Jagdish Chandra Jain's Books

History and Development of Prakrit Literature

By: Jagdish Chandra Jain

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History and Development of Prakrit Literature

By: Jagdish Chandra Jain

This Book Traces The Important Role Played By Prakrit Language And Narrative Literature In The Development Of Indian Languages And Literature. This Is Considered To Be The First Attempt Ever, By Any Indian Or Foreign Scholar In This Field. The Manifold Contributions Of Prakrit In The Field Of Ardhamagadhi, Sauraseni, Maharastri And Paisachi Language And Literature, Development Of Narrative Literature In Maharastri, Contributions In The Field Of Sanskrit Poetics And Drama Have All Been Incorporated In This Rare Publication.

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Page Count

528

Publisher

Manohar Publishers

Published Date

ISBN 10

8173045372

ISBN 13

9788173045370

Gandhi, the Forgotten Mahatma

By: Jagdish Chandra Jain

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Gandhi, the Forgotten Mahatma

By: Jagdish Chandra Jain

Author's account, as a prosecution witness, of the assassination of Mahatma Gandhi, 1869-1948, by Nathuram Vinayak Godse, 1912-1949, and the trial; includes his views on Gandhi's role in India's independence, and the relevance of his philosophy today.

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228

Publisher

Mittal Publications

Published Date

ISBN 10

8170990378

ISBN 13

9788170990376

India’s Road to Transformation: Why Leadership Matters

By: Dr. Jagdish Sheth,Gyanendra Singh

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India’s Road to Transformation: Why Leadership Matters

By: Dr. Jagdish Sheth,Gyanendra Singh

India’s Road to Transformation: Why Leadership Matters describes the critical role of political leadership in India which began post-independence until this present age. Since India’s independence from Britain in 1947, it has been governed by 14 prime ministers, some of whom contributed immensely to its socio-economic development than others. The book shows how using Mahatma Gandhi’s unifying philosophy to rally all Indian people together, great prime ministers such as Jawaharlal Nehru, Indira Gandhi, Atal Bihari Vajpayee, Manmohan Singh, and now Narendra Modi have channeled their energy, power, and political influence to significantly improve the livelihood of the Indian people through their economic and social transformative agendas. India’s Road to Transformation: Why Leadership Matters is not your typical history book about India; it is a well-researched and neatly documented role of leadership for India’s development, joining the historical dots of socio-economic successes achieved by each predominant Indian government since 1947. By reading this well-prepared book, you will discover: l. The historical values and structures of India and how they changed over time due to varying political processes and internal strife. ii. India’s diversification of its economic activities from an agrarian community to a merchant/trade society and now to a technologically advanced, modern country. iii. The transformative actions/steps taken by some prominent Indian leaders, from Nehru to Modi, learning how their timely and effective socio-economic programs saved India from collapsing. iv. Some comparative economic yardsticks between India, China, Japan, and the Southeast Asian nations. v. Important suggestions from the authors of this book about how India can sustain its current growth rate and eventually become a superpower such as the US and China.

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Page Count

190

Publisher

Vibrant Publishers

Published Date

ISBN 10

1636512291

ISBN 13

9781636512297

Marketing Theory

Evolution and Evaluation

By: Jagdish N. Sheth,Atul Parvatiyar,Can Uslay

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Marketing Theory

Evolution and Evaluation

By: Jagdish N. Sheth,Atul Parvatiyar,Can Uslay

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works

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Page Count

310

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394310544

ISBN 13

9781394310548

Does Marketing Need Reform?

Fresh Perspectives on the Future

By: Jagdish N Sheth,Rajendra S Sisodia

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Does Marketing Need Reform?

Fresh Perspectives on the Future

By: Jagdish N Sheth,Rajendra S Sisodia

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

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Page Count

458

Publisher

Routledge

Published Date

ISBN 10

131747287X

ISBN 13

9781317472872

A Comprehensive Study of SQL

Practice and Implementation

By: Jagdish Chandra Patni

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A Comprehensive Study of SQL

Practice and Implementation

By: Jagdish Chandra Patni

A Comprehensive Study of SQL - Practice and Implementation is designed as a textbook and provides a comprehensive approach to SQL (Structured Query Language), the standard programming language for defining, organizing, and exploring data in relational databases. It demonstrates how to leverage the two most vital tools for data query and analysis – SQL and Excel – to perform comprehensive data analysis without the need for a sophisticated and expensive data mining tool or application. Features The book provides a complete collection of modeling techniques, beginning with fundamentals and gradually progressing through increasingly complex real-world case studies It explains how to build, populate, and administer high-performance databases and develop robust SQL-based applications It also gives a solid foundation in best practices and relational theory The book offers self-contained lessons on key SQL concepts or techniques at the end of each chapter using numerous illustrations and annotated examples This book is aimed primarily at advanced undergraduates and graduates with a background in computer science and information technology. Researchers and professionals will also find this book useful.

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Page Count

241

Publisher

CRC Press

Published Date

ISBN 10

1000798631

ISBN 13

9781000798630

Gandhi, the Forgotten Mahatma

By: Jagdish Chandra Jain

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Gandhi, the Forgotten Mahatma

By: Jagdish Chandra Jain

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228

Publisher

Mittal Publications

Published Date

ISBN 10

8170990378

ISBN 13

9788170990376

Textbook of Medical Mycology

By: Jagdish Chander

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Textbook of Medical Mycology

By: Jagdish Chander

Medical mycology refers to the study of fungi that produce disease in humans and other animals, and of the diseases they produce, their ecology, and their epidemiology. This new edition has been fully revised to provide microbiologists with the latest information on fungal infections, covering the entire spectrum of different types of infection, and therapeutic modalities. Beginning with a general overview explaining morphology, taxonomy, and diagnosis, the following sections cover the different categories of fungal infection including superficial cutaneous mycoses, subcutaneous mycoses, systemic mycoses and opportunistic mycoses. A complete section is dedicated to pseudofungal infections. The highly illustrated text concludes with a detailed appendices section and each chapter features key references for further reading. Key points Fully revised, fourth edition providing latest information on the diagnosis and management of fungal infections Covers the entire spectrum of mycoses Highly illustrated with clinical photographs and figures Previous edition (9788188039780) published in 2009

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Page Count

958

Publisher

JP Medical Ltd

Published Date

ISBN 10

9386261839

ISBN 13

9789386261830

KAILASH- FAITH AND BEYOND

By: DR JAGDISH KAUR

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KAILASH- FAITH AND BEYOND

By: DR JAGDISH KAUR

The eternity meshes with time and the slightness and impermanence of mortality greet the intricacies of immortality at the holy Mount Kailash. From time immemorial, before the dawn of civilizations, the sacred mountain Kailash has been visited by the followers of many faiths and main religions of Asia including Hinduism, Jainism, Buddhism and Bon religion to seek answers to their perpetual spiritual quest and to unravel the prevailing mysteries. The interest in Mount Kailash goes beyond faith and repeated attempts have been made to unravel the mysteries attached to it using possible modalities. The Western explorers developed an interest in the Kailash region during the past few centuries leading to several expeditions to the area resulting in scientific research gaining momentum in the late 20th and 21st centuries to unravel various mysteries. The saga of Mount Kailash goes much beyond the faith and spiritual aspect associated with it for centuries and to date instills awe and inspiration among humanity to unravel the secrets, myths and understand the underlying science of the Kailash phenomenon.

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Page Count

378

Publisher

Notion Press

Published Date

ISBN 10

1638327726

ISBN 13

9781638327721

Science, War and Imperialism

India in the Second World War

By: Jagdish Sinha

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Science, War and Imperialism

India in the Second World War

By: Jagdish Sinha

Why could not the Second World War catalyse science in India as it did in the West? This is one of the central questions of this volume on the British policy towards science and technology in India. Its focus is on education, research, innovation and organisation of science in such sectors as industry, agriculture, public health and transport and communications. In the process the author comes across revealing developments where science played a crucial role: an Anglo-American tussle for dominance in the region, the clash between capitalism and socialism, and the entry of neo-colonialism triggering Cold War in Asia. Many faces of humanity and science are on view --- British scientists concerned about India’s development, and Indian scientists planning for national reconstruction. Of interest to all those aiming for a better understanding of the impact of science, war and international influences on the socio-economic progress in India - or other erstwhile colonies.

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Page Count

292

Publisher

BRILL

Published Date

ISBN 10

9047433343

ISBN 13

9789047433347

Handbook of Relationship Marketing

By: Atul Parvatiyar,Jagdish N Sheth

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Handbook of Relationship Marketing

By: Atul Parvatiyar,Jagdish N Sheth

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

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Page Count

629

Publisher

SAGE Publications

Published Date

ISBN 10

1506320619

ISBN 13

9781506320618

A Practical Approach to Clinical Echocardiography

By: Jagdish C Mohan

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A Practical Approach to Clinical Echocardiography

By: Jagdish C Mohan

An echocardiogram is a test that uses sound waves to create a moving picture of the heart. The picture is much more detailed than a plain x-ray image and involves no radiation exposure (MedlinePlus). This book is a practical guide to the latest advances and techniques in echocardiography. Beginning with an introduction to the fundamentals of the procedure, the following sections discuss both basic and advanced techniques for different cardiac conditions. Highly illustrated with echo images and diagrams of heart structures, this invaluable reference helps trainees recognise and interpret echocardiographic images and Doppler flow data to make an accurate clinical diagnosis. Key points Practical guide to latest advances and techniques in echocardiography In depth coverage of fundamentals and principles of echo Includes basic and advanced techniques Highly illustrated with echo images, diagrams and Doppler flow data

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Page Count

448

Publisher

JP Medical Ltd

Published Date

ISBN 10

9351521400

ISBN 13

9789351521402

Book's by Jagdish Chandra Jain

History and Development of Prakrit Literature

History and Development of Prakrit Literature

Gandhi, the Forgotten Mahatma

Gandhi, the Forgotten Mahatma

India’s Road to Transformation: Why Leadership Matters

India’s Road to Transformation: Why Leadership Matters

Marketing Theory

Marketing Theory

Does Marketing Need Reform?

Does Marketing Need Reform?

A Comprehensive Study of SQL

A Comprehensive Study of SQL

Gandhi, the Forgotten Mahatma

Gandhi, the Forgotten Mahatma

Textbook of Medical Mycology

Textbook of Medical Mycology

KAILASH- FAITH AND BEYOND

KAILASH- FAITH AND BEYOND

Science, War and Imperialism

Science, War and Imperialism

Handbook of Relationship Marketing

Handbook of Relationship Marketing

A Practical Approach to Clinical Echocardiography

A Practical Approach to Clinical Echocardiography

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