Janet Driscoll Miller's Books

Data-First Marketing

How To Compete and Win In the Age of Analytics

By: Janet Driscoll Miller,Julia Lim

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Data-First Marketing

How To Compete and Win In the Age of Analytics

By: Janet Driscoll Miller,Julia Lim

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.

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Page Count

256

Publisher

John Wiley & Sons

Published Date

ISBN 10

111970121X

ISBN 13

9781119701217

Google Speaks

Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

By: Janet Lowe

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Google Speaks

Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

By: Janet Lowe

In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States. Following in the footsteps of Warren Buffett Speaks and Jack Welch Speaks—which contain a conversational style that successfully captures the essence of these business leaders—Google Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years. Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page—for example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billion—and details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. In addition to examining Google's breakthrough business strategies and new business models—which have transformed online advertising and changed the way we look at corporate responsibility and employee relations—Lowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"? What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.

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Page Count

336

Publisher

John Wiley & Sons

Published Date

ISBN 10

047039854X

ISBN 13

9780470398548

Standard Handbook of Environmental Science, Health, and Technology

By: Jay H. Lehr,Janet K. Lehr

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Standard Handbook of Environmental Science, Health, and Technology

By: Jay H. Lehr,Janet K. Lehr

The most comprehensive single volume ever assembled for the environmental professional--a one-stop, all-under-one-roof overview of environmental engineering subject areas, and a task-simplifying toolkit designed to simplify day-to-day decisions. Covers the varied topics of interest for today's environmental scientist: mathematical modeling, statistics, plant pathology, as well as engineering problem-solving, management decision-making, and public communication. The perfect resource for biologists, hydrologists, geologists, engineers, chemists, and toxicologists. Packed with numerous tables, charts, illustrations, sampling methods, monitoring methods, testing methods, control techniques, equipment maintenance procedures, and calculation methods. Includes lesson-filled editorial commentary by many of the nearly 100 environmental scientists who have contributed to this book.

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Age

Page Count

1960

Publisher

McGraw Hill Professional

Published Date

ISBN 10

007038309X

ISBN 13

9780070383098

Book's by Janet Driscoll Miller

Data-First Marketing

Data-First Marketing

Google Speaks

Google Speaks

Standard Handbook of Environmental Science, Health, and Technology

Standard Handbook of Environmental Science, Health, and Technology

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