This popular-level book offers an insider's account of NASA's Kepler Mission - a space telescope found nearly 1300 planets outside our solar system during its years of operation (2009-18) - including how it was conceived, operated, what it found, and how it forever changed what we know about planets in our galaxy"--
Sternberg's Diagnostic Surgical Pathology is a flagship book in pathology. This classic 2-volume reference presents advanced diagnostic techniques and the latest information on all currently known diseases. The book emphasizes the practical differential diagnosis of the surgical specimen while keeping to a minimum discussion of the natural history of the disease, treatment and autopsy findings. Contributors are asked to provide their expert advice on the diagnostic evaluation of every type of specimen from every anatomic site. This approach distinguishes it and provides a style of a personal consultation.
Jason Marc Harris's ambitious book argues that the tensions between folk metaphysics and Enlightenment values produce the literary fantastic. Demonstrating that a negotiation with folklore was central to the canon of British literature, he explicates the complicated rhetoric associated with folkloric fiction. His analysis includes a wide range of writers, including James Barrie, William Carleton, Charles Dickens, George Eliot, Sheridan Le Fanu, Neil Gunn, George MacDonald, William Sharp, Robert Louis Stevenson, and James Hogg. These authors, Harris suggests, used folklore to articulate profound cultural ambivalence towards issues of class, domesticity, education, gender, imperialism, nationalism, race, politics, religion, and metaphysics. Harris's analysis of the function of folk metaphysics in nineteenth- and early twentieth-century narratives reveals the ideological agendas of the appropriation of folklore and the artistic potential of superstition in both folkloric and literary contexts of the supernatural.
Benedict Anderson’s 1983 masterpiece Imagined Communities is a ground-breaking analysis of the origins and meanings of “nations” and “nationalism”. A book that helped reshape the field of nationalism studies, Imagined Communities also shows the critical thinking skills of interpretation and analysis working at their highest levels. One crucial aspect of Anderson’s work involves the apparently simple act of defining precisely what we mean when we say ‘nation’ or ‘nationalism’ – an interpretative step that is vital to the analysis he proceeds to carry out. For Anderson, it is clear that nations are not ‘natural;’ as historians and anthropologists are well aware, nations as we understand them are a relatively modern phenomenon, dating back only as far as around 1500. But if this is the case, how can we agree what a ‘nation’ is? Anderson’s proposed definition is that they are “imagined communities” – comprising groups of people who regard themselves as belonging to the same community, even if they have never met, and have nothing in common otherwise. The analysis that follows from this insight is all about examining and breaking down the historical processes that helped foster these communities – above all the birth of printing, and the development of capitalism. Brilliantly incisive, Anderson’s analysis shows how good interpretative skills can form the foundations for compelling and original insight.
Purchasing a historic Savannah home unlocks the sweeping story of a Southern Jewish family As Jason K. Friedman renovated his at in a grand townhouse in his hometown of Savannah, Georgia, he discovered a portal to the past.The Cohens, part of a Sephardic community in London, arrived in South Carolina in the mid-1700s; became founding members of Charleston's Jewish congregation; and went on to build home, community, and success in Savannah. In Liberty Street: A Savannah Family, Its Golden Boy, and the Civil War Friedman takes the reader on a personal journey to understand the history of the Cohens. At the center of the story is a sensitive young man pulled between love and duty, a close-knit family straining under moral and political con icts, and a city coming into its own. Friedman draws on letters, diaries, and his experiences traveling from Georgia to Virginia, uncovering hidden histories and exploring the ways place and collective memory haunt the present. At a moment when the hard light of truth shines on gauzy Lost-Cause myths, Liberty Street is a timely work of historical sleuthing.
Clinical Neuropsychology is an up-to-the minute overview of the major and many interesting minor disorders and behavioral syndromes caused by localized brain damage or abnormal brain functioning. The text combines clinical findings with studies on normal, healthy individuals to provide a comprehensive picture of the human brain's operation and function. Biological rather than cognitive in emphasis, Clinical Neuropsychology integrates findings across a broad range of disciplines. This text serves as an up-to-date reference source for clinicians, researchers, and graduate students and as a textbook for advanced undergraduate courses on clinical neuropsychology. Coverage includes the ramifications of localized brain damage/abnormal brain functioning on emotion, thought, language, and behavior, illustrative case histories, chapter overviews, and more than 700 recent references. - More than 700 recent references - Extensive illustrations - Interesting and unusual illustrative case histories from recent literature - An overview and a list of important further readings end each chapter - Comprehensive index
This book stands at the intersection of recent work in historiography and the study of political culture in the early Middle Ages. It takes the autograph manuscript of a tenth-century monk, Richer, as a point of entry into the author's world, and asks how he and his contemporaries in the religious and intellectual community of Reims engaged in Frankish politics. By shifting focus from the events and actors that typically occupy centre stage in political theatre to the writing of history and its authors, it offers a sustained reflection on the relationship between politics and history. As a case study it aims, ultimately, to articulate new possibilities for the study of early medieval politics and, at the same time, to provide a model for a type of historical inquiry in which the development of questions and the exploration of possibilities stand more prominent than the conclusions drawn from them.
Shrinking Cities: Understanding Shrinkage and Decline in the United States offers a contemporary look at patterns of shrinkage and decline in the United States. The book juxtaposes the complex and numerous processes that contribute to these patterns with broader policy frameworks that have been under consideration to address shrinkage in U.S. cities. A range of methods are employed to answer theoretically-grounded questions about patterns of shrinkage and decline, the relationships between the two, and the empirical associations among shrinkage, decline, and several socio-economic variables. In doing so, the book examines new spaces of shrinkage in the United States. The book also explores pro-growth and decline-centered governance, which has important implications for questions of sustainability and resilience in U.S. cities. Finally, the book draws attention to U.S.-wide demographic shifts and argues for further research on socio-economic pathways of various groups of population, contextualized within population trends at various geographic scales. This timely contribution contends that an understanding of what the city has become, as it faces shrinkage, is essential toward a critical analysis of development both within and beyond city boundaries. The book will appeal to urban and regional studies scholars from a variety of disciplinary backgrounds, as well as practitioners and policymakers.
The Cold War superpowers endeavored mightily to "win hearts and minds" abroad through what came to be called public diplomacy. While many target audiences were on the conflict's original front-lines in Europe, the vast majority resided in areas in the throes of decolonization and experienced the Cold War as public diplomacy- as a media war for their allegiance rather than as violence. In these areas, superpower public diplomacy encountered volatile issues of race, empire, poverty, and decolonization-which intersected with the dynamics of the Cold War and with anti-imperialist currents. The challenge to US public diplomacy was acute. Jim Crow and Washington's European-imperial alliances were inseparable from the image of the United States and put American outreach unavoidably on the defensive. Newly independent voices in the non-European world responded to this media war by launching public-diplomacy campaigns of their own. In addition to validating the strategic importance of public diplomacy, they articulated a different vision of the postwar world. Rejecting the superpowers' Cold War, they forged the "Third World project" around nonalignment, post-imperial economic development, and anti-colonial racial solidarity. In doing so, Jason C. Parker argues, the United States inadvertently helped to nurture the "Third World" as a transnational imagined community on the postwar global landscape. Tracing US public diplomacy during the early years of the Cold War, Hearts, Minds, Voices narrates how US foreign policy engaged with and impacted the Global South and international history more broadly.
Benjamin Bartholomew Piff is the luckiest kid on the earth! His wish for unlimited wishes brought him to the wonderful Wishworks Factory, he has one of the best jobs in the factory, and he’s finally found somewhere that feels like home. But his luck may be about to run out. After the war started by Ben’s evil cousin Penelope, most of the Jinns left the Wishworks Factory! The factory needs Jinn magic to grant wishes and bring hope to children everywhere. What’s even worse is that Jinns are threatening to wage war not only against the factory, but against all of humankind. And there’s more: Penelope has gone over the enemy’s side and taken over the Curseworks Factory. Her mission? To destroy Ben and Wishworks Factory.
A multi-disciplinary, multi-industry overview of microbiologically influenced corrosion, with strategies for diagnosis and control or prevention Microbiologically Influenced Corrosion helps engineers and scientists understand and combat the costly failures that occur due to microbiologically influenced corrosion (MIC). This book combines recent findings from diverse disciplines into one comprehensive reference. Complete with case histories from a variety of environments, it covers: Biofilm formation Causative organisms, relating bacteria and fungi to corrosion mechanisms for groups of metals Diagnosing and monitoring MIC Electrochemical techniques, with an overview of methods for detection of MIC The impact of alloying elements, including antimicrobial metals, and design features on MIC MIC of non-metallics Strategies for control or prevention of MIC, including engineering, chemical, and biological approaches This is a valuable, all-inclusive reference for corrosion scientists, engineers, and researchers, as well as designers, managers, and operators.
A Guide to New Mexico Film Locations offers a “call sheet” to explore many of the Land of Enchantment’s most iconic film locales, such as those from Easy Rider or Terminator Salvation. From alpine forests to sand dunes, from spaceports to historic ranches, New Mexico’s movie backdrops showcase the most dramatic and stunning parts of the state. Using this book as a guide, cinephiles, movie buffs, tourists, producers, New Mexico locals, and armchair explorers can retrace the steps of silver-screen cowboys, superheroes, aliens, and outlaws. Author Jason Strykowski showcases fifty spectacular destinations in this guide including White Sands National Park, the Cumbres & Toltec Scenic Railroad, the Albuquerque Rail Yards, Ski Santa Fe, Carlsbad Caverns National Park, and much, much more. He further gives a glimpse into the many eateries, bars, and hotels where film crews spend their time and offers recommendations for outdoor adventures, indoor shopping, and family-friendly places to play. With plenty of insider tips, this unique guide will inspire readers to experience New Mexico’s picturesque film locations beyond the screen. Featured Films Include: The Grapes of Wrath Easy Rider Indiana Jones and the Last Crusade Cowboys & Aliens Terminator Salvation Thor Wild Hogs Crazy Heart Lone Survivor Natural Born Killers Contact The Men Who Stare at Goats and more . . .
May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people—and many philosophers—shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what’s at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections’ widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors’ thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.
NATIONAL BESTSELLER *SHORTLISTED FOR THE 2023 TASTE CANADA AWARDS* From Langdon Hall Country House Hotel & Spa—the luxury Relais & Châteaux property in Canada—comes award-winning Chef Jason Bangerter's stunning collection of recipes in a deluxe cookbook. Nestled within the Carolinian Forest in southwestern Ontario, Langdon Hall is one of the Canada's most gorgeous country house hotels. Renowned for exquisite cuisine that changes with the seasons to reflect the reaps of the harvest—wild produce growing in abundance on the property and the bounty of the kitchen gardens—Chef Jason Bangerter offers guests an unforgettable dining experience. In the spring this might mean Sweet Pea Tart with Fresh Peas from the Garden and Buckwheat, and the summer might inspire Sea Scallops with White Beet Purée and Beetroot Cream. Upon the arrival of first frost, seasonally inspired dishes include Autumn Squash Soup with Sweetbreads, Chestnuts and Orchard Apple, or Sweet Corn and Mustard Caramel with Brown Butter Pound Cake and Popped Sorghum. Snow-covered months of winter offer comforting dishes like Beef Short Rib and Rutabaga with Black Truffle and Madeira Jus, or a decadent Milk Chocolate Tart with Cocoa Crust and Passion Fruit. Langdon Hall: A Cookbook, is a stunning collection of seasonally inspired recipes with notes on techniques, wine pairings, and stories about ingredients, cooking, farmers, and purveyors. Featuring gorgeous food and location photography throughout, readers will be transported to the century-old luxury estate. Some of the dishes are ambitious and others are simpler and come together easily—all within the reach of the home cook.
In the summer of 1992, Jason Salkey was cast in a role that would change his life forever. Sharpe’s Rifles, a Napoleonic war drama, was to be shot in the Crimean Peninsula. Little did the producers know that they would be sending Jason and the crew to film in a rapidly disintegrating Soviet Union. There they faced near-starvation and danger round every corner as they set about creating one of Britain’s most successful and critically acclaimed television programmes. From Crimea with Love documents the mishaps, blunders, incompetence and downright corruption that made Sharpe’s Rifles go down in British television folklore for its unique tales of hardship. Follow the cast through intense depravation and constant catastrophe until they become every bit the jaded, battle-hardened soldiers we saw on screen. Tapping into his diaries, photo journals and video log, Jason brings you an eye-opening, jaw-dropping insider’s account of one of the best-loved shows ever made.
Do negative campaigns win elections? Do voters abandon candidates accused of scandalous behaviour? Do government apologies affect prospects for re-election? While many people assume the answer to each of these questions is yes, there is limited empirical evidence to support these assumptions. In this book, Jason Roy and Christopher Alcantara use a series of experiments to test these and other commonly held beliefs. Each chapter draws upon contemporary events and literature to frame the issues and strategies. The findings suggest that not all of the assumptions that people have about the best strategies for winning and keeping political power hold up to empirical scrutiny. In fact, some work in ways that many readers may find surprising. Original and innovative in its use of experimental methods, Winning and Keeping Power in Canadian Politics is a persuasive analysis of some of our most prominent and long-standing political myths. It will be a "go to" resource for journalists, strategists, scholars, and general readers alike.
Rome's Holy Mountain is the first book to chart the history of the Capitoline Hill in Late Antiquity, from the third to the seventh centuries CE. It investigates both the lived-in and dreamed-of realities of the hill in an era of fundamental political, religious, and social change" --
CLICK HERE to download the sample hike to "Lafayette Ridge" from Best Hikes With Dogs: San Francisco Bay Area & Beyond (Provide us with a little information and we'll send your download directly to your inbox) * Handy trail-finder chart allows quick selection for hikes by difficulty, availability of water along the way, views, and more * Trails range from easy strolls to more challenging routes, all on terrain that's hazard-free and easy on the paws Northern California and the San Francisco Bay area offer amazing trails to explore with your canine companion—and veteran hiker and dog lover Jason Fator has explored 83 of the ones most likely to satisfy both dogs and their people. From the sun-kissed hills of Marin to the grassy knolls of the East Bay or wide open spaces of the South Bay, Best Hikes with Dogs: San Francisco Bay Area and Beyond, 2nd Edition, is your guide to the very best trails, most of which do not require leashes (except in parks as noted). More than two-thirds of the hikes are on lesser known trails where travel is light and where you're unlikely to meet horses, bicycles, or motorized vehicles. Beyond the Bay Area, you'll find additional dog friendly routes in the Sacramento area, the hills of Gold Country, in and around Tahoe, and in the Mount Shasta region.
A Brief History of Germany, Second Edition provides a clear, lively, and comprehensive account of the history of Germany from ancient times to the present day. It relates the central events that have shaped the country and details their significance in historical context, touching on all aspects of the history of the country, from political, international, and economic affairs to cultural and social developments. Illustrated with full-color maps and photographs, and accompanied by a chronology, bibliography, and suggested reading, this accessible overview is ideal for the general reader. Coverage includes: Prehistoric Germany Germania: Barbarian Germany Medieval Germany Reformation Germany Confessional Germany and the Thirty Years' War Absolutism and Enlightenment Napoleonic Germany and the Revolution of 1848 Unification and Empire The Great War and Weimar Germany Nazism and World War II The Cold War: Division and Reunification Contemporary Germany
Mapping the Germans explores the development of statistical science and cartography in Germany between the beginning of the nineteenth century and the start of World War One, examining their impact on the German national identity. It asks how spatially-specific knowledge about the nation was constructed, showing the contested and difficult nature of objectifying this frustratingly elastic concept. Ideology and politics were not themselves capable of providing satisfactory answers to questions about the geography and membership of the nation; rather, technology also played a key role in this process, helping to produce the scientific authority needed to make the resulting maps and statistics realistic. In this sense, Mapping the Germans is about how the abstract idea of the nation was transformed into a something that seemed objectively measurable and politically manageable. Jason Hansen also examines the birth of radical nationalism in central Europe, advancing the novel argument that it was changes to the vision of nationality rather than economic anxieties or ideological shifts that radicalized nationalist practice at the close of the nineteenth century. Numbers and maps enabled activists to "see" nationality in local and spatially-specific ways, enabling them to make strategic decisions about where to best direct their resources. In essence, they transformed nationality into something that was actionable, that ordinary people could take real actions to influence.
Grade school teacher and aspiring author Peregrine Long sees a Chinese family on board a ship--in his morning tea. The image inspires him to write the story of this family, but then a woman turns up at his door, claiming that he's writing her family history exactly as it happened. She doesn't like it, but she has one question: What happened to the little boy of the family, her long-lost uncle? Throughout the course of a month-long tempest that begins to wash the peninsula out from beneath them, Peregrine searches modern-day San Francisco and its surroundings--and, through his continued writing, southern China and the Pacific immigration experience of a century ago--for the missing boy. The clues uncovered lead Peregrine to question not only the nature of his writing, but also his knowledge of his own past and his understanding of his identity.
The cognitive science of religion examines the mental processes that govern religious belief and behaviour. It offers a fresh and exciting approach to the scientific study of religion. 'Religion and Cognition' brings together key essays which outline the theory and illustrate this with experimental case material. The central topics in this new critical field of research are all addressed: meta-theoretical arguments for cognitive explanations of religion; theoretical models of cognition employed in the cognitive science of religion; prominent cognitive theories of religion; methods used to gather data and test theories; and experimental findings by cognitive scientists of religion.
Spatial planning is at a crossroads, with government reform undermining the traditional vision of state-employed planners making decisions about urban development in a unified public interest. Nearly half of UK planners are now employed in the private sector, with complex inter-relations between the sectors including supplying outsourced services to local authorities struggling with centrally-imposed budget cuts. Drawing on new empirical data from a major research project, ‘Working in the Public Interest’, this book reveals what it’s like to be a UK planner in the early 21st century, and how the profession can fulfil its potential for the benefit of society and the environment.
Begun 5 years rior t the start of the Civil Way, from a "cow college" to an internationally recognized academic, artistic, and athletic powerhouse in the 21st century, this is the story of the University of Maryland. Only 5 years before the start of the Civil War, the State of Maryland granted a charter for the creation of Maryland Agricultural College in 1856 and opened its doors to 34 eager young men in 1859. The college survived a disastrous fire in 1912, becoming the University of Maryland in 1920. Today the school is a top-ranked, public research land-grant university with over 100 undergraduate majors, 120 graduate programs, and 35,000 students. Campus History Series: University of Maryland honors the history of the university and all who have contributed to its progress: faculty, staff, students, and alumni. From its earliest years, their labors and love for the institution have led to the creation of an intellectually vibrant and culturally diverse university that serves proudly as the flagship campus of the University System of Maryland. Images in this collection have been obtained from the University of Maryland Archives and other campus sources, many never before published.
This is the first-ever book to provide a comprehensive analysis of Chinese social security reforms with a variety of views. It addresses issues such as what kind of social security system China should establish, how this system should be managed and financed, and how the transition from the old system to the new system can best be accomplished. The authors of the papers in this book include internationally renowned Chinese and Western social security experts (such as Martin Feldstein and Henry Aaron), Chinese policy makers, and scholars who have worked on Chinese social security for years.
In A Class by Themselves?, Jason Ellis provides an erudite and balanced history of special needs education, an early twentieth century educational innovation that continues to polarize school communities across Canada, the United States, and beyond. Ellis situates the evolution of this educational innovation in its proper historical context to explore the rise of intelligence testing, the decline of child labour and rise of vocational guidance, emerging trends in mental hygiene and child psychology, and the implementation of a new progressive curriculum. At the core of this study are the students. This book is the first to draw deeply on rich archival sources, including 1000 pupil records of young people with learning difficulties, who attended public schools between 1918 and 1945. Ellis uses these records to retell individual stories that illuminate how disability filtered down through the school system’s many nooks and crannies to mark disabled students as different from (and often inferior to) other school children. A Class by Themselves? sheds new light on these and other issues by bringing special education’s curious past to bear on its constantly contested present.
During World War I, Oxford-trained archeologist Lawrence of Arabia used his knowledge of the Middle East to help organize the Arab revolt against the Ottoman Empire. In this entertaining and insightful book, Jason Ridler profiles the intellectuals, outsiders, and eccentrics who followed in Lawrence’s footsteps across the next hundred years of warfare and who relied on creativity, curiosity, and outside-the-box thinking to shape battlefields from World War II and Vietnam to Iraq and Afghanistan. They were Ivy Leaguers and Oxford scholars, anthropologists and archeologists, an ad executive, an international activist, a Peace Corps veteran, an émigré journalist (and former teenage member of the French Resistance), a diplomat—mavericks and oddballs, men and women—who, not always heralded or heeded and sometimes hated, challenged traditional military thought and helped win wars, secure peace, and change the face of modern war.
This textbook teaches everyday mathematics topics to non-math majors at the undergraduate level. Through numerous examples and more than 600 exercises, students learn how to use math seamlessly in a variety of practical areas, from conversion factors, statistics, visualization, money, and risk to games, art, music, and humor. The text develops a logical, real-world approach to data and reasoning. Real-life stories in each chapter capture students' interest and motivate them to work through the math. Ancillaries are available on the author's website.
Clinical Anthropology 2.0 presents a new approach to applied medical anthropology that engages with clinical spaces, healthcare systems, care delivery and patient experience, public health, as well as the education and training of physicians. In this book, Jason W. Wilson and Roberta D. Baer highlight the key role that medical anthropologists can play on interdisciplinary care teams by improving patient experience and medical education. Included throughout are real life examples of this approach, such as the training of medical and anthropology students, creation of clinical pathways, improvement of patient experiences and communication, and design patient-informed interventions. This book includes contributions by Heather Henderson, Emily Holbrook, Kilian Kelly, Carlos Osorno-Cruz, and Seiichi Villalona.
The Lowell Fire Department was established by the state legislature on February 6, 1830. As Lowell began its climb as a center of industrial power, fire protection evolved from the days of the United Fire Society's bucket brigades to organized volunteer fire companies and a full-time paid department. Lowell Firefighting features images, memorabilia, and photographs covering more than 175 years of this mill city fire department's history. Photographs depict the work of Lowell's firefighters through a prolific period of serious fires and urban decay. Today the Lowell Fire Department protects a city rich with tradition that is reinventing itself, responding to all manner of fire and rescue emergencies.
Discover how Jason Myers’s fan favorite character, internationally bestselling author James Morgan, got his start in this digital enovella set in the world of Exit Here. In Destroy, James deals with writer’s block while attempting to compose his sophomore novel amid the overwhelming haze of drugs, sex, and a chance to finally be with the girl he’s always wanted.
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
Written by a college student over his four years of school, the book offers a diverse collection of poems and stories. The personal nature of the works draws the reader in to the realm of experiences undergone by the writer throughout his college years. Touching and at the same time biting and sarcastic, the book covers a wide range of topic matters. Springing from somber story telling to witty sarcasm from one poem to the next, the work is an original piece from an aspiring college writer. Love, hate, hope and other prevalent social themes run throughout the course of the book. If you want to know what the thoughts of a college student are, you’ll find them here.
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.