Jacquelyn Rogers's Books

You Can Stop Smoking

By: Jacquelyn Rogers

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The easy, smoker-friendly way to quit from the founder of Smokenders. Completely revised and updated, this book provides all the information necessary to guide smokers through the quitting process with sections on weight gain, addiction, nicotine patches, and avoiding relapses.

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340

Publisher

Simon and Schuster

Published Date

ISBN 10

0671523031

ISBN 13

9780671523039

The Greenwood Legacy

By: Jacquelyn Cook

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The Greenwood Legacy

By: Jacquelyn Cook

Faith, Love, Family and Courage on the Southern Frontier In 1827, newlyweds Lavinia and Thomas Jones moved into a cabin in the vast pine forests of South Georgia. Over the decades to come, their magnificent home, Greenwood, rose among the pines, and their family grew and prospered. But their faith, love and future were tested by the joys and sorrows of a turbulent era, including the war that nearly destroyed their beloved homeland. In the authentic storytelling tradition of Eugenia Price and Gilbert Morris, author Jacquelyn Cook turns the true story of the Jones family into a rich drama. The Greenwood Legacy is a sweeping epic covering three generations of one of the most unforgettable families of the American South. Jacquelyn Cook is the nationally acclaimed author of historical and inspirational fiction with a strong dedication to research, vivid drama and biographical accuracy. With sales of nearly 500,000 copies, her books are well-known and loved by readers of fiction that chronicles the lives of real people and places. THE GREENWOOD LEGACY is the third novel in her trilogy about fascinating Civil War families and the legendary estates they created.

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303

Publisher

BelleBooks

Published Date

ISBN 10

1935661450

ISBN 13

9781935661450

The Real World of Employee Ownership

By: John Logue,Jacquelyn Yates

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The Real World of Employee Ownership

By: John Logue,Jacquelyn Yates

Using data from an extensive study of employee-owned companies in Ohio, where employee ownership is a well-developed trend, this book offers a strong empirical portrait of firms with Employee Stock Ownership Plans (ESOPs). It describes how these plans work and places their emergence and change in a historical context. John Logue and Jacquelyn Yates examine firms that have succeeded in employee ownership and those with failed plans. Some companies, they find, are committed to the concept of employee ownership, and others merely use ESOPs as a financing tool.Detailed information resulting from multiple surveys allows the authors to draw well-grounded conclusions regarding the question of why some employee-owned firms outperform others. The bottom line, they find, is that employee-owned firms that "do it all," implementing features such as employee participation and communication about finances, training, and cultural change, systematically outperform their conventional competitors. They also have an advantage over firms that understand employee ownership incompletely, if it all, and yet claim to adopt its methods.

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264

Publisher

Cornell University Press

Published Date

ISBN 10

1501728245

ISBN 13

9781501728242

Tragic Souls of Love and War

Four Brave Women in the Bellamy Mansion

By: Jacquelyn Howes

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Tragic Souls of Love and War

Four Brave Women in the Bellamy Mansion

By: Jacquelyn Howes

The Bellamy Mansion in Wilmington, North Carolina, is the setting of Tragic Souls of Love and War in the pre-Civil War era, during the Civil War, and after the war. The story is heavily based on facts of four strong women: Sarah Sampson, the Bellamy family’s slave cook; Belle Bellamy, the oldest Bellamy daughter; Mrs. Eliza Bellamy, the wife of Dr. John Bellamy; and Harriet Foote Hawley, the wife of Union general Joseph Roswell Hawley. She was an abolitionist and a first cousin of Harriet Beecher Stowe. The mix of these four women and the fictional and extraordinarily charismatic Braxton Scott twist into a story that captures the loves and sorrows of a tragic time in our history that resembles the classic Gone with the Wind and reminds us of the sad reality of inequality that still exists today.

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326

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AuthorHouse

Published Date

ISBN 10

1728311497

ISBN 13

9781728311494

Rivers Rushing To The Sea

By: Jacquelyn Cook

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Rivers Rushing To The Sea

By: Jacquelyn Cook

Can she balance her ideals with the lure of her heart? Mignonne Wingate, a beauty in post-Civil War Alabama, intends never to love again. But then she meets the Edgefield brothers at a fashionable resort in Saratoga Springs, New York. Dashing, wild, Cooper Edgefield is hard to resist, yet also frightening. Kind, quiet Robert Edgefield appeals to her, but she worries that his duty to his ill father overshadows his interest in marriage. As Mignonne moves among the elite society of the railroad barons she witnesses a world far less genteel and far more aggressive than her Southern upbringing. This fifth novel in Jacquelyn Cook's classic historical romance series gracefully waltzes THE RIVER SERIES to a satisfying conclusion. Cook's highly researched historicals bring to life the antebellum South and its people, mixing fiction and fact. Jacquelyn Cook is the author of acclaimed historical novels and historical romances, with over 500,000 copies sold. Her classic, five-book River series authentically recreates the romance and drama of the Civil War era in historic Eufaula, Alabama. Formerly collected in a popular anthology titled Magnolias, the River Series is now offered to readers in these updated editions.

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157

Publisher

BelleBooks

Published Date

ISBN 10

1611940214

ISBN 13

9781611940213

Where Spirits Linger

Huntsville’s Haunted Past

By: Jacquelyn Procter Reeves

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Where Spirits Linger

Huntsville’s Haunted Past

By: Jacquelyn Procter Reeves

Where Spirits Linger by Jacquelyn Procter Reeves digs deep into the historic past of the locations of these stories to discover the mysteries of who haunts the location and why. By researching historical documents and local lore and with the talent of a medium, we learn that phantom children sing a haunting tune about an event that killed millions. We also learn that a silent crowd walks slowly down a city street and that the ghost of a man who was lynched for murder in 1904 attacks police officers. A prominent businessman murdered two people, but why? What is the message a WWI soldier wants us to know about an attack in the Forest of Argonne? What does the Confederate colonel want from those who visit his grave? The answers to these questions and many more can be found in this fascinating book.

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111

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AuthorHouse

Published Date

ISBN 10

1728311187

ISBN 13

9781728311180

Cage of Stars

By: Jacquelyn Mitchard

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Cage of Stars

By: Jacquelyn Mitchard

12-year-old Veronica Swan's idyllic life in a close-knit Mormon community is shattered when her two younger sisters are brutally murdered. Although her parents find the strength to forgive the deranged killer, Scott Early, Veronica cannot do the same. Years later, she sets out alone to avenge her sisters' deaths, dropping her identity and severing ties in the process. As she closes in on Early, Veronica will discover the true meaning of sin and compassion, before she makes a decision that will change her and her family's lives forever.

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Page Count

336

Publisher

Grand Central Publishing

Published Date

ISBN 10

0759515581

ISBN 13

9780759515581

Learning Compassion

Conflict Resolution through Education and Therapy

By: Jacquelyn Ane Rinaldi,Clifford Mayes

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Learning Compassion

Conflict Resolution through Education and Therapy

By: Jacquelyn Ane Rinaldi,Clifford Mayes

This book discusses the relationship between compassion and peace with a special emphasis on the role that therapy and education can play in promoting a state of affairs in which, as humanity becomes more compassionate, peace becomes more possible.

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139

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1475869207

ISBN 13

9781475869200

Like a Family

The Making of a Southern Cotton Mill World

By: Jacquelyn Dowd Hall,James L. Leloudis,Robert R. Korstad,Mary Murphy,Lu Ann Jones

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Like a Family

The Making of a Southern Cotton Mill World

By: Jacquelyn Dowd Hall,James L. Leloudis,Robert R. Korstad,Mary Murphy,Lu Ann Jones

Since its original publication in 1987, Like a Family has become a classic in the study of American labor history. Basing their research on a series of extraordinary interviews, letters, and articles from the trade press, the authors uncover the voices and experiences of workers in the Southern cotton mill industry during the 1920s and 1930s. Now with a new afterword, this edition stands as an invaluable contribution to American social history. "The genius of Like a Family lies in its effortless integration of the history of the family--particularly women--into the history of the cotton-mill world.--Ira Berlin, New York Times Book Review "Like a Family is history, folklore, and storytelling all rolled into one. It is a living, revelatory chronicle of life rarely observed by the academe. A powerhouse.--Studs Terkel "Here is labor history in intensely human terms. Neither great impersonal forces nor deadening statistics are allowed to get in the way of people. If students of the New South want both the dimensions and the feel of life and labor in the textile industry, this book will be immensely satisfying.--Choice

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541

Publisher

UNC Press Books

Published Date

ISBN 10

0807882941

ISBN 13

9780807882948

Sabine Crossing

A Story of Early Texas

By: Jacquelyn Thompson

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Sabine Crossing

A Story of Early Texas

By: Jacquelyn Thompson

The eleven members of the Bradley family are clannishly close and solidly unified. At least they are until the oldest son, Thomas, breathes the name of Texas. When the family, in 1822, leaves the mountains of Kentucky for the wildness of what is northern Mexico, the matriarch, Elizabeth, climbs aboard the wagon nurturing a seething anger toward her son and her husband, Edward. In stonefaced silence, she feeds her bitterness mile after plodding mile. It takes her sister-in-law, Polly Boone Bradley, to make Elizabeth appreciate what she has rather than grieve for what she is losing. In time, as she sees her nine children thrive, Elizabeth comes to accept the raw new country, but it will be tragedy that finally gives her the heart of a Texan. When Letty, the headstrong seventh Bradley child, falls in love with her brother's partner, Brax Hall, and marries him, it seems a perfect union. And so it is in spite of Brax's older brother, Warren. Rich, educated and politically influential, Warren is also narcissistically self-absorbed. He allows nothing, nor anyone, to stand in the way of what he wants. A chain of events, triggered by Warren, forces Letty to leave her beloved family, and Texas, in order to protect her son. For seven years, she must call the Louisiana bayou country home, but, just as trouble forced her out of Texas, trouble gives her no choice but to return. Her fear begins as soon as she crosses the Sabine River, and it grows with each mile the wagon bumps east along the La Bahia Road.

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678

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AuthorHouse

Published Date

ISBN 10

1438968906

ISBN 13

9781438968902

Guide to Photographs in the Western History Collections of the University of Oklahoma

Second Edition

By: Kristina L. Southwell,Jacquelyn Slater Reese

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Guide to Photographs in the Western History Collections of the University of Oklahoma

Second Edition

By: Kristina L. Southwell,Jacquelyn Slater Reese

Begun in 1927 by University of Oklahoma history professor Edward Everett Dale, the Western History Collections gathers and preserves rare research materials for scholars in anthropology, Native American studies, Oklahoma history, and the history of the American West. This guide has been compiled to make the photographs in the collections more accessible. The second edition adds descriptions of 165 new collections comprising 159,000 photographs. The 826 photograph collections that this guide thus details encompass Native American culture; frontier and pioneer life in Oklahoma and Indian territories; Wild West shows; the range cattle industry; the petroleum industry; and gunfighters, outlaws, and lawmen. New additions include the Lucille Clough Collection of 1,800 prints, postcards, and stereograph cards of American Indians and Alaska Natives, and First Peoples of Canada.

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282

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University of Oklahoma Press

Published Date

ISBN 10

0806145951

ISBN 13

9780806145952

River Of Fire

By: Jacquelyn Cook

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River Of Fire

By: Jacquelyn Cook

Two men desired Adrianna. Only a river of fire could prove which one deserved her love and trust. Adrianna, the granddaughter of a prominent Alabama senator, is rich, beautiful, and an exalted member of antebellum society. Yet she longs for an enduring passion. She's attracted to the respectable Foy, yet can't be certain his actions match his righteous talk. His competition, the rakish and elegant Green Bethune, promises a life of adventure in the world far from Adrianna's quiet, isolated hometown of Eufaula, but is Green a wolf in fine clothing? The choice may tear her soul apart.

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161

Publisher

BelleBooks

Published Date

ISBN 10

1935661760

ISBN 13

9781935661764

Second Nature

A Love Story

By: Jacquelyn Mitchard

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Second Nature

A Love Story

By: Jacquelyn Mitchard

New York Times bestselling author Jacquelyn Mitchard’s novels, with their riveting stories and unforgettable characters, have won the hearts of millions of readers. Now, from the author of The Deep End of the Ocean and No Time to Wave Goodbye, comes the fierce and moving tale of one woman’s fight for her identity and her life when fate holds out a second chance. Sicily Coyne was just thirteen when her father was killed in a school fire that left her face disfigured. Twelve years later, a young surgeon, Eliza Cappadora, offers hope in the form of a revolutionary new surgery that may give Sicily back the grace and function she lost. Raised by a dynamic, tenacious aunt who taught her to lead a normal life, and engaged to a wonderful man who knew her long before the accident, Sicily rejects the offer: She knows who she is, and so do the people who love her. But when a secret surfaces that shatters Sicily’s carefully constructed world, she calls off the wedding and agrees to the radical procedure in order to begin a new life. Her beauty restored virtually overnight, Sicily rushes toward life with open arms, seeking new experiences, adventures, and, most of all, love. But she soon discovers that her new face carries with it risks that no one could have imagined. Confronting a moral and medical crisis that quickly becomes a matter of life and death, Sicily is surrounded by experts and loving family, but the choice that will transform her future, for better or worse, is one she must make alone. An intense and moving story of courage, consequence, and possibility, Second Nature showcases the acclaimed storyteller at her very best.

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385

Publisher

Random House

Published Date

ISBN 10

0679643966

ISBN 13

9780679643968

Psychology: Australia and New Zealand with Online Study Tools 12 Months

By: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Bethanie Gouldthorp,Stephen C. Provost,Jacquelyn Cranney,Louis A. Penner,Alison Clarke-Stewart,Edward J. Roy

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Psychology: Australia and New Zealand with Online Study Tools 12 Months

By: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Bethanie Gouldthorp,Stephen C. Provost,Jacquelyn Cranney,Louis A. Penner,Alison Clarke-Stewart,Edward J. Roy

Psychology 2ed will support you to develop the skills and knowledge needed for your career in psychology and within the professional discipline of psychology. This book will be an invaluable study resource during your introductory psychology course and it will be a helpful reference throughout your studies and your future career in psychology. Psychology 2ed provides you with local ideas and examples within the context of psychology as an international discipline. Rich cultural and indigenous coverage is integrated throughout the book to help your understanding. To support your learning online study tools with revision quizzes, games and additional content have been developed with this book.

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Page Count

1016

Publisher

Cengage AU

Published Date

ISBN 10

0170386309

ISBN 13

9780170386302

Pauline Periwinkle

And Progressive Reform in Dallas

By: Jacquelyn Masur McElhaney

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Pauline Periwinkle

And Progressive Reform in Dallas

By: Jacquelyn Masur McElhaney

As the first woman editor for Dallas Morning News, Pauline Periwinkle was a catalyst for numerous local reforms and was widely read by women across Texas. Viewing women's clubs as an ideal vehicle for familiarizing women with the needs of their communities, she was a driving force behind the establishment of the Women's Congress, the Dallas Federation of Women's Clubs, the Equal Suffrage Club of Dallas, the Dallas Women's Forum, and the Texas Women's Press Association.

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236

Publisher

Texas A&M University Press

Published Date

ISBN 10

0890968004

ISBN 13

9780890968000

The Rubber Brain

A toolkit for optimising your study, work, and life!

By: Sue Morris,Jacquelyn Cranney,Peter Baldwin,Leigh Mellish,Annette Krochmalik

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The Rubber Brain

A toolkit for optimising your study, work, and life!

By: Sue Morris,Jacquelyn Cranney,Peter Baldwin,Leigh Mellish,Annette Krochmalik

Failed an exam, bungled an interview, screwed up a relationship, broken your diet, or stuffed up at work? Your brain is the key to getting back on track. Learn from five leading psychological educators how to ‘rubberise’ your brain to optimise your thinking using simple tools derived from solid science. Change your life for the better.

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277

Publisher

Australian Academic Press

Published Date

ISBN 10

1925644081

ISBN 13

9781925644081

Indiana Quakers Confront the Civil War

By: Jacquelyn S. Nelson

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Indiana Quakers Confront the Civil War

By: Jacquelyn S. Nelson

When members of the Society of Friends, or Quakers, first arrived in antebellum Indiana, they could not have envisioned the struggle which would engulf the nation when the American Civil War began in 1861. Juxtaposed with its stand against slavery a second tenet of the Society's creed--adherence to peace--also challenged the unity of Friends when the dreaded conflict erupted. Indiana Quakers Confront the Civil War chronicles for the first time the military activities of Indiana Quakers during America's bloodiest war and explores the motivation behind the abandonment, at least temporarily, of their long-standing testimony against war.

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322

Publisher

Indiana Historical Society

Published Date

ISBN 10

0871950642

ISBN 13

9780871950642

Moving to Online

Making the Transition From Traditional Instruction and Communication Strategies

By: Ernest W. Brewer,Jacquelyn O. DeJonge,Vickie J. Stout

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Moving to Online

Making the Transition From Traditional Instruction and Communication Strategies

By: Ernest W. Brewer,Jacquelyn O. DeJonge,Vickie J. Stout

The authors provide general guidelines, conceptual analysis, and practical tips about instructional practice online. Whether used by neophyte or experienced Web users, this book offers a big-picture approach and the orientation and perspective needed for teachers, trainers, and instructors to make t

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212

Publisher

Corwin Press

Published Date

ISBN 10

0761977880

ISBN 13

9780761977889

Easy Cards for All Occasions

By: Jacquelyn Shenise

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Easy Cards for All Occasions

By: Jacquelyn Shenise

A book of instructions for creating hand-crafted greeting cards. Includes designs, patterns and illustrations.

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266

Publisher

Sterling Publishing Company, Inc.

Published Date

ISBN 10

1402723741

ISBN 13

9781402723742

Revolt Against Chivalry

Jessie Daniel Ames and the Women's Campaign Against Lynching

By: Jacquelyn Dowd Hall

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Revolt Against Chivalry

Jessie Daniel Ames and the Women's Campaign Against Lynching

By: Jacquelyn Dowd Hall

Revolt Against Chivalry, winner of the Frances B. Simkins and Lillian Smith Awards, is the classic account of how Jessie Daniel Ames - and the antilynching campaign she led - fused the causes of feminism and racial justice in the South during the 1920s and 1930s.

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450

Publisher

Columbia University Press

Published Date

ISBN 10

0231082835

ISBN 13

9780231082839

The Most Wanted

By: Jacquelyn Mitchard

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The Most Wanted

By: Jacquelyn Mitchard

Arley Mowbray is young, smart, and lonely. Very lonely. And then she strikes up a correspondence with a prison inmate—and, under the spell of his poetic, seductive letters, falls helplessly, stubbornly in love. Annie Singer is a tough, dedicated Texas lawyer hired to help Arley unite with her beloved. She does so, but against her own better judgment—and soon she’s caught up in this disturbing and dangerous romance, and in her feelings for Arley, who’s become the daughter she never had. When Dillon LeGrande comes after the girl he loves, Arley finds herself both aching for his touch and fearing for her life. And Annie begins to question her own choices—and to wonder what price she would pay for passion.

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409

Publisher

Penguin

Published Date

ISBN 10

1101209178

ISBN 13

9781101209172

Pyschology 4e

By: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Steve Provost,Jacquelyn Cranney,Neil Drew

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Pyschology 4e

By: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Steve Provost,Jacquelyn Cranney,Neil Drew

Bernstein’s Psychology takes a balanced approach to the discipline of psychology. The content of the text ranges across the history of psychological theories that aim to understand human behaviour 'from cell to society', and includes multidisciplinary approaches. All content and assessment material is carefully constructed to develop the requisite skills to evaluate human behaviour with a scientific attitude. Linkages across the text help students to see a holistic picture and interrelated fields of psychology. Graduate competencies and psychological literacy continue to be a unique inclusion so that students master the knowledge, skills and professional attributes required to practise psychology competently and safely. Indigenous and cross-cultural psychology content is covered in two chapters as well as being integrated throughout the text, with a key focus on local research and examples. This edition expands this focus to review the development of Indigenous psychology and the growing number of Indigenous psychologists currently practising in Australia, via snapshots, linkages, statistics and examples. Instructor resources include Instructor's Manual, PowerPoint, Test Bank and active learning. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools au.cengage.com/mindtap

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Cengage AU

Published Date

ISBN 10

0170471934

ISBN 13

9780170471930

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

By: Jacquelyn Ottman

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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

By: Jacquelyn Ottman

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

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273

Publisher

Routledge

Published Date

ISBN 10

1351278665

ISBN 13

9781351278669

Feeling Fit

By: James William Allen, Jacquelyn M. Alle

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Feeling Fit

By: James William Allen, Jacquelyn M. Alle

So, you think you know the fundamentals of exercise and nutrition. Well, that may be so; but have you incorporated those principles into your daily life? With James William Allen's simple guide to healthy living, you can avail yourself of the perfect blend of insights, derived from Internet resources and expert opinions. Get down to basics, and begin a regimen of healthy living for a better tomorrow. Learn what exercises may be right for you, how to pick a trainer, what kinds of foods to eat to get you on track, and more. Why wait for tomorrow to do what you must TODAY? Do away with clichés and resolutions, and take proactive steps on the road to good health. The time is NOW! "My goal is to be fully engaged and enjoy life to the fullest," James affirms."The most important aspect of happiness, in my opinion, is maintaining good health, which enables you to work, achieve your goals, and enjoy life. My message to my readers and their families is this: It's your year. Get fit and lean, and keep your arms and legs moving!

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126

Publisher

Xlibris Corporation

Published Date

ISBN 10

148363227X

ISBN 13

9781483632278

Pathophysiology - E-Book

By: Jacquelyn L. Banasik

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Pathophysiology - E-Book

By: Jacquelyn L. Banasik

- NEW! Next Generation NCLEX® (NGN)-style case studies on the companion Evolve website help strengthen your clinical judgment skills in preparation for the new item types on the exam. - NEW! COVID-19 coverage includes the most current scientific findings, prevalence, mechanism of disease, transmission, and treatment implications.

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1218

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323825486

ISBN 13

9780323825481

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

By: Jacquelyn A. Ottman

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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

By: Jacquelyn A. Ottman

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

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286

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

160509868X

ISBN 13

9781605098685

Psychology Australian and New Zealand Edition

By: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Steve Provost,Jacquelyn Cranney,Bethanie Gouldthorp,Neil Drew

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Psychology Australian and New Zealand Edition

By: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Steve Provost,Jacquelyn Cranney,Bethanie Gouldthorp,Neil Drew

Make introductory psychology modern and accessible! Strike a balance between classic and contemporary topics and theory. The third AU/NZ edition of Bernstein, Psychology, engages students with local ideas and examples, within the context of psychology as an international discipline. Rich cultural and indigenous coverage is integrated throughout the text, as well as specific chapters, 'Indigenous psychology', and 'Culture and psychology'. There is also the continued, and unique focus throughout the text on graduate competencies for accreditation, careers in psychology and the professional discipline of psychology. Linkages features in the text knit together student understanding of psychology’s sub-disciplines, and the research sections show the how and why of research. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

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Cengage AU

Published Date

ISBN 10

0170445372

ISBN 13

9780170445375

The Gates Of Trevalyan

By: Jacquelyn Cook

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The Gates Of Trevalyan

By: Jacquelyn Cook

Family. Faith. Love. War. The Gates of Trevalyan brings the turbulent years before, during and after the Civil War to vivid and passionate life. Trevalyan, the beautiful central-Georgia plantation where idealistic young Jenny Mobley and aristocratic Charles King marry and build a life together, becomes a symbol of the heartache and division brought by the nation's bitter wounds. Author Jacquelyn Cook weaves the King family's story into a tapestry featuring the most compelling figures of the time--from charismatic statesman Alexander Stephens and his doomed love for Elizabeth Craig to Abraham Lincoln, Jefferson Davis and many others. Richly detailed and intensely researched, THE GATES OF TREVALYAN breathes the spirit of great storytelling into a fascinating historical era.

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Page Count

237

Publisher

BelleBooks

Published Date

ISBN 10

1935661310

ISBN 13

9781935661313

Matilda's Story

A Biographical Novel

By: Jacquelyn Hanson

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Matilda's Story

A Biographical Novel

By: Jacquelyn Hanson

Matilda's Story is a biographical novel based on 30 years in the life of Matilda Randolph, a pioneer woman born in Illinois in 1836 who migrated with her family to Kansas in 1854. There she married and bore four children while the conflict raged around her. In 1864, as a young widow with three small children, she traversed the Oregon/California Trail to California. The book has been well-researched. Those who enjoy authentic tales of pioneer days will appreciate Matilda's Story."--Amazon.com

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676

Publisher

J & J Book Sales

Published Date

ISBN 10

0963726544

ISBN 13

9780963726544

Book's by Jacquelyn Rogers

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