Jami Fullerton's Books

Principles of Strategic Communication

By: Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka

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Principles of Strategic Communication

By: Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

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Page Count

362

Publisher

Routledge

Published Date

ISBN 10

1000398404

ISBN 13

9781000398403

Mosaic Two

A Listening/Speaking Skills Book

By: Ferrer,Jami Ferrer-Hanreddy,Elizabeth Whalley

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Mosaic Two

A Listening/Speaking Skills Book

By: Ferrer,Jami Ferrer-Hanreddy,Elizabeth Whalley

Mosaic Two: A Listening/Speaking Skills Book, 3/e, teaches learning strategies and language functions, while maintaining a strong focus on both listening and speaking. Each chapter teaches one learning strategy and one language function within the context of the chapter theme. Ideal for high-intermediate to low-advanced students.

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Page Count

308

Publisher

McGraw-Hill ESL/ELT

Published Date

ISBN 10

0070206368

ISBN 13

9780070206366

Advertising's War on Terrorism

The Story of the U.S. State Department's Shared Values Initiative

By: Jami A. Fullerton,Alice Kendrick

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Advertising's War on Terrorism

The Story of the U.S. State Department's Shared Values Initiative

By: Jami A. Fullerton,Alice Kendrick

Every once in a while a book comes along that provides an ah ha, so thats what happened! Advertisings War on Terrorism does that for the question of why ... the United States ... is having trouble winning hearts and minds overseas. ... [This] book should be read by every member of Congress and every State Department employee.Dr. Richard Nelson, professor of mass communication at Louisiana State University and author of A Chronology and Glossary of Propaganda in the United States [H]ere ... is a competent and detailed counter-argument in support of the mature, intelligent and relevant use of marketing communications in foreign policy. Few are better qualified than professors Fullerton and Kendrick...Simon Anholt, public diplomacy advisor to the U.K. and author of Brand America.Professors Fullerton and Kendrick are to be saluted for their efforts to deconstruct advertisings potentialand limitationin political communication. Excellent case study for students interested in the post-9/11 environment, where marketing, national image, and winning hearts and minds come together.Dr. Nancy Snow, Senior Fellow at the University of Southern California Center on Public Diplomacy

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Page Count

254

Published Date

ISBN 10

0922993440

ISBN 13

9780922993444

Principles of Strategic Communication

By: Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka

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Principles of Strategic Communication

By: Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

362

Publisher

Routledge

Published Date

ISBN 10

1000398404

ISBN 13

9781000398403

Book's by Jami Fullerton

Principles of Strategic Communication

Principles of Strategic Communication

Mosaic Two

Mosaic Two

Advertising's War on Terrorism

Advertising's War on Terrorism

Principles of Strategic Communication

Principles of Strategic Communication

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