James E. Finch's Books

CLEP® Principles of Marketing Book + Online

By: James E. Finch,James R. Ogden,Denise T. Ogden,Anindya Chatterjee

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CLEP® Principles of Marketing Book + Online

By: James E. Finch,James R. Ogden,Denise T. Ogden,Anindya Chatterjee

Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve. REA leads the way in helping students pass their College Board CLEP exams and earn college credit while reducing their tuition costs. With 25+ years of experience in test prep for the College-Level Examination Program (CLEP), REA is your trusted source for the most up-to-date test-aligned content. Whether you’re an adult returning to finish your degree, a traditional-age college student, a military service member, or a high school or home-schooled student looking to get a head start on college and shorten your path to graduation, CLEP is perfect for you. REA’s expert authors know the CLEP tests inside out. And thanks to our partners at Proctortrack (proctortrack.com/clep), you can now take your exam at your convenience, from the comfort of home. Prep for success on the CLEP Principles of Marketing exam with REA’s personalized three-step plan: (1) focus your study, (2) review with the book, and (3) measure your test-readiness. Our Book + Online prep gives you all the tools you need to make the most of your study time: Diagnostic exam: Pinpoint what you already know and what you need to study. Targeted subject review: Learn what you’ll be tested on. Two full-length practice exams: Zero in on the topics that give you trouble now so you’ll be confident and prepared on test day. Glossary of key terms: Round out your prep with must-know vocabulary. REA is America’s recognized leader in CLEP preparation. Our test prep helps you earn valuable college credit, save on tuition, and accelerate your path to a college degree.

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Page Count

198

Publisher

Research & Education Assoc.

Published Date

ISBN 10

0738683906

ISBN 13

9780738683904

The Essentials of Marketing Principles

By: James E. Finch

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The Essentials of Marketing Principles

By: James E. Finch

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

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Research & Education Assoc.

Published Date

ISBN 10

0878916938

ISBN 13

9780878916931

Managing Innovation In Healthcare

By: James Barlow

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Managing Innovation In Healthcare

By: James Barlow

The book would be a great text for advanced healthcare students, as it is chock-full of fair-minded and complete discussions of different scholarly views. The book contains the musts of excellent text books too: ample caselets, boxes and figures that illustrate key concepts; chapter summaries; and a distillation of key concepts and further reading suggestions stud every chapter. It is useful for practitioners too, with excellent text and case examples of how different nations approach innovation and quality measurement — e.g. pay for performance models — and full discussions of regulations of drugs and devices. All in all, a terrific book for those of us frustrated by the plethora of ‘shoulds’ and the shortages of ‘how tos’ in healthcare innovations.'Regina HerzlingerHarvard Business SchoolAcross the world, the demands placed on health systems are growing rapidly. Developed countries face the challenge of providing services to an ageing population with changing health needs, while countries with developing health systems must find ways of ensuring their populations are provided with access to healthcare. Innovative thinking is essential to meet these twin challenges, but innovation is both a cause and cure of many struggles in healthcare — we need it, but it is hard to manage and the introduction of new technology can lead to higher costs.Using real-life examples and case studies from around the world, this book introduces the latest thinking on understanding and managing healthcare innovation more effectively. It does this from the perspective of governments responsible for shaping health policy, healthcare organisations providing services and juggling competing demands, and from the perspective of the industries that supply the new drugs, devices and other technologies.Managing Innovation in Healthcare is the perfect accompaniment for MSc, PhD and MBA students on health policy, management and public health courses, as well as managers, consultants and policy makers involved in healthcare services in both the public and private sector.

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Page Count

442

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

1786341549

ISBN 13

9781786341549

Book's by James E. Finch

CLEP® Principles of Marketing Book + Online

CLEP® Principles of Marketing Book + Online

The Essentials of Marketing Principles

The Essentials of Marketing Principles

Managing Innovation In Healthcare

Managing Innovation In Healthcare

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