The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
Speak for Yourself is a lively, entertaining, skills oriented text that effectively ties public speaking to the practical,on-the-job skills students need. The text gives special emphasis to four themes, audience analysis, organization, critical analysis, and the power of authenticity in delivery. This student friendly, yet academically sound book, is filled with entertaining and memorable examples that motivate students to both learn and remember.
McGraw-Hill Humanities, Social Sciences & World Languages
Published Date
ISBN 10
0070096325
ISBN 13
9780070096325
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