The book “Jack and Danny’s Day Out” is a children’s book that teaches kids about how to deal with unexpected changes in plans, and compromising with others to achieve a goal. Jack and his younger brother Danny make plans to play baseball the next day, but Danny becomes sick during the night. Jack’s mother encourages him to play with his older sister, but he has little interest in her activity. Jack finally decides to compromise and play his sister’s game in return for a game of baseball with her. The book is 314 words and perfect for young children in the beginning stages of reading.
AdWords is Like Alcohol! Friends don't let friends drive drunk, and friends don't let friends advertise on AdWords without understanding the five Gotchas hidden in Google AdWords. AdWords Gotchas: an INDEPENDENT Guide to Google AdWords Did you know that you may be wasting money - a LOT OF MONEY - right now by hidden 'gotchas' inside of AdWords? Gotchas are mistakes, errors, and omissions that lurk within the AdWords interface, often tripping up novice advertisers and causing them to waste money needlessly. This book will teach you how to avoid the five hidden Gotchas of Google Adwords namely - KEYWORD MATCH TYPES - the difference among exact, phrase, broad, modified broad, and negative keyword match types as well as the danger of the broad match type itself. THE DISPLAY NETWORK - why the Display Network should be generally avoided, even though it is the DEFAULT setting on Google AdWords. ENHANCED CAMPAIGNS - Google's new 'Enhanced Campaigns' enhanced Google's revenue, often to the detriment of the novice advertiser. POORLY WRITTEN ADS - ads should ATTRACT customers and REPEL tire-kickers, despite the impact that may have on your so-called Quality Score FAILURE TO CONSIDER ALTERNATIVES - AdWords is NOT the only option you should consider, whether your options are SEO (Search Engine Optimization), email marketing, advertising on YouTube, Facebook, or LinkedIn. AdWords Gotchas: a Complete Resource to Google AdWords This guide shares with you not only insights on how to avoid the Google AdWords gotchas but also provides links to informative videos and external tools and resources on Google AdWords. Beware Most Books on AdWords - Beware of AdWords Itself Most books on Google AdWords start with the premise that AdWords is a fantastic way to promote your business (which it is, or at least, which it can be). Most books proceed to show you many of the deep technical details about how to succeed on Google AdWords. But most books "buy in" to the AdWords system and do not do a really good job of identifying the basic ADWORDS GOTCHAS that often cost novice advertisers a LOT of money. There is a basic contradiction in Google AdWords: Google makes its money off of clicks, while you make your money off of conversions: sales leads or actual sales. Google, therefore, does everything it can to incent you to get more clicks, when in fact you should focus on getting more conversions. Most books on AdWords do not explain this basic contradiction. And, what's worse, most don't point out the five 'gotchas' hidden in Google AdWords that my be costing you money - a lot of money. A small investment in this litte, informative book on Google AdWords will yield a major savings. A penny saved, said Benjamin Franklin, is a penny earned. Purchase AdWords Gotchas today!
A Cornucopia of Free Google ResourcesGoogle is the world's largest search engine, and a critical place to be found by your customers and potential customers. Even better the search giant produces a wealth of FREE resources for small business, ranging from free websites to free email alerts to free learning resources. For example, Google produces a free guide to SEO (Search Engine Optimization), which is the art and science of getting your company to the top of Google's organic listings. But do you know where it is? Similarly, in Google's Webmaster Tools, the company provides a wealth of tools and resources for the small business Web marketer to optimize his or her website, but finding Webmaster Tools and then utilizing it effectively are not easy. Even more esoteric are learning resources for Google Analytics, free tools like Google PageSpeed, and other esoteric but helpful hidden gems from deep inside the Googleplex. This is your 'insider' 'ultimate' guide to everything by Google about Google for small business marketers! Google's Left and Right HandsQuite frankly, the left and the right hand at Google don't talk to each other! Google may produce a wonderful learning resource for Google Analytics (which it does) but then fail to connect this easily to the Analytics interface. The Google blog on Webmaster Tools doesn't tell you where Webmaster University is, and even AdWords (Google's paid advertising system) is guilty of this sin. Many of the best AdWords resources are hidden in the Googleplex! With this book, however, you can FIND the hidden resources of Google!Free Google: Your Guide to Everything Free at GoogleYes, you could spend hours researching and finding these resources on Google yourself. Yes, they are all freely available to the general public. But do you have that kind of time? Do you know where to look? (We didn't think so). Let SEO expert, Jason McDonald, be your guide through the Google maze - saving you time and money, and enlightening you to the myriad ways that Google makes your marketing not just easy but free.Topics Covered on Google: SEO, AdWords, and Social MediaHere are the topics covered, all with an eye to identifying and explaining the powerful free resources by Google about Google - SEO - Search Engine Optimization resources AdWords - Tips, Tools, and Tricks to be better at Google AdWords Google Analytics - learn how to leverage the Gooogle Analytics platform to understand your Web traffic. Social Media - find Google on Twitter, Google on Google+, Google on Facebook, and Google on YouTube And more and more and more. A wealth of esoteric but fun Google resources like Google Page Speed. Got Questions About the Book?Got questions? Just Google 'Jason McDonald' or 'JM Internet Group,' and send us a question. We're happy to answer any questions before you buy this inexpensive but incredibly valuable guide to Google's resources for SEO, AdWords, and Social Media Marketing!
Dominate SEO: Get to the Top of Google and Bing! Revised for 2015 to cover Panda and Penguin, The SEO Fitness Workbook is your hands-on guide to getting to the top of Google. Unlike other boring books written by nerds for nerds, the SEO Fitness Workbook speaks in plain English and presents step-by-step instructions to mastering the game of search engine optimization. Note: it includes online access to quizzes, worksheets, and the fantasticSEO Toolbook with hundreds of FREE search engine optimization tools! The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.' Here are the SEVEN STEPS TO SEO FITNESS explained in detail in the workbook: Set the right expectations: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step. Identify your keywords: find high volume, high value keywords and make a keyword worksheet. (Re)structure your website: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page. Create content: implement an SEO-friendly content strategy. Go social: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness. Measure your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google. Never stop learning: access free explanatory videos, worksheets, and tools.
Today's organizations need a new security model that more effectively adapts to the complexity and risks of modern environments, embraces hybrid workplaces, and protects people, devices, apps, and data wherever they're located. Zero Trust is the first model with the potential to do all that. Zero Trust Architecture: Theory, Implementation, Maintenance, and Growth is the first comprehensive guide for architects, engineers, and other technical professionals who want to move from Zero Trust theory to implementation and successful ongoing operation. A team of Cisco's leading experts and implementers offer the most comprehensive and substantive guide to Zero Trust, bringing clarity, vision, practical definitions, and real-world expertise to a space that's been overwhelmed with hype. The authors explain why Zero Trust identity-based models can enable greater flexibility, simpler operations, intuitive context in the implementation and management of least privilege security. Then, building on Cisco's own model, they systematically illuminate methodologies, supporting technologies, and integrations required on the journey to any Zero Trust identity-based model. Through real world experiences and case study examples, you'll learn what questions to ask, how to start planning, what exists today, what solution components still must emerge and evolve, and how to drive value in the short-term as you execute on your journey towards Zero Trust.
The complete core language for existing programmers. Dead Simple Python is a thorough introduction to every feature of the Python language for programmers who are impatient to write production code. Instead of revisiting elementary computer science topics, you’ll dive deep into idiomatic Python patterns so you can write professional Python programs in no time. After speeding through Python’s basic syntax and setting up a complete programming environment, you’ll learn to work with Python’s dynamic data typing, its support for both functional and object-oriented programming techniques, special features like generator expressions, and advanced topics like concurrency. You’ll also learn how to package, distribute, debug, and test your Python project. Master how to: Make Python's dynamic typing work for you to produce cleaner, more adaptive code. Harness advanced iteration techniques to structure and process your data. Design classes and functions that work without unwanted surprises or arbitrary constraints. Use multiple inheritance and introspection to write classes that work intuitively. Improve your code's responsiveness and performance with asynchrony, concurrency, and parallelism. Structure your Python project for production-grade testing and distribution The most pedantically pythonic primer ever printed, Dead Simple Python will take you from working with the absolute basics to coding applications worthy of publication.
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