Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
This book develops a Pentecostal ecological theology (ecotheology) by utilizing key pneumatological themes that emerge from the Pentecostal tradition. It examines the salient Pentecostal and Charismatic voices that have stimulated ecotheology in the Pentecostal tradition and situates them within the broader context of Christian ecumenical ecotheologies (Roman Catholic, Orthodox, Protestant, and Ecofeminist). The author advances a novel approach to Pentecostal ecotheology through a pneumatology of the Spirit-baptized creation, the charismatic creational community, the holistic ecological Spirit, and the eschatological Spirit of ecological mission. Significantly, this book is the first substantive contribution to a Pentecostal pneumatological theology of creation with a particular focus on the Pentecostal community and its significance for the broader ecumenical community. Furthermore, it offers a fresh theological approach to imagining and sustaining earth-friendly practice in the twenty-first century Pentecostal church.
Tomb Rider, Final Fantasy VII, Soul Blade, Jet Moto, and Wipeout XL are among the 30 top PlayStation games featured in this guide. The size and scope of the PlayStation's library make this book all the more attractive to gamers looking to select and succeed at the best titles available. Here they'll find the strategies, secrets, cheats, and solutions they need.
Organized for easy reference and crucial practice, coverage of all the essential topics presented as 500 AP-style questions with detailed answer explanations 5 Steps to a 5: 500 AP Human Geography Questions to Know by Test Day is tailored to meet your study needs—whether you’ve left it to the last minute to prepare or you have been studying for months. You will benefit from going over the questions written to parallel the topic, format, and degree of difficulty of the questions contained in the AP exam, accompanied by answers with comprehensive explanations. Features: 500 AP-style questions and answers referenced to core AP materials Review explanations for right and wrong answers Additional online practice Close simulations of the real AP exams Updated material reflects the latest tests Online practice exercises
In Anti-Oppressive Counseling and Psychotherapy, Jason D. Brown examines the impact of structural inequality on mental health and provides a framework for an anti-oppressive practice that recognizes privilege and challenges systemic barriers. Incorporating theory, research, and detailed case studies, readers will learn how to implement intervention techniques that take into consideration the diverse social identities of both therapist and client. The text also teaches students and practicing psychotherapists how to use anti-oppressive practices to effect social change within their communities and society at large.
On any given day, nearly half a million children are served by foster care services in the U.S. at an annual cost of over $25 billion. Growing demand and shrinking funds have so greatly stressed the child welfare system that calls for orphanages have re-entered the public debate for the first time in nearly half a century. New ideas are desperately needed to transform a system in crisis, guarantee better outcomes for children in foster care, and reduce the need for out-of-home care in the first place. Yet little is known about what works in foster care. Very few studies have examined how alumni have fared as adults or tracked long-term health effects, and even fewer have directly compared different foster care services. In one of the most comprehensive studies of adults formerly in foster care ever conducted, the Northwest Foster Care Alumni Study found that quality foster care services for children pay big dividends when they grow into adults. Key investments in highly trained staff, low caseloads, and robust supplementary services can dramatically reduce the rates of mental disorders and substance abuse later in life and increase the likelihood of completing education beyond high school and remaining employed. The results of this unparalleled study document not only the more favorable outcomes for youth who receive better services but the overall return when an investment is made in high quality foster care: every dollar invested in a child generates $1.50 in benefits to society. These findings form the core of this book's blueprint for reform. By keeping more children with their families and investing additional funds in enhanced foster care services, child welfare agencies have the opportunity to greatly improve the health, well being, and economic prospects for foster care alumni. What Works in Foster Care? presents a model foster care program that promises to revolutionize the way policymakers, administrators, case workers, and researchers think about protecting our most vulnerable youth.
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