James M. Brandt's Books

All Things New

Reform of Church and Society in Schleiermacher's Christian Ethics

By: James M. Brandt

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All Things New

Reform of Church and Society in Schleiermacher's Christian Ethics

By: James M. Brandt

All Things New presents a study of Schleiermacher's important but often neglected Christian Ethics. Brandt argues that understanding Schleiermacher's Reformed and community-based ethics is essential for fully grasping his theology. By placing Schleiermacher's ethical thought within the context of his life, Brandt illuminates the correspondence between the main themes of the Berlin theologian's comprehensive ethics and his life as pastor, professor, and political reformer.

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196

Publisher

Westminster John Knox Press

Published Date

ISBN 10

0664224482

ISBN 13

9780664224486

Slavery in Small Things

Slavery and Modern Cultural Habits

By: James Walvin

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Slavery in Small Things

Slavery and Modern Cultural Habits

By: James Walvin

Slavery in Small Things: Slavery and Modern Cultural Habits isthe first book to explore the long-range cultural legacy of slavery through commonplace daily objects. Offers a new and original approach to the history of slavery by an acknowledged expert on the topic Traces the relationship between slavery and modern cultural habits through an analysis of commonplace objects that include sugar, tobacco, tea, maps, portraiture, print, and more Represents the only study that utilizes common objects to illustrate the cultural impact and legacy of the Atlantic slave trade Makes the topic of slavery accessible to a wider public audience

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Page Count

286

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119166225

ISBN 13

9781119166221

Rational Suicide?

Implications for Mental Health Professionals

By: James L. Werth Jr.

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Rational Suicide?

Implications for Mental Health Professionals

By: James L. Werth Jr.

The idea that suicide may be an acceptable, rational option is rarely presented in professional literature. However, recent events and developments forcefully demonstrate that mental health professionals can no longer ignore the possibility that people can make a rational decision to die. After introducing the concept of rational suicide, the book explores the changing views of suicide over the centuries. Common arguments against rational suicide are examined and rebutted.

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172

Publisher

Taylor & Francis

Published Date

ISBN 10

1317763424

ISBN 13

9781317763420

State of Immunity

The Politics of Vaccination in Twentieth-Century America

By: James Colgrove

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State of Immunity

The Politics of Vaccination in Twentieth-Century America

By: James Colgrove

This first comprehensive history of the social and political aspects of vaccination in the United States tells the story of how vaccination became a widely accepted public health measure over the course of the twentieth century. One hundred years ago, just a handful of vaccines existed, and only one, for smallpox, was widely used. Today more than two dozen vaccines are in use, fourteen of which are universally recommended for children. State of Immunity examines the strategies that health officials have used—ranging from advertising and public relations campaigns to laws requiring children to be immunized before they can attend school—to gain public acceptance of vaccines. Like any medical intervention, vaccination carries a small risk of adverse reactions. But unlike other procedures, it is performed on healthy people, most commonly children, and has been mandated by law. Vaccination thus poses unique ethical, political, and legal questions. James Colgrove considers how individual liberty should be balanced against the need to protect the common welfare, how experts should act in the face of incomplete or inconsistent scientific information, and how the public should be involved in these decisions. A well-researched, intelligent, and balanced look at a timely topic, this book explores these issues through a vivid historical narrative that offers new insights into the past, present, and future of vaccination.

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348

Publisher

Univ of California Press

Published Date

ISBN 10

0520247493

ISBN 13

9780520247499

Reclaiming the Body

Christians and the Faithful Use of Modern Medicine

By: Joel James Shuman,Brian Volck

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Reclaiming the Body

Christians and the Faithful Use of Modern Medicine

By: Joel James Shuman,Brian Volck

A doctor and a theologian explore the relationship between Christian faith and medicine, encouraging a more biblical view of health and health care by individuals and churches

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176

Publisher

Brazos Press

Published Date

ISBN 10

1587431270

ISBN 13

9781587431272

Property

By: Jesse Dukeminier,James E. Krier,Gregory S. Alexander,Michael S. Schill,Lior Jacob Strahilevitz

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Property

By: Jesse Dukeminier,James E. Krier,Gregory S. Alexander,Michael S. Schill,Lior Jacob Strahilevitz

Jesse Dukeminier’s trademark wit, passion, and human interest perspective has made Property, now in its Ninth Edition, one of the best—and best loved—casebooks of all time. A unique blend of authority and good humor, you’ll find a rich visual design, compelling cases, and timely coverage of contemporary issues. In the Ninth Edition, the authors have created a thoughtful and thorough revision, true to the spirit of the classic Property text. Key Benefits: A new chapter on the Intellectual Property/Property relationship, that gives students a taste of patent law, copyright law, trademark law, and trade secrets law. The chapter highlights the differences and similarities among the legal treatment of real, chattel, and intellectual property. A dynamic, two-color designed casebook that encompasses cases, text, questions, problems, examples and numerous photographs and diagrams. Extended coverage of major recent Supreme Court decisions, including Murr v. Wisconsin, Horne v. Department of Agriculture, and Marvin M. Brandt Revocable Trust v. United States.

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1421

Publisher

Aspen Publishing

Published Date

ISBN 10

1454896507

ISBN 13

9781454896500

New Perspectives on Public Health Policy

By: James Mohr

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New Perspectives on Public Health Policy

By: James Mohr

A collection of essays examining public health policy and the decision-making process behind it"--Provided by publisher.

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152

Publisher

Penn State Press

Published Date

ISBN 10

0271027576

ISBN 13

9780271027579

Irwin & Rippe's Procedures, Techniques and Minimally Invasive Monitoring in Intensive Care Medicine

By: Richard S. Irwin,James M. Rippe,Alan Lisbon,Stephen O. Heard

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Irwin & Rippe's Procedures, Techniques and Minimally Invasive Monitoring in Intensive Care Medicine

By: Richard S. Irwin,James M. Rippe,Alan Lisbon,Stephen O. Heard

This softcover manual covers all procedures and techniques necessary for certification in critical care from the internal medicine, anesthesiology, and surgical critical care certification exam. Each procedure or monitoring technique discusses indications/contraindications, equipment, anatomy, techniques, postprocedure care, and complications. Specific nursing indications are indicated where appropriate.

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Page Count

958

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1451180233

ISBN 13

9781451180237

Parents with Eating Disorders

An Intervention Guide

By: Shiri Sadeh-Sharvit,James Lock

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Parents with Eating Disorders

An Intervention Guide

By: Shiri Sadeh-Sharvit,James Lock

This groundbreaking volume presents a new conceptual approach to treating adults with eating disorders and their children. By utilizing Parent-Based Prevention, a state-of-the-art intervention program from Stanford University for families who risk raising children in the context of parental eating disorders, Parents with Eating Disorders offers a practical, evidence-based manual to working with affected families with the goal of preventing disordered eating from being passed to future generations. Additional resources include intervention planning and self-assessment forms intended for clinicians to use as they implement the program.

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Page Count

325

Publisher

Routledge

Published Date

ISBN 10

1351859242

ISBN 13

9781351859240

The War Below

The Story of Three Submarines That Battled Japan

By: James Scott

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The War Below

The Story of Three Submarines That Battled Japan

By: James Scott

“Beautifully researched and masterfully told” (Alex Kershaw, New York Times bestselling author of Escape from the Deep), this is the riveting story of the heroic and tragic US submarine force that helped win World War II in the Pacific. Focusing on the unique stories of three of the war’s top submarines—Silversides, Drum, and Tang—The War Below vividly re-creates the camaraderie, exhilaration, and fear of the brave volunteers who took the fight to the enemy’s coastline in World War II. Award-winning journalist James Scott recounts incredible feats of courage—from an emergency appendectomy performed with kitchen utensils to sailors’ desperate struggle to escape from a flooded submarine—as well as moments of unimaginable tragedy, including an attack on an unmarked enemy freighter carrying 1,800 American prisoners of war. The casualty rate among submariners topped that of all other military branches. The war claimed almost one out of every five submarines, and a submarine crewman was six times more likely to die than a sailor onboard a surface ship. But this valorous service accomplished its mission; Silversides, Drum, and Tang sank a combined sixty-two freighters, tankers, and transports. The Japanese were so ravaged from the loss of precious supplies that by the war’s end, pilots resorted to suicidal kamikaze missions and hungry civilians ate sawdust while warships had to drop anchor due to lack of fuel. In retaliation, the Japanese often beat, tortured, and starved captured submariners in the atrocious prisoner of war camps. Based on more than 100 interviews with submarine veterans and thousands of pages of previously unpublished letters and diaries, The War Below lets readers experience the battle for the Pacific as never before.

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563

Publisher

Simon and Schuster

Published Date

ISBN 10

143917685X

ISBN 13

9781439176856

Covering the Plague

AIDS and the American Media

By: James Kinsella

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Covering the Plague

AIDS and the American Media

By: James Kinsella

Details the history of the AIDS epidemic and how news get made in America and how the AIDS story was kept out the news for the first years of the crisis

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314

Publisher

Rutgers University Press

Published Date

ISBN 10

0813514827

ISBN 13

9780813514826

Alfred C. Kinsey: A Life

By: James H. Jones

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Alfred C. Kinsey: A Life

By: James H. Jones

The hidden life of Alfred C. Kinsey, the principal architect of the sexual revolution. In this brilliant, groundbreaking biography, twenty years in the making, James H. Jones presents a moving and even shocking portrait of the man who pierced the veil of reticence surrounding human sexuality. Jones shows that the public image Alfred Kinsey cultivated of disinterested biologist was in fact a carefully crafted public persona. By any measure he was an extraordinary man—and a man with secrets. Drawing upon never before disclosed facts about Kinsey's childhood, Jones traces the roots of Kinsey's scholarly interest in human sexuality to his tortured upbringing. Between the sexual tensions of the culture and Kinsey's devoutly religious family, Jones depicts Kinsey emerging from childhood with psychological trauma but determined to rescue humanity from the emotional and sexual repression he had suffered. New facts about his marriage, family life, and relationships with students and colleagues enrich this portrait of the complicated, troubled man who transformed the state of public discourse on human sexuality.

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944

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393245349

ISBN 13

9780393245349

Meals to Come

A History of the Future of Food

By: Warren James Belasco

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Meals to Come

A History of the Future of Food

By: Warren James Belasco

Warren Belasco is a witty, wonderfully observant guide to the hopes and fears that every era projects onto its culinary future. This enlightening study reads like time-travel for foodies."--Laura Shapiro, author of Something From the Oven: Reinventing Dinner in 1950s America "In his insightful look at human imaginings about their food and its future sufficiency, Warren Belasco makes use of everything from academic papers, films, and fiction to journalism, advertising and world's fairs to trace a pattern of public concern over two centuries. His wide-ranging scholarship humbles all would-be futurists by reminding us that ours is not the first generation, nor is it likely to be the last, to argue inconclusively about whether we can best feed the world with more spoons, better manners or a larger pie. Truly painless education; a wonderful read!"--Joan Dye Gussow, author This Organic Life "Warren Belasco serves up an intellectual feast, brilliantly dissecting two centuries of expectations regarding the future of food and hunger. Meals to Come provides an essential guide to thinking clearly about the worrisome question as to whether the world can ever be adequately and equitably fed."--Joseph J. Corn, co-author of Yesterday's Tomorrows: Past Visions of the American Future "This astute, sly, warmly human critique of the basic belly issues that have absorbed and defined Americans politically, socially, and economically for the past 200 years is a knockout. Warren Belasco's important book, crammed with knowledge, is absolutely necessary for an understanding of where we are now."--Betty Fussell, author of My Kitchen Wars

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406

Publisher

Univ of California Press

Published Date

ISBN 10

0520241517

ISBN 13

9780520241510

Rising Life Expectancy

A Global History

By: James C. Riley

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Rising Life Expectancy

A Global History

By: James C. Riley

This book traces the global history of rising life expectancy in the last 200 years.

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260

Publisher

Cambridge University Press

Published Date

ISBN 10

0521002818

ISBN 13

9780521002813

Interrogation World War II, Vietnam, And Iraq

By: James A. Stone,David P. Shoemaker,Major Nicholas R. Dotti

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Interrogation World War II, Vietnam, And Iraq

By: James A. Stone,David P. Shoemaker,Major Nicholas R. Dotti

In September 2004, the Intelligence Science Board, an advisory board appointed by the Director of National Intelligence, initiated the Study on Educing Information (EI). This study is an ongoing effort to review what is known scientifically about interrogation and other forms of human intelligence collection and to chart a path to the future. As part of our efforts, we have worked closely with faculty and students of the National Defense Intelligence College. The NDIC Press published Educing Information: Interrogation: Science and Art, Foundations for the Future, a book based on Phase I of the Study on EI. Three students, Special Agent James Stone, U.S. Air Force; Special Agent David Shoemaker, U.S. Air Force; and Major Nicholas Dotti, U.S. Army, completed master’s thesis studies during Academic Year 2006-07 on topics related to interrogation. Each thesis is a remarkable and useful document. Special Agent Stone researched U.S. efforts during World War II to develop language and interrogation capacities to deal with our Japanese enemy. He found that military leaders, often working with civilian counterparts, created and implemented successful strategies, building on cultural and linguistic skills that substantially aided the war effort for the U.S. and its Allies. Special Agent Shoemaker studied the experiences of three successful interrogators during the Vietnam War. Like S/A Stone, S/A Shoemaker suggests that policymakers and practitioners have much to learn from professionals who served effectively for years in the field educing information. And like Stone, Shoemaker highlights the importance of a deep understanding of the language, psychology, and culture of adversaries and potential allies in other countries.

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373

Publisher

Pickle Partners Publishing

Published Date

ISBN 10

178625283X

ISBN 13

9781786252838

Complications in Regional Anesthesia and Pain Medicine

By: Joseph Neal,James P. Rathmell

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Complications in Regional Anesthesia and Pain Medicine

By: Joseph Neal,James P. Rathmell

This single-source reference addresses complications related to the practice of regional anesthesia and pain medicine. Chapters are written by a world authority on each specific complication and are evidence-based from an extensive literature search. Each chapter is constructed to follow a defined approach to the problem to ensure inclusiveness of evidence, clarity, and consistency.

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Page Count

473

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

145117800X

ISBN 13

9781451178005

Sensorimotor Control and Learning

An introduction to the behavioral neuroscience of action

By: James Tresilian

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Sensorimotor Control and Learning

An introduction to the behavioral neuroscience of action

By: James Tresilian

A comprehensive introduction for undergraduate students. Principals of Sensorimotor Control and Learning presents an integrated picture of sensorimotor behaviour. It provides integrated coverage of: brain and behaviour, perception and action, theory and experiment, performance (kinematics and kinetics of behaviour) and outcomes.

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896

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137005114

ISBN 13

9781137005113

The Ixodid Ticks (Acari: Ixodidae) of Southern Africa

By: Ivan G. Horak,Heloise Heyne,Roy Williams,G. James Gallivan,Arthur M. Spickett,J. Dürr Bezuidenhout,Agustín Estrada-Peña

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The Ixodid Ticks (Acari: Ixodidae) of Southern Africa

By: Ivan G. Horak,Heloise Heyne,Roy Williams,G. James Gallivan,Arthur M. Spickett,J. Dürr Bezuidenhout,Agustín Estrada-Peña

This is a comprehensive work summarizing the current state of knowledge of the biology of the hard ticks (Acari: Ixodidae) of Southern Africa (South Africa, Namibia, Botswana, Swaziland, Lesotho and Maputo Province, Mozambique). It provides an overview of the history of tick research in Southern Africa and the evolution of our knowledge of the ticks’ distribution and biology, as well as the methods used to determine tick distribution, abundance and host preference. The morphologies of most of the tick species known to occur in Southern Africa are described and illustrated, and their distributions are described and mapped in relation to the biomes of the region. The known hosts for each tick species are listed, and the tick’s host preferences are discussed. Information on most species life cycle in the laboratory and the field, and their seasonal occurrence, is summarized. The diseases of animals and humans transmitted or caused by each tick species are summarized in relation to tick ecology. Aspects of the biology of the major hosts relevant to tick infestations are described, and extensive tick/host and host/tick lists are provided for each country

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Page Count

702

Publisher

Springer

Published Date

ISBN 10

331970642X

ISBN 13

9783319706429

Firestein & Kelley's Textbook of Rheumatology - E-Book

By: Gary S. Firestein,Ralph C. Budd,Sherine E Gabriel,Iain B McInnes,James R. O'Dell

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Firestein & Kelley's Textbook of Rheumatology - E-Book

By: Gary S. Firestein,Ralph C. Budd,Sherine E Gabriel,Iain B McInnes,James R. O'Dell

Through 10 outstanding editions, Kelley & Firestein's Textbook of Rheumatology has provided authoritative, in-depth guidance in rheumatology with an ideal balance of basic science and clinical application. The 11th Edition of this classic text continues this tradition of excellence, while keeping you abreast of recent advances in genetics and the microbiome, new therapies such as biologics and biosimilars, and other rapid changes in the field. It provides comprehensive, global coverage of all aspects of diagnosis, screening, and treatment in both adults and children, in a user-friendly, full color reference. - Covers everything from basic science, immunology, anatomy, and physiology to diagnostic tests, procedures, and specific disease processes—including key data on therapeutic outcomes to better inform clinical decision making. - Includes new chapters on Innate Lymphoid Cells and Natural Killer Cells, Pathogenesis of Inflammasome Mediated Diseases, Bisphosphonates, Ultrasound Evaluation of the Musculoskeletal System, and Evaluation of Monoarticular and Polyarticular Arthritis. - Features 1,200 high-quality illustrations, including superb line art, quick-reference tables, and full-color clinical photographs. - Shares the knowledge and expertise of internationally renowned scientists and clinicians, including new editor Dr. Gary Koretzky, specialist in immunology and rheumatology. - Demonstrates the complete musculoskeletal exam in online videos, including abnormal findings and the arthroscopic presentation of diseased joints. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

2742

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323639216

ISBN 13

9780323639217

Ensuring Inequality

The Structural Transformation of the African-American Family

By: Donna L. Franklin,Angela D. James

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Ensuring Inequality

The Structural Transformation of the African-American Family

By: Donna L. Franklin,Angela D. James

Conservatives and liberals alike will find things in Ensuring Inequality with which to agree--and disagree. Franklin brings a provocative new perspective to America's pressing debates about poverty, fatherlessness, and how to (really) reform welfare."--Theda Skocpol, Harvard University. Offering an in depth account of the history and development of the African American family, Franklin debunks the many myths that surround race in America.

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Page Count

273

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199374872

ISBN 13

9780199374878

Kelley's Textbook of Rheumatology E-Book

By: Gary S. Firestein,Ralph C. Budd,Sherine E Gabriel,Iain B. McInnes,James R O'Dell

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Kelley's Textbook of Rheumatology E-Book

By: Gary S. Firestein,Ralph C. Budd,Sherine E Gabriel,Iain B. McInnes,James R O'Dell

Kelley's Textbook of Rheumatology delivers the state-of-the-art scientific and clinical know-how you need to offer your patients the most effective diagnosis and care. This rheumatology book’s sweeping updates highlight current advances and breakthroughs that impact your practice. With Kelley's Textbook of Rheumatology, you'll be ready to handle the toughest clinical challenges you face. Search the entire contents online at www.expertconsult.com, download all of images, and watch videos demonstrating the complete musculoskeletal exam, including abnormal findings and the arthroscopic presentation of diseased joints. Review basic science advances and their clinical implications in one place and get dependable, evidence-based guidance with the integrated chapter format that readers of Kelley's Textbook of Rheumatology have always appreciated. Gain a thorough understanding of the "whys" and "hows" of rheumatic disease management with detailed coverage of the very latest breakthroughs and the newest clinical algorithms. Apply the latest therapeutic advances through new chapters in bioengineering and tissue engineering, as well as up-to-date coverage of gout and disease-modifying drugs. Learn how the study of biomarkers across populations can help you detect diseases earlier and with greater accuracy with a new chapter on epigenetics. Diagnose, monitor, and manage rheumatic disease more effectively with expanded information on the use of ultrasound and other imaging modalities.

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2345

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455737674

ISBN 13

9781455737673

High Risk Pregnancy E-Book

Management Options - Expert Consult

By: David K. James,Philip J. Steer,Carl P. Weiner,Bernard Gonik

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High Risk Pregnancy E-Book

Management Options - Expert Consult

By: David K. James,Philip J. Steer,Carl P. Weiner,Bernard Gonik

High Risk Pregnancy examines the full range of challenges in general obstetrics, medical complications of pregnancy, prenatal diagnosis, fetal disease, and management of labor and delivery. Drs. David James, Philip J. Steer, Carl P. Weiner, Bernard Gonik, Caroline Crowther, and Stephen Robson present an evidence-based approach to the available management options, equipping you with the most appropriate strategy for each patient. This comprehensive reference features the fully searchable text online at www.expertconsult.com, as well as more than 100 videos of imaging and monitoring. giving you easy access to the resources you need to manage high risk pregnancies. Prepare for clinical challenges and save time in addressing them thanks to expert advice on treatment options from international contributors. Find and apply the information you need quickly and easily through a consistent organization and at-a-glance summary boxes that discuss evidence-based management options. Access the fully searchable text online at www.expertconsult.com, along with links to Medline. View over 140 videos of detailed fetal imaging and monitoring that aid in diagnoses. Tap into recent developments in treatment and management in four new chapters—Global Maternal & Perinatal Health Issues; Recurrent Pregnancy Loss; Surveillance of the Fetus and its Indications; and Training for Obstetric Emergencies. Apply new evidence-based management options to treat genetic and constitutional factors leading to a high-risk pregnancy (such as diabetes, obesity, hypertension, and cardiac disease) through new and expanded coverage of these increasingly common presentations. Reference pregnancy-relevant laboratory values with an updated and comprehensive appendix on "Normal Values in Pregnancy." Effectively manage patients newly diagnosed with hematologic and immunologic malignancies, and explore the available drug options. Confirm your diagnoses with greater confidence thanks to full-color images throughout the text.

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1798

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455700002

ISBN 13

9781455700004

Campbell's Operative Orthopaedics, E-Book

By: Frederick M. Azar,S. Terry Canale,James H. Beaty

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Campbell's Operative Orthopaedics, E-Book

By: Frederick M. Azar,S. Terry Canale,James H. Beaty

Still the most widely used comprehensive resource in orthopaedic surgery, Campbell's Operative Orthopaedics is an essential reference for trainees, a trusted clinical tool for practitioners, and the gold standard for worldwide orthopaedic practice. Unparalleled in scope and depth, this 14th Edition contains updated diagnostic images, practical guidance on when and how to perform every procedure, and rapid access to data in preparation for surgical cases or patient evaluation. Drs. Frederick M. Azar and James H. Beaty, along with other expert contributors from the world-renowned Campbell Clinic, have collaborated diligently to ensure that this 4-volume text remains a valuable resource in your practice, helping you achieve optimal outcomes with every patient. - Features evidence-based surgical coverage throughout to aid in making informed clinical choices for each patient. - Covers multiple procedures for all body regions to provide comprehensive coverage. - Keeps you up to date with even more high-quality procedural videos, a new chapter on biologics in orthopaedics, and expanded and updated content on hip arthroscopy, patellofemoral arthritis and more. - Follows a standard template for every chapter that features highlighted procedural steps, high-quality illustrations for clear visual guidance, and bulleted text. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices

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5530

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323672191

ISBN 13

9780323672191

Managing the Corporate Image

The Key to Public Trust

By: James G. Gray

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Managing the Corporate Image

The Key to Public Trust

By: James G. Gray

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency. Through case studies, interviews with executives, and theory, he also examines how organizations have coped with enhancing and reshaping public perceptions. Association Management James G. Gray, Jr., deals directly with the problem of defining and managing the corporate image, especially in times of crisis. While examining the concept of corporate image, he offers detailed guidelines for establishing a corporate image program that communicates effectively with a corporation's various constituencies. Blending practical business case studies, interviews with business leaders, and public communications theory, he examines how companies like Atlantic Richfield, Johnson and Johnson, Sovran Bank, and Giant Food have coped with enhancing and reshaping public perceptions. Gray considers the role of management, media relations, employee concerns, community relations, consumer concerns, external visual image symbols (vital components of a corporate image program, as well as strategies of concern to business/government relations), corporate PACs, and lobbying. He clearly defines the publics of major concern to industry and offers guidelines for managing the corporate image with these publics. Finally, he offers a means of measuring the effectiveness and success of the image-making methods and concepts he proposes. This checklist is especially useful for assessing the value of existing programs and for establishing new ones.

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Page Count

180

Publisher

Praeger

Published Date

ISBN 10

0899301401

ISBN 13

9780899301402

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