Jason Dollar's Books

International Business

Theory and Practice

By: Riad Ajami,Jason G Goddard

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International Business

Theory and Practice

By: Riad Ajami,Jason G Goddard

The new and updated edition of this widely used text is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. This edition features new coverage of the Asian financial crisis and the European Union. Its treatment of such topics as foreign exchange, international trade policy, and economic development introduces students to techniques for analysing national economies that are not covered in many competing texts. Ethical and environmental issues are also covered in detail, and all case studies, tables, and figures have been thoroughly revised and updated. Each chapter includes a short case study, while longer, more complex case studies conclude the text. Each chapter also features learning objectives, discussion questions, and references. An online instructor's guide that includes PowerPoints with end-of-chapter answers and maps is available to instructors who adopt the text.

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Page Count

463

Publisher

Routledge

Published Date

ISBN 10

1317467639

ISBN 13

9781317467632

The Global Debt Crisis and How We Can Get out of It

By: Jason Goodwin

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The Global Debt Crisis and How We Can Get out of It

By: Jason Goodwin

“People of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning.” Those words come from Henry Ford, and they are truer today than ever. Banks continue to purchase assets with other people’s money, which contributed to the global debt crisis that devastated so many individuals and families. Jason Goodwin, a lifelong student of the economy, outlines how the banking and monetary system work in this book that not only informs but will make you downright angry. He focuses on topics such as • countries like Greece that are hamstrung by massive debt, • causes of the global debt crisis, and • economic policies that make it difficult for households to pay their bills and get ahead in life. He also examines how banks become investors when companies offer shares to the public via initial public offerings. Banks use other people’s money to become the largest investors of these companies, which can cause massive socio-economic problems. Get truthful answers on why the world is suffering a debt crisis along with practical solutions to solve the problem with this insightful overview of the global economy.

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142

Publisher

iUniverse

Published Date

ISBN 10

149179514X

ISBN 13

9781491795149

AP® Macroeconomics Crash Course, Book + Online

Get a Higher Score in Less Time

By: Jason Welker

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AP® Macroeconomics Crash Course, Book + Online

Get a Higher Score in Less Time

By: Jason Welker

AP® Macroeconomics Crash Course® - updated for the current exam! A Higher Score in Less Time! At REA, we invented the quick-review study guide for AP® exams. A decade later, REA’s Crash Course® remains the top choice for AP® students who want to make the most of their study time and earn a high score. Here’s why more AP® teachers and students turn to REA’s AP®Macroeconomics Crash Course®: Targeted Review - Study Only What You Need to Know. REA’s all-new 2nd edition addresses all the latest test revisions. Our Crash Course® is based on an in-depth analysis of the revised AP® Macroeconomics course description outline and sample AP® test questions. We cover only the information tested on the exam, so you can make the most of your valuable study time. Expert Test-taking Strategies and Advice. Written by a veteran AP® Macroeconomics teacher, the book gives you the topics and critical context that will matter most on exam day. Crash Course® relies on the author’s extensive analysis of the test’s structure and content. By following his advice, you can boost your score. Practice questions – a mini-test in the book, a full-length exam online. Are you ready for your exam? Try our focused practice set inside the book. Then go online to take our full-length practice exam. You’ll get the benefits of timed testing, detailed answers, and automatic scoring that pinpoints your performance based on the official AP® exam topics – so you'll be confident on test day. When it's crucial crunch time and your Advanced Placement® exam is just around the corner, you need REA's Crash Course® for AP® Macroeconomics! About Our Author: Jason Welker teaches economics to nearly 100 students from 40 countries each year. Jason writes a blog for Economics students around the world which can be read at www.welkerswikinomics.com. He has also led workshops on technology in the Economics classroom at AP® Summer Institutes and at the National Center for Economics Education conference in Washington, D.C. He has recently completed a textbook for the IB Economics curriculum, and is constantly developing and making available many other resources for Econ students through his website. His latest venture, Macroeconomics Crash Course, provides students with a powerful resource for use in preparation for their AP® exams.

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290

Publisher

Research & Education Association

Published Date

ISBN 10

0738612596

ISBN 13

9780738612591

Mathematics for the Liberal Arts

By: Jason I. Brown

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Mathematics for the Liberal Arts

By: Jason I. Brown

This textbook teaches everyday mathematics topics to non-math majors at the undergraduate level. Through numerous examples and more than 600 exercises, students learn how to use math seamlessly in a variety of practical areas, from conversion factors, statistics, visualization, money, and risk to games, art, music, and humor. The text develops a logical, real-world approach to data and reasoning. Real-life stories in each chapter capture students' interest and motivate them to work through the math. Ancillaries are available on the author's website.

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441

Publisher

CRC Press

Published Date

ISBN 10

146659358X

ISBN 13

9781466593589

The Rebel's Guide to Email Marketing

Grow Your List, Break the Rules, and Win

By: DJ Waldow,Jason Falls

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The Rebel's Guide to Email Marketing

Grow Your List, Break the Rules, and Win

By: DJ Waldow,Jason Falls

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing

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Page Count

372

Publisher

Que Publishing

Published Date

ISBN 10

0133048144

ISBN 13

9780133048148

Data Skills for Media Professionals

A Basic Guide

By: Ken Blake,Jason Reineke

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Data Skills for Media Professionals

A Basic Guide

By: Ken Blake,Jason Reineke

Teaches the basic, yet all-important, data skills required by today’s media professionals The authors of Data Skills for Media Professionals have assembled a book that teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to do the kinds of thinking that media professionals do most often: considering what questions to ask, how to ask them, and how to evaluate and communicate the answers. Although focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and the ubiquitous Microsoft Excel spreadsheet application. Worked examples rely on frequently updated data from the U.S. Bureau of Labor Statistics, the Federal Election Commission, the National Bridge Inventory of structurally deficient bridges, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. The book offers chapters covering: basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques. Serves as an excellent supplemental text for easily adding data skills instruction to courses in beginning or advanced writing and reporting Features computer screen captures that illustrate each step of each procedure Offers downloadable datasets from a companion web page to help students implement the techniques themselves Shows realistic examples that illustrate how to perform each technique and how to use it on the job Data Skills of Media Professionals is an excellent book for students taking skills courses in the more than 100 ACEJMC-accredited journalism and mass communication programs across the United States. It would also greatly benefit those enrolled in advanced or specialized reporting courses, including courses dedicated solely to teaching data skills.

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Page Count

261

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119119065

ISBN 13

9781119119067

You Only Live Once

The Roadmap to Financial Wellness and a Purposeful Life

By: Jason Vitug

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You Only Live Once

The Roadmap to Financial Wellness and a Purposeful Life

By: Jason Vitug

Get your finances in order with smart budgeting and money mindfulness You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself financially in ten years? Five years? This time next year? What does money do for you? Once you know your destination, you can begin charting your course. Step-by-step guidance walks you through the budgeting process, and shows you how to plan your financial path to point toward your goals. You'll learn how to prioritize spending, how to save efficiently, and how to take advantage of simple tools you didn't know you had. Next comes the most important part: taking control. You need to really look at how you perceive and use money day-to-day. Chances are, changing a few habits could give you some breathing room and help you reach your goals sooner. You work hard for your money, yet there never seems to be enough. You don't need to live like a pauper, but you need to be truly aware of just where your money is going, and why. Financial awareness is the key to a financially secure future, and this book unpacks it all to help you get where you want to go. Accept past decisions and articulate your financial goals Align your lifestyle with your budget Explore your relationship with money Re-evaluate financial habits and behaviors You know you need a budget, but you never seem to get around to doing it. Or maybe you did, but you can never seem to stick to it. Smart planning is a major factor in financial security, and it involves just as much introspection as math. You Only Live Once is more than a budgeting guide—it's a guide to revamping your financial behaviors to achieve the life you want.

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147

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119267420

ISBN 13

9781119267423

E-commerce Operations Management (2nd Edition)

By: Marc J Schniederjans,Qing Cao,Jason H Triche

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E-commerce Operations Management (2nd Edition)

By: Marc J Schniederjans,Qing Cao,Jason H Triche

This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book.The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce.The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce.

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Page Count

366

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

9814518654

ISBN 13

9789814518659

PHP Architect's Guide to PHP Design Patterns

By: Jason E. Sweat

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PHP Architect's Guide to PHP Design Patterns

By: Jason E. Sweat

Design patterns are comprehensive, well-tested solutions to common problems that developers everywhere encounter each day. Although designed for solving general programming issues, some of them have been successfully adapted to the specific needs of Web development.php architect's Guide to PHP Design Patterns is the first comprehensive guide to the application of design patterns to the PHP development language. Designed to satisfy the need of enterprise-strength development, you will find this book an excellent way to learn about design patterns and an irreplaceable reference for your day-to-day programming.With coverage of more than 16 different types of patterns, including Model-View-Controller, Iterator, MockObject, Register, Proxy, ActiveRecord, DataMapper and many, many others, this book is the ideal resource for your enterprise development with PHP 4 and PHP 5.* Includes over 16 design patterns* Each pattern is discussed in detail with practical code applications* Covers both PHP 4 and PHP 5* Provides a thorough test-driven approach to design patterns* Code is available online

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338

Publisher

Marco Tabini & Associates, Inc.

Published Date

ISBN 10

0973589825

ISBN 13

9780973589825

Economic Issues Today

Alternative Approaches

By: Robert B. Carson,Wade L. Thomas,Jason Hecht

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Economic Issues Today

Alternative Approaches

By: Robert B. Carson,Wade L. Thomas,Jason Hecht

Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about. The authors address fourteen current economic issues, covering both micro- and macro-economics, and offer analyses and proposed solutions for each from Conservative, Liberal, and Radical perspectives. This new edition incorporates critical changes in economic policy since the last edition that affect every issue covered in the text. Tables have been updated throughout to include current economic data, and an all-new section on social policy frames the current debate about the Social Security system. The book's unique approach stimulates critical thinking on everyday issues that traditional texts either ignore or present as "settled" debates. It helps students to understand the dual role that ideology and logical/empirical argumentation play in economics. Issues are presented as stand-alone subjects that can be read in any sequence and used to supplement a wide range of principles of economics texts. An instructor's manual with a test bank and discussion questions is available to professors who adopt the text, and Power Point downloads are available as teaching aids. The text is also available in two separate volumes: Microeconomics Today and Macroeconomics Today.

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Page Count

328

Publisher

Routledge

Published Date

ISBN 10

1317472543

ISBN 13

9781317472544

Global Business

Competitiveness and Sustainability

By: Riad A. Ajami,G. Jason Goddard

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Global Business

Competitiveness and Sustainability

By: Riad A. Ajami,G. Jason Goddard

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives. Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.

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193

Publisher

Routledge

Published Date

ISBN 10

1351375601

ISBN 13

9781351375603

Oracle Modernization Solutions

By: Tom Laszewski,Williamson, Jason

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Oracle Modernization Solutions

By: Tom Laszewski,Williamson, Jason

This book combines case studies with practical examples of how to implement modernization techniques using Oracle (and partner) products to modernize to the Oracle Platform. The book also weighs the pros and cons of specific modernization use cases. Finally, we explore some of the emerging trends in technology and how they apply to legacy modernization. Legacy system architects, project managers, program managers, developers, database architects and decision makers who own mainframe and heterogeneous systems, and are tasked with modernization will all find this book useful. The book assumes some knowledge of mainframes, J2EE, SOA, and Oracle technologies. The reader should have some background in programming and database design.

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558

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1847194656

ISBN 13

9781847194657

AP Macroeconomics Crash Course

By: Jason Welker

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AP Macroeconomics Crash Course

By: Jason Welker

REA's AP Macroeconomics Crash Course is the first book of its kind for the last-minute studier or any AP student who wants a quick refresher on the course. /Written by an AP Macroeconomics teacher, the targeted review chapters prepare students for the test by only focusing on the important topics tested on the AP Macroeconomics exam. /The easy-to-read review chapters in outline format cover everything AP students need to know for the exam: basic economic concepts, economic performance, inflation, price determination, unemployment, economic growth, and international trade and finance, and more. The author also includes must-know key terms all AP students should know before test day. / With our Crash Course, students can study the subject faster, learn the crucial material, and boost their AP score all in less time. The author provides key strategies for answering the multiple-choice questions, so students can build their point scores and get a 5!

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Page Count

306

Publisher

Research & Education Assoc.

Published Date

ISBN 10

0738609714

ISBN 13

9780738609713

The Movie Business Book

By: Squire, Jason E.

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The Movie Business Book

By: Squire, Jason E.

Drawing on the knowledge of a full spectrum of industry experts including producers, independent filmmakers, managers and financiers, the third international edition ofThe Movie Business Bookoffers a comprehensive, authoritative overview of the film industry. It features a preface written especially for the international edition, which contextualizes this definitive, state-of-the-art sourcebook for readers in the expanding global entertainment business. A must-read for anyone working in the film and entertainment industry, it covers the nuts-and-bolts of financing, revenue streams, marketing, DVDs, globalization, the Internet and new technologies. Using actual examples and advice from practitioners, this edition includes contributions from key industry players such as David Puttnam; Tom Rothman, chairman of Fox Filmed Entertainment; Benjamin S. Feingold, President, Business & Operations, Columbia TriStar Motion Picture Group (a division of Sony Pictures Entertainment); Sydney Pollack; and Mel Brooks. The Movie Business Book: International Third Editionis an essential guide for anyone wanting to launch or advance a career in the growing media marketplace.

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579

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335220029

ISBN 13

9780335220021

The Movie Business Book

Second Edition

By: Jason E. Squire

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The Movie Business Book

Second Edition

By: Jason E. Squire

Behind the glitter of Hollywood lies a high-powered, multibillion-dollar business whose workings are known only to industry insiders.InThe Movie Business Book,forty of Hollywood's most celebrated producers, directors, screenwriters, agents, lawyers, marketers, distributors, exhibitors, and deal makers reveal the secrets of their trade in personal accounts that are both highly informative and wonderfully entertaining.This new edition -- fully revised and updated for the movie industry of the '90s -- includes such unique perspectives as David Puttnam on producers, Sydney Pollack on directors, Henry Jaglom on independent filmmaking, Mike Medavoy on studio management, Richard Childs on home video, Martin Polon on new technology, and thirty-four more.

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481

Publisher

Simon and Schuster

Published Date

ISBN 10

074321935X

ISBN 13

9780743219358

Recommend This!

Delivering Digital Experiences that People Want to Share

By: Jason Thibeault,Kirby Wadsworth

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Recommend This!

Delivering Digital Experiences that People Want to Share

By: Jason Thibeault,Kirby Wadsworth

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

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196

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118872886

ISBN 13

9781118872888

Macroeconomic Issues Today

Alternative Approaches

By: Robert B. Carson,Wade L. Thomas,Jason Hecht

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Macroeconomic Issues Today

Alternative Approaches

By: Robert B. Carson,Wade L. Thomas,Jason Hecht

Now revised and updated to reflect critical changes in economic policy since the last edition, Macroeconomic Issues Today, Eighth Edition, provides Conservative, Liberal, and Radical interpretations and solutions for seven current macroeconomic issues, including all-new coverage of the Social Security debate. An instructor's manual with a test bank and discussion questions is available to professors who adopt the text, and PowerPoint downloads are available as teaching aids.

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Page Count

264

Publisher

Routledge

Published Date

ISBN 10

1317465806

ISBN 13

9781317465805

Developmentalism and Dependency in Southeast Asia

The Case of the Automotive Industry

By: Jason P. Abbott

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Developmentalism and Dependency in Southeast Asia

The Case of the Automotive Industry

By: Jason P. Abbott

This book provides a detailed cross-country study of the automotive industry in South East Asia. Abbott argues that, contrary to prevailing opinion, the diffusion of manufacturing in the Asia-Pacific has been characterized by hierarchical networks of production linked to Japan for technology.

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209

Publisher

Routledge

Published Date

ISBN 10

1134520980

ISBN 13

9781134520985

CLEP Principles of Macroeconomics 3rd Ed., Book + Online

By: Jason Welker

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CLEP Principles of Macroeconomics 3rd Ed., Book + Online

By: Jason Welker

Earn College Credit with REA's Prep for CLEP® Principles of Macroeconomics Everything you need to pass the exam and get the college credit you deserve. Prepare for the College Board's CLEP® credit-by-exam program with America's leading publisher of CLEP® test guides. Then prepare to test out of your introductory Macro course. You'll pocket the savings in tuition and fees -- not to mention your valuable time! -- and then move on to more advanced studies as you move closer to your degree. Perfect for adults returning to college, military service members, or high school or home-schooled students, REA’s CLEP® test preps provide students with the tools they need to succeed. Diagnostic exam to focus your study: Score reports from our online diagnostic test give you a fast way to pinpoint what you already know and where you need to spend more time studying. Complete subject review: Our targeted review covers all the material you'll be expected to know for the exam and includes a glossary of must-know terms. Measure Your Test-Readiness: Two full-length practice tests with instant score reports help you zero in on the CLEP® Principles of Macroeconomics topics that give you trouble now and show you how to arrive at the correct answer so you'll be prepared on test day. Go with REA, America's acknowledged leader in CLEP® preparation. Our test preps for CLEP® exams help you earn valuable college credit, save on tuition, and jump-start your degree. About Our Author Jason Welker, M.Ed., has been a dedicated economics teacher for more than 20 years. His international teaching career has taken him to schools in Thailand, China, Switzerland, and the United States. After an exciting international teaching career, Mr. Welker serves as the Economics Content Fellow at Khan Academy, hosts his own YouTube channel, and maintains a website of economics resources for both students and teachers. Mr. Welker has authored several print texts including the Pearson Baccalaureate Economics for the IB Diploma and REA’s AP® Macroeconomics Crash Course®.

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Page Count

326

Publisher

Research & Education Assoc.

Published Date

ISBN 10

0738612537

ISBN 13

9780738612539

Type Form & Function

A Handbook on the Fundamentals of Typography

By: Jason Tselentis

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Type Form & Function

A Handbook on the Fundamentals of Typography

By: Jason Tselentis

Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.

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209

Publisher

Rockport Publishers

Published Date

ISBN 10

1610580303

ISBN 13

9781610580304

Madison Avenue and the Color Line

African Americans in the Advertising Industry

By: Jason Chambers

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Madison Avenue and the Color Line

African Americans in the Advertising Industry

By: Jason Chambers

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

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330

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812203852

ISBN 13

9780812203851

The Art of Making Money

The Story of a Master Counterfeiter

By: Jason Kersten

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The Art of Making Money

The Story of a Master Counterfeiter

By: Jason Kersten

The true story of a brilliant counterfeiter who made millions, outwitted the Secret Service, and was finally undone when he went in search of the one thing his forged money couldn't buy: family.

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312

Publisher

Penguin

Published Date

ISBN 10

1592404464

ISBN 13

9781592404469

Smash Your Alarm Clock!

Living the Dream Through Real Estate Investing

By: Jason Buzi

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Smash Your Alarm Clock!

Living the Dream Through Real Estate Investing

By: Jason Buzi

Smash Your Alarm Clock is about making money, but also how to have a more fulfilled and meaningful life. It's a book about having the freedom to pursue your passions and interests—whether that's spending more time with your family, playing golf, volunteering at an animal shelter or traveling around the world. Studies show that having more money actually does make people happier—but it's when we use it to enrich our live and to help others. We each have within us the power to turn our lives around at any moment.

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175

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Post Hill Press

Published Date

ISBN 10

1682610500

ISBN 13

9781682610503

Essentials of Financial Management

By: Jason Laws

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Essentials of Financial Management

By: Jason Laws

Essentials of Financial Management is a paperback edition of an Open Access e-textbook suitable for students with limited knowledge of finance and financial markets. It answers the main questions of a corporate entity, such as how businesses finance their activities, how they select projects to invest in, the distribution of net cash flow and, of increasing importance, how businesses manage price risk relating to cost of goods sold or a decline in revenue. In providing invaluable guidance to finance, management and business students, Essentials of Financial Management employs two main philosophies: that finance is a real-life subject and that finance is a numerical subject, which is why this brilliant e-textbook contains real world examples as well as numerous Excel spreadsheet solutions for students to download and use.

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186

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Oxford University Press

Published Date

ISBN 10

1786942054

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9781786942050

Talk Money to Me

The 8 Essential Financial Questions to Discuss With Your Partner

By: Jason Tartick

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Talk Money to Me

The 8 Essential Financial Questions to Discuss With Your Partner

By: Jason Tartick

Financial compatibility is equally as important as emotional compatibility, and the only way to find out if you and your partner are a match is to TALK MONEY. Everyone talks about the pillars of a healthy relationship: Compatibility, chemistry, honesty, loyalty, and respect, but too many overlook one of the most critical pillars…finances! Many cohabitating Americans feel uncomfortable discussing finances with their partner.?This is a huge problem because arguments about money are the second leading cause for divorce, right behind infidelity! In this practical and no-holds-barred follow-up to his Wall Street Journal bestselling book The Restart Roadmap, host of the Trading Secrets podcast Jason Tartick will teach you the eight numbers you need to discuss with your partner and why. From investing, managing cash flows, emergency funds to credit scores, Tartick will help you gain a comprehensive view of your and your partner's financial compatibility by talking you through how to: Get comfortable starting the money conversations with your partner and loved ones. Learn the most important financial tricks, tactics, and technology to improve money habits. Calculate and manage the eight figures that will critically impact your financial wellbeing. Create independent and joint spending, saving, and investing strategies as a team. Understand the potential repercussions of financial infidelity and deception. Net worth is not self-worth. Whether you're making six figures or deep in debt, being open about your finances and coming up with a plan of action together is the best way to ensure a healthy, lasting relationship.

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272

Publisher

HarperCollins Leadership

Published Date

ISBN 10

1400226910

ISBN 13

9781400226917

Telecommunications Strategy

Cases, Theory and Applications

By: Peter Curwen,Jason Whalley

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Telecommunications Strategy

Cases, Theory and Applications

By: Peter Curwen,Jason Whalley

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consu

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355

Publisher

Routledge

Published Date

ISBN 10

113429333X

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9781134293339

The Chore Solution:Making Families Better by Working Together

By: Ann Cowan,Jason J.

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The Chore Solution:Making Families Better by Working Together

By: Ann Cowan,Jason J.

As a second grade teacher many parents have asked, how they can get their children to be more responsible and to do their chores? I recommend this book to all parents wanting to teach their children good work habits and enhance their self-confidence. By following the plan in this book parents can put an end to the constant battle they have trying to get their children to help around the house. This is the answer to a dilemma many parents experience. Rosanne C. Tag: Mixed Up Books? Why that name? Jason and I were both divorced with kids of our own, and we added one more to our family. "Blended family" just didn't sound right for us. We are Mixed Up. All of our books will be based on personal experience.

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Xlibris Corporation

Published Date

ISBN 10

1453554491

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9781453554494

The Neatest Little Guide to Stock Market Investing

Fifth Edition

By: Jason Kelly

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The Neatest Little Guide to Stock Market Investing

Fifth Edition

By: Jason Kelly

The essential stock market guide for beginners, updated with timely strategies for investing your money. The perfect gift for anyone hoping to learn the basics of investing. Now in its fifth edition, The Neatest Little Guide to Stock Market Investing has established itself as a clear, concise, and highly effective approach to stocks and investment strategy. Rooted in the principles that made it invaluable from the start, this completely revised and updated edition of The Neatest Little Guide to Stock Market Investing shares a wealth of information, including: •What has changed and what remains timeless as the economy recovers from the subprime crash •All-new insights from deep historical research showing which measurements best identify winning stocks •A rock-solid value averaging plan that grows 3 percent per quarter, regardless of the economic climate •An exclusive conversation with legendary Legg Mason portfolio manager Bill Miller, revealing what he learned from the crash and recovery •Thoroughly updated resources emphasizing online tools, the latest stock screeners, and analytical sites that best navigated recent trends Accessible and intelligent, The Neatest Little Guide to Stock Market Investing is what every investor, new or seasoned, needs to keep pace in the current market. This book is a must read for anyone looking to make money in the stock market this year!

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337

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Penguin

Published Date

ISBN 10

0452298628

ISBN 13

9780452298620

The Wall Street Primer

The Players, Deals, and Mechanics of the U.S. Securities Market

By: Jason A. Pedersen

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The Wall Street Primer

The Players, Deals, and Mechanics of the U.S. Securities Market

By: Jason A. Pedersen

How does Wall Street, that great bastion of American Capitalism, really work? This book provides the multifaceted answer to that question clearly, concisely, and on a practical level for anyone seeking to better understand the inner workings of the capital markets. Tracing the dealings of a fictional company from inception to maturity, The Wall Street Primer provides the reader with practical insights on Wall Street and its functions and operations. Written for professionals new to the industry, investors, job seekers, students, brokers and traders, and entrepreneurs and business executives, the book goes well beyond nice to know information. Instead, it will be, for many people, must have information about organizations, professions, and transactions that can help them make deals, get ahead in their careers, or better fund and build their businesses. Everybody has heard of Wall Street, but very few know anything about its institutions and processes. What is the buyside? Who works on the sellside? How do companies raise capital? Why do companies hire investment bankers? What is the difference between a mutual fund and a hedge fund? What is the process for selling a company? What does it take to go public and how is it done? The Wall Street Primer lifts the veil and answers these questions and many more. Besides covering financings and mergers and acquisitions, Pedersen illuminates the players involved. These include venture capitalists, private equity investors, public portfolio managers, activist shareholders, investment bankers, institutional salespeople and traders, and all those associated with their activities, like regulators, lawyers, and accountants. Along the way, readers learn about the offering and trading of stocks and bonds, what is involved in M&A transactions, how technology is affecting the brokerage industry, what concerns institutional investors, and much more. Best, it's written by an insider who has seen both Wall Street's public face and its backroom dealings. Author and former investment banker and securities attorney Jason Pedersen searched for years for a book he could recommend to clients and professionals that contained practical information on how the pieces all fit together—who the players are, what they do, how they interact, and how, why, and when deals get done. But he never found that book and so decided to write it himself. The result is a fascinating look at how people navigate Wall Street—and wake up to find themselves living the American Dream.

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262

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313365164

ISBN 13

9780313365164

Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

By: Ujwal Arkalgud,Jason Partridge

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Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

By: Ujwal Arkalgud,Jason Partridge

Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.

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204

Publisher

Lulu.com

Published Date

ISBN 10

1684717655

ISBN 13

9781684717651

The 3% Signal

The Investing Technique That Will Change Your Life

By: Jason Kelly

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The 3% Signal

The Investing Technique That Will Change Your Life

By: Jason Kelly

Take the stress out of investing with this revolutionary new strategy from the author of The Neatest Little Guide to Stock Market Investing, now in its fifth edition. In today’s troubling economic times, the quality of our retirement depends upon our own portfolio management. But for most of us, investing can be stressful and confusing, especially when supposedly expert predictions fail. Enter The 3% Signal. Simple and effective, Kelly’s plan can be applied to any type of account, including 401(k)s—and requires only fifteen minutes of strategizing per quarter. No stress. No noise. No confusion. By targeting three percent growth and adjusting holdings to meet that goal, even novice investors can level the financial playing field and ensure a secure retirement free from the stress of noisy advice that doesn't work. The plan's simple technique cuts through the folly of human emotion by reacting intelligently to price changes and automatically buying low and selling high. Relayed in the same easy-to-understand language that has made The Neatest Little Guide to Stock Market Investing such a staple in the investing community, The 3% Signal is sure to become your most trusted guide to investing success.

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338

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Penguin

Published Date

ISBN 10

0698145739

ISBN 13

9780698145733

Python for Algorithmic Trading Cookbook

Recipes for designing, building, and deploying algorithmic trading strategies with Python

By: Jason Strimpel

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Python for Algorithmic Trading Cookbook

Recipes for designing, building, and deploying algorithmic trading strategies with Python

By: Jason Strimpel

Harness the power of Python libraries to transform freely available financial market data into algorithmic trading strategies and deploy them into a live trading environment Key Features Follow practical Python recipes to acquire, visualize, and store market data for market research Design, backtest, and evaluate the performance of trading strategies using professional techniques Deploy trading strategies built in Python to a live trading environment with API connectivity Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionDiscover how Python has made algorithmic trading accessible to non-professionals with unparalleled expertise and practical insights from Jason Strimpel, founder of PyQuant News and a seasoned professional with global experience in trading and risk management. This book guides you through from the basics of quantitative finance and data acquisition to advanced stages of backtesting and live trading. Detailed recipes will help you leverage the cutting-edge OpenBB SDK to gather freely available data for stocks, options, and futures, and build your own research environment using lightning-fast storage techniques like SQLite, HDF5, and ArcticDB. This book shows you how to use SciPy and statsmodels to identify alpha factors and hedge risk, and construct momentum and mean-reversion factors. You’ll optimize strategy parameters with walk-forward optimization using VectorBT and construct a production-ready backtest using Zipline Reloaded. Implementing all that you’ve learned, you’ll set up and deploy your algorithmic trading strategies in a live trading environment using the Interactive Brokers API, allowing you to stream tick-level data, submit orders, and retrieve portfolio details. By the end of this algorithmic trading book, you'll not only have grasped the essential concepts but also the practical skills needed to implement and execute sophisticated trading strategies using Python.What you will learn Acquire and process freely available market data with the OpenBB Platform Build a research environment and populate it with financial market data Use machine learning to identify alpha factors and engineer them into signals Use VectorBT to find strategy parameters using walk-forward optimization Build production-ready backtests with Zipline Reloaded and evaluate factor performance Set up the code framework to connect and send an order to Interactive Brokers Who this book is for Python for Algorithmic Trading Cookbook equips traders, investors, and Python developers with code to design, backtest, and deploy algorithmic trading strategies. You should have experience investing in the stock market, knowledge of Python data structures, and a basic understanding of using Python libraries like pandas. This book is also ideal for individuals with Python experience who are already active in the market or are aspiring to be.

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404

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1835087760

ISBN 13

9781835087763

Supertrends Of Future China: Billion Dollar Business Opportunities For China's Olympic Decade

By: James K Yuann,Jason A Inch

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Supertrends Of Future China: Billion Dollar Business Opportunities For China's Olympic Decade

By: James K Yuann,Jason A Inch

The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors — two experts with decades of experience in Asia and both corporate and entrepreneurial track records — introduce readers to China's ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China's Olympic Decade.This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China's social, economic, and environmental development.

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309

Publisher

World Scientific

Published Date

ISBN 10

9814338346

ISBN 13

9789814338349

The Equity Planner

Five Tools to Facilitate Economic Development with Just Outcomes

By: Jason King

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The Equity Planner

Five Tools to Facilitate Economic Development with Just Outcomes

By: Jason King

Economic development is intended to benefit everyone in a community; however, in many cases, increased public and private investment can result in the pricing out and displacement of existing residents and businesses. How do we achieve more equitable outcomes? The Equity Planner provides a toolkit of practical solutions for planners and all those involved in placemaking to promote thoughtful, inclusive planning. Each chapter of The Equity Planner examines one particular aspect of inequity in the urban planning sphere, covering issues such as identity retention, affordability, and the protection and enhancement of local assets. While each chapter offers practicable solutions to these issues, the "Notes from the Field" sections describe how these same tools have been used (either successfully or unsuccessfully) in projects the author has been involved in, with a particular focus on the local resistance each project encountered. These real-world case studies are used to suggest methods to overcome such resistance, which the reader can then apply to their present initiatives. This book is written for urban planners, local activists, social scientists, policymakers, and anyone with an interest in equity planning. This book will be of use to both practicing and training urban planners and architects who seek to add equity planning to their professional repertoire.

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Page Count

251

Publisher

Taylor & Francis

Published Date

ISBN 10

1000993442

ISBN 13

9781000993448

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