James R. Bettman's Books

The Marketplace of Attention

How Audiences Take Shape in a Digital Age

By: James G. Webster

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The Marketplace of Attention

How Audiences Take Shape in a Digital Age

By: James G. Webster

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

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Page Count

281

Publisher

MIT Press

Published Date

ISBN 10

0262529890

ISBN 13

9780262529891

The Adaptive Decision Maker

By: John W. Payne,James R. Bettman,Eric J. Johnson

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The Adaptive Decision Maker

By: John W. Payne,James R. Bettman,Eric J. Johnson

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

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Page Count

352

Publisher

Cambridge University Press

Published Date

ISBN 10

0521425263

ISBN 13

9780521425261

The Truth About Personal Performance (Collection)

By: James O'Rourke,Leigh L. Thompson,Robert E. Gunther

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The Truth About Personal Performance (Collection)

By: James O'Rourke,Leigh L. Thompson,Robert E. Gunther

150+ secrets of exceptional personal performance: how to present confidently, negotiate successfully, and make smarter decisions--anywhere, anytime! Three full books of proven solutions for supercharging personal performance! Prepare for any audience, negotiation, or decision…compel attention and motivate action…manage anxiety or anger…use nonverbal communication…negotiate with people you love (or hate)…build (or repair) trust…make decisions with imperfect data…and much more! From world-renowned leaders and experts, including James O'Rourke, Leigh L. Thompson, and Robert E. Gunther.

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Page Count

784

Publisher

Pearson Education

Published Date

ISBN 10

0132595257

ISBN 13

9780132595254

Advertising in Contemporary Society

Perspectives Toward Understanding

By: Kim B. Rotzoll,James E. Haefner,Steven R. Hall

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Advertising in Contemporary Society

Perspectives Toward Understanding

By: Kim B. Rotzoll,James E. Haefner,Steven R. Hall

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

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Page Count

228

Publisher

University of Illinois Press

Published Date

ISBN 10

0252065425

ISBN 13

9780252065422

A Preface to Marketing Management

By: J. Paul Peter,James H. Donnelly

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A Preface to Marketing Management

By: J. Paul Peter,James H. Donnelly

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

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Page Count

340

Publisher

Irwin Professional Publishing

Published Date

ISBN 10

0256094454

ISBN 13

9780256094459

Book's by James R. Bettman

The Marketplace of Attention

The Marketplace of Attention

The Adaptive Decision Maker

The Adaptive Decision Maker

The Truth About Personal Performance (Collection)

The Truth About Personal Performance (Collection)

Advertising in Contemporary Society

Advertising in Contemporary Society

A Preface to Marketing Management

A Preface to Marketing Management

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