Jan L. Logemann's Books

Trams Or Tailfins?

Public and Private Prosperity in Postwar West Germany and the United States

By: Jan L. Logemann

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Trams Or Tailfins?

Public and Private Prosperity in Postwar West Germany and the United States

By: Jan L. Logemann

In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed “Americanization” of European consumer societies—in Germany and elsewhere. Arguing against these foggy notions, Jan L. Logemann takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. In Trams or Tailfins?, Logemann explains how the decisions made at this crucial time helped to define both of these economic superpowers in the second half of the twentieth century. While Americans splurged on private cars and bought goods on credit in suburban shopping malls, Germans rebuilt public transit and developed pedestrian shopping streets in their city centers—choices that continue to shape the quality and character of life decades later. Outlining the abundant differences in the structures of consumer society, consumer habits, and the role of public consumption in these countries, Logemann reveals the many subtle ways that the spheres of government, society, and physical space define how we live.

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Page Count

318

Publisher

University of Chicago Press

Published Date

ISBN 10

0226491498

ISBN 13

9780226491493

Engineered to Sell

European Émigrés and the Making of Consumer Capitalism

By: Jan L. Logemann

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Engineered to Sell

European Émigrés and the Making of Consumer Capitalism

By: Jan L. Logemann

The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.

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Page Count

380

Publisher

University of Chicago Press

Published Date

ISBN 10

022666015X

ISBN 13

9780226660158

Engineered to Sell

European Émigrés and the Making of Consumer Capitalism

By: Jan L. Logemann

Write a review Read reviews Take a Quiz Solve Book Puzzle

Engineered to Sell

European Émigrés and the Making of Consumer Capitalism

By: Jan L. Logemann

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

380

Publisher

University of Chicago Press

Published Date

ISBN 10

022666015X

ISBN 13

9780226660158

Book's by Jan L. Logemann

Trams Or Tailfins?

Trams Or Tailfins?

Engineered to Sell

Engineered to Sell

Engineered to Sell

Engineered to Sell

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