James E. Grunig's Books

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

By: James E. Grunig,David M. Dozier

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

By: James E. Grunig,David M. Dozier

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

774

Publisher

Routledge

Published Date

ISBN 10

1135692874

ISBN 13

9781135692872

Manager's Guide to Excellence in Public Relations and Communication Management

By: David M. Dozier,Larissa A. Grunig,James E. Grunig

Write a review Read reviews Take a Quiz Solve Book Puzzle

Manager's Guide to Excellence in Public Relations and Communication Management

By: David M. Dozier,Larissa A. Grunig,James E. Grunig

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

271

Publisher

Routledge

Published Date

ISBN 10

1136688323

ISBN 13

9781136688324

Dictionary of Media and Communication Studies

By: James Watson,Anne Hill

Write a review Read reviews Take a Quiz Solve Book Puzzle

Dictionary of Media and Communication Studies

By: James Watson,Anne Hill

A comprehensive lexicon of all aspects of the study of interpersonal, group, mass communication and the world of internet communication.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

401

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

162892148X

ISBN 13

9781628921489

Book's by James E. Grunig

Excellent Public Relations and Effective Organizations

Excellent Public Relations and Effective Organizations

Manager's Guide to Excellence in Public Relations and Communication Management

Manager's Guide to Excellence in Public Relations and Communication Management

Dictionary of Media and Communication Studies

Dictionary of Media and Communication Studies

Username

Password

Username

Password

Password again

Birthday

Email