Only since the 1970s have the East European Socialist countries (known collectively as Comecon) participated in the international exchange of technology as exporters. In this book, Drs. Monkiewicz and Maciejewicz analyze the technology export performance of the Comecon countries. They begin by defining the nature of technology as a commodity, analyzing the structural characteristics of the international market, and outlining both the cost and benefits of technology export. Later chapters provide an overview of Comecon technological policies in the 1970s, with particular attention to the export-import factor and Comecon regional technological cooperation. In-depth analysis is presented through case studies of the experiences of Poland and Czechoslovakia. The book concludes with a discussion of the implications of technology export by socialist countries, particularly its potential impact on existing global patterns of technological dependence and domination.
This book assesses under what conditions and to what extent international technology transfer may contribute to technology gap closure in overall industrial activity. It is of particular interest for all developing countries as well as for the socialist countries of Eastern Europe.
The Soviet Union and Eastern Europe provide unique examples of large-scale relatively highly developed centrally planned economies. In the 1980s economists in both the East and West began to focus with increasingly critical attention on the economies of the Soviet Bloc, in an attempt to explain why they were performing so poorly in comparison with the economies of the Western powers and the capitalist countries of South-East Asia. First published in 1988 this substantial and innovative contribution to the critical literature on the economies of the former Soviet bloc is unusual in that its author is equally familiar with both Western and Eastern sources. It highlights, in particular, a discrepancy between the behaviour of individuals in Soviet-style economies and that expected of agents in a market system. It proceeds to outline how the consequent discordance between microeconomic practice and macroeconomic planning generates fundamental economic distortions.
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.
This book assesses under what conditions and to what extent international technology transfer may contribute to technology gap closure in overall industrial activity. It is of particular interest for all developing countries as well as for the socialist countries of Eastern Europe.
Only since the 1970s have the East European Socialist countries (known collectively as Comecon) participated in the international exchange of technology as exporters. In this book, Drs. Monkiewicz and Maciejewicz analyze the technology export performance of the Comecon countries. They begin by defining the nature of technology as a commodity, analyzing the structural characteristics of the international market, and outlining both the cost and benefits of technology export. Later chapters provide an overview of Comecon technological policies in the 1970s, with particular attention to the export-import factor and Comecon regional technological cooperation. In-depth analysis is presented through case studies of the experiences of Poland and Czechoslovakia. The book concludes with a discussion of the implications of technology export by socialist countries, particularly its potential impact on existing global patterns of technological dependence and domination.
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