In February 1981, just as Spain was finally leaving Franco's dictatorship and during the first democratic vote in parliament for a new prime minister - Colonel Tejero and a band of right-wing soldiers burst into the Spanish parliament and began firing shots. Only three members of Congress defied the incursion and did not dive for cover,: Adolfo Suarez the then outgoing prime minister, who had steered the country away from the Franco era, Guttierez Mellado, a conservative general who had loyally served democracy, and Santiago Carillo, the head of the Communist Party, which had just been legalised. In The Anatomy of a Moment, Cercas examines a key moment in Spanish history, just as he did so successfully in his Spanish Civil War novel, Soldiers of Salamis. This is the only coup ever to have been caught on film as it was happening, which, as Cercas says, 'guaranteed both its reality and its unreality'. Every February a few seconds of the video are shown again and Spaniards congratulate themselves for standing up for democracy, but Cercas says that things were very quiet that afternoon and evening while all over Spain people stayed inside waiting for the coup to be defeated .... or to triumph.
Dangerous Speech is the first systematic treatment of blasphemous speech in colonial Mexico. This engaging social history examines the representation of blasphemy as a sin and a crime, and its repression by the Spanish Inquisition. The Spanish colonists viewed blasphemy not only as an insult against God but also as a dangerous misrepresentation of the deity, which could call down his wrath in a ruinous assault on the imperial enterprise. Why then, asks Villa-Flores, did Spaniards dare to blaspheme? Having mined the period’s moral literature—philosophical works as well as royal decrees and Inquisition treatises and trial records in Spanish, Mexican, and U.S. archives and research libraries—Villa-Flores deftly interweaves images of daily life in colonial Mexico with vivid descriptions of human interactions to illustrate the complexity of a culture profoundly influenced by the Catholic Church. In entertaining and sometimes horrifying vignettes, the reader comes face to face with individuals who used language to assert or manipulate their identities within that repressive society. Villa-Flores offers an innovative interpretation of the social uses of blasphemous speech by focusing on specific groups—conquistadors, Spanish settlers, Spanish women, and slaves of both genders—as a lens to examine race, class, and gender relations in colonial Mexico. He finds that multiple motivations led people to resort to blasphemy through a gamut of practices ranging from catharsis and gender self-fashioning to religious rejection and active resistance. Dangerous Speech is a valuable resource for students and scholars of colonialism, the social history of language, Mexican history, and the changing relations of gender, class, and ethnicity in colonial Latin America.
This book focuses on the super resolution of images and video. The authors’ use of the term super resolution (SR) is used to describe the process of obtaining a high resolution (HR) image, or a sequence of HR images, from a set of low resolution (LR) observations. This process has also been referred to in the literature as resolution enhancement (RE). SR has been applied primarily to spatial and temporal RE, but also to hyperspectral image enhancement. This book concentrates on motion based spatial RE, although the authors also describe motion free and hyperspectral image SR problems. Also examined is the very recent research area of SR for compression, which consists of the intentional downsampling, during pre-processing, of a video sequence to be compressed and the application of SR techniques, during post-processing, on the compressed sequence. It is clear that there is a strong interplay between the tools and techniques developed for SR and a number of other inverse problems encountered in signal processing (e.g., image restoration, motion estimation). SR techniques are being applied to a variety of fields, such as obtaining improved still images from video sequences (video printing), high definition television, high performance color Liquid Crystal Display (LCD) screens, improvement of the quality of color images taken by one CCD, video surveillance, remote sensing, and medical imaging. The authors believe that the SR/RE area has matured enough to develop a body of knowledge that can now start to provide useful and practical solutions to challenging real problems and that SR techniques can be an integral part of an image and video codec and can drive the development of new coder-decoders (codecs) and standards.
Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.
On the eve of the twentieth century, Peru seemed like a profitable and yet fairly unexploited country. Both foreign capitalists and local state makers envisioned how remote highland areas were essential to a sustainable national economy. Mobilizing Andean populations lay at the core of this endeavor. In his groundbreaking book, The Rural State, Javier Puente uncovers the surprising and overlooked ways that Peru’s rural communities formed the political nation-state that still exists today. Puente documents how people living in the Peruvian central sierra in the twentieth century confronted emerging and consolidating powers of state and capital and engaged in an ongoing struggle over increasingly elusive subsistence and autonomies. Over the years, policy, politics, and social turmoil shaped the rural, mountainous regions of Peru until violent unrest, perpetrated by the Shining Path and other revolutionary groups, unveiled the extent, limits, and fractures of a century-long process of rural state formation. Examining the conflicts between one rural community and the many iterations of statehood in the central sierra of Peru, The Rural State offers a fresh perspective on how the Andes became la sierra, how pueblos became comunidades, and how indígenas became campesinos.
Coyame is the wide-ranging account of a small town in Mexico. The author provides readers with a panoramic view of history from the Mayans to the Villa revolutionaries and beyond. The history of the region is brought into stark detail with the inclusion of the tales, legends, and family histories of Coyame’s colorful residents. Morales presents the information with great care and passion; both historians and casual readers will benefit from the candor and whimsy that mark this unique contribution.
The Enciclopedia de Linguistica Hispánica provides comprehensive coverage of the major and subsidiary fields of Spanish linguistics. Entries are extensively cross-referenced and arranged alphabetically within three main sections: Part 1 covers linguistic disciplines, approaches and methodologies. Part 2 brings together the grammar of Spanish, including subsections on phonology, morphology, syntax and semantics. Part 3 brings together the historical, social and geographical factors in the evolution of Spanish. Drawing on the expertise of a wide range of contributors from across the Spanish-speaking world the Enciclopedia de Linguistica Hispánica is an indispensable reference for undergraduate and postgraduate students of Spanish, and for anyone with an academic or professional interest in the Spanish language/Spanish linguistics.
Milan, 1497: Leonardo da Vinci is completing his masterpiece, The Last Supper. Pope Alexander VI is determined to execute him after realizing that the painting contains clues to a baffling -- and blasphemous -- message, which he is determined to decode. The Holy Grail and the Eucharistic Bread are missing, there is no meat on the table and, shockingly, the apostles are portraits of well-known heretics -- none of them depicted with halos. And why has the artist painted himself into the scene with his back turned toward Jesus? The clues to Leonardo's greatest puzzle are right before your eyes....
In its fully revised and updated second edition, Musculoskeletal Imaging covers every aspect of musculoskeletal radiology. This medical reference book incorporates the latest diagnostic modalities and interventional techniques, as well as must-read topics such as hip, groin and cartilage imaging; newly described impingements; and new concepts in the hip including teres ligament pathology. This publication is a key title in the popular Expert Radiology Series, which delivers evidence-based expert guidance from around the globe. Fully understand each topic with a format that delivers essential background information. Streamline the decision-making process with integrated protocols, classic signs, and ACR guidelines, as well as a design that structures every chapter consistently to include pathophysiology, imaging techniques, imaging findings, differential diagnosis, and treatment options. Write the most comprehensive reports possible with help from boxes highlighting what the referring physician needs to know, as well as suggestions for treatment and future imaging studies. Access in-depth case studies, valuable appendices, and additional chapters covering all of the most important musculoskeletal procedures performed today. Quickly locate important information with a full-color design that includes color-coded tables and bulleted lists highlighting key concepts, as well as color artwork that lets you easily find critical anatomic views of diseases and injuries. Engage with more than 40 brand-new videos, including arthroscopic videos. Easily comprehend complicated topics with over 5,000 images and new animations. Explore integrated clinical perspectives on the newest modalities such as PET-CT in cancer, diffusion MR, as well as ultrasonography, fusion imaging, multi-slice CT and nuclear medicine. Learn from team of international experts provides a variety of evidence-based guidance, including the pros and cons of each modality, to help you overcome difficult challenges. Consult this title on your favorite e-reader.
Introducción a la lingüística hispánica actual is the ideal introduction to Spanish linguistics for all undergraduate and postgraduate students of Spanish. No prior knowledge of linguistics is assumed as the book takes you step-by-step through all the main subfields of linguistics, both theoretical and applied. Phonology. morphology, syntax, semantics, pragmatics, second language acquisition, history of the Spanish language, dialectology and sociolinguistics are concisely and accurately outlined providing a comprehensive foundation in the field. A comprehensive companion website provides a wealth of additional resources including further exercises to reinforce the material covered in the book, extra examples to clarify the most difficult concepts, extensive audio clips which reproduce the sounds of phonemes and allophones and sonograms. Written in a clear and accessible manner with extensive auxiliary materials, Introducción a la lingüística hispánica actual has been specially designed for students of Spanish with little or no linguistic background who need to understand the key concepts and constructs of Spanish linguistics.
_______________ 'His novels probe the sore spots and raw wounds of contemporary Spain, their cunning and complexity leavened by a light touch and an easy, graceful style' - Boyd Tonkin, Independent on Sunday 'The beauty of this intelligently probing novel is that one is left wondering if we ever truly know anything about anybody – that anybody including ourselves' - Scotsman 'Compelling ... the real strengths of the book are in Cercas's unadorned prose, once again deftly translated by Anne McLean, and in his ear for the rhythms of everyday speech' - Guardian _______________ Longlisted for the Dublin Literary Award 2016, this novel from the author of Soldiers of Salamis and The Anatomy of a Moment tells the story of three teenage outsiders in post-Franco Spain In the late 1970s, as Spain was adrift between the death of Franco and the rebirth of democracy, people were moving from the poor south to the cities of the north in search of a better life. But the work, when there was any, was poorly paid and the housing squalid. Out of this world of limited opportunities a generation of delinquents arose whose prospects were stifled and whose rebellion would be brief and violent... One summer's day in Gerona a bespectacled, sixteen-year-old Ignacio Cañas, known to his few friends as Gafitas, is working in an amusement arcade, when a charismatic teenager walks in with the most beautiful girl Cañas has ever seen. Zarco and Tere take over his pinball machine and his life. Thirty years on and now a successful criminal defence lawyer, Cañas has tried to put that long, hot summer of drugs, yearning and delinquency behind him. But when Tere appears in his office and asks him to represent El Zarco, who has been in prison all this time, what else can Gafitas do but accept? A powerful novel of love and hate, of loyalty and betrayal, of true integrity and the prison celebrity can become, Outlaws confirms Javier Cercas as one of the most thrilling novelists writing anywhere in the world today. _______________ 'Cercas adroitly balances the earlier criminal thrills with the later moral and emotional complexities' - New Statesman 'A moving meditation on youth, love, betrayal and the media, as well as an uncompromising political novel. Cercas has yet again expanded our idea of what fiction can do' - Juan Gabriel Vasquez, author of The Secret History of Costaguana
Coyame is the wide-ranging account of a small town in Mexico. The author provides readers with a panoramic view of history from the Mayans to the Villa revolutionaries and beyond. The history of the region is brought into stark detail with the inclusion of the tales, legends, and family histories of Coyame’s colorful residents. Morales presents the information with great care and passion; both historians and casual readers will benefit from the candor and whimsy that mark this unique contribution.
MAN BOOKER PRIZE NOMINEE • From the acclaimed author of Outlaws • For decades, Enric Marco was revered as a veteran of the Spanish Civil War, a crusader for justice, and a Holocaust survivor. But in May 2005, at the height of his renown, he was exposed as a fraud. Marco was never in a Nazi concentration camp. And perhaps the rest of his past was fabricated, too, a combination of his delusions of grandeur and his compulsive lying. In this hypnotic narrative, which combines fiction and nonfiction, detective story and war story, biography and autobiography, Javier Cercas sets out to unravel Marco’s enigma. With both profound compassion and lacerating honesty, Cercas probes one man’s gigantic lie to explore the deepest, most flawed parts of our humanity.
Latin America is one of the most intriguing parts of the world. The region’s illustrious history, culture, and geography are famous internationally, but in terms of economics, Latin America has been generally associated with problems. For many, the combination of a resource rich region and poor economic conditions has been a puzzle. This extensively revised and updated second edition of Latin American Economic Development continues to provide the most up to date exploration of why the continent can be considered to have underperformed, how the various Latin American economies function, and the future prospects for the region. The book addresses the economic problems of Latin America theme by theme. Changes and new features in this new edition include: Expanded coverage of how institutions affect economic growth in Latin America Many new boxes and questions for review and discussion New material on how climate change affects the region Updated material to reflect the ongoing macroeconomic stability of the past decade A new chapter on the political economy of Latin America The book provides a comprehensive text for undergraduate economics courses on Latin America, and is also suitable for use by students in other disciplines looking for a wide-ranging guide to the region. This book will continue to be an invaluable resource for undergraduates looking at Latin American economics, growth, and development.
This exciting addition to the Culture and Customs of Latin America and the Caribbean series provides readers with an all-encompassing look at contemporary life in Puerto Rico. Having always been under the watchful eyes of other colonies and countries, Puerto Rico's own customs and traditions have managed to flourish throughout the ages, culturally uniting what is a politically divided island. In addition to gaining an understanding of Puerto Rico's political relationship with the continental United States, students can explore extensive narrative chapters that cover contemporary religion, cuisine, sports, media, cinema, literature, performing arts, and visual arts. An essential for high school and public library shelves, Culture and Customs of Puerto Rico is the perfect research resource for students and general readers. This exciting addition to the Culture and Customs of Latin America and the Caribbean series provides readers with an exhaustive look at contemporary life in Puerto Rico. Having always been under the watchful eyes of other colonies and countries, Puerto Rico's own customs and traditions have managed to flourish throughout the ages, culturally uniting what is a politically divided island. In addition to gaining an understanding of Puerto Rico's political relationship with the continental United States, students can explore the small island nation's history with Spain during the colonial era. This fascinating volume provides illustrative narrative chapters on religious practices in Puerto Rico, as well as religious and secular festivals. Social customs, such as sports, cuisine, gender issues, family values, and nightlife, are discussed in depth. Extensive coverage on the media, performing arts, cinema, visual arts, and literature provides students with a solid foundation in Puerto Rican past and contemporary culture. An essential for high school and public library shelves, Culture and Customs of Puerto Rico is the perfect research resource for students and general readers.
This book presents the research results obtained by Grupo de Equidad en Salud (Health Equity Group), in relation to the development of an indicator of inequity in avoidable mortality, consisting of a methodology that allows knowing, in a consolidated way, the state of the inequality in avoidable mortality based on the variants included in the development of the indicator itself; also, an analysis of global and local data allows realistically understanding the dimension of the problem in both contexts. This book provides additional elements of analysis in order to assess the inadequate role of health systems in solving the most sensitive problems affecting vulnerable populations. On the other hand, conceptual elements around the issue of inequity, as well as the results of a systematic review of the literature related to the different ways of measuring disparities, gaps or inequities in health, are presented here to help the reader approach the development of new conceptual or measurement proposals. This book is intended to contribute to the understanding of the issue, and to encourage joint solutions to avoidable problems of high social cost.
This book constitutes the thoroughly refereed post-proceedings of the First International Workshop on Critical Information Infrastructures Security, CRITIS 2006, held on Samos Island, Greece in August/September 2006 in conjunction with ISC 2006, the 9th International Information Security Conference. The papers address all security-related heterogeneous aspects of critical information infrastructures.
‘Excellent book. The chapters put together and systematise a lot of material that is often taught in an anecdotal or haphazard sort of way, if at all. Students will learn a great deal from the book and have their confidence in using Spanish considerably boosted as a result.’ – Jonathan Thacker, Merton College, University of Oxford, UK ‘An invaluable, highly original and methodically sound approach to correcting and eliminating common, yet difficult-to-eliminate errors.’ – Manuel Delgado, Bucknell University, USA ‘The user-friendly format and page layout makes Speed Up Your Spanish a highly practical reference source for students and teachers.’– Ma Victoria García Serrano, University of Pennsylvania, USA False friends, idiomatic expressions, gender and capitalization are just some of the areas that cause confusion for students of Spanish. Learning how to avoid the common errors that arise repeatedly in these areas is an essential step for successful language learning. Speed Up Your Spanish is a unique and innovative resource that identifies and explains such errors, thereby enabling students of Spanish to learn from their mistakes while enhancing their understanding of the Spanish language. Each of the nine chapters focuses on a grammatical category where English speakers typically make mistakes in Spanish. Each chapter is divided into sections that classify the concepts and errors into subcategories. Full explanations are provided throughout with clear, comprehensive examples and exercises to help the learner gain an in-depth understanding of Spanish grammar and usage. Key features: carefully selected grammar topics and examples based on the most commonly made errors exercises throughout to reinforce learning shortcuts and mnemonic devices providing vital learning strategies a Companion Website available at www.speedupyourspanish.com providing supplementary exercises as well as audio files. Suitable both for classroom use or self-study, Speed Up Your Spanish is the ideal resource for all intermediate learners of Spanish wishing to refine their language skills. Javier Muñoz-Basols is an Instructor in Spanish at the University of Oxford. Marianne David teaches Spanish at the Trinity School in New York. Olga Núñez Piñeiro is Senior Lecturer in Spanish at the University of Westminster.
This comprehensive new resource demonstrates how to build smart grids utilizing the latest telecommunications technologies. Readers find practical coverage of PLC and wireless for smart grid and are given concise excerpts of the different technologies, networks, and services around it. Design and planning guidelines are shown through the combination of electricity grid and telecommunications technologies that support the reliability, performance and security requirements needed in smart grid applications. This book covers a wide range of critical topics, including telecommunications for power engineers, power engineering for telecommunications engineers, utility applications projecting in smart grids, technologies for smart grid networks, and telecommunications architecture. This practical reference is supported with in-depth case studies.
Imperial Emotions reconsiders the historical legacy of Spain's empire by examining the role of emotions in mitigating it. Javier Krauel cogently argues that the fall of the Spanish empire in the late nineteenth century spurred a number of contradictory responses, ranging from mourning and melancholia to indignation, pride, and shame. He shows how intellectuals sought to reimagine a post-empire Spain by establishing attachments to imperial myths, which would have a profound impact not only on the collective memory of Spain but that of the Americas as well, where such emotional investments are still in conflict today.
The Role of Information Professionals in the Knowledge Economy: Skills, Experiences, Practices and Strategies presents the tools that are necessary for the acquisition and development of a scientific culture. The work and profile of the information professional is no longer limited to the world of libraries. In countries with developing and peripheral economies that are seeking to reduce dependence on knowledge generated by rich countries it is necessary to develop and foster new professional profiles with high expertise in knowledge generation and management in order to support such paradigm shifts. This comprehensive book presents the case for this paradigm shift and is an ideal resource for information professionals who are interested in new avenues of exploration. - Promotes the idea that an information professional is the right person to offer support in the knowledge economy - Provides guidance on how to provide and develop a scientific culture in an institution - Identifies information competencies that are important for information managers in scientific communication - Redefines the profile of professional information graduates and identifies this new skillset as a job opportunity
In Moors Dressed as Moors, Javier Irigoyen-Garcia draws on a wide range of sources to reveal the currency of Moorish clothing in early modern Iberian society.
Rock breakage with explosives has existed since the seventeenth century when black powder came into use in mining. Since then it has progressed from the invention of dynamite to the use of heavy ANFO. During the past two decades, there have been numerous technical contributions which have brought a better understanding of rock fragmentation with explosives, an improvement in drilling equipment and a noticeable evolution in the development of new explosives and blasting accessories. The Geomining Technological Institute of Spain (ITCE), aware of this progress and of the importance which the breakage process has acquired in mining and civil engineering projects, has ordered the publication of Drilling and Blasting of Rocks. The purpose of this Handbook is to give basic knowledge of the drilling systems, the types of available explosives and the accessories and the parameters that intervene in blast designing, whether controllable or not; at the same time the objectives and contents contribute to improved safety in mining. The Handbook is meant for all professionals who are involved with explosives in mining operations and civil engineering projects, as well as for students of technical schools.
From the internationally renowned author of The Impostor, a courageous journey into his own family history and that of a country collapsing from a fratricidal war--his most moving, most personal book, one he has spent his entire life preparing to write. Javier Cercas grew up hearing the legend of his adored great-uncle Manuel Mena, who died at nineteen in the bloodiest battle of the Spanish Civil War--while fighting for Franco's army. Who was this young man? A fascist hero whose memory is an embarrassment or a committed idealist who happened to fall on the wrong side of history? Is it possible to be a moral person defending an immoral cause? Through visits back to his parents' village in southern Spain, interviews with survivors, and research into the murkiest corners of the war, the author pieces together the life of this enigmatic figure and of an entire generation. This sui generis work combines intimate family history, investigative scholarship, personal confession, war stories, and road trips, finally becoming a transcendent portrait of a country's indelible scars--a book about heroism, death, the persistence of the past, and the meaning of an individual life against the tapestry of history.
This book presents the first overview of the Toarcian Oceanic Anoxic Event in the southern Iberian paleomargin, in the western Tethys. The study of catastrophic events that affected the ecosystems in the past is of great interest, because it offers the possibility of establishing models that can be applied to current and future environmental changes. The book provides comprehensive information on the changes in marine ecosystems in connection with a global massive extinction, the Early Toarcian, and with the deposition of black shales, global warming and a disruption of the carbon cycle. In addition, the book describes the incidence of this event in this part of the Tethys close to the connection with the Protoatlantic, the Hispanic Corridor. Special attention is paid to sedimentological and ichnological aspects, fossil content (macroscopic and microscopic), and geochemistry. It also presents the facies changes related to fragmentation of the shelf and the evolution to hemipel agic troughs and swells in this paleomargin. Lastly, it characterizes this anoxic event in under-researched outcrops from southern Spain and compares the findings with those in well-known sections from northern and central Europe. This book offers a unique resource for all researchers interested in the Toarcian Oceanic Anoxic Event, but also in oceanic anoxic events that occurred during the Mesozoic in general, because of their similarity to recent climatic changes.
This book underlines the growing importance of knowledge for the competitiveness of cities and their regions. Examining the role of knowledge - in its economic, socio-cultural, spatial and institutional forms - for urban and regional development, identifying the preconditions for innovative use of urban and regional knowledge assets and resources, and developing new methods to evaluate the performance and potential of knowledge-based urban and regional development, the book provides an in-depth and comprehensive understanding of both theoretical and practical aspects of knowledge-based development and its implications and prospects for cities and regions.
This second edition of New Business Models in the Digital Age is full of updated, need-to-know information for anyone interested in this topic. Due to the outstanding reception the original report had in 2014, having been downloaded over 5,000 times, and because of all of the available new data and important developments, it was necessary to expand the report after just a year to include all of the changes that have taken place since then. Some of the biggest news in this year's edition comes from the world of micropayments, namely the new and hotly debated "pay what you read" business model. The newest changes in subscription models, which are having a hard time taking hold in the book sector, are also discussed as is the surge in the number of new crowdfunding projects that have led to the consolidation of this business trend in the last year alone.
Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through intermediaries will go through a change in its business model, and companies in the cultural sector will be no exception to this structural transformation process. A new era is fast approaching in which the way a business handles its relationship with consumers (B2C) will outweigh the current business-to-business (B2B) intermediation model. The objective of this study is to provide professionals in the book world, whether they are publishers, agents, authors, booksellers, or librarians, with a broad analysis of the business models currently available on the Internet so that they may determine where their business opportunities lie and what the benefits of each of these models are for their companies.
**Named a Best Book of the Year by the Boston Globe and Los Angeles Times** From the internationally acclaimed author of The Infatuations comes the mesmerizing story of a couple living in the shadow of a mysterious, unhappy history--a novel about the cruel, tender punishments we exact on those we love. Madrid, 1980. Juan de Vere, nearly finished with his university degree, takes a job as personal assistant to Eduardo Muriel, an eccentric, once-successful film director. Urbane, discreet, irreproachable, Muriel is an irresistible idol to the young man. But Muriel's voluptuous wife, Beatriz, inhabits their home like an unwanted ghost; and on the periphery of their lives is Dr. Jorge Van Vechten, a family friend implicated in unsavory rumors that Muriel now asks Juan to investigate. As Juan draws closer to the truth, he uncovers only more questions. What is at the root of Muriel's hostility toward his wife? How did Beatriz meet Van Vechten? What happened during the war? Marías leads us deep into the intrigues of these characters, through a daring exploration of rancor, suspicion, loyalty, trust, and the infinitely permeable boundaries between the deceptions perpetrated on us by others and those we inflict upon ourselves.
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
In 1973, El Colegio de México published the first version of Historia mínima de México (followed in 1974 by the English translation A Compact History of Mexico) for the purpose of providing Mexicans living at that time with basic historical knowledge of their country. While preserving the aim of synthesis and simplicity that served as a basic guideline for the earlier Historia mínima de México, this new work constitutes a completely novel and original manuscript. Thus, A New Compact History of México is not only a “new history,” but also an innovative one. In its pages, readers will find accounts and perspectives enabling them to gain a fundamental understanding of Mexican history in an enjoyable way.
INTERNATIONAL BESTSELLER • A novel of the Spanish Civil War, a modern classic, and a searing exploration of the unknowability of history, by the acclaimed author of Outlaws In the waning days of the Spanish Civil War, an unknown militiaman discovered a Nationalist prisoner who had fled a firing squad and taken refuge in the forest. But instead of killing him, the soldier simply turned and walked away. The prisoner, Rafael Sánchez Mazas—writer, fascist, and founder of the Spanish Falange—went on to become a national hero and ultimately a minister in Franco's first government. The soldier disappeared into history. Sixty years later, Javier Cercas—or at least, a character who shares his name—sifts through the evidence to establish what really happened that day. Who was the soldier? Why didn't he shoot? And who was the true hero in the story? Every answer yields another question in this powerful and elegantly constructed novel about truth, memory, and war.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.