. The Gilded Age was drawing to a close, and with it came the realization that men may have hunted certain species into oblivion. Renowned taxidermist Carl Akeley joined the hunters rushing to Africa, where he risked death time and again as he stalked animals for his dioramas and hobnobbed with outsized personalities of the era such as Theodore Roosevelt and P. T. Barnum. In a tale of art, science, courage, and romance, Jay Kirk resurrects a legend and illuminates a fateful turning point when Americans had to decide whether to save nature, to destroy it, or to just stare at it under glass.
Bankruptcy in America is a booming business, with hundreds of thousands of ordinary Americans filing for bankruptcy each year. Is this dramatic growth a result of mushrooming debt or does it reflect a moral decline that permits the middle class to evade their debts? As We Forgive Our Debtors addresses these questions with hard empirical data drawn from bankruptcy court filings. The authors of this multidisciplinary study describe the law and the statistics in clear, nontechnical language, combining a thorough statistical description of the social and economic position of consumer bankrupts with human portraits of the debtors and creditors whose journeys have ended in bankruptcy court. Book jacket.
Learn the Seven Golden Rules of fundraising success! Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money! “Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!” --Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause. “Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.” -- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group “Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.” --Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1977.
When a terrorist-funded company begins buying up America's water distribution centers, a newspaper editor must expose the catastrophic plot before the nation goes dry.
London's first-hand engagement with the world--the process of becoming and maintaining himself as a citizen of the world--helps define the kind of writing he produced. It is insufficient now to call him a naturalist writer if his principal concern was to reflect and represent, not the usual fare of violence and natural forces that we as literary theorists have used to periodize London's work, but rather something larger, more indeterminant, contemporary. The word modern appears often in the pages of this handbook, and though it is not new to call London a modernist, the sheer weight of the scholarship in this present volume that attests to this alternative designation gives it a thorough grounding that previous attempts lacked. London called his times the Machine Age, not just to underscore the rapidity of modern life and its new mechanization, but also to highlight the need for a new social and economic order. The purpose of this handbook is to honor him as a representative American writer of the age as he understood it.
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com
The Road to Oz is a complete retelling of how The Wizard of Oz was influenced and created, and attained its iconic status. The new volume by Jay Scarfone and William Stillman will reflect recent research and much more through newly discovered period interviews, media resources of the era, transcriptions and unique contemporary interviews with those who were there. Additionally, never-before-published imagery accompanies the text. In its truth and candor, this new historical contribution is ideal to tie-in with the 2018-19 80th anniversary of the 1939 movie. Tantalizing highlights of the text include: · A thorough synopsis of L. Frank Baum’s The Wonderful Wizard of Oz (1900) and the script, inspired by the book, of the 1903 Broadway musical-comedy extravaganza. · An overview of the plots of prior silent film adaptations of Oz and how they influenced the M-G-M film. · An analysis of newly-discovered audio transcriptions of Wizard of Oz radio programs from 1931-32 and 1937-38—all of which were previously unknown. · A complete accounting of Sam Goldwyn’s proposed (and aborted) 1934 Technicolor musical version of Oz starring Eddie Cantor (including commentary from Cantor’s sole surviving child). · A thorough analysis of the October 10, 1938 M-G-M shooting script (provided by descendants of comedian and Cowardly Lion actor Bert Lahr) that predates the beginning of production by seventy-two hours. · Startling revelations about the operetta that seemingly inspired “Over the Rainbow.” · Judy Garland’s trials and tribulations with the studio, including the threat that M-G-M was grooming a sound-alike who tested for Oz. · The supporting player who was cast in two roles in Oz’s fantasy sequence—the second role revealed for the first time in Scarfone and Stillman’s text. · The Munchkin midgets’ pre-1939 Wizard of Oz connection. · Oz’s film editor with a direct connection to Walt Disney and Snow White. · Studio nepotism, favoritism and politics at the height of Hollywood’s golden age on the making of the world’s most famous film. “The Road to Oz not only delivers exciting, previously unpublished information and insight, but does so in an extremely well-cited format. This is absolutely a must-have for any Oz fan or film historian.” —Sean Barrett, theatrical/film producer and artistic director, Land of Oz, North Carolina “A new and wonderful book penned by the foremost Oz movie history authors. This is a must-read for all old and new Oz fans worldwide.” —Roger S. Baum, author of Dorothy of Oz (on which the film Legends of Oz: Dorothy’s Return is based) and great-grandson of L. Frank Baum “Numerous books have celebrated the fan appeal of MGM’s Wizard of Oz, but there’s far more to this story than nostalgia. Scarfone and Stillman delve deep into the history of this landmark film, exploring its place in the pantheon of classic fantasy films, as well as fascinating details of production. The Road to Oz is an important addition to the film-history bookshelf.” —J.B. Kaufman, film historian and author of The Fairest One of All: The Making of Walt Disney’s Snow White and the Seven Dwarfs “The Road to Oz is a gamechanger in the world of motion picture history books. Long considered the leading authorities on the making of The Wizard of Oz, Scarfone and Stillman have crafted decades of extensive research into a new and unparalleled historical recalling of the classic film.” —Randy L. Schmidt, editor of Judy Garland on Judy Garland: Interviews and Encounters and author of Little Girl Blue: The Life of Karen Carpenter
An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
An indispensable primer for students and first-stop reference for professionals, Form, Fit, and Fashion guides the fashion designer through the entire design process, from conceiving a garment to marketing it. This handbook collects the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—Form, Fit, and Fashion will help designers to develop effective strategies for building a cohesive collection and communicating their vision.
This set treats the whole of American literature, from the European discovery of America to the present, with entries in alphabetical order. Each of the 350 substantive essays is a major interpretive contribution. Well-known critics and scholars provide clear and vividly written essays thatreflect the latest scholarship on a given topic, as well as original thinking on the part of the critic. The Encyclopedia is available in print and as an e-reference text from Oxford's Digital Reference Shelf.At the core of the encyclopedia lie 250 essays on poets, playwrights, essayists, and novelists. The most prominent figures (such as Whitman, Melville, Faulkner, Frost, Morrison, and so forth) are treated at considerable length (10,000 words) by top-flight critics. Less well known figures arediscussed in essays ranging from 2,000 to 5,000 words. Each essay examines the life of the author in the context of his or her times, looking in detail at key works and describing the arc of the writer's career. These essays include an assessment of the writer's current reputation with abibliography of major works by the writer as well as a list of major critical and biographical works about the writer under discussion.A second key element of the project is the critical assessments of major American masterworks, such as Moby-Dick, Song of Myself, Walden, The Great Gatsby, The Waste Land, Their Eyes Were Watching God, Death of a Salesmanr, or Beloved. Each of these essays offers a close reading of the given work,placing that work in its historical context and offering a range of possibilities with regard to critical approach. These fifty essays (ranging from 2,000 to 5,000 words) are simply and clearly enough written that an intelligent high school student should easily understand them, but sophisticatedenough that a college student or general reader in a public library will find the essays both informative and stimulating.The final major element of this encyclopedia consists of fifty-odd essays on literary movements, periods, or themes, pulling together a broad range of information and making interesting connections. These essays treat many of the same authors already discussed, but in a different context; they alsogather into the fold authors who do not have an entire essay on their work (so that Zane Grey, for example, is discussed in an essay on Western literature but does not have an essay to himself). In this way, the project is truly "encyclopedic," in the conventional sense. These essays aim forcomprehensiveness without losing anything of the narrative force that makes them good reading in their own right.In a very real fashion, the literature of the American people reflects their deepest desires, aspirations, fears, and fantasies. The Oxford Encyclopedia of American Literature gathers a wide range of information that illumines the field itself and clarifies many of its particulars.
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