Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work. The series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of 9 volumes, is a tribute to Naresh K Malhotra. Known as a consistently outstanding researcher, refreshingly innovative teacher, and truly pioneering author, Professor Malhotra is listed in Marquis’ Who’s Who in America continuously since the 51st edition, 1997, and in Who’s Who in the World since 2000. This set includes: Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques Editor: James Agarwal Volume 2: Research Methodology: Research Design and Data Analysis Editor: Lan Wu Volume 3: Consumer Behavior: Information Processing and Decision Making Editor: Ashutosh R Patil Volume 4: Consumer Behavior: Attitude, Intention, and Choice Behavior Editor: Tracey M King Volume 5: Marketing Management and Policy Editor: Can Uslay Volume 6: International and Cross-cultural Marketing Editor: Francis M Ulgado Volume 7: Marketing of Services: Retailing and Health Care Editor: Charla Mathwick and Neale Martin Volume 8: Ethics, Quality of Life, and Pedagogy Editor: Gina L Miller Volume 9: Management Information Systems, Technology, and Marketing Editor: Sung S Kim and Alka V Citrin
There is an increasing challenge for chemical industry and research institutions to find cost-efficient and environmentally sound methods of converting natural resources into fuels chemicals and energy. Catalysts are essential to these processes and the Catalysis Specialist Periodical Report series serves to highlight major developments in this area. This series provides systematic and detailed reviews of topics of interest to scientists and engineers in the catalysis field. The coverage includes all major areas of heterogeneous and homogeneous catalysis and also specific applications of catalysis such as NOx control kinetics and experimental techniques such as microcalorimetry. Each chapter is compiled by recognised experts within their specialist fields and provides a summary of the current literature. This series will be of interest to all those in academia and industry who need an up-to-date critical analysis and summary of catalysis research and applications. Catalysis will be of interest to anyone working in academia and industry that needs an up-to-date critical analysis and summary of catalysis research and applications. Specialist Periodical Reports provide systematic and detailed review coverage in major areas of chemical research. Compiled by teams of leading experts in their specialist fields, this series is designed to help the chemistry community keep current with the latest developments in their field. Each volume in the series is published either annually or biennially and is a superb reference point for researchers. www.rsc.org/spr
Seed testing centers exist in almost every country in every corner of the globe. More and more students are enrolling in programs that require knowledge of the complex and fascinating science of seed pathology. The implications of seed pathology for human health remains an important issue. For all of these reasons and more, this book is a necessary
Beginning Visual Basic 2008 Databases teaches you everything you need to know about relational databases, SQL, and ADO.NET 2.0. It gives you a sound start in developing console and Windows database applications. The book also includes chapters on the new SQL Server XML data type and the forthcoming LINQ enhancements to the next version of Visual Basic. In addition to teaching you such basics as using SQL to communicate with databases, this book provides you with detailed, code-practical techniques to access data in VB 2008 across a range of coding situations.
This Book was written to serve those interested in seed pathology. It is designed to serve as a textbook as well as a reference book for students, teachers, and researchers, and for seed health testing, seed production, and plant quarantine personnel. It is to be used as a guide to the literature. Much of the illustrative material has come from the authors' files used for teaching or from their own research. Teachers will want to supplement this book with examples from their own experience and research ot with information and data from other seed pathology programs. The authors hope that this book, in addition to being of value to seed and plant pathologists, will be useful to agriculturalists interested in crop production. It was written in part to stimulate research in seed pathology and its importance to the role of seedborne inoculum in the epidemiology and control of plant diseases.
This Book was written to serve those interested in seed pathology. It is designed to serve as a textbook as well as a reference book for students, teachers, and researchers, and for seed health testing, seed production, and plant quarantine personnel. It is to be used as a guide to the literature. Much of the illustrative material has come from the authors' files used for teaching or from their own research. Teachers will want to supplement this book with examples from their own experience and research ot with information and data from other seed pathology programs. The authors hope that this book, in addition to being of value to seed and plant pathologists, will be useful to agriculturalists interested in crop production. It was written in part to stimulate research in seed pathology and its importance to the role of seedborne inoculum in the epidemiology and control of plant diseases.
Assuming only basic knowledge of C# 3.0, Beginning C# 3.0 Databases teaches all the fundamentals of database technology and database programming readers need to quickly become highly proficient database users and application developers. It explains and demonstrates how to create database objects and program against them in both T-SQL and C#. Full of practical, detailed examples, it's been fully revised and updated for C# 3.0 and offers the most complete, detailed, and gentle introduction to database technology for all C# programmers at any level of experience.
This book provides a comprehensive account of the important field of aerosol sampling as it is applied to the measurement of aerosols that are ubiquitous in occupational and living environments, both indoor and outdoor. It is written in four parts: Part A contains 9 chapters that describe the current knowledge of the physical science that underpins the process of aerosol sampling. Part B contains 4 chapters, which present the basis of standards for aerosols, including the link with human exposure by inhalation. Part C contains 7 chapters that cover the development of practical aerosol sampling instrumentation, and how technical designs and methods have evolved over the years in order that aerosol sampling may be carried out in a manner matching the health-related and other criteria that have been proposed as parts of standards. Finally Part D contains 6 chapters that describe how a wide range of aerosol sampling instruments have performed when they have been applied in the field in both occupational and ambient atmospheric environments, including how different instruments, nominally intended to measure the same aerosol fraction, compare when used side-by-side in the real world. The book draws together all that is known about aerosol sampling, for the benefit of researchers and practitioners in occupational and environmental health and all other fields of science and engineering where aerosols are of interest.
Diagnose and manage diseases using the newest information and research! Pathologic Basis of Veterinary Disease – Expert Consult, 6th Edition provides complete, illustrated coverage of both general pathology and the pathology of organ systems of domestic animals. Addressing species from dogs and cats to pigs and cattle — and many more — this reference describes the lesions and pathogeneses of diseases, how cells and tissues respond to injury, and the interplay of host defense mechanisms with microbes and injurious agents. Updates include the latest scientific advances and diagnostic information. Written by a team of expert contributors, this book includes an Expert Consult website with access to the complete digital book plus thousands of images and guidelines for sample acquisition and for performing a complete necropsy. Complete coverage of both general pathology and pathology of organ systems is provided in one convenient resource, and includes the latest information available. Over 20 recognized experts deliver the most relevant information for the practitioner, student, or individual preparing for the American College of Veterinary Pathology board examination. UPDATED content on cellular and organ system pathology includes the latest insights into the science of inflammation, healing, and molecular carcinogenesis, as well as expanded coverage of genetics and disease. Over 2,100 full-color illustrations include color schematics, flow charts, and diagrammatic representations of disease processes as well as summary tables and boxes, making it easier to understand difficult concepts. Clear, up-to-date explanations of disease mechanisms describe cell, tissue, and organ response to injury and infection. Easy-to-follow organization for each systemic disease chapter includes a brief review of basic principles related to anatomy, structure, and function, followed by congenital and functional abnormalities and discussions of infectious disease responses, helping you apply principles to veterinary practice. Expert Consult website provides the reader with the complete digital text plus: An image collection; guidelines for performing a complete, systematic necropsy and appropriate sample acquisition for all organ systems; a comprehensive glossary; and an appendix of photographic techniques in veterinary pathology. NEW line drawings and schematic diagrams depict current concepts about pathogeneses and lesions of veterinary diseases. NEW! Essential Concept boxes in each basic pathology chapter break down long and complicated topics, making it easier to understand lesions and pathogeneses in the ‘organ system’ chapters. NEW! Key Readings Index at the beginning of each chapter includes page numbers, making important information easy to locate.
Historically, the development of civilization has upset much of the earth’s ecosystem leading to air, land, and water pollution. The author defines pollution as the introduction of a foreign substance into an ecosystem via air, land or water. This book delves into issues that effect the everyday lives of people who come in contact with these hazards. By examining these issues, this body of work aims to stimulate debate and offer solutions to the ever-growing threat to the environment and humanity. Includes problems with each chapter, Explores issues such as control of gaseous emissions, waste recycling and waste disposal, Explains physical and thermal methods of waste management, Provides definitions and resources for future reference, Discusses the history of environmental technology.
The book provides a comprehensive introduction to the many aspects of the subject of basic hypergeometric series. The book essentially assumes no prior knowledge but eventually provides a comprehensive introduction to many important topics. After developing a treatment of historically important topics such as the q-binomial theorem, Heine's transformation, the Jacobi triple product identity, Ramanujan's 1-psi-1 summation formula, Bailey's 6-psi-6 summation formula and the Rogers-Fine identity, the book goes on to delve more deeply into important topics such as Bailey- and WP-Bailey pairs and chains, q-continued fractions, and mock theta functions. There are also chapters on other topics such as Lambert series and combinatorial proofs of basic hypergeometric identities.The book could serve as a textbook for the subject at the graduate level and as a textbook for a topic course at the undergraduate level (earlier chapters). It could also serve as a reference work for researchers in the area.
This softcover manual covers all procedures and techniques necessary for certification in critical care from the internal medicine, anesthesiology, and surgical critical care certification exam. Each procedure or monitoring technique discusses indications/contraindications, equipment, anatomy, techniques, postprocedure care, and complications. Specific nursing indications are indicated where appropriate.
A revised and updated text that explores the fundamentals of the physics of electric power handling systems The revised and updated second edition of Electric Power Principles: Sources, Conversion, Distribution and Use offers an innovative and comprehensive approach to the fundamentals of electric power. The author – a noted expert on the topic – provides a thorough grounding in electric power systems, with an informative discussion on per-unit normalisations, symmetrical components and iterative load flow calculations. The text covers the most important topics within the power system, such as protection and DC transmission, and examines both traditional power plants and those used for extracting sustainable energy from wind and sunlight. The text explores the principles of electromechanical energy conversion and magnetic circuits and synchronous machines – the most important generators of electric power. The book also contains information on power electronics, induction and direct current motors. This new second edition includes: A new chapter on energy storage, including battery modeling and how energy storage and associated power electronics can be used to modify system dynamics Information on voltage stability and bifurcation The addition of Newton’s Method for load flow calculations Material on the grounding transformer connections added to the section on three phase transformer An example of the unified power flow controller for voltage support Written for students studying electric power systems and electrical engineering, the updated second edition of Electric Power Principles: Sources, Conversion, Distribution and Use is the classroom-tested text that offers an understanding of the basics of the physics of electric power handling systems.
A critical analysis of the post-Rio consensus on environment and development which questions the role of particular forms of internationalized elite scientific expertise. It asks why certain understandings of environmental change stick with such tenacity. In exploring this, the authors unravel the politics of knowledge surrounding policymaking, looking particularly at Ethiopia, Mali and Zimbabwe and their land and soils management. The book also looks at prospects for more inclusive, participatory forms of policymaking.
This timely publication describes the botanical sources and chemical features of antiviral compounds. It covers their mechanisms of action and evaluates their therapeutic potential. Included is a discussion of synthetic analogues where appropriate. The book states that antiviral compounds in so-called medicinal plants may constitute some of their "active ingredients." It explains that many are photosensitizers, their antiviral activity dependent upon or augmented by light of specific wavelengths. This book is of value to microbiologists, phytochemists, virologists, natural-product chemists, ethnobotanists, pharmacologists, medical and veterinary researchers, and others interested in the application of plant compounds to therapy of infectious diseases.
Cognitive science research-based teaching techniques any educator can implement in their K-8 classroom In Small Teaching K-8, a team of veteran educators bridges the gap between cognitive theory and the K-8 classroom environment, applying the same foundational research found in author James Lang’s bestselling Small Teaching: Everyday Lessons from the Science of Learning to the elementary and middle school setting. Via clear descriptions and step-by-step methods, the book demonstrates how to integrate simple interventions into pre-existing pedagogical techniques to dramatically improve student outcomes. The interventions consist of classroom or online learning activities, one-time additions, or small modifications in course design or communication. Regardless of their form, they all deliver powerful, positive consequences. In this book, readers will also find: Foundational concepts from up-to-date cognitive research that has implications for classroom teaching and the rationales for using them in a K-8 classroom Concrete examples of how interventions have been used by faculty in various disciplines Directions on the specific timing of each intervention, backed by evidence-based reasons An essential resource for K-8 educators seeking ways to improve their efficacy in the classroom, Small Teaching K-8 offers teachers intuitive and actionable advice on helping students absorb and retain knowledge for the long-term.
Get quick answers to the most important clinical questions with Duke's Anesthesia Secrets, 5th Edition! Authors James Duke, MD and Brian M. Keech, MD present this easy-to-read, bestselling resource that uses the popular and trusted Secrets Series® Q&A format. It provides rapid access to the practical, "in-the-trenches" know-how you need to succeed - both in practice and on board and recertification exams. Zero in on key information with bulleted lists, tables, mnemonics, illustrations, practical tips from the authors, and "Key Points" boxes that provide a concise overview of important board-relevant content. Review essential material efficiently with the "Top 100 Secrets in Anesthesiology" - perfect for last-minute study or self-assessment. Get the evidence-based guidance you need to provide optimal care for your patients - ideal for medical students, residents, fellows, and practitioners. Apply all the latest advances in techniques, technology, and pharmacology, and explore effective solutions to a full range of clinical issues in anesthesiology. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and tables from the book on a variety of devices.
Sport and Tourism: Globalization, Mobility and Identity marks a new era in sport tourism texts. Written by global experts whose previous collaborations have been integral to the development of the field, the book applies key social science concepts and issues relevant to the academic study of sport and tourism. This is a ground-breaking text, which: Critically explores the wider manifestations of sport-related tourism and mobility Addresses key themes such as globalization, mobility and identity Explores the unique interrelationship that exists in a sport tourism context between activity, people and place Includes case studies written by a range of leading scholars from around the world Set to be the an essential text for any student or academic in the field, this book cements and advances previous studies by building upon existing literature, while extending the field by exploring avenues of study that are yet to be comprehensively addressed. The latest collaboration by internationally renowned authors applies new theoretical perspectives for the advancement of sport tourism.
This book is the first general social analysis that seriously considers the daily experience of information disruption and software failure within contemporary Western society. Through an investigation of informationalism, defined as a contemporary form of capitalism, it describes the social processes producing informational disorder. While most social theory sees disorder as secondary, pathological or uninteresting, this book takes disordering processes as central to social life. The book engages with theories of information society which privilege information order, offering a strong counterpoint centred on "disinformation." Disorder and the Disinformation Society offers a practical agenda, arguing that difficulties in producing software are both inherent to the process of developing software and in the social dynamics of informationalism. It outlines the dynamics of software failure as they impinge on of information workers and on daily life, explores why computerized finance has become inherently self-disruptive, asks how digital enclosure and intellectual property create conflicts over cultural creativity and disrupt informational accuracy and scholarship, and reveals how social media can extend, but also distort, the development of social movements.
This book focuses on developing an understanding of the complex interplay of forces acting on individual universities and higher education systems to enable leaders and practitioners to take purposeful and strategic action. It explores the challenging landscape of higher education and the pressures that are reshaping the university as a societal institution, describing the complex interplay of technological, sociological, political and economic forces driving change. The issues analysed are global in scope, reflecting the diversity of contexts, but also the common nature of the challenges facing institutions individually and collectively. The analysis draws on the lessons learnt and evidence from over fifty organisational case studies undertaken by the author over the past decade, exploring organisational change in higher education institutions in New Zealand, Australia, the United States and the United Kingdom, and on his engagement as president of the ACODE organisation with colleagues responsible for learning technological change in Australasia. The book helps institutions respond to technological change purposefully, in ways that build upon a clear understanding of the complex nature of the existing institution, its students and the organisational context.
There is an increasing challenge for chemical industry and research institutions to find cost-efficient and environmentally sound methods of converting natural resources into fuels chemicals and energy. Catalysts are essential to these processes and the Catalysis Specialist Periodical Report series serves to highlight major developments in this area. This series provides systematic and detailed reviews of topics of interest to scientists and engineers in the catalysis field. The coverage includes all major areas of heterogeneous and homogeneous catalysis and also specific applications of catalysis such as NOx control kinetics and experimental techniques such as microcalorimetry. Each chapter is compiled by recognised experts within their specialist fields and provides a summary of the current literature. This series will be of interest to all those in academia and industry who need an up-to-date critical analysis and summary of catalysis research and applications. Catalysis will be of interest to anyone working in academia and industry that needs an up-to-date critical analysis and summary of catalysis research and applications. Specialist Periodical Reports provide systematic and detailed review coverage in major areas of chemical research. Compiled by teams of leading experts in their specialist fields, this series is designed to help the chemistry community keep current with the latest developments in their field. Each volume in the series is published either annually or biennially and is a superb reference point for researchers. www.rsc.org/spr
James Tooley has taken his argument about the transformative power of low-cost private education to a new and revelatory level in Really Good Schools. This is a bold and inspiring manifesto for a global revolution in education." —Niall C. Ferguson, Milbank Family Senior Fellow, Hoover Institution, Stanford University Almost overnight a virus has brought into question America's nearly 200-year-old government-run K-12 school-system—and prompted an urgent search for alternatives. But where should we turn to find them? Enter James Tooley's Really Good Schools. A distinguished scholar of education and the world's foremost expert on private, low-cost innovative education, Tooley takes readers to some of the world's most impoverished communities located in some of the world's most dangerous places—including such war-torn countries as Sierra Leone, Liberia, and South Sudan. And there, in places where education "experts" fear to tread, Tooley finds thriving private schools that government, multinational NGOs, and even international charity officials deny exist. Why? Because the very existence of low-cost, high-quality private schools shatters the prevailing myth in the U.S., U.K., and western Europe that, absent government, affordable, high-quality schools for the poor could not exist. But they do. And they are ubiquitous and in high demand. Founded by unheralded, local educational entrepreneurs, these schools are proving that self-organized education is not just possible but flourishing—often enrolling far more students than "free" government schools do at prices within reach of even the most impoverished families. In the course of his analysis Tooley asks the key questions: ¦ What proportion of poor children is served? ¦ How good are the private schools? ¦ What are the business models for these schools? ¦ And can they be replicated and improved? The evidence is in. In poor urban and rural areas around the world, children in low-cost private schools outperform those in government schools. And the schools do so for a fraction of the per-pupil cost. Thanks to the pandemic, parents in America and Europe are discovering that the education of their children is indeed possible—and likely far better—without government meddling with rigid seat-time mandates, outdated school calendars, absurd age-driven grade levels, and worse testing regimes. And having experienced the first fruits of educational freedom, parents will be increasingly open to the possibilities of ever greater educational entrepreneurship and innovation. Thankfully, they have Really Good Schools to show the way.
This book analyzes extensive data on the world’s rapidly changing and growing access to, use and geographies of information and communications technologies. It studies not only the spatial differences in technology usage worldwide, but also examines digital differences in the major world nations of China, India, the United States and Japan at the state and provincial levels. At the global level, factors such as education, innovation, judicial independence and investment are important to explaining differences in the adoption and use of technology. The country studies corroborate consistent determinants for technology usage for education, urban location, economic prosperity, and infrastructure, but also reveal unique determinants, such as social capital in the United States and India, exports in China and working age population and patents in Japan. Spatial patterns are revealed that indicate clusters of high and low technology use for various nations around the world, the countries of Africa and for individual states/provinces within nations. Based on theory, novel findings and phenomena that have remained largely unreported, the book considers the future of the worldwide digital divides, the policy role of governments and the challenges of leadership.
The small nasal anatomic area can offer challenges and complications to surgeons and physicians treating chronic rhinosinusitis. This compact, focused publication on Medical and Surgical Complications in Chronic Rhinosinusitis offers clinicians a current source of information to avoid complications and to address them when they arise. Sinus surgery expert and patient champion James Stankiewicz leads this issue with authors who are expert in various aspects of sinus treatment and surgery. Topics include: Overview of complications; Anatomy of the sinus and complications; Orbital complications and treatment; Neurologic complications and treatment; Vascular complications and treatment; Smell loss and sinus surgery; Radiology for cases of higher risk of complications; Medication related complications and side effects; Medical-legal issues and complications; Does image guided surgery reduce complications?; Avoiding complications: overriding principles. Especially dedicated to Residents, Fellows and those in early practice is presentation of External Sinus Surgery and Procedures & Complications; when endoscopic procedures are the norm, how does one handle reversion to an open procedure, which often takes place in emergency situations.
International student migration makes a significant contribution to higher education in the United Kingdom, with Southern Africa, and Nigeria in particular, positioned joint sixth in the top ten of sending countries. Many of these student-migrants, in supplementing their finances to fund their studies in the United Kingdom, undertake employment. Temporary and/or part-time employment is integral to the student-migrant experience, despite the express purpose of their admission into the United Kingdom designated for study purposes and not work. This explicit object is reflected in restrictions affixed to international students’ employment rights whilst studying; they are generally restricted to a maximum of 20 hours of work per week during term time and proscribed from working full time or as independent contractors. Given the scant regard this topic has received in the existing literature, this study offers an examination of students’ lived employment experiences under these rules. The study aims to offer a contribution, first in respect of the employment experiences of student-migrants through the analytical framework of ‘precarity’ by examining the various manifestations of insecurity in the students’ lived realities, nuanced by structures of migration control and labour market temporalities. Secondly, by adopting the socio-legal schema of legal consciousness, the study considers the student-migrants’ relationship with the law by way of the legal restrictions on their employment and examines their agency as evidenced through efforts to derogate from these rules.
Presents an analysis of the worsening global environmental crisis, citing ten contributors to environmental deterioration, including affluence, the American culture and its values, population, and poverty.
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