Jan Selling's Books

Social Media Marketing All-in-One For Dummies

By: Michelle Krasniak,Jan Zimmerman,Deborah Ng

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Social Media Marketing All-in-One For Dummies

By: Michelle Krasniak,Jan Zimmerman,Deborah Ng

Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.

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784

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119696941

ISBN 13

9781119696940

Contract Law in Slovak Republic

By: Josef Fiala,Jan Hurdig

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Contract Law in Slovak Republic

By: Josef Fiala,Jan Hurdig

Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of the law of contracts in the Slovak Republic covers every aspect of the subject – definition and classification of contracts, contractual liability, relation to the law of property, good faith, burden of proof, defects, penalty clauses, arbitration clauses, remedies in case of non-performance, damages, power of attorney, and much more. Lawyers who handle transnational contracts will appreciate the explanation of fundamental differences in terminology, application, and procedure from one legal system to another, as well as the international aspects of contract law. Throughout the book, the treatment emphasizes drafting considerations. An introduction in which contracts are defined and contrasted to torts, quasi-contracts, and property is followed by a discussion of the concepts of ‘consideration’ or ‘cause’ and other underlying principles of the formation of contract. Subsequent chapters cover the doctrines of ‘relative effect’, termination of contract, and remedies for non-performance. The second part of the book, recognizing the need to categorize an agreement as a specific contract in order to determine the rules which apply to it, describes the nature of agency, sale, lease, building contracts, and other types of contract. Facts are presented in such a way that readers who are unfamiliar with specific terms and concepts in varying contexts will fully grasp their meaning and significance. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this book a valuable time-saving tool for business and legal professionals alike. Lawyers representing parties with interests in the Slovak Republic will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative contract law.

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106

Publisher

Kluwer Law International B.V.

Published Date

ISBN 10

9041187650

ISBN 13

9789041187659

Web Marketing For Dummies

By: Jan Zimmerman

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Web Marketing For Dummies

By: Jan Zimmerman

This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.

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508

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118065166

ISBN 13

9781118065167

Real Estate

The Basics

By: Jan Wilcox,Jane Forsyth

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Real Estate

The Basics

By: Jan Wilcox,Jane Forsyth

Real Estate: The Basics provides an easy-to-read introduction to the core concepts of the industry to students new to the subject or professionals changing direction within the sector. The book encapsulates the key ‘need to know’ aspects of Real Estate including the ‘language’ of real estate; its value and contribution to countries’ GDP; its primary purpose, whether as an asset or as a resource; valuation concepts; asset classes; basic concepts of land law, and of landlord and tenant law; the increased role and importance of sustainability and technology; and an overview of the wide range of professionals involved in the industry. Readers will come to appreciate how the different elements of the profession fit together, and the professional standards and practices that may apply. Real Estate: The Basics will be helpful reading for anyone thinking about studying Real Estate, Property, or other Built Environment topics. It could be used to teach across a wide variety of courses, to provide an aide memoire to those who are already working in the industry, and to give those who are responsible for appointing and monitoring real estate advisers a greater understanding of the workings of the real estate sector.

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233

Publisher

Routledge

Published Date

ISBN 10

1000532135

ISBN 13

9781000532135

Social Media Marketing All-in-One For Dummies

By: Jan Zimmerman,Doug Sahlin

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Social Media Marketing All-in-One For Dummies

By: Jan Zimmerman,Doug Sahlin

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

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848

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470932996

ISBN 13

9780470932995

Rescue of Business in Europe

By: Gert-Jan Boon

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Rescue of Business in Europe

By: Gert-Jan Boon

This edited volume is based on the European Law Institute's (ELI) project 'Rescue of Business in Insolvency Law'. The project ran from 2013 to 2017 under the auspices of the ELI and was conducted by Bob Wessels and Stephan Madaus, who were assisted by Gert-Jan Boon. The study sought to design (elements of) a legal framework that will enable the further development of coherent and functional rules for business rescue in Europe. This includes certain statutory procedures that could better enable parties to negotiate solutions where a business becomes financially distressed. Such a framework also includes rules to determine in which procedures and under which conditions an enforceable solution can be imposed upon creditors and other stakeholders despite their lack of consent. The project had a broad scope, and extended to consider frameworks that can be used by (non-financial) businesses out of court, and in a pre-insolvency context. Part I of this book, the ELI Instrument as approved by the ELI Council and General Assembly, features 115 recommendations on a wide variety of themes affected by the rescue of financially distressed businesses, such as the legal rules for professions and courts, treatment and ranking of creditors' claims, contract, corporate and labour law as well as laws relating to transaction avoidance. Part II consists of national reports that sketch the legal landscape in 13 States and of an 'Inventory Report on International Recommendations from Standard-Setting Organisations', both of which provided insight for the drafting of the Instrument. This volume is designed to assist those involved in a process of law reform and those setting standards for soft law in the business rescue context.

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2088

Publisher

Oxford University Press

Published Date

ISBN 10

019256112X

ISBN 13

9780192561121

Option Market Making

Trading and Risk Analysis for the Financial and Commodity Option Markets

By: Allen Jan Baird

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Option Market Making

Trading and Risk Analysis for the Financial and Commodity Option Markets

By: Allen Jan Baird

Approaches trading from the viewpoint of market makers and the part they play in pricing, valuing and placing positions. Covers option volatility and pricing, risk analysis, spreads, strategies and tactics for the options trader, focusing on how to work successfully with market makers. Features a special section on synthetic options and the role of synthetic options market making (a role of increasing importance on the trading floor). Contains numerous graphs, charts and tables.

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226

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471578320

ISBN 13

9780471578321

GAAP Guide Level A 2009

By: Jan R. Williams,Joseph V Carcello, Ph.D., CPA,Joseph V. Carcello,Terry L. Neal

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GAAP Guide Level A 2009

By: Jan R. Williams,Joseph V Carcello, Ph.D., CPA,Joseph V. Carcello,Terry L. Neal

Providing an analysis of authoritative GAAP literature contained in Level A of the GAAP hierarchy, this resource discusses each pronouncement in a comprehensive format that makes it easy to understand and apply.

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1348

Publisher

CCH

Published Date

ISBN 10

0808092189

ISBN 13

9780808092186

Business Plans to Game Plans

A Practical System for Turning Strategies into Action

By: Jan B. King

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Business Plans to Game Plans

A Practical System for Turning Strategies into Action

By: Jan B. King

Breaking down complex concepts into simple and effective action plans, author Jan King will help you profit from her extensive experience and avoid common mistakes. This new revised edition elaborates on the six critical principles of running a small business that helped guide King to success: Set standards and give your employees the tools to meet your goals Lead by example Look to the long term–the very long term Find the important details and focus on them Watch for variances from expected results Face reality when you look at your company and take action Business Plans to Game Plans will help you turn your vision into a thriving business equipped to weather any market! Order today!

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290

Publisher

John Wiley & Sons

Published Date

ISBN 10

047168192X

ISBN 13

9780471681922

Marketing Research

By: Jan Wiid,Colin Diggines

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Marketing Research

By: Jan Wiid,Colin Diggines

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

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282

Publisher

Juta and Company Ltd

Published Date

ISBN 10

070217744X

ISBN 13

9780702177446

Engineered to Sell

European Émigrés and the Making of Consumer Capitalism

By: Jan L. Logemann

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Engineered to Sell

European Émigrés and the Making of Consumer Capitalism

By: Jan L. Logemann

The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.

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Page Count

380

Publisher

University of Chicago Press

Published Date

ISBN 10

022666029X

ISBN 13

9780226660295

Dalhuisen on Transnational Comparative, Commercial, Financial and Trade Law Volume 3

Financial Products, Financial Services and Financial Regulation

By: Jan H Dalhuisen

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Dalhuisen on Transnational Comparative, Commercial, Financial and Trade Law Volume 3

Financial Products, Financial Services and Financial Regulation

By: Jan H Dalhuisen

This is the seventh edition of the leading work on transnational and comparative commercial, financial, and trade law, covering a wide range of complex topics in the modern law of international commerce and finance. As a guide for students and practitioners it has proven to be unrivalled. The work is divided into three volumes, each of which can be used independently or as part of the complete work. Volume 3 deals with financial products and financial services; the structure and operation of banking and of the capital markets; the role of modern commercial and investment banks; and financial risk, stability and regulation, including the fallout from the 2008 financial crisis and the subsequent regulatory responses in the US and Europe. In sections on products and services, the blockchain and its potential are noted in the payment system, in the custodial holdings of investment securities, and in the derivative markets. A section on regulation critically reviews the need for macro-prudential supervision and an independent macro-prudential supervisor, the role of resolution authorities, the operation of the shadow banking system, and the extraterritorial reach and international recognition of financial regulation. All three volumes may be purchased separately or as part of a single set.

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Page Count

1037

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1509926550

ISBN 13

9781509926558

Dalhuisen on Transnational and Comparative Commercial, Financial and Trade Law Volume 5

Financial Products and Services

By: Jan H Dalhuisen

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Dalhuisen on Transnational and Comparative Commercial, Financial and Trade Law Volume 5

Financial Products and Services

By: Jan H Dalhuisen

“... presents a very different case: that of a civilized and cultivated cosmopolitan legal scholar, with a keen sense of international commercial and financial practice, with an in-depth grounding in both comparative legal history and comparative law, combined with the ability to transcend conventional English black-letter law description with critical judgment towards institutional wisdom and intellectual fashions.” (International and Comparative Law Quarterly) Volume 5 of this new edition uses the insights developed in Volumes 3 and 4 to deal with financial products and financial services, the structure and operation of banking and of the capital markets, and the role of modern commercial and investment banks. Sections on products and services address the blockchain and its potential in the payment system, in securitisations, in the custodial holdings of investment securities, and in the derivative markets. The complete set in this magisterial work is made up of 6 volumes. Used independently, each volume allows the reader to delve into a particular topic. Alternatively, all volumes can be read together for a comprehensive overview of transnational comparative commercial, financial and trade law.

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531

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1509949607

ISBN 13

9781509949601

Converting Customer Value

From Retention to Profit

By: John J. Murphy,Jamie Burton,Robin Gleaves,Jan Kitshoff

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Converting Customer Value

From Retention to Profit

By: John J. Murphy,Jamie Burton,Robin Gleaves,Jan Kitshoff

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

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416

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470016345

ISBN 13

9780470016343

Dalhuisen on Transnational and Comparative Commercial, Financial and Trade Law Volume 3

Transnational Contract Law

By: Jan H Dalhuisen

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Dalhuisen on Transnational and Comparative Commercial, Financial and Trade Law Volume 3

Transnational Contract Law

By: Jan H Dalhuisen

“It stands alone in its field not only due to its comprehensive coverage, but also its original methodology. Although it appears to be a weighty tome, in fact, in light of its scope, it is very concise. While providing a wealth of intensely practical information, its heart is highly conceptual and very ambitious... likely to become a classic text in its field.” (American Journal of Comparative Law) Volume 3 of this new edition deals with the transnationalisation of contract law. It compares common law and civil law concepts, noting the origin of the one in commercial law and of the other in consumer law, and identifies the different attitudes to protection, risk management, and risk distribution. The volume also explores future directions in international commerce and finance, as well as the potential, effects, and challenges of e-commerce, the blockchain, and the emergence of the smart contract. The complete set in this magisterial work is made up of 6 volumes. Used independently, each volume allows the reader to delve into a particular topic. Alternatively, all volumes can be read together for a comprehensive overview of transnational comparative commercial, financial and trade law.

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349

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

150994950X

ISBN 13

9781509949502

An Introduction to Competition Law

By: Piet Jan Slot,Martin Farley

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An Introduction to Competition Law

By: Piet Jan Slot,Martin Farley

This book is intended to serve as a first acquaintance with competition law. It aims to reach a broad range of readers: students, teachers in further and higher education, officials and practising lawyers who are not usually faced with competition law issues in their working lives. This second edition has been fully updated in the light of the latest developments, and covers both EU and UK competition law along with an introduction to the EU rules on State Aid. It provides insight into the combined system of EU and UK competition law, providing a broad range of examples for the three main subjects – the prohibition of cartels, the prohibition of the abuse of a position of dominance and the supervision of concentrations (ie mergers and acquisitions). Those examples are drawn from European and UK practice. These greatly enhance the exposition of the general principles, taking into account recent legislative and judicial developments.

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Page Count

415

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1849469164

ISBN 13

9781849469166

Dalhuisen on Transnational Comparative, Commercial, Financial and Trade Law Volume 2

Contract and Movable Property Law

By: Jan H Dalhuisen

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Dalhuisen on Transnational Comparative, Commercial, Financial and Trade Law Volume 2

Contract and Movable Property Law

By: Jan H Dalhuisen

This is the fifth edition of the leading work on transnational and comparative commercial and financial law, covering a wide range of complex topics in the modern law of international commerce, finance and trade. As a guide for students and practitioners it has proven to be unrivalled. Since the fourth edition, the work is now divided into three volumes, each of which can be used independently or as part of the complete work. Volume one covers the roots and foundations of private law; the different orientations and structure of civil and common law; the concept, forces, and theoretical basis of the transnationalisation of the law in the professional sphere; the autonomous sources of the new law merchant or modern lex mercatoria, its largely finance-driven impulses; and its relationship to domestic public policy and public order requirements. Volume two deals with transnational contract, movable and intangible property law. Volume three deals with financial products and financial services, with the structure and operation of modern commercial and investment banks, and with financial risk, stability and regulation, including the fall-out from the recent financial crisis and regulatory responses in the US and Europe. All three volumes may be purchased separately or as a single set. From the reviews of previous editions: "...synthesizes and integrates diverse bodies of law into a coherent and accessible account...remarkable in its scope and depth. It stands alone in its field not only due to its comprehensive coverage, but also its original methodology. Although it appears to be a weighty tome, in fact, in light of its scope, it is very concise. While providing a wealth of intensely practical information, its heart is highly conceptual and very ambitious...likely to become a classic text in its field." American Journal of Comparative Law "Dalhuisen's style is relaxed...what he writes convinces without the need for an excess of references to sources...a highly valuable contribution to the legal literature. It adopts a useful, modern approach to teaching the young generation of lawyers how to deal with the increasing internationalisation of law. It is also helpful to the practising lawyer and to legislators." Uniform Law Review/Revue de Droit Uniforme "this is a big book, with big themes and an author with the necessary experience to back them up. ... Full of insights as to the theories that underlie the rules governing contract, property and security, it is an important contribution to the law of international commerce and finance." Law Quarterly Review "...presents a very different case: that of a civilized and cultivated cosmopolitan legal scholar, with a keen sense of international commercial and financial practice, with an in-depth grounding in both comparative legal history and comparative law, combined with the ability to transcend conventional English black-letter law description with critical judgment towards institutional wisdom and intellectual fashions. ...a wide-ranging, historically and comparatively very deep and comprehensive commentary, but which is also very contemporary and forward-looking on many or most of the issues relevant in modern transnational commercial, contract and financial transactions..." International and Comparative Law Quarterly This title is included in Bloomsbury Professional's International Arbitration online service.

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606

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1782251839

ISBN 13

9781782251835

What's in a Name?

Advertising and the Concept of Brands

By: John Philip Jones,Jan S. Slater

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What's in a Name?

Advertising and the Concept of Brands

By: John Philip Jones,Jan S. Slater

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

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Page Count

340

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765611120

ISBN 13

9780765611123

Fantasy Found

By: Jan Boles Noble

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Fantasy Found

By: Jan Boles Noble

Maggie Deas is disenchanted with the circumstances of her life. Disappointments in romantic relationships have left her void of the energy to which she is accustomed. When Maggie's best friend, Jay Charles, introduces her to his handball friend, Dr. Perry Montgomery, she finds herself fantasizing about the handsome doctor. She chooses what she believes to be a safe alternative to a real relationship but gets caught in the web of fantasy. She is entertained by her imagination and focuses on the fun of it all as she begins to take control of her life. Complications develop as she must deal with the exercise of establishing a real relationship. Torn between her fantasy and reality, she is in danger of forfeiting something even more wonderful than any fantasy she could ever have dreamed.

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289

Publisher

Page Publishing, Inc

Published Date

ISBN 10

1644621460

ISBN 13

9781644621462

Success in Innovation

Improving the Odds by Understanding the Factors for Unsuccess

By: Jan Verloop

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Success in Innovation

Improving the Odds by Understanding the Factors for Unsuccess

By: Jan Verloop

Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success. Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more. - Provides guidelines for assessing innovative ideas - Includes methods for valuing innovation - Discusses the danger points in the innovation process - Explains the planning and development processes - Includes innovation models - Discusses the methods for risk assessment

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Page Count

141

Publisher

Newnes

Published Date

ISBN 10

012397903X

ISBN 13

9780123979032

Mudluscious

Stories and Activities Featuring Food for Preschool Children

By: Jan Irving,Robin Currie

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Mudluscious

Stories and Activities Featuring Food for Preschool Children

By: Jan Irving,Robin Currie

This light-hearted sourcebook for teachers and librarians describes food-related activities, including stories, rhymes, fingerplays, crafts, cooking and tasting experiences, and short skits, designed to delight young minds while teaching skills. Each group of recommended picture books is supplemented by topical songs, poems, chants, flannel board constructions, and puppet skits. Grades PreK-3.

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Page Count

280

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313078912

ISBN 13

9780313078910

Beginning ASP.NET Databases Using VB.NET

By: John Kauffman,Fabio Claudio Ferracchiati,Brian Matsik,Eric N. Mintz,Jan D. Narkiewicz,Kent Tegels,Donald Xie,John West,Jesudas Chinnathampi,James Greenwood

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Beginning ASP.NET Databases Using VB.NET

By: John Kauffman,Fabio Claudio Ferracchiati,Brian Matsik,Eric N. Mintz,Jan D. Narkiewicz,Kent Tegels,Donald Xie,John West,Jesudas Chinnathampi,James Greenwood

What is this book about? For a web site to offer its users an experience that improves on that of newspapers or textbooks, it needs a way to change the information it contains dynamically - and that means it needs access to a data source. Through the combination of ASP.NET and ADO.NET, Microsoft provides everything necessary to access, read from, and write to a database, and then allow web users to view and manipulate that data from a web browser. In this book, we'll show you how it's done. What does this book cover? Packed with clear explanations and hands-on examples, Beginning ASP.NET Databases contains everything you'll need on your journey to becoming a confident, successful programmer of data-driven web sites. In particular, we'll look at: Connecting to common data sources, including SQL Server and MS Access Reading data with data reader and dataset objects Creating and deleting records, and editing data Displaying data with ASP.NET's web server controls Writing and using stored procedures from VB.NET code Placing your data access code in reusable class libraries The book closes with a real-world case study that consolidates the tutorials throughout the book into a practical result. Who is this book for? To use this book, you need a computer running either Windows 2000 or Windows XP Professional Edition. The examples it contains will not run on Windows XP Home Edition. This book is for people who have some experience of programming ASP.NET with Visual Basic .NET, are familiar with the operation of the .NET Framework, and want to learn how to use ASP.NET to make data-centric web applications. No prior knowledge of database programming is necessary.

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Page Count

477

Publisher

John Wiley & Sons

Published Date

ISBN 10

0764558811

ISBN 13

9780764558818

The Law of EU External Relations

Cases, Materials, and Commentary on the EU as an International Legal Actor

By: Pieter Jan Kuijper,Jan Wouters,Frank Hoffmeister,Geert De Baere,Thomas Ramopoulos

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The Law of EU External Relations

Cases, Materials, and Commentary on the EU as an International Legal Actor

By: Pieter Jan Kuijper,Jan Wouters,Frank Hoffmeister,Geert De Baere,Thomas Ramopoulos

The two years since publication of the first edition of The Law of EU External Relations: Cases, Materials, and Commentary on the EU as an International Actor have been characterized by the large amount of case law on the new provisions on external relations, which have found their way into the Lisbon Treaty. Moreover, there have been important changes in EU secondary law on external relations as a consequence of these changes to the Lisbon Treaty. In this second edition, new case law and legislative developments are critically discussed and analysed in this comprehensive collection of EU Treaty law. Combining chapters on the general basis of the Union's external action and its relation to international law, with chapters which further explore the law and practice of the EU in the specialized fields of external action, this book presents the law of EU external relations in a concise and accessible manner for students, practitioners, and academics in the field. Topics include the common commercial policy, development cooperation, cooperation with third countries, humanitarian aid, the enlargement and neighbourhood policies, the external environmental policy, and the common foreign and security policy. Carefully selected primary documents are accompanied with analytic commentary on the issues they raise and their significance for the overall structure of EU external relations law. The primary materials selected include many important legal documents that are hard to find elsewhere but give a vital insight into the operation of EU external relations law in practice.

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Page Count

913

Publisher

Oxford University Press

Published Date

ISBN 10

0191074594

ISBN 13

9780191074592

Commodity Procurement with Operational and Financial Instruments

By: Jan Arnold

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Commodity Procurement with Operational and Financial Instruments

By: Jan Arnold

Jan Arnold integrates financial and operational aspects into a holistic approach to commodity procurement. He shows how to combine operational strategies considering just-in-time procurement, inventory holding and backlogging with financial strategies considering derivative instruments into an optimal procurement plan under volatile procurement prices.

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159

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3834986542

ISBN 13

9783834986542

Scale for Success

Expert Insights into Growing Your Business

By: Jan Cavelle

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Scale for Success

Expert Insights into Growing Your Business

By: Jan Cavelle

Both inspires and exposes the challenge of making it big.' – Financial Times All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.

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289

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472985583

ISBN 13

9781472985583

Tangled Up in School

Politics, Space, Bodies, and Signs in the Educational Process

By: Jan Nespor

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Tangled Up in School

Politics, Space, Bodies, and Signs in the Educational Process

By: Jan Nespor

Based on two years of ethnographic fieldwork in an urban elementary school, this volume is an examination of how school division politics, regional economic policies, parental concerns, urban development efforts, popular cultures, gender ideologies, racial politics, and university and corporate agendas come together to produce educational effects. Unlike conventional school ethnographies, the focus of this work is less on classrooms than on the webs of social relations that embed schools in neighborhoods, cities, states, and regions. Utilizing a variety of narratives and analytical styles, this volume: * explores how curriculum innovations are simultaneously made possible by and undermined by school district politics, neighborhood histories, and the spatial and temporal organizations of teachers' and parents' lives; * situates the educational discourse of administrators and teachers in the changing economic and political climates of the city; * analyzes the motivations behind an effort by school and business proponents to refashion classrooms within the school into business enterprises, and of children's efforts to make sense of the scheme; * examines the role of the school as a neighborhood institution, situating it at the intersections of city planners' efforts to regulate city space and children's efforts to carve out live spaces through out-of-school routines; * contemplates the meaning of school as a site for bodily experience, and looks at how patterns of space and control in the school shaped children's bodies, and at how they continued to use body-based languages to construct maturity, gender, and race; and * investigates the school as a space for the deployment of symbolic resources where children learned and constructed identities through their engagements with television, comic books, movies, and sports. Tangled Up In School raises questions about how we draw the boundaries of the school, about how schools fit into the lives of children and cities, and about what we mean when we talk about "school.

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267

Publisher

Routledge

Published Date

ISBN 10

1135458855

ISBN 13

9781135458850

What's in a Name?

Advertising and the Concept of Brands

By: David M Jones,Jan S. Slater

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What's in a Name?

Advertising and the Concept of Brands

By: David M Jones,Jan S. Slater

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

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343

Publisher

Routledge

Published Date

ISBN 10

1317452143

ISBN 13

9781317452140

Principles of Financial Economics

By: Stephen F. LeRoy,Jan Werner

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Principles of Financial Economics

By: Stephen F. LeRoy,Jan Werner

This second edition provides a rigorous yet accessible graduate-level introduction to financial economics. Since students often find the link between financial economics and equilibrium theory hard to grasp, less attention is given to purely financial topics, such as valuation of derivatives, and more emphasis is placed on making the connection with equilibrium theory explicit and clear. This book also provides a detailed study of two-date models because almost all of the key ideas in financial economics can be developed in the two-date setting. Substantial discussions and examples are included to make the ideas readily understandable. Several chapters in this new edition have been reordered and revised to deal with portfolio restrictions sequentially and more clearly, and an extended discussion on portfolio choice and optimal allocation of risk is available. The most important additions are new chapters on infinite-time security markets, exploring, among other topics, the possibility of price bubbles.

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371

Publisher

Cambridge University Press

Published Date

ISBN 10

131606087X

ISBN 13

9781316060872

SQL Clearly Explained

By: Jan L. Harrington

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SQL Clearly Explained

By: Jan L. Harrington

SQL Clearly Explained, Third Edition, provides an in-depth introduction to using SQL (Structured Query Language). Readers will learn not only SQL syntax, but also how SQL works. Although the core of the SQL language remains relatively unchanged, the most recent release of the SQL standard (SQL:2008) includes two sets of extensions: 1) support for object-relational databases and 2) support for XML. As a result, the set of standard SQL commands has been greatly extended and this new edition takes that into account. This new edition includes updated tips and tricks to reflect the current concepts of SQL and XML standards; several new chapters covering object-relational and XML extensions; and an ancillary package that includes case studies, a syllabus, exams and more. This book is intended for working SQL programmers, database administrators, database designers, database analysts, and application system developers as well as those who are developing new features for database management systems who want to know about user needs. This would include anyone working with electronic content in the relational database context but also XML. Web services, etc. - Demonstrates how to formulate SQL queries and how queries are processed to maximize performance of the database management system - Explains use of SQL to enter, modify or delete data to maintain database structural elements - Covers in great detail new SQL application for XML to meet the growing XML usage in development of online content

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Page Count

481

Publisher

Elsevier

Published Date

ISBN 10

0123756987

ISBN 13

9780123756985

Innovation Management

By: Jan van den Ende

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Innovation Management

By: Jan van den Ende

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

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266

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350933856

ISBN 13

9781350933859

Next Steps

A Practical Guide to Planning for the Best Half of Your Life

By: Jan Collins,Jan Warner

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Next Steps

A Practical Guide to Planning for the Best Half of Your Life

By: Jan Collins,Jan Warner

Merit Prize winner, 19th Annual Mature Media Awards, National Media (Book) division. Written for older Americans, their Baby Boomer children, and everyone who cares for an older family member, this practical and comprehensive guide will help you build a strategy for coping with the unique legal, medical, financial, and personal challenges of aging. Jan Warner and Jan Collins, America's trusted experts on later life planning, put decades of experience into helping you create a step-by-step plan to protect your assets, your family, your health, and your personal autonomy in later life.

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274

Publisher

Linden Publishing

Published Date

ISBN 10

1610350936

ISBN 13

9781610350938

Book's by Jan Selling

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