Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
This chapter provides an up-to-date overview of fermentative hydrogen production from organic solid wastes. Numerous recent works have reported that abundant organic solid wastes from households, agriculture, and industry are potential feedstocks for hydrogen production, which can be exploited for waste management and energy production at the same time. However, the hydrogen production potential varies widely depending on the substrate components. This chapter thus deals with the characteristics of various organic solid wastes. Several effective strategies, including hydrolysis and sterilization methods to render organic solid wastes as a feasible substrate for effective hydrogen production, are presented. Hydrogen production is not only restricted by the composition of organic wastes, but also is dependent on the operational conditions. Thus, key parameters affecting hydrogen production, such as pH, temperature, nutrient supplementation, and hydraulic retention time, are reviewed. In addition, reactor types suitable for enhancing hydrogen production are also discussed.
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
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