Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
How can a domestic software team compete with outsourced solutions?How can you form a business-driven software development shop and get around 'big IT'?How can you deliver robust technical solutions, in half the time, at a fraction of the normal cost?RA/PID demonstrates how to construct a team of hybrid business analyst / programmers that can break down the barriers between project management, business and technical architecture, and coding. The resulting team member is a streamlined, hyper-efficient Development Analyst that can greatly reduce the development lifecycle.RA/PID presents a project management model that ensures timely delivery of robust functionality utilizing an easy to understand, quick-moving process that puts the business partner in the project driver's seat.
If you hate your job and feel stuck in life, or you believe that your skills, education, or lack of finances prevent you from taking a chance on something new, then you need to read 5 Easy Steps to Financial Freedom: Do What You Love & Get Rich Doing It by Duane Harden. Conversationally written and peppered with humorous drawings, helpful worksheets, and key tips, 5 Easy Steps to Financial Freedom: Do What You Love & Get Rich Doing It gives you the tools you need to change your life and teaches you how to make real money. Harden helps you to identify your passions and turn them into a profitable business. When you love what you do, he says, it isn’t work. Attitude and confidence are everything! Harden demonstrates how to say yes to opportunity, yes to financial freedom, and no to the naysayers who pull you down when you’re trying to elevate yourself (the “crabs in a pot” mentality). Practice the Law of Attraction, he advises, by putting up vision boards around you and thinking on the future you desire. We attract what we imagine. Harden doesn’t just advise. He practices what he preaches. The book’s 90-day action plan is based on the process Harden actually used in creating his wealth, including the purchase of numerous real-estate properties, a restaurant, and a music company. His “Life Assignments” will get you thinking and acting differently. His “Keys” point out truths about learning to live a wealthier lifestyle. Rich people are not afraid to take chances, he says, and well-planned chances always pay off. From putting your financial house in order to discovering what really makes you tick, 5 Easy Steps to Financial Freedom is a proven model that will change your life and make you wealthy in the process.
The book is about superrich Singaporeans who unknowingly meet a group of aliens at a costume party. The group gets along so well the aliens offer them a ride in their exotic yacht. They pass out & wake up on the planet Tauran where they have to fight for their lives while seeking a means to keep the aliens from adding Earth to their list of assets.
Winner of the Jordan Schnitzer Award in the category of Modern Jewish History. This award, the highest honor the Association for Jewish Studies bestows on scholarship, was established in 2008 by the Jordan Schnitzer Family Foundation to honor scholars whose work embodies the best in the field: rigorous research, theoretical sophistication, innovative methodology, and excellent writing. Presented here to the public for the first time, the Pinkas of the Metz Beit Din is the official register of civil cases that came before the Metz rabbinic court in the two decades prior to the French Revolution. Brimming with details of commercial transactions, inheritance disputes, women’s roles in economic life, and the interplay between French law and Jewish law, the Metz Pinkas offers remarkable evidence of the engagement of Jews with the surrounding society and culture. The two volumes of Protocols of Justice comprise the complete text of the Metz Pinkas Beit Din, which is fully annotated by the author, and a thorough analysis of its significance for history and law at the threshold of modernity. Through his painstaking and path-breaking treatment of this incredibly nuanced and rich text, Jay Berkovitz has placed before academics and all other interested readers a heretofore untapped resource of vast importance. His insightful and extensive introductory monograph beautifully sets the stage for scholars in a wide array of fields to mine this material, which will undoubtedly yield significant new results in the history of Jewish and non-Jewish society in eighteenth-century Europe and beyond. Ephraim Kanarfogel, E. Billi Ivry University Professor of Jewish History, Literature and Law, Yeshiva University Protocols of Justice is a scholarly tour de force. Jay Berkovitz has not only brought to life a type of source that has been all but ignored in the study of Jewish life in Europe in the early modern period but offers a rich introduction that places the material in its historical context. This is a book that will stand the test of time and is a must for academic libraries. Edward Fram, Department of Jewish History, Ben-Gurion University of the Negev "Author Jay Berkovitz, Professor and Chair of Judaic and Near Eastern Studies at the University of Massachusetts Amherst, has painstakingly transcribed the pinkas, which provides fascinating and new insights in the lives of the Jews of Metz. Through his work, Berkovitz has opened a manuscript long gathering dust in the YIVO archives, brought it to light, and created an invaluable resource for scholars." Ben Rothke, The Times of Israel
Forty Days to Armageddon II: Watchdogg, and the Ghost Army.The excitement continues the story from the first Watchdogg tale. Will one half billion people die? Thirty-three days have expired and in the last seven days, the stakes reach a fever pitch. In book one; Iran is devastated by an oil spill of unimaginable proportions. This was brought about in a bold high seas mission by a Somali pirate, Admiral Mahdi, who was given stealth military hardware by the Russians. His actions create a massive ecological disaster that leaves Iran devastated. He and his B-Wasy Somali Marines are given refuge in Venezuela where he intends to live out his life peaceably as the son of a fisherman. A ruthless cyber criminal, Chris LE Blanc is sent to Jerusalem where he is directed to assist the Israelis in bringing the Iranian centrifuges to a grinding halt. Watchdogg, the right-hand man to the POTUS, works with the Russians and brings the two nations together hopefully in a new world of mutual friendship. The story continues: Iran is declared unsuitable for habitation and the citizens are dying for lack of food and substance. The Supreme Leader of Iran is now desperate to find new lands for his citizens and decides that Israel and the USA are his only course for settling in new lands. He trades with the DPRK for several atomic warheads with the hope that he can destroy the armies that hold the border and keep his people trapped inside Iran. All of this is followed by espionage, dirty deals, and double crosses that need the attention of Watchdogg. If the USA is to survive, he must overcome all that is thrust upon him and try to save the USA from foreign intrusion. He must make new alliances and cast aside everything he has ever learned as the rulebook is thrown out the window. Chris LE Blanc, a cyber criminal now takes center stage. Will he save the entire world from destruction? He refuses to cooperate and makes life difficult for the Israeli while the Iranians threaten to launch WMD's toward Palestine. And we will see the infamous Somali pirate, Admiral Mahdi step up to the plate when the destruction of the USA is at stake. As the tale continues we can see he may very well be the most important man in the history. It is a world turned upside down overnight.Be prepared for a story that will leave you breathless and wishing for more Watchdogg tales.
Income Without a Job" goes beyond money, for wealth is beyond money, and "Income Without a Job" offers you a way to see your life options in a totally different way. If you choose to read this book, you can learn: => The 24/365 Dollar Developer System => How to see opportunities that others miss => How to identify your own personal Working Style => How to build long-lasting personal options => How to understand money and learn where to get it => How to turn your own dreams into reality => Where to get the resources to a steady income => How rich people overcame poverty. ... and a host of insider secret methods that assures you can live well without a paycheck. This is NOT a get rich quick program. And, you can get rich using these techniques. Income Without a Job is designed for those people who want to be free to live their lives - now! About starting down the success road and having the option to decide when and where you want to go! http: //www.income-without-a-job.com
Over 60 million people in the United States and Great Britain are estimated to have phobias. There is no specific gene that causes phobias. While anxiety disorders and phobias may start in childhood, and children who have a parent or close relative with a specific phobia may be more likely to develop it, there is no specific situation that causes phobias. However, most people who deal with an anxiety disorder or phobia on a daily basis know they are coping with a difficulty. They know that research is ongoing, such as studies on the amygdala, the specific brain region associated with the "fight-or-flight" response. They know there are no "cures." From beta blockers to SSRIs and MAOIs to sedatives to behavioral therapy to biofeedback to herbal remedies, there is no one solution. They also know they are not alone! On these pages, you will find eighteen stories and one poem by individuals who courageously face each day, and each night, knowing life will throw many things, both good and difficult, in their path. And yet, they go on. Read, applaud, and be grateful for your own life.
This book is not about getting rich quickly but about getting and staying rich wisely. Join Jay Kemmerer, a financial expert for over two decades, as he shares the best tips he has found from twelve of the top money masters in the world. These tips have helped make his clients and their businesses a success. Experience the wisdom from these proven experts as they share how they overcame common financial mistakes in their own businesses in order to help you become more financially savvy. Even if you're already knowledgeable about basic economic principles and financial management, these experts can still help you steer clear of major financial mistakes almost everyone makes. Regardless of the economic cycle or business climate you are currently living in there are financial opportunities that you can take advantage of today. The stories shared throughout this book will help you learn, adopt, and practice the skills of creating, adhering to, building, managing, and maintaining your own financial wealth and independence This is a book that keeps on giving. Why? It's actually 13 books in one because of the twelve money experts' insights shared coupled with Jay's decades of wisdom. In other words, this is a book you will want to consider as a gift to all the special people in your life.
With the right mindset and insight, anyone can become a millionaire. Are you tired of just paying bills until you die? Are you wasting your life at a job that doesn't make you fulfilled or financially secure? Then Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling Your Destiny in an Uncertain World is for you. In this life-changing book, celebrated author and entrepreneur Jay Samit, who's worked with such visionaries as Bill Gates, Steve Jobs, Reid Hoffman, and hundreds of successful entrepreneurs, shares the key understandings and step-by-step process for becoming rich and never needing another job again. To prove the power of his 12 Truths, Samit also details the journey of how he mentored a broke millennial with these principles and empowered him to go from being on welfare to becoming a self-made millionaire in one year. Building upon the principles in his internationally acclaimed book Disrupt You, Samit explains: How to identify an idea and market to start your business How to build a virtual company with little or no capital The latest free software tools for managing your business Ways to get a piece of a trillion-dollar opportunity bigger than mobile How to harness the three primary fears of others to generate more sales Strategies for finding the right mentors to accelerate your success Techniques to structure any deal for creating recurring revenue and lasting wealth This book is perfect for anyone who is tired of jobs with no security, hopes to truly realize their professional and personal potential, and is looking for a way to build a better life for them and their family. Future Proofing You also belongs on the bookshelves of entrepreneurs and intrapreneurs everywhere who hope to inspire their teams to become something greater than what they already are.
This short book has 100's of practical investing and money making tips. Originally written for young women, everyone can benefit from the sound investment principles and rules of thumb. A must read for those that want to reach their financial dreams and retire rich.
Few poets have as much to tell us about the intricate relationship between the African American past and present as Jay Wright. His poems weave a rich fabric of personal history using diverse materials drawn from African, Native American, and European sources. Scholarly, historical, intuitive, and emotional, his work explores territories in which rituals of psychological and spiritual individuation find a new synthesis in the construction of cultural values. Never an ideologue but always a poet of vision, he shows us a way to rejoice and strengthen ourselves in our common humanity. Here, together for the first time, are Wright's previously published collections -- The Homecoming Singer (1971), Soothsayers and Omens (1976), Explications/Interpretations (1984), Dimensions of History (1976), The Double Invention of Komo (1980), Elaine's Book (1988), and Boleros (1991) -- along with the new poems of Transformations (1997). By presenting Wright's work as a whole, this collection reveals the powerful consistency of his theme -- a spiritual or intellectual quest for personal development -- as each book builds solidly upon the previous one. Wright examines history from a multicultural perspective, attempting to conquer a sense of exclusion -- from society and his own cultural identity -- and find solace and accord by linking American society to African traditions. He believes that a poem must articulate the vital rhythms of the culture it depicts and is dedicated to a pursuit of poetic forms that embody the cadence of African American culture. In "The Albuquerque Graveyard", he offers a poignant elegy to victims of slavery's Middle Passage and also reveals the purpose of his poetry.to the Black limbo, an unwritten history of our own tensions. The dead lie here in a hierarchy of small defeats. Defying characterization, Wright has experimented with voices, languages, cultures, and forms not normally associated with African American literature. He is well schooled in the cultures of West Africa, Europe, and the Americas, and -- true to his New Mexican birth -- he is a powerful synthesizer of human experience. Transfigurations reveals Wright to be a man of profound knowledge and a poet of exalted verbal intensity.
12 youth Bible studies on the topics of anger with God, worship, Lutherans and Catholics, cults, Judaism, Mormonism, Jehovah's Witnesses, Lutheranism, stewardship, sevant events and Christian lifestyle.
How can a domestic software team compete with outsourced solutions?How can you form a business-driven software development shop and get around 'big IT'?How can you deliver robust technical solutions, in half the time, at a fraction of the normal cost?RA/PID demonstrates how to construct a team of hybrid business analyst / programmers that can break down the barriers between project management, business and technical architecture, and coding. The resulting team member is a streamlined, hyper-efficient Development Analyst that can greatly reduce the development lifecycle.RA/PID presents a project management model that ensures timely delivery of robust functionality utilizing an easy to understand, quick-moving process that puts the business partner in the project driver's seat.
Today educational activities take place not only in school but also in after-school programs, community centers, museums, and online communities and forums. The success and expansion of these out-of-school initiatives depends on our ability to document and assess what works and what doesn't in informal learning, but learning outcomes in these settings are often unpredictable. Goals are open-ended; participation is voluntary; and relationships, means, and ends are complex. This report charts the state of the art for learning assessment in informal settings, offering an extensive review of the literature, expert discussion on key topics, a suggested model for comprehensive assessment, and recommendations for good assessment practices.
A prominent scholar reveals the surprising ways that capitalism is actually the best way to follow Jesus’s mandates to alleviate poverty and protect our earth. Christianity generally sees capitalism as either bad because it causes much of the world’s suffering, or good because God wants you to prosper and be rich. But there is a large, growing audience of evangelical and mainline Christians who are deeply uneasy about how to follow Jesus’s mandate to care for the poor and the environment while living with the excesses of capitalism. Now, a noted Christian scholar argues that there is a middle view that reveals Christianity cannot only accommodate capitalism, but Christian theology can help explain why capitalism works. By highlighting the most common myths committed by Christians when thinking about economics, such as “capitalism is based on greed and over consumption” or “if someone becomes rich that automatically means someone else will become poor,” Money, Guilt, and God equips readers to take practical steps in their own lives to conduct business, worship God, and serve others without falling into the “prosperity gospel” trap.
A prominent scholar reveals the surprising ways that capitalism is actually the best way to follow Jesus' mandates to alleviate poverty and protect the Earth.
LEARN HOW TO...* Developer successful app ideas* Design marketable apps* Find the optimal price point for your app* Monetize free apps* Get the word out about your app* Maintain your app successfullyLearn from someone who has learned from experience and been successful himself! Jay Van Buiten...* Has had 4 different app hits the top 10 in their category* Has had over 250,000 downloads of a free app* Currently makes a living selling Android apps
These are the exciting times in California history, chock full of the great adventure. However, they have been fictionalized because we can not separate fact from fiction, but they remain wonderful stories. We began our adventure in modern times but quickly regress to the good old days. In the days of old, in the days of gold, in the gold old days of '49. In the Mother Lode region of California, during and following the Gold Rush Days of 1848, through the early 1900s, there grew up a class of entertainers such as the world is not apt to see again. They were: "The Old Time Storytellers." Herein our storyteller relates the history of the gold diggins, along the width and breadth of the Southern Mother Lode. The Diggins, both north and south were, at times, easy pickins as they were bizarrely rich É even rich beyond belief. Also, they were fraught with failures, failures that were ripe with death, starvation, disease and crime, all of which came with those few incredibly rich Bonanzas, where a miner only a few feet away dug no pay dirt and went hungry. These are the stories of those Bonanza Kings, who frolicked in the wilderness, drank moonshine whiskey while betting fortunes in raw gold on the turn of a single card. And those Bummers, next door, who literally starved to death because of their pride. They held "louse races" and ate simple fare, like fried black cat and heavenly sourdough bread. We are told by our "Old Time Tour-Guide," much that is wonderful, laughable and tragic about life in the gold diggins of the southern mines. He relates some stories that may have been, as "Mark Twain" so amply put it "over fertilized" and hard to believe. But that was real life during the California Gold Rush, where not much could be overstated. These are their stories. Stories of the "would-be" incredibly rich gold miners, who came rushing in from around the globe and stayed on to found California's' golden dream. Obeying only their own laws, they deliriously rushed from shout to shout, draw to the gold like a pack of wild dogs gathering to honor a bitch in heat. In the end, this swarm of adventurers settled down and founded their own brand of "Law & Order," naming it "Miners Law," which was dispensed with a liberal amount of hemp, and they called this occasional marshaling of forces "Diggins Justice." Since there were few jails, "Justice" had to be quick, therefore stretching hemp was not always reserved for capitol cases. In fact, it was the most common sentence handed down in the wide open diggins. Their reasoning was, there were never any repeats after a hanging. Among other punishments were flogging, nose splitting, ear trimming, cheek branding and banishment. Because this polyglot of wanna-be's came from every quarter of the globe, and every ethnic background, they had to learn the language of the diggins and learn anew about life, -a life so different in a gold rush. The diggins was a place where whiskey ran like water and was the main source of early day entertainment. In the absence of "Ladies" the miners held "Stag dances" and enjoyed them until the prostitutes arrived and gave a whole new meaning to "Fandango." There was tragic love... thwarted by the hangman's noose. Twisted love for diamonds and gold. A battle for lost souls in a sea of iniquity, where the preachers, preached for their share of the gold, condemning those to hell, who refused to give. It was a love of life coupled with a burning desire for yellow gold and in the end -they all went "Rushing" over the horizon, answering the next shout of: GOLD! GOLD!! GOLD!!! Comments on The DIGGINS Well Hemingway of the Sierras, I've been reading your book and am having a lot of fun with it. I want you to know that I'm not looking for punctuation, or sentence structure, or style, I'm simply enjoying it for the content. Graphics-wise, it's really a very striking presentation
Written by former Alaskan Governor Jay Hammond, this book tells of his involvement at the time the Alaskan Permanent Fund was created, and his belief that the same thing could benefit other oil rich nations.
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