Janine Bray-Mueller's Books

Tell Me... What Do You Teach?

The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)

By: Janine Bray-Mueller

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Tell Me... What Do You Teach?

The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)

By: Janine Bray-Mueller

Without a steady stream of new private students or business customers, freelancing teachers will slip into the three-year death cycle and go out of business. Yet most brochures and business cards end up in the dustbin. Most start-ups and online teaching services don't know what to write when they advertise their teaching services. They believe that mastering the many aspects of teaching is enough to guarantee a successful career. But contrary to attracting potential private students and business customers, they end up doing the opposite. Instead, they write about framework levels or quote tired stock phrases such as 'we tailor our offer to your specific needs'. TEFL/TESOL and CELTA courses teach classroom management, pedagogical issues, and teaching methodologies. They don't teach how to start-up freelancing careers needing websites, social media pages, brochures and business cards. What is needed is 'a teacher must have freelance marketing book' that fills this gap. Tell Me... What Do You Teach? is a business and marketing book giving insights and worksheets on how to be a successful freelancer. It guides teachers to work out why their freelance teaching service exists and provides them with the skill to develop the copywriting skills they need to advertise their professional teaching activities. A clear statement telling potential private students and business customers exactly what is being taught and what skills (or benefits) they gain by attending their courses. This is what our customers want to read. Get your teacher must have marketing book Tell me... What Do You Teach? and avoid making mistakes that could affect your freelancing career. Take your teaching service beyond classroom management and teaching itself. These skills can be used for your advertising and acquisition situations as a professional teaching freelancer. And 'teacher wanted' is a thing of the past.

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Page Count

262

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3752670282

ISBN 13

9783752670288

Testimonials

are Evidence Of Proof to grow your Freelance Teaching Business

By: Janine Bray-Mueller

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Testimonials

are Evidence Of Proof to grow your Freelance Teaching Business

By: Janine Bray-Mueller

Methods For Collecting Testimonials from clients and students Discover the secrets to securing the best testimonials from your clients and students to build a strong portfolio of testimonials and win a steady stream of new customers for your teaching business. New customers don't want you to tell them how good you are. They want incontestable evidence from past students about their learning experience and achievements in your courses (with you as their teacher/instructor). A teaching service needs written references from satisfied customers. They create a powerful third-party proof of your expertise and professionalism and can be used for student acquisition, marketing and selling your services as a teaching freelancer. 1. How and when to ask for testimonials 2. Strategies to prepare your referrers for the types of testimonials you need to create a powerful proof of your teaching expertise and professionalism. 3. Tips on how to ask for different methods of testimonials beyond purely written statements Benefits of reading this book: Use this book's easy-to-use ideas to provide evidence for future customers and students of third-party proof of your teaching expertise and professionalism. Learn how to build a strong portfolio of testimonials to grow your freelance teaching business successfully.

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119

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3757874021

ISBN 13

9783757874025

The Ultimative Guide to Teaching Niches

Step-by-Step Practical Advice for Freelance Teachers; How to Stand Out in a Crowded Teaching Market and Find A Steady Stream of Students

By: Janine Bray-Mueller

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The Ultimative Guide to Teaching Niches

Step-by-Step Practical Advice for Freelance Teachers; How to Stand Out in a Crowded Teaching Market and Find A Steady Stream of Students

By: Janine Bray-Mueller

Freelance pedagogical businesses face these challenges daily: * How can I gain visibility on the global teaching market to attract a steady stream of new students? * How do I secure an adequate income from my work as a freelance teacher? * How do I avoid capitulating to the three-year death cycle and lose my freelance teaching career? What you don't need are theoretical discussions about niches and specialising. These require you to locate your 'ideal client profile' or requires you to find 'the sweet spot' between what you love (your passion) and the price people are prepared to pay. These approaches are too vague for busy freelancers. What you need instead, is a practical hands-on system that works. The Ultimate Guide to Teaching Niches lays out a precise system showing what all freelance teachers, trainers, and coaches need to do to define a teaching niche that helps them to confidently stand out in a crowded teaching marketplace. * It clarifies what information is essential, how it attracts new students, and how it enables freelancers to monetise their teaching experience. * It provides you with the skill to write up the text for your teaching niche that will catch the interest of new students searching for private instructors.

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Page Count

298

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3752888997

ISBN 13

9783752888997

The Teacher's Guide to Pricing Matters

Quality Teaching Has Its Price

By: Janine Bray-Müller

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The Teacher's Guide to Pricing Matters

Quality Teaching Has Its Price

By: Janine Bray-Müller

Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? In this book, Janine Bray-Mueller has encapsulated some key lessons on pricing, learned during her career as a freelancer. In a competitive market, pricing is problematic, particularly in uncertain economic times. Establishing a sustainable business relies on charging enough to pay not just for immediate living expenses, but also to update and extend your teaching skills, and cover costs such as holidays, sickness and pension provision. Understanding why many teachers are trapped in a position of underearning is the first step to escape. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors’ prices is important, but the ‘going rate’ is not necessarily an appropriate rate to charge. Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products). This concept will enable you to build up a sustainable teaching business. Various pricing strategies are described with advice on how to select those which are appropriate for different types of products, services and customers. Specialisation is a key strand in establishing a sustainable level of pricing. You may be under constant pressure to discount prices, but Janine makes clear the dangers in doing so. She also deals with when and how to increase prices to avoid a return to underearning. Value-based pricing is an approach which Janine has applied very successfully to freelance teaching, and this is explained fully with valuable practical advice on how it can give you a more flexible approach to pricing. Pricing Matters is full of careful explanations of key business concepts and practical advice on applying them in the context of freelance work. Step by step instructions are given on how to identify both your personal and business costs. With the aid of this book, you can calculate your available teaching time, so that you can establish your resentment number and price range. The worksheets and checklists included will help you to clarify your strategy and position yourself in the market. Janine presents effective ways to manage pricing in an entertaining way and makes them both meaningful and memorable for the freelance teacher. Her book contains all you need to know to overcome your demons, price your teaching services effectively and establish a financially sound career which is sustainable in the long-term.

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Page Count

361

Publisher

BoD – Books on Demand

Published Date

ISBN 10

373865383X

ISBN 13

9783738653830

Book's by Janine Bray-Mueller

Tell Me... What Do You Teach?

Tell Me... What Do You Teach?

Testimonials

Testimonials

The Ultimative Guide to Teaching Niches

The Ultimative Guide to Teaching Niches

The Teacher's Guide to Pricing Matters

The Teacher's Guide to Pricing Matters

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