Jagdish Sheth's Books

The Rule of Three

Surviving and Thriving in Competitive Markets

By: Jagdish Sheth,Rajendra Sisodia

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The Rule of Three

Surviving and Thriving in Competitive Markets

By: Jagdish Sheth,Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.

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296

Publisher

Simon and Schuster

Published Date

ISBN 10

0743234308

ISBN 13

9780743234306

Clients for Life

How Great Professionals Develop Breakthrough Relationships

By: Andrew Sobel,Jagdish Sheth

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Clients for Life

How Great Professionals Develop Breakthrough Relationships

By: Andrew Sobel,Jagdish Sheth

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.

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269

Publisher

Simon and Schuster

Published Date

ISBN 10

0743215095

ISBN 13

9780743215091

The Self-Destructive Habits of Good Companies

...And How to Break Them (paperback)

By: Jagdish N. Sheth

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The Self-Destructive Habits of Good Companies

...And How to Break Them (paperback)

By: Jagdish N. Sheth

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits. The “cocoon” of denial Find it, admit it, assess it, and escape it The stigma of arrogance Escape this fault that “breeds in a dark, closed room” The virus of complacency Six warning signs and five solutions The curse of incumbency Stop your core competencies from blinding you to new opportunities The threat of myopia Widen your view of your competitors–and the dangers they pose The obsession of volume Get beyond “rising volumes and shrinking margins” The territorial impulse Break down the silos, factions, fiefdoms, and ivory towers

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360

Publisher

Pearson Education

Published Date

ISBN 10

0132716380

ISBN 13

9780132716383

Purpose-Driven Pricing

Leveraging the Power of Pricing for Profit and Societal Good

By: Saloni Firasta-Vastani,Jagdish N. Sheth

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Purpose-Driven Pricing

Leveraging the Power of Pricing for Profit and Societal Good

By: Saloni Firasta-Vastani,Jagdish N. Sheth

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life. This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing. Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.

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Page Count

156

Publisher

Taylor & Francis

Published Date

ISBN 10

1040038972

ISBN 13

9781040038970

Genes, Climate, and Consumption Culture

Connecting the Dots

By: Jagdish N. Sheth

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Genes, Climate, and Consumption Culture

Connecting the Dots

By: Jagdish N. Sheth

Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.

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Page Count

267

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1787434648

ISBN 13

9781787434646

Breakout Strategies for Emerging Markets

Business and Marketing Tactics for Achieving Growth

By: Jagdish N. Sheth,Mona Sinha,Reshma Shah

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Breakout Strategies for Emerging Markets

Business and Marketing Tactics for Achieving Growth

By: Jagdish N. Sheth,Mona Sinha,Reshma Shah

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch

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Page Count

260

Publisher

FT Press

Published Date

ISBN 10

0134292847

ISBN 13

9780134292847

Winning Back Your Market

By: Jagdish N. Sheth

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Winning Back Your Market

By: Jagdish N. Sheth

Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

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241

Publisher

Marketing Classics Press

Published Date

ISBN 10

1613110006

ISBN 13

9781613110003

Marketing Theory

Evolution and Evaluation

By: Jagdish N. Sheth,Atul Parvatiyar,Can Uslay

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Marketing Theory

Evolution and Evaluation

By: Jagdish N. Sheth,Atul Parvatiyar,Can Uslay

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works

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Page Count

303

Publisher

Wiley Global Education

Published Date

ISBN 10

1394310501

ISBN 13

9781394310500

Colloquial Gujarati

The Complete Course for Beginners

By: Jagdish Dave

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Colloquial Gujarati

The Complete Course for Beginners

By: Jagdish Dave

Colloquial Gujarati provides a step-by-step course in Gujarati as it is written and spoken today. Combining a user-friendly approach with a thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Gujarati in a broad range of situations. No prior knowledge of the language is required. Key features include: • progressive coverage of speaking, listening, reading and writing skills • structured, jargon-free explanations of grammar • an extensive range of focused and stimulating exercises • realistic and entertaining dialogues covering a broad variety of scenarios • useful vocabulary lists throughout the text • additional resources available at the back of the book, including a full answer key, a grammar summary and bilingual glossaries Balanced, comprehensive and rewarding, Colloquial Gujarati will be an indispensable resource both for independent learners and students taking courses in Gujarati. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.

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Page Count

438

Publisher

Routledge

Published Date

ISBN 10

1317305345

ISBN 13

9781317305347

Coronary Angioplasty

Evolved to Perfection

By: Jagdish S Hiremath

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Coronary Angioplasty

Evolved to Perfection

By: Jagdish S Hiremath

Coronary angioplasty is a procedure used to widen blocked or narrowed coronary arteries, the main blood vessels supplying the heart. The term 'angioplasty' means using a balloon to stretch open a narrowed or blocked artery. However, most modern angioplasty procedures also involve inserting a short wire-mesh tube, called a stent, into the artery during the procedure. The stent is left in place permanently to allow blood to flow more freely (NHS Choices). This book is a complete guide to the practice of coronary angioplasty for practising cardiologists and trainees. Beginning with an introduction to the evolution of the technique and the fundamentals of stent design, each of the following chapters provides in depth detail on angioplasty procedures for different disorders. The final sections discuss potential complications, rehabilitation, outcomes, and the future of angioplasty. This comprehensive text is highly illustrated with clinical photographs, diagrams and tables to enhance learning. Key Points Comprehensive guide to coronary angioplasty for clinicians and trainees Describes the complete evolution of the technique, from its beginnings to future developments Covers angioplasty procedures for many different disorders Highly illustrated with clinical photographs, diagrams and tables

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Page Count

378

Publisher

JP Medical Ltd

Published Date

ISBN 10

9386261960

ISBN 13

9789386261960

Colloquial Gujarati (eBook And MP3 Pack)

By: Jagdish Dave

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Colloquial Gujarati (eBook And MP3 Pack)

By: Jagdish Dave

Colloquial Gujarati provides a step-by-step course in Gujarati as it is written and spoken today. Combining a user-friendly approach with a thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Gujarati in a broad range of situations. No prior knowledge of the language is required. Key features include: • progressive coverage of speaking, listening, reading and writing skills • structured, jargon-free explanations of grammar • an extensive range of focused and stimulating exercises • realistic and entertaining dialogues covering a broad variety of scenarios • useful vocabulary lists throughout the text • additional resources available at the back of the book, including a full answer key, a grammar summary and bilingual glossaries Balanced, comprehensive and rewarding, Colloquial Gujarati will be an indispensable resource both for independent learners and students taking courses in Gujarati. Course components: The complete course comprises the book and audio materials. These are available to purchase separately in paperback, ebook, CD and MP3 format. The paperback and CDs can also be purchased together in the great-value Colloquials pack. Paperback: 978-0-415-58063-2 (please note this does not include the audio) CDs : 978-0-415-44944-1 eBook: 978-0-203-13266-1 (please note this does not include the audio, available to purchase from http://ebookstore.tandf.co.uk/audio_viewbooks.aspx) MP3s: 978-0-415-47088-9 (available to purchase from http://ebookstore.tandf.co.uk/audio_viewbooks.aspx) Pack : 978-0-415-58064-9 (paperback and CDs) For the eBook and MP3 pack, please find instructions on how to access the supplementary content for this title in the Prelims section.

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Page Count

461

Publisher

Routledge

Published Date

ISBN 10

1317583051

ISBN 13

9781317583059

Textbook of Medical Mycology

By: Jagdish Chander

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Textbook of Medical Mycology

By: Jagdish Chander

Medical mycology refers to the study of fungi that produce disease in humans and other animals, and of the diseases they produce, their ecology, and their epidemiology. This new edition has been fully revised to provide microbiologists with the latest information on fungal infections, covering the entire spectrum of different types of infection, and therapeutic modalities. Beginning with a general overview explaining morphology, taxonomy, and diagnosis, the following sections cover the different categories of fungal infection including superficial cutaneous mycoses, subcutaneous mycoses, systemic mycoses and opportunistic mycoses. A complete section is dedicated to pseudofungal infections. The highly illustrated text concludes with a detailed appendices section and each chapter features key references for further reading. Key points Fully revised, fourth edition providing latest information on the diagnosis and management of fungal infections Covers the entire spectrum of mycoses Highly illustrated with clinical photographs and figures Previous edition (9788188039780) published in 2009

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Page Count

958

Publisher

JP Medical Ltd

Published Date

ISBN 10

9386261839

ISBN 13

9789386261830

Clients for Life

How Great Professionals Develop Breakthrough Relationships

By: Andrew Sobel,Jagdish Sheth

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Clients for Life

How Great Professionals Develop Breakthrough Relationships

By: Andrew Sobel,Jagdish Sheth

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Page Count

269

Publisher

Simon and Schuster

Published Date

ISBN 10

0743215095

ISBN 13

9780743215091

Firms of Endearment

How World-class Companies Profit from Passion and Purpose

By: Rajendra Sisodia,Jagdish N. Sheth,David B. Wolfe

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Firms of Endearment

How World-class Companies Profit from Passion and Purpose

By: Rajendra Sisodia,Jagdish N. Sheth,David B. Wolfe

Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

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Page Count

316

Publisher

Pearson Education

Published Date

ISBN 10

0133382591

ISBN 13

9780133382594

The 4 A's of Marketing

Creating Value for Customer, Company and Society

By: Jagdish Sheth,Rajendra Sisodia

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The 4 A's of Marketing

Creating Value for Customer, Company and Society

By: Jagdish Sheth,Rajendra Sisodia

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.

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Page Count

271

Publisher

Routledge

Published Date

ISBN 10

1136624902

ISBN 13

9781136624902

Book's by Jagdish Sheth

The Rule of Three

The Rule of Three

Clients for Life

Clients for Life

The Self-Destructive Habits of Good Companies

The Self-Destructive Habits of Good Companies

Purpose-Driven Pricing

Purpose-Driven Pricing

Genes, Climate, and Consumption Culture

Genes, Climate, and Consumption Culture

Breakout Strategies for Emerging Markets

Breakout Strategies for Emerging Markets

Winning Back Your Market

Winning Back Your Market

Marketing Theory

Marketing Theory

Colloquial Gujarati

Colloquial Gujarati

Coronary Angioplasty

Coronary Angioplasty

Colloquial Gujarati (eBook And MP3 Pack)

Colloquial Gujarati (eBook And MP3 Pack)

Textbook of Medical Mycology

Textbook of Medical Mycology

Clients for Life

Clients for Life

Firms of Endearment

Firms of Endearment

The 4 A's of Marketing

The 4 A's of Marketing

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