Creativity is now essential in a global economy, for business, and for the benefit of society. To enable young people to flourish in an uncertain future, education needs to acknowledge creativity as an essential life skill rather than restricting it to activities of a broadly artistic nature. This book helps educational leaders to identify the tensions within education systems that hinder the development of creative capacity and may influence decision-making towards pragmatic rather than creative solutions. In order to develop creative capacity, leadership itself needs to be a creative action to resolve limitations, and to develop original solutions to the challenge of educating for work and life in the twenty-first century. Recognising the vital importance of creativity to young people facing a rapidly changing world, Jacquie Turnbull reveals how, in highly effective leadership, a unique combination of values, relationships and personal attributes enables creativity. Packed with examples of successful practice, the book challenges you to build creative capacity - within staff teams and for young people - and to develop as a creative leader yourself.
An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Creativity is now essential in a global economy, for business, and for the benefit of society. To enable young people to flourish in an uncertain future, education needs to acknowledge creativity as an essential life skill rather than restricting it to activities of a broadly artistic nature. This book helps educational leaders to identify the tensions within education systems that hinder the development of creative capacity and may influence decision-making towards pragmatic rather than creative solutions. In order to develop creative capacity, leadership itself needs to be a creative action to resolve limitations, and to develop original solutions to the challenge of educating for work and life in the twenty-first century. Recognising the vital importance of creativity to young people facing a rapidly changing world, Jacquie Turnbull reveals how, in highly effective leadership, a unique combination of values, relationships and personal attributes enables creativity. Packed with examples of successful practice, the book challenges you to build creative capacity - within staff teams and for young people - and to develop as a creative leader yourself.
Jacquie Turnbull's practical and thoughtful handbook guides teachers through the 9 strategies that will help them to achieve professional effectiveness. This book is a guide to personal development in the teaching profession. In order to negotiate a fast-changing world, teachers need to be creative, able to respond flexibly to new situations ans be adept at finding innovative solutions to difficult problems; and they need to be able to teach these skills to their students. This book encourages teachers to become actively involved in their professional development and to strive to become model learners, able to inspire learning in others. This new edition has an increased emphasis on helping teachers to understand themselves as learners, additional reflective exercises to enhance continuous professional development and a wealth of new case studies from Jacquie Turnbull's extensive experience. The strategies include taking action on stress, creating rapport and influencing leadership behaviours. This inspirational book will also encourage teachers to look beyond the classroom and develop the skills and attitudes to be leaders of learning in the wider community. Well-written and accessible, this book makes essential reading for ambitious teachers everywhere.
Personalised learning is now widely regarded as a realistic and effective response to the diverse and fast-changing nature of life and work in the 21st century. Coaching has emerged as the key tool in personalised learning - and has been widely adopted as a strategy for enhancing life and improving work effectiveness in both schools and businesses. This is a practical and topical guide designed to help teachers and support staff in schools maximise the benefits of coaching for learning. Jacquie Turnbull, anacknowledged expert in coaching, shows how coaching can transform the learning process in schools. Accessibly written and packed with real-life examples and practical exercises, this the definitive guide to coaching for teachers everywhere.
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