Jay H. Gordon's Books

The Diary of a City Priest

By: Jay H. Gordon

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This the personal story of an Episcopal priest who worked in Newark, Harlem and the Upper West Side of Manhattan during the turbulent times of the 1960s and 70s. He offers his reflections on the many social and theological changes that took place during the past 60 years, and how he has inter-acted with the everchanging roles of women, Blacks and gay persons.

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114

Publisher

Archway Publishing

Published Date

ISBN 10

1665760427

ISBN 13

9781665760423

The Diary of a City Priest

By: Jay H. Gordon

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The Diary of a City Priest

By: Jay H. Gordon

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114

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Archway Publishing

Published Date

ISBN 10

1665760427

ISBN 13

9781665760423

Temples for a Modern God

Religious Architecture in Postwar America

By: Jay M. Price

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Temples for a Modern God

Religious Architecture in Postwar America

By: Jay M. Price

After World War II, Americans constructed an unprecedented number of synagogues, churches, cathedrals, chapels, and other structures. The book is one of the first major studies of American religious architecture in the postwar period, and it reveals the diverse and complicated set of issues that emerged just as one of the nation's biggest building booms unfolded. Price argues that the resulting structures, as often mocked as loved, were physical embodiments of an important time in American religious history.

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Page Count

285

Publisher

Oxford University Press

Published Date

ISBN 10

019992595X

ISBN 13

9780199925957

Persuasive Advertising for Entrepreneurs and Small Business Owners

How to Create More Effective Sales Messages

By: William Winston,Jay P Granat

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Persuasive Advertising for Entrepreneurs and Small Business Owners

How to Create More Effective Sales Messages

By: William Winston,Jay P Granat

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

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Page Count

209

Publisher

Routledge

Published Date

ISBN 10

1317952952

ISBN 13

9781317952954

Interviewing and Patient Care

By: Allen Jay Enelow,Douglas L. Forde,Kenneth Brummel-Smith

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Interviewing and Patient Care

By: Allen Jay Enelow,Douglas L. Forde,Kenneth Brummel-Smith

This standard text on medical interviewing retains its core of open-ended and more directed interviewing techniques, but the Fourth Edition is more firmly anchored in the everyday practice of medicine. It contains much new material on the components of the medical history, interviewing cognitively impaired patients, interviewing children and their parents and the elderly, the interview in continuing care and when time is limited, delivering bad news, and many other practical issues.

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Page Count

228

Published Date

ISBN 10

0195064445

ISBN 13

9780195064445

Guerrilla Marketing Attack

New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By: Jay Conrad Levinson

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Guerrilla Marketing Attack

New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By: Jay Conrad Levinson

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

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Page Count

212

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0395502209

ISBN 13

9780395502204

Handbook of Optics, Third Edition Volume IV: Optical Properties of Materials, Nonlinear Optics, Quantum Optics (set)

By: Michael Bass,Casimer DeCusatis,Jay M. Enoch,Vasudevan Lakshminarayanan,Guifang Li,Carolyn MacDonald,Virendra N. Mahajan,Eric Van Stryland

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Handbook of Optics, Third Edition Volume IV: Optical Properties of Materials, Nonlinear Optics, Quantum Optics (set)

By: Michael Bass,Casimer DeCusatis,Jay M. Enoch,Vasudevan Lakshminarayanan,Guifang Li,Carolyn MacDonald,Virendra N. Mahajan,Eric Van Stryland

The most comprehensive and up-to-date optics resource available Prepared under the auspices of the Optical Society of America, the five carefully architected and cross-referenced volumes of the Handbook of Optics, Third Edition, contain everything a student, scientist, or engineer requires to actively work in the field. From the design of complex optical systems to world-class research and development methods, this definitive publication provides unparalleled access to the fundamentals of the discipline and its greatest minds. Individual chapters are written by the world's most renowned experts who explain, illustrate, and solve the entire field of optics. Each volume contains a complete chapter listing for the entire Handbook, extensive chapter glossaries, and a wealth of references. This pioneering work offers unprecedented coverage of optics data, techniques, and applications. Volume IV covers optical properties of materials, nonlinear optics, and quantum optics.

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Page Count

1153

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071629297

ISBN 13

9780071629294

Brighter Baby

By: Brenda Adderly,Jay Gordon

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Brighter Baby

By: Brenda Adderly,Jay Gordon

The co-author of the bestselling "The Arthritis Cure" announces major new research demonstrating how baby massage can actually help increases a baby's IQ and measurably improve his or her physical health.

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Page Count

200

Publisher

Lifeline Press (CA)

Published Date

ISBN 10

0895263939

ISBN 13

9780895263933

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

By: Michael A. Grippi,Jack A. Elias,Jay A. Fishman,Allan I. Pack,Robert M. Senior,Robert Kotloff

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Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

By: Michael A. Grippi,Jack A. Elias,Jay A. Fishman,Allan I. Pack,Robert M. Senior,Robert Kotloff

Turn to the field's definitive text for a thoroughunderstanding of the clinical and scientific aspects of pulmonary medicine Since 1980, Fishman's Pulmonary Diseases and Disorders has delivered unparalleled coverage of pulmonary medicine and the underlying basic and applied science upon which clinical practice is based. The Fifth Edition, with 270 contributing authors, includes over 2,000 illustrations, 60 videos, and 18,000 references. The book opens with a comprehensive overview of the scientific basis of lung function in health and disease. It then provides detailed coverage of the broad array of diseases and disorders affecting the respiratory system, including obstructive and restrictive diseases, pulmonary vascular disorders, sleep-disordered breathing, lung neoplasms,respiratory infections, and respiratory failure, among others. The Fifth Edition has been completely updated to reflect the many advancements that have been made in pulmonary medicine over the past few years, including: Molecular development of the lung Stem cells and respiratory disease Genetics of pulmonary disease and the growth of personalized medicine Technical advances in lung transplantation Growth in immunology and immunosuppressive management Diagnosis and treatment of pulmonary hypertension Circadian rhythms and sleep biology Rapid evolution in lung imaging techniques, including functional imaging Contemporary interventional bronchoscopic techniques You will also find state-of-the-art coverage of thelatest topics in critical care medicine, including: Early diagnosis and management of sepsis Multiple organ dysfunction syndrome (MODS) Acute respiratory distress syndrome (ARDS) Management of agitation and delirium in the ICU The newly defined entity of "chronic critical illness

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2451

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1259589129

ISBN 13

9781259589126

Twenty-First Century Psychotherapies

Contemporary Approaches to Theory and Practice

By: Jay L. Lebow

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Twenty-First Century Psychotherapies

Contemporary Approaches to Theory and Practice

By: Jay L. Lebow

Praise for Twenty-First Century Psychotherapies "Jay Lebow has done a masterful job in presenting a lucid overview of the leading theories of psychotherapy, strategies of change, and intervention techniques at the forefront of the field. This outstanding volume is a must-read for seasoned clinicians and trainees alike." —Froma Walsh, Mose & Sylvia Firestone Professor in the School of Social Service Administration, Professor of Psychiatry in the Pritzker School of Medicine, and Codirector of Center for Family Health, The University of Chicago "This book provides a well-written, up-to-date survey of the theories and practices of psychotherapy that have stood the test of time and seem to be here to stay. A great strength is the chapter authors' inclusion of the evidence for each approach, since Evidence-Based Practice truly is a hallmark of the twenty-first century. This outstanding resource will enable readers to both understand and implement therapy." —Ronald F. Levant, EdD, ABPP, Dean and Professor of Psychology, University of Akron, and 2005 President, American Psychological Association "Twenty-First Century Psychotherapies offers a remarkably comprehensive, up-to-date, and scholarly examination of the dominant approaches to therapy. Written by leading and articulate experts in each intervention model, this book draws together the most forward-thinking perspectives in individual, group, and couples/family therapy. This will be a treasured reference to novice and experienced clinicians alike, and I expect it to be a much-consulted companion to professionals for many years to come." —Nadine J. Kaslow, PhD, ABPP, Professor and Chief Psychologist, Emory University School of Medicine at Grady Health System Twenty-First Century Psychotherapies provides thorough coverage of the methods of psychotherapy now held in the highest regard, both for the quality of the research evidence behind them and for their effectiveness with a variety of treatment populations and treatment settings.

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Page Count

873

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118429311

ISBN 13

9781118429310

Schooling Jim Crow

The Fight for Atlanta's Booker T. Washington High School and the Roots of Black Protest Politics

By: Jay Winston Driskell

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Schooling Jim Crow

The Fight for Atlanta's Booker T. Washington High School and the Roots of Black Protest Politics

By: Jay Winston Driskell

In 1919 the NAACP organized a voting bloc powerful enough to compel the city of Atlanta to budget $1.5 million for the construction of schools for black students. This victory would have been remarkable in any era, but in the context of the Jim Crow South it was revolutionary. Schooling Jim Crow tells the story of this little-known campaign, which happened less than thirteen years after the Atlanta race riot of 1906 and just weeks before a wave of anti-black violence swept the nation in the summer after the end of World War I. Despite the constant threat of violence, Atlanta’s black voters were able to force the city to build five black grammar schools and Booker T. Washington High School, the city’s first publicly funded black high school. Schooling Jim Crow reveals how they did it and why it matters. In this pathbreaking book, Jay Driskell explores the changes in black political consciousness that made the NAACP’s grassroots campaign possible at a time when most black southerners could not vote, let alone demand schools. He reveals how black Atlantans transformed a reactionary politics of respectability into a militant force for change. Contributing to this militancy were understandings of class and gender transformed by decades of racially segregated urban development, the 1906 Atlanta race riot, Georgia’s disfranchisement campaign of 1908, and the upheavals of World War I. On this cultural foundation, black Atlantans built a new urban black politics that would become the model for the NAACP’s political strategy well into the twentieth century.

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Page Count

287

Publisher

University of Virginia Press

Published Date

ISBN 10

0813936152

ISBN 13

9780813936154

Antietam

The Soldiers' Battle

By: John Michael Priest,Jay Luvaas

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Antietam

The Soldiers' Battle

By: John Michael Priest,Jay Luvaas

“The best battlefield first-person compilation I have read . . . Here it all is—the tactics, the movement, the truth about warfare.” —The Civil War Times In Antietam: The Soldiers’ Battle, historian John Michael Priest tells this brutal tale of slaughter from an entirely new point of view: that of the common enlisted man. Concentrating on the days of actual battle—September 16, 17, and 18, 1862—Priest vividly brings to life the fear, the horror, and the profound courage that soldiers displayed, from the first Federal cavalry probe of the Confederate lines to the last skirmish on the streets of Sharpsburg. Antietam is not a book about generals and their grand strategies, but rather concerns men such as the Pennsylvanian corporal who lied to receive the Medal of Honor; the Virginian who lay unattended on the battlefield through most of the second day of fighting, his arm shattered from a Union artillery shell; the Confederate surgeon who wrote to the sweetheart he left behind enemy lines in Harrisburg, Pennsylvania that he had seen so much death and suffering that his “head had whitened and my very soul turned to stone.” Besides being a gripping tale charged with the immediacy of firsthand accounts of the fighting, Antietam also dispels many misconceptions long held by historians and Civil War buffs alike. Seventy-two detailed maps—which describe the battle in the hourly and quarter-hourly formats established by the Cope Maps of 1904—together with rarely-seen photographs and his own intimate knowledge of the Antietam terrain, allow Priest to offer a substantially new interpretation of what actually happened.

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Page Count

538

Publisher

Savas Publishing

Published Date

ISBN 10

1940669510

ISBN 13

9781940669519

Inauthentic Culture and Its Philosophical Critics

By: Jay Newman

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Inauthentic Culture and Its Philosophical Critics

By: Jay Newman

Despite the pervasive feeling that much of the culture of Western democracies has increasingly become inauthentic or phoney, contemporary cultural critics and observers have paid little attention to the traditional philosophical criticism of inauthentic c

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Page Count

236

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773516913

ISBN 13

9780773516915

God at Sinai

Covenant and Theophany in the Bible and Ancient Near East

By: Jeffrey Jay Niehaus

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God at Sinai

Covenant and Theophany in the Bible and Ancient Near East

By: Jeffrey Jay Niehaus

Theophanies, or manifestations of God, occur throughout the Old Testament. In this in-depth look at God's self-manifestations, Niehaus reveals their unity and how they relate to and differ from ancient Near Eastern myths and legends. *Lightning Print On Demand Title

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Page Count

430

Publisher

Zondervan

Published Date

ISBN 10

0310494710

ISBN 13

9780310494713

The Complete Lyrics of Alan Jay Lerner

By: Alan Jay Lerner

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The Complete Lyrics of Alan Jay Lerner

By: Alan Jay Lerner

The lyricist behind such enduring classics as Brigadoon, Camelot, and My Fair Lady, Alan Jay Lerner (1918-86) was a consummate craftsman, refining his work over and over. In this book, editors Dominic McHugh and Amy Asch bring to life the stories behind Lerner's oeuvre while also providing alternative or draft versions of his work. For the theater lover and scholar alike, the book sheds new light on one of musical theater's defining figures.

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Page Count

633

Publisher

Oxford University Press

Published Date

ISBN 10

019064673X

ISBN 13

9780190646738

Book's by Jay H. Gordon

The Diary of a City Priest

The Diary of a City Priest

The Diary of a City Priest

The Diary of a City Priest

Temples for a Modern God

Temples for a Modern God

Persuasive Advertising for Entrepreneurs and Small Business Owners

Persuasive Advertising for Entrepreneurs and Small Business Owners

Interviewing and Patient Care

Interviewing and Patient Care

Guerrilla Marketing Attack

Guerrilla Marketing Attack

Handbook of Optics, Third Edition Volume IV: Optical Properties of Materials, Nonlinear Optics, Quantum Optics (set)

Handbook of Optics, Third Edition Volume IV: Optical Properties of Materials, Nonlinear Optics, Quantum Optics (set)

Brighter Baby

Brighter Baby

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

Twenty-First Century Psychotherapies

Twenty-First Century Psychotherapies

Schooling Jim Crow

Schooling Jim Crow

Antietam

Antietam

Inauthentic Culture and Its Philosophical Critics

Inauthentic Culture and Its Philosophical Critics

God at Sinai

God at Sinai

The Complete Lyrics of Alan Jay Lerner

The Complete Lyrics of Alan Jay Lerner

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