Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Miller and Rivera explore how the fundamental changes to the physical landscape after Hurricane Katrina set the stage for dramatic changes to come for the city and region, and how these changes altered the economic, cultural, and political lives of the survivors.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
Providing comprehensive background material on the contexts in which early modern literary texts were produced and consumed, this work unlocks the distinctive social practices, economic structures and modes of behaviour that give these texts their meaning.
Part of the Greenleaf Publishing Responsible Investment Series.Mitigating and adapting to risks and changing circumstances is a natural part of doing business. But methods of mitigating and adapting can be quite different in terms of time, cost and observed impacts. The impacts of mitigation activities are more immediate while the benefits of adaptation activities may take many years to take effect. Nowhere is this difference more apparent than in the case of the corporate response to climate change.In the context of climate change, adaptation is the process of changing behaviour in response to actual or expected climate change impacts. Climate change adaptation is now emerging as a critical partner to mitigation, and indeed may even become the primary protection mechanism for future generations.In this unique book, Jason West provides a comprehensive assessment of the management of climate change adaptation in the corporate sector. The book provides a formal overview of the range of approaches available along with a series of practical case studies and examples that can be used by companies and other organizations to identify, assess and manage climate change adaptation.A major focus is on the financial and investment implications of climate change adaptation. West examines how firms can evaluate the investment decisions associated with long-term climate change adaptation measures, including how such investments can be valued and funded, the appropriate accounting treatment of such measures and appropriate risk management and governance practices in relation to such measures. The book also considers the needs and interests of investors and other stakeholders, and considers how they can assess the adequacy and appropriateness of corporate action on climate change.The Long Hedge will be essential reading and a key text for risk-practitioners, investors, financiers, scholars and policy makers in the field of climate change.
In early modern culture, eating and reading were entangled acts. Our dead metaphors (swallowed stories, overcooked narratives, digested information) are all that now remains of a rich interplay between text and food, in which every element of dining, from preparation to purgation, had its equivalent in the literary sphere. Following the advice of the poet George Herbert, this essay collection "looks to the mouth", unfolding the charged relationship between ingestion and expression in a wide variety of texts and contexts. With contributions from leading scholars in the field, Text, Food and the Early Modern Reader: Eating Words fills a significant gap in our understanding of early modern cultural history. Situated at the lively intersection between literary, historical and bibliographical studies, it opens new lines of dialogue between the study of material textuality and the history of the body.
Richard Stonley has all but vanished from history, but to his contemporaries he would have been an enviable figure. A clerk of the Exchequer for more than four decades under Mary Tudor and Elizabeth I, he rose from obscure origins to a life of opulence; his job, a secure bureaucratic post with a guaranteed income, was the kind of which many men dreamed. Vast sums of money passed through his hands, some of which he used to engage in moneylending and land speculation. He also bought books, lots of them, amassing one of the largest libraries in early modern London. In 1597, all of this was brought to a halt when Stonley, aged around seventy-seven, was incarcerated in the Fleet Prison, convicted of embezzling the spectacular sum of £13,000 from the Exchequer. His property was sold off, and an inventory was made of his house on Aldersgate Street. This provides our most detailed guide to his lost library. By chance, we also have three handwritten volumes of accounts, in which he earlier itemized his spending on food, clothing, travel, and books. It is here that we learn that on June 12, 1593, he bought "the Venus & Adhonay per Shakspere"—the earliest known record of a purchase of Shakespeare's first publication. In Shakespeare's First Reader, Jason Scott-Warren sets Stonley's journals and inventories of goods alongside a wealth of archival evidence to put his life and library back together again. He shows how Stonley's books were integral to the material worlds he inhabited and the social networks he formed with communities of merchants, printers, recusants, and spies. Through a combination of book history and biography, Shakespeare's First Reader provides a compelling "bio-bibliography"—the story of how one early modern gentleman lived in and through his library.
Portraying people who have lived and worked in long-term nursing home facilities, Elder Care Catastrophe reveals how organizational dynamics and everyday rituals have unintentionally led to resident neglect and abuse. Backed up by research and grounded in sociological theory, this book offers alternative models for lessening the maltreatment of people living in nursing homes. It provides critical information for family members struggling with nursing home issues, nursing home employees, policy-makers, students and researchers concerned with elder care issues.
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