Janice Williams Rutherford's Books

Selling Mrs. Consumer

Christine Frederick and the Rise of Household Efficiency

By: Janice Williams Rutherford

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Selling Mrs. Consumer

Christine Frederick and the Rise of Household Efficiency

By: Janice Williams Rutherford

This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.

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Page Count

316

Publisher

University of Georgia Press

Published Date

ISBN 10

0820327271

ISBN 13

9780820327273

Selling Mrs. Consumer

Christine Frederick and the Rise of Household Efficiency

By: Janice Williams Rutherford

Write a review Read reviews Take a Quiz Solve Book Puzzle

Selling Mrs. Consumer

Christine Frederick and the Rise of Household Efficiency

By: Janice Williams Rutherford

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

316

Publisher

University of Georgia Press

Published Date

ISBN 10

0820327271

ISBN 13

9780820327273

Advances in Telematics, Volume 2

By: Janice Hanson

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Advances in Telematics, Volume 2

By: Janice Hanson

Introducing the world of mechanical engineering through a lively, readable text and numerous knowledge-check questions, activities and exercises, this book has been designed as a full programme of study for mechanical engineering option units followed by students on mechanical engineering, manufacturing engineering, and operations and maintenance BTEC National Certificate and National Diploma courses. The author has structured the material so that manageable sections of text are complemented by in-text questions and features such as test your knowledge, activity and maths in action panels, so that this book should be suitable for student-centred classroom learning and independent study. Written for the 2002 BTEC National specifications, this book should also be useful as an option unit resource for AVCE.

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Age

Page Count

224

Publisher

Praeger

Published Date

ISBN 10

0893918652

ISBN 13

9780893918651

Book's by Janice Williams Rutherford

Selling Mrs. Consumer

Selling Mrs. Consumer

Selling Mrs. Consumer

Selling Mrs. Consumer

Advances in Telematics, Volume 2

Advances in Telematics, Volume 2

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