Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
As a man, I'm flesh and blood, I can be ignored, I can be destroyed; but as a symbol... as a symbol I can be incorruptible, I can be everlasting". In the 2005 reboot of the then dormant Batman film franchise, Batman Begins, Bruce Wayne articulates how the figure of the superhero can serve as a transcendent icon. It is hard to imagine a time when superheroes have been more pervasive in our culture. Today, superheroes are intellectual property jealously guarded by media conglomerates, icons co-opted by grassroots groups as a four-color rebuttal to social inequities, masks people wear to more confidently walk convention floors and city streets, and bulletproof banners that embody regional and national identities. From activism to cosplay, understanding how these different groups and interests have made use of this powerful icon is essential to unmasking the appeal of superheroes and their wider impact. To address this interest, The Superhero Symbol brings together scholars from a range of disciplines, alongside key industry figures. Collectively, these contributions provide fresh perspectives on how these costume-clad heroes have engaged with media, culture, and politics, thereby becoming the "everlasting" symbols to which a wayward Bruce Wayne once aspired"--
A cultural and literary history of mountains in classical antiquity The mountainous character of the Mediterranean was a crucial factor in the history of the ancient Greek and Roman world. The Folds of Olympus is a cultural and literary history that explores the important role mountains played in Greek and Roman religious, military, and economic life, as well as in the identity of communities over a millennium—from Homer to the early Christian saints. Aimed at readers of ancient history and literature as well as those interested in mountains and the environment, the book offers a powerful account of the landscape at the heart of much Greek and Roman culture. Jason König charts the importance of mountains in religion and pilgrimage, the aesthetic vision of mountains in art and literature, the place of mountains in conquest and warfare, and representations of mountain life. He shows how mountains were central to the way in which the inhabitants of the ancient Mediterranean understood the boundaries between the divine and the human, and the limits of human knowledge and control. He also argues that there is more continuity than normally assumed between ancient descriptions of mountains and modern accounts of the picturesque and the sublime. Offering a unique perspective on the history of classical culture, The Folds of Olympus is also a resoundingly original contribution to the literature on mountains.
Since the Revolutionary War, Mainline Christianity has been comprised of the Seven Sisters of American Protestantism—the Congregational Church, the Episcopal Church, the Evangelical Lutheran Church, the Presbyterian Church, the United Methodist Church, the American Baptist Convention, and the Disciples of Christ. These denominations have been the dominant cultural representatives since the nineteenth century of how and where the majority of American Christians worship. Today, however, the Seven Sisters no longer represent most American Christians. The Mainline has been shrinking while evangelical and fundamentalist churches, as well as non denominational congregations and mega churches, have been attracting more and more members. In this comprehensive and accessible book, Jason S. Lantzer chronicles the rise and fall of the Seven Sisters, documenting the ways in which they stopped shaping American culture and began to be shaped by it. After reviewing and critiquing the standard decline narrative of the Mainline he argues for a reconceptualization of the Mainline for the twenty-first century, a new grouping of Seven Sisters that seeks to recognize the vibrancy of American Christianity.
Cool, deadpan, a rollercoaster ride to hell If Jim Thompson had gotten an MBA, he might have written Cold Caller, a ravingly readable story of a downwardly mobile yuppie who'll just kill to get ahead. Once a rising VP at a topflight ad agency, Bill Moss now works as a "cold caller" at a telemarketing firm in the Times Square area. He's got a bad case of the urban blues, and when a pink slip rather than promotion comes through, Bill snaps... Now he's got a dead supervisor on his hands and problems no career counsellor can help him with. Jason Starr has retooled the James M. Cain novel of cynical suspense and murder for the fiber-optic age.
THE ECOLOGICAL ENGINEER is a new book series that celebrates the most innovative engineers in North America and the practices and principles that they use to produce functionally outstanding structures, systems and technologies, in a way that embraces the emerging philosophy of sustainable design. Organized into three critical sections--Practice, Principles and Projects, the book provides a valuable resource and touchstone for engineers, architects and other design professionals who hope to embrace an ethic that is responsible to both people and the environment. VOLUME ONE: KEEN ENGINEERING focuses on the innovative work of one of the leading sustainable MEP firms in North America--KEEN Engineering. As mechanical, electrical and plumbing engineers who work on projects all over the continent, they have consistently been inspiring on multiple levels--as a company, as individuals and just by the sheer volume and quantity of their work.--Provided by publisher.
Until recently, piracy was a crime that few people expected to encounter in the modern world. Today's pirates pilot motorboats and carry assault rifles, and utilize modern technology in order to carry out raids. This book examines modern-day piracy in detail, delving into the social and economic motivators that have given rise to contemporary nautical crime. The engaging text covers the regions in which piracy is most prevalent, famous incidents, And The ways in which the international community has attempted to fight today's pillagers of the sea. Filled with gripping, full-color images of pirates being captured, receiving ransom, and being marched to trial, this book stands alone in giving young readers insight into this fascinating and troubling topic.
Featuring more than 100 recipes, Social Sweets is a heavenly collection of desserts from Michelin starred chef Jason Atherton. Showcasing a variety of beautiful and contemporary recipes from his London restaurants, this volume is a celebration of the flavours and techniques from across the world which have inspired him. As well as the desserts that feature on the menus of his restaurants, the collection also includes timeless classics, such as bakewell tart, sticky toffee pudding and cheesecakes, and ice creams and sorbets that act as the perfect accompaniment – or a dessert in their own right. Rounded off by a selection of cheese recipes, the recipes in this book are sure to inspire and will have something for every palate. Stunningly illustrated with photographs from John Cary, Jason once again proves why he is one of the world's most innovative chefs, offering an abundance of perfect treats to share with friends and family.
Charles Darwin first visited the Galápagos Islands almost 200 years ago, only to discover a land filled with plants and animals that could not be found anywhere else on earth. How did they come to inhabit the island? How long will they remain? Thoroughly researched and filled with intricate and beautiful paintings, this extraordinary book by Award-winning author and artist Jason Chin is an epic saga of the life of an island—born of fire, rising to greatness, its decline, and finally the emergence of life on new islands. Chin's approach makes this book a must-have common core tool for teachers and librarians introducing scientific principals to young students. Island is one of Kirkus Reviews' Best Children's Books of 2012
Eye witness testimony, training, driving, and display design: these are just a few of the real-world domains in which depend on undivided attention. Emphasizing the link between theory and application, Applied Attention Theory provides a deep understanding of how theories of attention, developed from laboratory-based psychological research, can inform our understanding of everyday human performance in a wide number of applications and environments. The basic theories discussed concern divided, focused, and selective attention, and areas of application include mental workload measurement, multi-tasking, distracted driving, complex display design, education, and the training of attentional skills. Includes an extensive reference list and citations to both basic and applied work Provides intuitive descriptions of attentional phenomena in the world beyond the laboratory Discusses applications of attention theory to diverse areas such as graph design, distracted driving, and process control Offers an engineering orientation as well as a psychological orientation to research Highlights the critical role of effort in single task behavior, such as decision and choice, to the extent that humans tend to be effort-conserving in their choice of activities Examines how multiple tasks are managed in a discrete fashion
Since the release of the documentary Blackfish in 2013, millions around the world have focused on the plight of the orca, the most profitable and controversial display animal in history. Yet, until now, no historical account has explained how we came to care about killer whales in the first place. Drawing on interviews, official records, private archives, and his own family history, Jason M. Colby tells the exhilarating and often heartbreaking story of how people came to love the ocean's greatest predator. Historically reviled as dangerous pests, killer whales were dying by the hundreds, even thousands, by the 1950s--the victims of whalers, fishermen, and even the US military. In the Pacific Northwest, fishermen shot them, scientists harpooned them, and the Canadian government mounted a machine gun to eliminate them. But that all changed in 1965, when Seattle entrepreneur Ted Griffin became the first person to swim and perform with a captive killer whale. The show proved wildly popular, and he began capturing and selling others, including Sea World's first Shamu. Over the following decade, live display transformed views of Orcinus orca. The public embraced killer whales as charismatic and friendly, while scientists enjoyed their first access to live orcas. In the Pacific Northwest, these captive encounters reshaped regional values and helped drive environmental activism, including Greenpeace's anti-whaling campaigns. Yet even as Northwesterners taught the world to love whales, they came to oppose their captivity and to fight for the freedom of a marine predator that had become a regional icon. This is the definitive history of how the feared and despised "killer" became the beloved "orca"--and what that has meant for our relationship with the ocean and its creatures.
During the civil rights movement, epic battles for justice were fought in the streets, at lunch counters, and in the classrooms of the American South. Just as many battles were waged, however, in the hearts and minds of ordinary white southerners whose world became unrecognizable to them. Jason Sokol’s vivid and unprecedented account of white southerners’ attitudes and actions, related in their own words, reveals in a new light the contradictory mixture of stubborn resistance and pragmatic acceptance–as well as the startling and unexpected personal transformations–with which they greeted the enforcement of legal equality.
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