They were young. In the prime of life and recently married. And then the diagnosis came. Cancer. George and Jason make arrangements to travel back to George’s home state of Vermont so he may pass away in the town where he grew up, but a terrible storm diverts the couple into the gates of an out-of-the-way hotel called Borderland. Sure, the employees are well dressed and polite. Sure, the food and entertainment are old-time fare. But it’s all a schtick, right? Or is there something far more sinister at work here? Welcome to the Borderland Hotel, where you may check in, but you’ll never, ever leave.
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
Cult Cinema: an Introduction presents the first in-depth academic examination of all aspects of the field of cult cinema, including audiences, genres, and theoretical perspectives. Represents the first exhaustive introduction to cult cinema Offers a scholarly treatment of a hotly contested topic at the center of current academic debate Covers audience reactions, aesthetics, genres, theories of cult cinema, as well as historical insights into the topic
An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.
Is America in the midst of an electoral transformation? What were the sources of victory in 2020, and how do they differ from Republican and Democratic coalitions of the past? Does the Democratic victory signal a long-term decline for Republicans’ chances in presidential elections? Change and Continuity in the 2020 Elections attempts to answer those questions by analyzing and explaining the voting behavior in the most recent election, as well as setting the results in the context of larger trends and patterns in elections studies. This top-notch author team meticulously explains the latest National Election Studies data and discuss its importance and impact. Readers will critically analyze a variety of variables such as the presidential and congressional elections, voter turnout, and the social forces, party loyalties, and prominent issues that affect voting behavior. Readers will walk away with a better understanding of this groundbreaking election and what those results mean for the future of American politics.
Kevin Derocher was thirty-two when he walked into Tom's office, newly married, a baby on the way, and the collar of his red flannel shirt pulled up to hide the bruises around his throat from when he hanged himself in his garage. After his initial consult, therapist Tom Langois believes he'll never see Kevin again-but Kevin turns up three years later to make repairs on Tom's new house. Kevin and Tom become fast friends, and Tom begins to suspect Kevin may be interested in more than friendship. However, Kevin remains haunted by something from his childhood-something so terrible he blocked it from his mind. These suppressed memories make it impossible for Kevin to get close to anyone without panicking and lashing out, sometimes violently. But as his past begins to surface, it becomes apparent that Kevin may hold the key to a twenty-five-year-old mystery: what happened to Billy?
They were young. In the prime of life and recently married. And then the diagnosis came. Cancer. George and Jason make arrangements to travel back to George’s home state of Vermont so he may pass away in the town where he grew up, but a terrible storm diverts the couple into the gates of an out-of-the-way hotel called Borderland. Sure, the employees are well dressed and polite. Sure, the food and entertainment are old-time fare. But it’s all a schtick, right? Or is there something far more sinister at work here? Welcome to the Borderland Hotel, where you may check in, but you’ll never, ever leave.
Jeremy Spencer never imagined the occult order he and his boyfriend, Bowyn, started as a joke in college would become an international organization with hundreds of followers. Now a professor with expertise in Renaissance music, Jeremy finds himself drawn back into the world of free love and ceremonial magick he'd left behind, and the old jealousies and hurt that separated him from Bowyn eight years ago seem almost insignificant. Then Jeremy begins to wonder if the centuries-old score he's been asked to transcribe hides something sinister. With each stanza, local birds flock to the old mansion, a mysterious fog descends upon the grounds, and bats swarm the temple dome. During a seance, the group receives a cryptic warning from the spirit realm. And as the music's performance draws nearer, Jeremy realizes it may hold the key to incredible power-power somebody is willing to kill for.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.