Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.
When It Rains, It Pours is the third publication from Proximity Designs, a Yangon-based social business and one of Myanmar’s largest providers of agricultural products and services. The book provides a panoramic view of the sesame ecosystem in Myanmar, with a deep dive from the perspective of small farmers, and offers tangible opportunities to address the challenges they face. Known as the forgotten crop for its tendency to be overshadowed by the more established paddy, sesame is grown in Myanmar’s Central Dry Zone by an estimated 500,000 farmers. Myanmar is also one of the top exporters of sesame in the world, with even greater export potential, but many factors threaten the livelihood of sesame farmers, such as climate change, labor shortages and pests and diseases. The publications is the output of eight weeks of intensive research conducted in Myanmar’s main sesame growing areas by a team of ten design researchers, seven from Proximity’s own team and three from world-renowned design firm Studio D Radiodurans. Using a design research approach, the team sought to deliver a deep, human understanding of the problems sesame farmers face and opportunities to overcome them.
When It Rains, It Pours is the third publication from Proximity Designs, a Yangon-based social business and one of Myanmar’s largest providers of agricultural products and services. The book provides a panoramic view of the sesame ecosystem in Myanmar, with a deep dive from the perspective of small farmers, and offers tangible opportunities to address the challenges they face. Known as the forgotten crop for its tendency to be overshadowed by the more established paddy, sesame is grown in Myanmar’s Central Dry Zone by an estimated 500,000 farmers. Myanmar is also one of the top exporters of sesame in the world, with even greater export potential, but many factors threaten the livelihood of sesame farmers, such as climate change, labor shortages and pests and diseases. The publications is the output of eight weeks of intensive research conducted in Myanmar’s main sesame growing areas by a team of ten design researchers, seven from Proximity’s own team and three from world-renowned design firm Studio D Radiodurans. Using a design research approach, the team sought to deliver a deep, human understanding of the problems sesame farmers face and opportunities to overcome them.
This is a unique book in that it brings together the two key investigative techniques in Gynaecology and Obstetrics, namely ultrasound and endoscopy. So often in the past they were regarded by their exponents as rival techniques but it is now recognised that they are complementary to each other. Consequently future trainees in endoscopy should become efficient in transvaginal sonography and vice versa. Ultrasound can be used to study the morphology of the pelvic organs such as the endometrium, myometrium and ovaries, and being non-invasive, safe and convenient can be repeated as often as is deemed necessary to monitor changes over time; for example in the investigation of the infertile woman the development of the dominant follicle, the maturation of the endometrium and the formation of the corpus luteum can be documented throughout the menstrual cycle while growth of ovarian cysts can be precisely measured to determine the need for surgery. A seldom-mentioned strength of the ultrasound examination is its interactive quality, for example by performing abdominal palpation during the scan, the mobility of the uterus and ovaries can be assessed. Also the images as they appear can be shown to the patient to aid understanding. Ultrasound can also determine function and the use of Doppler has been used for example to access endometrial receptivity, follicular maturity and the likelihood of malignancy in the endometrium or ovary.
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