Maas offers an inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this bittersweet memoir.
A wickedly frank, funny and fascinating account of life in the New York advertising world in the 1960s portrayed in the hit TV show Mad Men by a real-life Peggy Olsen. Mad Men is one of the hottest shows on television, and its fans are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and those of her peers, gives the full stories behind the scenes, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find 'entertainment' for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, MAD WOMEN also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers. Maas's crisp and funny prose shows what made her an award-winning copywriter. Absolutely unputdownable. 'In the Mad Men tV show, the males are depicted as shtupping their secretaries as they drink and smoke themselves to death, with nary a female copywriter in sight. In this damn funny book, the talented Jane Maas, who lived through those days of struggle and sometimes humiliation, tells it like it really was.' George Lois, legendary NY ad man
I lingered over the pages and the years as this special Christmas Angel was handed down from one generation to the next. This is a story that will linger in your mind and in your heart." --Debbie Macomber, #1 New York Times bestselling author A charming, heart-warming Christmas tale, sure to delight fans of Debbie Macomber and Richard Paul Evans, about the power of family, tradition, and love In 1875, Owen Thomas, a poor Welsh coal miner, falls in love with a beautiful London actress, Jessica Lavery. He builds her a cottage in his village, and enchants her with the promise of the holidays they'll share after they marry. According to his special Thomas family tradition, the Christmas tree must always be outside, where it can look up to God. Owen carves her an angel to go on top of their tree, with lavender eyes like hers, a token more meaningful to her than any engagement ring. When Jessica breaks off their romance, Owen, broken-hearted, wraps the angel in his mother's shawl and brings her to America. There, she looks down over five generations, witnessing peace and war, triumphs and tragedies, reminding all who see her that Christmas is the time when families and sweethearts can come together, laughter and goodwill can lighten even the heaviest burden, and magic fills the earth. Jane Maas' book is a story of faith and love. And of the miracle that brought the angel home again.
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.
This explosive book lays bare the personalities and institutional relations behind the headlines. It goes beyond the recent events to discern the roots of contemporary U.S. covert activity within the past two decades. The Iran-Contra Connection delves in to the details of CIA and extra-CIA operations, including drug-trafficking, gun-running, government-toppling, and assassination. The Iran-Contra scandal is not merely a plan gone awry, the authors argue, but a consistent outgrowth of a long tradition of U.S. covert activity- from the Bay of Pigs invasion teams to the NSC organizational team; from the CIA and the World Anti-Communist League to the Israeli connection and the State Department.
In one of the most thorough studies ever prepared of a California language, Hill’s grammar reviews the phonology, morphology, syntax and discourse features of Cupeño, a Uto-Aztecan (takic) language of California. Cupeño exhibits many unusual typological features, including split ergativity, that require linguists to revise our understanding of the development of the Uto-Aztecan family of languages in historical and areal perspective.
Mortgages, student loans, credit cards: debt is a ubiquitous component of daily life in Canada. But our attitudes toward debt, and the people who incur it, are complex. Trustees at Work explores the role bankruptcy trustees play in determining who qualifies as a deserving debtor under Canadian personal bankruptcy law. When debt becomes unmanageable, the bankruptcy and insolvency system provides relief – though not to everyone. The architects of the system have restricted access to this benefit by developing methods to distinguish deserving from undeserving debtors. The idea of a deserving debtor is woven throughout bankruptcy law, with debt relief being reserved for those debtors deemed deserving. The legislation and case law invite trustees to assess debtors based on their pre-bankruptcy choices, but in practice, trustees evaluate debtors based on how cooperative the debtors are during bankruptcy proceedings. Using insights from the sociology of emotion, Anna Jane Samis Lund reveals how carrying out emotional labour shapes an insolvency professional’s assessments of a debtor’s deservingness. Trustees at Work also includes interviews and statistical data to explain how the financial and emotional pressures of trustees’ work shape their decision-making process. Ultimately, it shows how insolvency trustees’ conceptions of a deserving debtor are shaped by the financial, legal, and emotional contexts in which they work.
Innovative, systematic, and user-friendly, Health Assessment in Nursing has been acclaimed through four previous editions for the way it successfully helps RN-level students develop the comprehensive knowledge base and expert nursing assessment skills necessary for accurate collection of client data. Maintaining the text’s hallmarks—in-depth, accurate information, a compelling Continuing Case Study, and practical tools that help students develop the skills they need to collect both subjective and objective data—the Fifth Edition now features an exciting array of new chapters, a greater focus on diversity and health assessment through the lifespan, over 150 new illustrations, more than 300 new photos of actual registered nurses and nurse pratitioners performing assessments, and an expanded array of teaching and learning tools.
In postwar Europe and the Middle East, Hilton hotels were quite literally "little Americas." For American businessmen and tourists, a Hilton Hotel—with the comfortable familiarity of an English-speaking staff, a restaurant that served cheeseburgers and milkshakes, trans-Atlantic telephone lines, and, most important, air-conditioned modernity—offered a respite from the disturbingly alien. For impoverished local populations, these same features lent the Hilton a utopian aura. The Hilton was a space of luxury and desire, a space that realized, permanently and prominently, the new and powerful presence of the United States. Building the Cold War examines the architectural means by which the Hilton was written into the urban topographies of the major cities of Europe and the Middle East as an effective representation of the United States. Between 1953 and 1966, Hilton International built sixteen luxury hotels abroad. Often the Hilton was the first significant modern structure in the host city, as well as its finest hotel. The Hiltons introduced a striking visual contrast to the traditional architectural forms of such cities as Istanbul, Cairo, Athens, and Jerusalem, where the impact of its new architecture was amplified by the hotel's unprecedented siting and scale. Even in cities familiar with the Modern, the new Hilton often dominated the urban landscape with its height, changing the look of the city. The London Hilton on Park Lane, for example, was the first structure in London that was higher than St. Paul's cathedral. In his autobiography, Conrad N. Hilton claimed that these hotels were constructed for profit and for political impact: "an integral part of my dream was to show the countries most exposed to Communism the other side of the coin—the fruits of the free world." Exploring everything the carefully drafted contracts for the buildings to the remarkable visual and social impact on their host cities, Wharton offers a theoretically sophisticated critique of one of the Cold War's first international businesses and demonstrates that the Hilton's role in the struggle against Communism was, as Conrad Hilton declared, significant, though in ways that he could not have imagined. Many of these postwar Hiltons still flourish. Those who stay in them will learn a great deal about their experience from this new assessment of hotel space.
Whether it is the effects of climate change, the avalanche of electronic and plastic waste or the substandard living and working conditions of billions of our fellow global citizens, our ability to deal with unsustainability will define the twenty-first century. Given that most consumption is mediated through products and services, the critical question for designers is: How can we radically reshape these into tools for sustainable living? As a guide and reference text, Product Design and Sustainability provides design students, practitioners and educators with the breadth and depth needed to integrate the most appropriate sustainable strategies into their practice. It establishes the principles that underpin sustainability and introduces a diverse range of social, economic and environmental design responses and tools available to designers. The numerous real-world examples illustrate how these strategies play out in different product sectors and reinforce the view that sustainability is the most positive opportunity and creative challenge facing designers today. This book: delivers a comprehensive guide to the principles of sustainability and how they apply to product design that can readily be integrated into curricula and design practice reveals many of the issues specific product sectors are facing, and provides the depth and breadth needed for formulating and developing sustainable design strategies to address these issues empowers and inspires designers to engage with sustainability through its many examples and insightful interviews with practitioners is fully illustrated with over 300 photographs, graphs and diagrams and supported by chapter summaries, annotated further reading suggestions, and a glossary.
Locating localism explores the development of localism as a new mode of statecraft and its implications for the practice of citizenship. Drawing on original research, Jane Wills highlights the importance of having the civic infrastructure and capacity to facilitate the engagement of citizens in local decision making. She looks at the development of community organising, neighbourhood planning and community councils that identify and nurture the energies, talents and creativity of the population to solve their own problems and improve our world. Combining political theory with attention to political practice, the book takes the long view of this new policy development, positioning it in relation to the political geo-history of the British state. In so doing, it highlights the challenges of the state devolving itself and the importance of citizens having the freedom, incentives and institutions needed to act.
The 5th edition of Bioethics provides nursing students with the necessary knowledge and understanding of the ethical issues effecting nursing practice. Groundbreaking in its first edition, Bioethics continues its role as a vital component of nursing education and provides a framework for students to understand the obligations, responsibilities and ethical challenges they will be presented with throughout their careers. This latest edition responds to new and emerging developments in the field and marks a significant turning point in nursing ethics in that it serves not only to inform but also to revitalise and progress debate on the issues presented.
Edwin Wiek is a true wildlife warrior. A rebel from childhood, this Dutchman is the founder of Asia's largest multispecies wildlife rescue centre, a fearless interrupter of illicit wildlife trafficking and an advisor to the Thai government on animal law reform. This was not always his life. A serious car accident led him to turn his back on a 'perfect', easy living in the fashion business in the search for meaning. He has been raided, arrested several times, injured and threatened, but his focus is unwavering. Edwin has been featured liberally on Bondi Vet, Animal Planet and National Geographic and ABC's Foreign Correspondent. He is rude, rebellious and recalcitrant, but no one has done more in Asia to give so many rescued animals as close to a wild life as possible. No holds are barred in this thorough biography of a remarkable game-changer.
An exploration of what self-referential compositions reveal about late medieval musical networks, linking choirboys to canons and performers to theorists.
For six years, Ronald Reagan seemed invincible. But behind the glowing image of success was an administration courting disaster. In this spellbinding book, two top Washington reporters trace the origins of the Iran-contra affair and the unraveling of the Reagan presidency, taking us deep inside a white house that care more for stagecraft than statecraft and that mistook a landslide reelection for an unlimited mandate. Here is the startling illumination of power and personality, an explosive tale of a president’s unmaking—and a landmark book about the current state of the American presidency. “Many readers will savor Landslide simply for its high-level gossip. But the book has the far deeper value of exposing the ever-increasing discrepancy between substance and image in the American presidency.” –Christopher Lehmann-Haupt, The New York Times
Betty Jane Rapin became a spiritual student of life at the age of four when she began having extra ordinary experiences, which at that time, she had no idea that the happenings were not common occurrences that others also have. Throughout the seventy-six years of her quest to fi nd answers, she learned many spiritual tips, tools, and techniques, which have enabled her to make the divine connection, and grasp the essence of her true selfSoul. This Soul awareness made it possible for her to successfully make the divine connection and acquire a spiritualized consciousness, a state of awareness that enables her to perceive life from an enlightened state. Thus, she has found contentmentunderstanding life from Soul perspective. This of course is not with her always, however she has learn how to align with Soul and the guidance of Holy Spirit, when needed. This expanded awareness enables her to experience the power of Gods love. She shares with you a study plan she calls the Spiritual ABCs of daily life. It helps maintain her spiritual connection with Holy Spirit. Among other things, she shows you how to stay focused, believe in yourself, keep motivated, build spiritual strength, open your heart to God, acquire a spiritualized consciousness, and expand your awareness to view life from Souls perspective. This 360 observation of expanded awareness gives you the alertness to easily recognize and fully understand the oftensubtle power of Gods love.
Including 6 Volume History of Women's Suffrage (Elizabeth Cady Stanton, Susan B. Anthony, Emmeline Pankhurst, Anna Howard Shaw, Millicent G. Fawcett, Jane Addams, Lucy Stone, Carrie Catt, Alice Paul)
Including 6 Volume History of Women's Suffrage (Elizabeth Cady Stanton, Susan B. Anthony, Emmeline Pankhurst, Anna Howard Shaw, Millicent G. Fawcett, Jane Addams, Lucy Stone, Carrie Catt, Alice Paul)
This meticulously edited collection presents the most prominent figures of the Women's suffrage movement in the United States of America and the United Kingdom: Elizabeth Cady Stanton, Susan B. Anthony, Emmeline Pankhurst, Anna Howard Shaw, Millicent Garrett Fawcett, Jane Addams, Lucy Stone, Carrie Chapman Catt, Alice Paul. This edition includes as well the complete 6 volume history of the movement - from its beginnings through the ratification of the Nineteenth Amendment to the U.S. Constitution, which enfranchised women in the U.S. in 1920. Elizabeth Cady Stanton (1815-1902) was an American suffragist, social activist, abolitionist, and leading figure of the early women's rights movement. Susan Brownell Anthony (1820-1906) was an American social reformer and women's rights activist who played a pivotal role in the women's suffrage movement. Emmeline Pankhurst (1858-1928) was a British political activist and leader of the British suffragette movement who helped women win the right to vote. Anna Howard Shaw (1847-1919) was a leader of the women's suffrage movement in the United States. She was also a physician and one of the first ordained female Methodist ministers in the United States. Dame Millicent Garrett Fawcett (1847-1929) was a British feminist, intellectual, political and union leader, and writer. Jane Addams (1860-1935), known as the "mother" of social work, was a pioneer American settlement activist, public philosopher, sociologist, protestor, author, and leader in women's suffrage and world peace. Lucy Stone (1818-1893) was a prominent U.S. orator, abolitionist, and suffragist, and a vocal advocate and organizer promoting rights for women. Carrie Chapman Catt (1859-1947) was an American women's suffrage leader who campaigned for the Nineteenth Amendment to the United States Constitution, which gave U.S. women the right to vote in 1920. Alice Stokes Paul (1885-1977) was an American suffragist, feminist, and women's rights activist.
The change from a hunting-gathering lifestyle to one dependent upon farming constitutes a truly 'revolutionary' event in the human career. Most archaeologists agree that how ancient people organized their work and family groups was crucial to the success of early attempts at farming. Yet little serious attention has been paid to the social organization of labor in the prehistoric past. This book addresses that lacuna by investigating sexual divisions of labor. As a case study, Peterson chose the southern Levant of West Asia, where the world's first farming societies emerged some 10,000 years ago. Shattering long held assumptions about women's work that lead to generalizations about gender roles, Peterson shows that gender studies can be both scientific and thoroughly grounded in feminist theory.
Dutch Translation in Practice provides an accessible and engaging course in modern Dutch translation. Taking a highly practical approach, it introduces students to the essential concepts of translation studies, heightens their awareness of the problems posed in Dutch translation, and teaches them how to tackle these difficulties successfully. Featured texts have been carefully chosen for their thematic and technical relevance, and a wide range of discursive and grammatical issues are covered throughout. Features include: Nine chapters reflecting different areas of contemporary life and culture in Belgium and the Netherlands such as People and Places, Dutch Language and Culture, Literature, Employment, Finance and Economics, Media and Communications, Art History and Exhibitions, Fashion and Design and the Earth, Energy and the Environment Authentic extracts drawn from up-to-date Dutch texts used throughout to illustrate and practise various topical and translation issues, with many supporting exercises and open translation activities to encourage active engagement with the material, the development of strong translation skills, and vocabulary acquisition Chapters structured to provide progressive learning, moving from an introductory section explaining the context for the texts to be translated to information on translation techniques, detailed close readings and analyses of words, phrases, style, register and tone A strong focus throughout on addressing issues relevant to contemporary Dutch translation, with practical tips offered for translating websites, dealing with names and handling statistics and numbers in translation Attention to language areas of particular difficulty, including translating ‘er’, passive constructions, punctuation, conjunctions and separable verbs Helpful list of grammatical terms, information on useful resources for translators and sample translations of texts available at the back of the book Written by experienced instructors and extensively trialled at University College London, Dutch Translation in Practice will be an essential resource for students on upper-level undergraduate, postgraduate or professional courses in Dutch and Translation Studies.
Born in Ontario, Canada, Harper struggled for twenty-five years as a servant to change her life and that of other working-class women. In 1888, after immigrating to the United States, she pioneered the idea of a public hairdressing salon based on health-conscious precepts. Within three years, her concept was enthusiastically embraced by both the social elite and suffragettes across the country, including Susan B. Anthony and Mrs. Alexander Graham Bell.".
Hypodontia: A Team Approach to Management provides specialist clinicians with a practical reference to the multidisciplinary management of patients with this condition. The book synthesises current information and best practice from specialties involved in the treatment of hypodontia into one comprehensive volume, emphasising a problem-based approach throughout. This volume is structured over three sections. Part One offers background information on the epidemiology and aetiology of hypodontia, its inheritance patterns and syndromic associations, as well as describing the clinical features of the condition and outlining the importance of a multidisciplinary approach to patient care. Part Two addresses key issues in hypodontia management, namely challenges posed by excessive or inadequate space within and between the dental arches, specific occlusal considerations, and problems related to the supporting tissues. Part Three considers treatment of hypodontia within the framework of three broad stages of dental development: the primary/early fixed dentition, the late mixed dentition/early permanent dentition, and finally the established dentition. Hypodontia: A Team Approach to Management draws on the best available evidence and opinion to provide a complete, in-depth practical resource for dental specialists dealing with this complex condition. Complete multidisciplinary resource on hypodontia Authored by a team with over 30 years of clinical and research experience in the treatment of hypodontia Extensive reference lists Features comprehensive section on age-related approaches to treatment Many clinical illustrations in full colour
The particular needs of people with progressive long-term neurological conditions - including Parkinson's Disease, Motor Neurone Disease (MND), Multiple Sclerosis (MS) and Huntington's disease - may make care delivery and planning the last stages of life ethically, practically and clinically challenging.
Learn to understand, speak and read Modern Standard Arabic confidently with this lively and accessible text. Mastering Arabic 1 is aimed at beginners with little or no previous knowledge of the language. It gradually builds knowledge, introducing the Arabic script from the very first page. Mastering Arabic 1 is in full colour and features an abundance of cartoons, photos and engaging exercises. It also offers a wealth of audio and video resources, free-to-access online! Easily the bestselling Arabic course on the market, it is widely used in universities, schools, community colleges, adult evening classes and for self-study. New to this Edition: · Extended reading exercises that challenge students with longer passages, accompanied by exercises on the companion website. Links to newspapers and other Arabic material can also be found here. · Expanded video selection, now covering every language learning unit. · A refreshed design with updated photo programme. · Strengthened cross-referencing with the accompanying Grammar and Activity books.
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