Preference ranking of technology with farmers makes it possible to identify the different concepts or criteria farmers use in assessing the usefulness of new technology components. This Instructional Unit is designed to train professionals and technicians working in agricultural research. The Unit is one of three on farmer evaluations.
Introduction; When to conduct farmer evaluations in agricultural research; The social dynamics of farmer evaluations in developing countries; Establishing a collegiate working relationship with farmers; Communication skills for conducting evaluations; Farmer selection; Setting up farmer evaluations; The evaluation interview; Group evaluations; Ten guidelines for effective evaluations of technology with farmers.
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