Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them.
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them.
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Contributors include Jacob Viner, F.R. Scott, Jean-Charles Falardeau, Harry Johnson, J.A. Corry, James Eayres, Kenneth Hare, Scott Gordon, Jane Jacobs, Maurice Strong, Mordecai Richler, John Hirsch, Guy Rocher, Charles Taylor, Stanley Roberts, Michael Kirby, John Meisel, Sylvia Ostry, Larkin Kerwin, Peter Lougheed, Mel Hurtig, Allan Gotlieb, Lise Bissonnette, and Bernard Ostry.
The first book to explore Jackie Kennedy's relationship with her mother illuminates often-overlooked aspects of the Kennedy family following the assassination of JFK.
This fourth edition of Business Law offers comprehensive and accessible coverage of the key aspects of business law. Established legal topics such as the English legal system, Contract, Consumer, Intellectual Property, Company and Employment Law, and emerging areas such as Health, Safety and Environmental Law are all addressed in the context of business. The work has been thoroughly updated to include all the major recent developments in business law, such as the new EU Trade Secrets Directive and case outcomes decided since the publication of the last edition. The book also discusses the impact of Brexit. In addition, the book features extensive diagrams and tables, revision summaries, reading lists, and clear key case boxes for easy reference. This book is ideal reading for undergraduate law and business studies students, while also applicable to practitioners and those with a more general interest in business law.
Planning is central to economic, social and environmental life but its practice is frequently criticised by all who engage in it. Seen as too restrictive by those who promote development and too weak by those opposing it, planners who advise on proposals cannot sit on the fence. Is it the planning system that is problematic or is it the planners who work within it? This valuable book examines these issues at the continuing professional development level and discusses the ways in which management theories, tools and techniques can be applied to planning practice and used by all who engage in it. Written by an experienced author and widely respected academic, the book includes case studies and question and answer sections, and will be valuable through both initial and continuous professional education, helping candidates prepare for examinations and subsequent management.
Brunner & Suddarth’s Textbook of Medical-Surgical Nursing (Single Volume), 15th Edition Keeping tomorrow’s nurses at the forefront of today’s changing healthcare environment, Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 15th Edition delivers the most comprehensive resource available for nursing students in the medical-surgical course. This bestselling text is designed for the way students like to learn, combining a highly readable approach with engaging case studies and learning tools to help students explore essential patient care practices in real-world terms and gain a more practical understanding of how they’ll apply what they’ve learned in practice. Trusted by instructors, students, and practicing nurses for nearly 60 years, this landmark resource has been comprehensively updated for the 15thEdition to reflect the latest research, evidence-based practices, settings, issues, ethical challenges, and concerns of today’s healthcare practice. Complete integration with Lippincott® CoursePoint+ allows you to easily map out your entire course, provide personalized student remediation, and simulate real-world nursing scenarios involving patients mentioned in vignettes in the text, giving your students unparalleled preparation for success in the medical-surgical nursing workforce. Also Available as a two-volume set (978-1-9751-6828-5) Ensure a mastery of essential nursing skills and equip students for success throughout the nursing education continuum with the complete Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 15th Edition solution (available for separate purchase): Lippincott® CoursePoint+ for Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 15th Edition Study Guide for Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 15th Edition vSim for Nursing | Medical-Surgical Lippincott® DocuCare
This book provides crucial insight into the fight back against austerity by local authorities through emerging forms of municipal entrepreneurialism in housing delivery. Capturing this moment within its live context, the authors examine the ways that local authorities are moving towards increased financial independence based on their own activities to implement new forms and means of housebuilding activity. They assess these changes in the context of the long-term relationship between local and central government and argue that contemporary local authority housing initiatives represent a critical turning point, whilst also providing new ways of thinking about meting housing need.
Throughout the nineteenth century poor relief in Quebec was private and sectarian. In Montreal bourgeois Protestant women responded by establishing institutional charities for destitute women and children. Their Benevolent Design delves into the inner workings of two of these charities (the Protestant Orphan Asylum and the Montreal Ladies’ Benevolent Society), sheds light on little-known aspects of the community’s response to social inequality, and examines the impact of liberalism on changing attitudes to poverty and charity. Seeing charity as a class duty, elite women structured their benevolent design around the protection, religious salvation, and social regulation of poor children. Janice Harvey explores how these philanthropists overcame the constraints of social conventions for women in polite society, how charity directors devised and implemented institutional aid, and how that aid was used by families and experienced by children. Following the development of the charities through the end of the nineteenth century and into the early twentieth, the book explores the conflict that arose between these institutions and other social services, including those that advocated for foster care and so-called scientific charity. The 1920s marked a major social shift in how child poverty was understood and managed in Protestant Montreal. Despite the gendered obstacles facing women in charity organization, Their Benevolent Design celebrates the remarkable ingenuity and independence of a group of Canadian women in shaping social aid and improving the grim realities of child poverty.
The most respected nutrition text for more than 50 years, Krause's Food & the Nutrition Care Process delivers comprehensive and up-to-date information from respected educators and practitioners in the field. The latest recommendations of the Dietary Guidelines for Americans 2010, new and expanded chapters, and a large variety of tables, boxes, and pathophysiology algorithms provide need-to-know information with ease, making this text perfect for use in class or everyday practice. Clear, logical organization details each step of complete nutritional care from assessment to therapy. UNIQUE! Pathophysiology algorithms clarify the illness process and to ensure more effective care. New Directions boxes reflect the latest research in emerging areas in nutrition therapy. Focus On boxes provide additional detail on key chapter concepts. Clinical Insight boxes and Clinical Scenarios with detailed Sample Nutrition Diagnosis statements help ensure the most accurate and effective interventions in practice. Key terms listed at the beginning of each chapter and bolded within the text provide quick access to important nutrition terminology. More than 1,000 self-assessment questions on a companion Evolve website reinforce key textbook content. Reorganized table of contents reinforces the Nutrition Care Process structure endorsed by the American Dietetic Association (ADA). New recommendations reflect a comprehensive approach to diet and nutrition that incorporates the Dietary Guidelines for Americans 2010, the MyPyramid food guide, and the Eating Well with Canada's Food Guide recommendations. MNT for Thyroid Disorders chapter details important nutrition considerations for managing thyroid disorders. New calcium and vitamin D Dietary Recommended Intakes (DRIs) improve monitoring of nutrient intake. Expanded Nutrition in Aging chapter includes assessment and nutritional care guidelines for the growing elderly patient population. Growth grids for children detail proper patient nutrition during infancy and early childhood. Extensively revised MNT for Food Allergies chapter highlights the importance of food allergy management in clinical nutrition therapy. Updated appendices enhance assessment accuracy with the latest laboratory findings and normal values.
Expert contributors include nearly 50 nationally recognized writers, researchers, and practitioners, each writing on their area of specialization.Clear, logical organization details each step of complete nutritional care from assessment to therapy.UNIQUE! Pathophysiology algorithms clarify the illness process and to ensure more effective care. "New Directions" boxes reflect the latest research in emerging areas in nutrition therapy. "Focus On" boxes provide additional detail on key chapter concepts."Clinical Insight" boxes and "Clinical Scenarios" with detailed Sample Nutrition Diagnosis statements help ensure the most accurate and effective interventions in practice. Key terms listed at the beginning of each chapter and bolded within the text provide quick access to important nutrition terminology.More than 1,000 self-assessment questions on a companion Evolve website reinforce key textbook content. New recommendations reflect a comprehensive approach to diet and nutrition that incorporates the USDA's "MyPlate" guide, the "Dietary Guidelines for Americans 2010," and the "Eating Well with Canada's Food Guide" recommendations.Reorganized table of contents reinforces the Nutrition Care Process structure endorsed by the American Dietetic Association (ADA)."MNT for Thyroid Disorders" chapter details important nutrition considerations for managing thyroid disorders.New calcium and vitamin D Dietary Recommended Intakes (DRIs) improve monitoring of nutrient intake.Expanded "Nutrition in Aging" chapter includes assessment and nutritional care guidelines for the growing elderly patient population.Growth grids for children detail proper patient nutrition during infancy and early childhood. Extensively revised "MNT for Food Allergies" chapter highlights the importance of food allergy management in clinical nutrition therapy. Updated appendices enhance assessment accuracy with the latest laboratory findings and normal values.
**Selected for Doody’s Core Titles® 2024 with "Essential Purchase" designation in Nutrition** Provide optimal nutritional care with the latest guidelines to evidence-based practice! Krause and Mahan’s Food & the Nutrition Care Process, 16th Edition provides an all-in-one resource for the dietetics information you need to care for patients throughout the entire life cycle. With insight from clinical specialists, the book guides you through the steps of assessment, diagnosis and intervention, monitoring, and evaluation. It also covers nutrition in each stage of life, weight management, medical nutrition therapies for conditions and disorders, and the use of nutrition therapies in childhood. From a team of nutrition experts led by Janice L. Raymond and Kelly Morrow, this classic text has been trusted by nurses, nutritionists, and dieticians for since 1952. UNIQUE! Pathophysiology algorithms and flow charts present the cause, pathophysiology, and medical nutrition management for a variety of disorders and conditions to help you understand illness and provide optimal nutritional care. Clinical case studies help you translate academic knowledge into practical patient care using a framework of the nutrition care process. Sample Nutrition Diagnosis boxes present a problem, its etiology, and its signs and symptoms, then conclude with a nutrition diagnosis, providing scenarios you may encounter in practice. Clinical Insight boxes expand on information in the text, highlight new areas of focus, and contain information on studies and clinical resources. New Directions boxes suggest areas for further research by spotlighting emerging areas of interest in nutrition care. Focus On boxes provide thought-provoking information on key nutrition concepts. Summary boxes highlight CRISPR, the Indigenous food movement, hearing assessment, health disparities, and the Health At Every Size movement, and include a tribute to Dr. George Blackburn, a respected specialist in obesity and nutrition. Key terms are listed at the beginning of each chapter and bolded within the text. NEW Infectious Diseases chapter is written by a new author with specific expertise in infectious disease. NEW Transgender Nutrition chapter is added, from two new authors. NEW! COVID-19 updates are provided in multiple chapters, each relating to epidemiology and patient care. NEW! Information on the FODMAP diet is included in the appendix, covering the sugars that may cause intestinal distress. NEW! Emphasis on diversity, equity, and inclusion is included in all chapters. NEW! Updated International Dysphagia Diet Standardisation Initiative (IDDSI) information is included in the appendix. NEW! Updated pregnancy growth charts are added to this edition. NEW! Updated Healthy People 2030 information is added throughout the book.
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