James S. Findley's Books

Bats

A Community Perspective

By: James S. Findley

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Bats

A Community Perspective

By: James S. Findley

Extensive scientific study of bats suggests that they are long-lived, slowly reproducing animals adapted to relatively stable environments. As such they might be expected to exist in communities heavily influenced by biotic interactions. This book begins with an overview of bat biology, including their systematic diversity and methodological problems in bat research. This is followed by examples of local bat community surveys from the major biogeographic regions. The evidence bearing upon resource limitation and competition in bats is reviewed. Then patterns in species richness, taxonomic, packing, biomass, numerical density, trophic and morphological diversity are described. The relevance of these to the nature of bat communities is examined. Major habitats and their histories are shown to be powerful predictors of important aspects of bat community structure.

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Page Count

188

Publisher

Cambridge University Press

Published Date

ISBN 10

0521479568

ISBN 13

9780521479561

Total Integrated Marketing

Breaking the Bounds of the Function

By: James M. Hulbert,Noel Capon,Nigel Piercy

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Total Integrated Marketing

Breaking the Bounds of the Function

By: James M. Hulbert,Noel Capon,Nigel Piercy

Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.

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Page Count

372

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944455X

ISBN 13

9780749444556

Radiation Oncology E-Book

Rationale, Technique, Results

By: James D. Cox,Kie Kian Ang

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Radiation Oncology E-Book

Rationale, Technique, Results

By: James D. Cox,Kie Kian Ang

Radiation Oncology: Rationale, Technique, Results, by James D. Cox, MD and K. Kian Ang, MD, PhD, provides you with authoritative guidance on the latest methods for using radiotherapy to treat patients with cancer. Progressing from fundamental principles through specific treatment strategies for the cancers of each organ system, it also addresses the effects of radiation on normal structures and the avoidance of complications. This 9th edition covers the most recent indications and techniques in the field, including new developments in proton therapy and intensity-modulated radiotherapy (IMRT). It also features, for the first time, full-color images throughout the text to match those that you see in practice, and uses new color-coded treatment plans to make targets, structures, and doses easier to read at a glance. Evidence from randomized clinical trials is included whenever possible to validate clinical recommendations. The state-of-the-art coverage inside this trusted resource equips you to target cancer as effectively as possible while minimizing harm to healthy tissue. Stands apart as the only book in the field to cover the conceptual framework for the use of radiotherapy by describing the most effective techniques for treatment planning and delivery and presenting the results of each type of therapy. Emphasizes clinical uses of radiation therapy, providing pertinent, easy-to-understand information on state-of-the-art treatments. Includes information useful for non-radiotherapists, making it "recommended reading" for other oncology specialists. Offers a practical, uniform chapter structure to expedite reference. Guides you through the use of the newest radiation oncology techniques, including principles of proton therapy and new developments in intensity-modulated radiotherapy (IMRT). Incorporates evidence from randomized clinical trials whenever possible to validate clinical recommendations. Presents full-color images throughout to match the images that you see in practice. Extensive use of "combination" imaging presents a complete picture of how to more precisely locate and target the radiotherapy field.

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Page Count

1085

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323076602

ISBN 13

9780323076609

The Evolutionary History and a Systematic Revision of Woodrats of the Neotoma lepida Group

By: James L. Patton,David G. Huckaby,Sergio Ticul Álvarez-Castañeda

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The Evolutionary History and a Systematic Revision of Woodrats of the Neotoma lepida Group

By: James L. Patton,David G. Huckaby,Sergio Ticul Álvarez-Castañeda

Details the evolutionary history of the desert woodrat complex (lepida group, genus Neotoma) of western North America. The analyses include standard multivariate morphometrics of museum specimens coupled with mitochondrial and nuclear DNA sequences and microsatellite loci. The work also traces the spatial and temporal diversification of this group of desert dwelling rodents, revising species boundaries and delineating subspecies considered valid.

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Page Count

478

Publisher

University of California Press

Published Date

ISBN 10

0520098668

ISBN 13

9780520098664

Book's by James S. Findley

Bats

Bats

Total Integrated Marketing

Total Integrated Marketing

Radiation Oncology E-Book

Radiation Oncology E-Book

The Evolutionary History and a Systematic Revision of Woodrats of the Neotoma lepida Group

The Evolutionary History and a Systematic Revision of Woodrats of the Neotoma lepida Group

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