Jan LeBlanc Wicks's Books

From Legacy Media to Going Viral

Generational Media Use and Citizen Engagement

By: Robert H. Wicks,Shauna A. Morimoto,Jan LeBlanc Wicks

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From Legacy Media to Going Viral

Generational Media Use and Citizen Engagement

By: Robert H. Wicks,Shauna A. Morimoto,Jan LeBlanc Wicks

From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups. Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Millennials and Gen Z with comparative insights from Gen X and the Baby Boomers. With a focus on emergent patterns of American citizenship, the authors examine issues such as a decline in social trust, new and sustained patterns of civic and political engagement and the continuing importance of political consumerism. Looking beyond the impact of media on youth and issues of civic and political generational change, this book explores how the media accessible to each American generation contributes to that generation’s collective experience, thus solidifying their civic and political attitudes. The book will be of interest to students and scholars concerned with civic and political engagement, political consumerism and media use, in the areas of media studies, advertising, communication, journalism, political science and sociology.

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Page Count

190

Publisher

Taylor & Francis

Published Date

ISBN 10

104001822X

ISBN 13

9781040018224

Media Management

A Casebook Approach

By: Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

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Media Management

A Casebook Approach

By: Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

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Page Count

439

Publisher

Routledge

Published Date

ISBN 10

1317458540

ISBN 13

9781317458548

Media Management

A Casebook Approach

By: Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

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Media Management

A Casebook Approach

By: Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

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Page Count

337

Publisher

Routledge

Published Date

ISBN 10

113561959X

ISBN 13

9781135619596

Media Management

A Casebook Approach

By: Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

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Media Management

A Casebook Approach

By: Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

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Solve jigsaw puzzle

Age

Page Count

337

Publisher

Routledge

Published Date

ISBN 10

113561959X

ISBN 13

9781135619596

Media Management

A Casebook Approach

By: Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

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Media Management

A Casebook Approach

By: Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

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Solve jigsaw puzzle

Age

Page Count

439

Publisher

Routledge

Published Date

ISBN 10

1317458540

ISBN 13

9781317458548

Media Management

A Casebook Approach

By: George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

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Media Management

A Casebook Approach

By: George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

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Page Count

371

Publisher

Routledge

Published Date

ISBN 10

1135594457

ISBN 13

9781135594459

From Legacy Media to Going Viral

Generational Media Use and Citizen Engagement

By: Robert H. Wicks,Shauna A. Morimoto,Jan LeBlanc Wicks

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From Legacy Media to Going Viral

Generational Media Use and Citizen Engagement

By: Robert H. Wicks,Shauna A. Morimoto,Jan LeBlanc Wicks

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

190

Publisher

Taylor & Francis

Published Date

ISBN 10

104001822X

ISBN 13

9781040018224

Book's by Jan LeBlanc Wicks

From Legacy Media to Going Viral

From Legacy Media to Going Viral

Media Management

Media Management

Media Management

Media Management

Media Management

Media Management

Media Management

Media Management

Media Management

Media Management

From Legacy Media to Going Viral

From Legacy Media to Going Viral

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