Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
Chronicles the life of Charles Darwin from his birth in 1809 through his mid-life, discussing his childhood in England, early schooling, first discoveries, personal challenges, voyage on the Beagle, and the early foundations of his "Origin of Species.
The nearly 200 cases featured in this guide are drawn from the clinical experience of well over 100 clinicians, many of whom are well-known experts in particular areas of diagnosis and treatment.
Birth defects are defined as abnormalities of structure, function, or body metabolism that are present at birth. These abnormalities lead to mental or physical disabilities or are fatal. There are more than 4,000 different known birth defects ranging from minor to serious, and although many of them can be treated or cured, they are the leading cause of death in the first year of life. This book presents leading research in this field from around the world.
So many people watch films and yet so few know how to write a film well. Film writing is a very specific art form. Over the past twenty-something years Janet van Eeden made every mistake in the book and eventually turned to the experts. Using advice from screenwriting experts such as Robert McKee and Christopher Vogler, among many others, Janet van Eeden developed an effective approach to scriptwriting. Cut to the Chase breaks down the essentials of writing for film. Janet van Eeden shares her experience of writing feature films and short films, as well as her many years of lecturing, in this book. This user-friendly manual unlocks the world of scriptwriting for students. It includes a step-by-step writing programme, setting specific tasks after each chapter, so that the reader can build up their own film script. The reader is guided towards writing a well thought-out first draft script written to internationally acceptable standards.
Provides information on identifying the writer within, creating three-dimensional characters, submitting a manuscript for publication, and other authorship issues.
Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.
In 1858 Charles Darwin was forty-nine years old, a gentleman scientist living quietly at Down House in the Kent countryside, respected by fellow biologists and well liked among his wide and distinguished circle of acquaintances. He was not yet a focus of debate; his “big book on species” still lay on his study desk in the form of a huge pile of manuscript. For more than twenty years he had been accumulating material for it, puzzling over questions it raised, trying—it seemed endlessly—to bring it to a satisfactory conclusion. Publication appeared to be as far away as ever, delayed by his inherent cautiousness and wish to be certain that his startling theory of evolution was correct. It is at this point that the concluding volume of Janet Browne’s biography opens. The much-praised first volume, Voyaging, carried Darwin’s story through his youth and scientific apprenticeship, the adventurous Beagle voyage, his marriage and the birth of his children, the genesis and development of his ideas. Now, beginning with the extraordinary events that finally forced the Origin of Species into print, we come to the years of fame and controversy. For Charles Darwin, the intellectual upheaval touched off by his book had deep personal as well as public consequences. Always an intensely private man, he suddenly found himself and his ideas being discussed—and often attacked—in circles far beyond those of his familiar scientific community. Demonized by some, defended by others (including such brilliant supporters as Thomas Henry Huxley and Joseph Hooker), he soon emerged as one of the leading thinkers of the Victorian era, a man whose theories played a major role in shaping the modern world. Yet, in spite of the enormous new pressures, he clung firmly, sometimes painfully, to the quiet things that had always meant the most to him—his family, his research, his network of correspondents, his peaceful life at Down House. In her account of this second half of Darwin’s life, Janet Browne does dramatic justice to all aspects of the Darwinian revolution, from a fascinating examination of the Victorian publishing scene to a survey of the often furious debates between scientists and churchmen over evolutionary theory. At the same time, she presents a wonderfully sympathetic and authoritative picture of Darwin himself right through the heart of the Darwinian revolution, busily sending and receiving letters, pursuing research on subjects that fascinated him (climbing plants, earthworms, pigeons—and, of course, the nature of evolution), writing books, and contending with his mysterious, intractable ill health. Thanks to Browne’s unparalleled command of the scientific and scholarly sources, we ultimately see Darwin more clearly than we ever have before, a man confirmed in greatness but endearingly human. Reviewing Voyaging, Geoffrey Moorhouse observed that “if Browne’s second volume is as comprehensively lucid as her first, there will be no need for anyone to write another word on Darwin.” The Power of Place triumphantly justifies that praise.
Food Safety: Emerging Issues, Technologies and Systems offers a systems approach to learning how to understand and address some of the major complex issues that have emerged in the food industry. The book is broad in coverage and provides a foundation for a practical understanding in food safety initiatives and safety rules, how to deal with whole-chain traceability issues, handling complex computer systems and data, foodborne pathogen detection, production and processing compliance issues, safety education, and more. Recent scientific industry developments are written by experts in the field and explained in a manner to improve awareness, education and communication of these issues. Examines effective control measures and molecular techniques for understanding specific pathogens Presents GFSI implementation concepts and issues to aid in implementation Demonstrates how operation processes can achieve a specific level of microbial reduction in food Offers tools for validating microbial data collected during processing to reduce or eliminate microorganisms in foods
Jeremiah Johnson, The Way We Were, Absence of Malice, Out of Africa, Tootsie, The Firm, Searching for Bobby Fischer--Sydney Pollack has produced, directed or appeared in some of the biggest and most influential films of the last quarter century. His emergence in Hollywood coincided with those of such other innovative directors as John Frankenheimer, George Roy Hill and Sidney Lumet, and with them he helped develop a contemplative style of filmmaking that was almost European in its approach but retained its commercial viability. Film-by-film, this work examines the directorial career of Sydney Pollack. One finds that his style is marked by deliberate pacing, ambiguous endings and metaphorical love stories. Topically, Pollack's films reflect social, culture and political dilemmas that hold some fascination for him, with multidimensional characters in place that generally break the stereotypical molds of the situations. Pollack's directing efforts on television are also detailed, as are his production and acting credits.
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