Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well laid out and well written content. Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones
The authors, a human factors psychologist and a linguist, have extensive experience conducting research on usability, doing usability testing, helping companies set up usability labs and programs, and teaching usability engineering and testing.
In a study of 45 voters in three geographic locations comparing a ballot with traditional language instructions to a ballot with plain language instructions, the authors collected both performance and preference data. The traditional language was language commonly found in actual ballots across the U.S. A detailed explanation of plain language can be found in the full report. For performance data, participants voted on ballots that differed only in the wording and placement of instructions: Ballot A, traditional instructions; Ballot B, plain language instructions. Half of the participants voted in the order Ballot A / Ballot B; the other half in the order Ballot B / Ballot A. For preference data, after voting both ballots, participants commented on 16 pairs of pages. Illus.
On July 13, 2010, 27 roundtable discussion participants and more than 100 other attendees gathered at the National Institute of Standards and Technology (NIST) for a full-day workshop on Usability in Health IT: Technical Strategy, Research, and Implementation. The workshop brought together people from the federal government, the electronic health record (EHR) and health information technology industries, healthcare providers, and universities to share current activities and consider technical strategies and tactics for improving the usability and accessibility of EHRs.
In this study, we compared two ballots that differed only in wording and presentation of the language on the ballots. For Ballot A, we used conventional wording and presentation, taken from typical ballots. For Ballot B, we used plain language wording and presentation. In a study of 45 voters in three geographic locations, we compared a ballot with traditional language instructions to a ballot with plain language instructions, we took both performance and preference data Findings and conclusions are included.
Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
In a study of 45 voters in three geographic locations comparing a ballot with traditional language instructions to a ballot with plain language instructions, the authors collected both performance and preference data. The traditional language was language commonly found in actual ballots across the U.S. A detailed explanation of plain language can be found in the full report. For performance data, participants voted on ballots that differed only in the wording and placement of instructions: Ballot A, traditional instructions; Ballot B, plain language instructions. Half of the participants voted in the order Ballot A / Ballot B; the other half in the order Ballot B / Ballot A. For preference data, after voting both ballots, participants commented on 16 pairs of pages. Illus.
Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.* Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.
User-Centered Design Stories is the first user-centered design casebook with cases covering the key tasks and issues facing UCD practitioners today. Intended for both students and practitioners, this book follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation. In this book, the reader is asked to analyze dozens of UCD work situations and propose solutions for the problem set. The problems posed in the cases cover a wide variety of key tasks and issues faced by practitioners, including those related to organizational/managerial topics, UCD methods and processes, and technical/ project issues. The benefit of the casebook and its organization is that it offers new practitioners (as well as experienced practitioners working in new settings) valuable practice in decision-making that cannot be obtained by simply reading a book or attending a seminar. The first User-Centered Design Casebook, with cases covering the key tasks and issues facing UCD practitioners today. Each chapter based on real world cases with complex problems, giving readers as close to a real-world experience as possible. Offers "the things you don't learn in school," such as innovative and hybrid solutions that were actually used on the problems discussed.
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