Scholars estimate that about 80 percent of consumers aren t open to innovation. This characterization, however, obscures the attitudes and behaviors this vast majority of consumers. Shaul Oreg, an expert in organizational behavior, and Jacob Goldenberg, an expert in marketing scholarship, offer a groundbreaking perspective on the characteristics that actually contribute to consumer behavior in relation to innovation and change."Resistance to Innovation "looks at two streams of resistance: in marketing, the reluctance of consumers to adopt new products; and in organizational behavior, the unwillingness of some employees to accept new ideas about ways of doing things or to implement new technologies and tools in the workplace. Crucial to those seeking to introduce innovations, whether marketers or employers, "Resistance to Innovation "uncovers the actual effects of this resistance, what explains it, and what strategies might be adopted to overcome it.
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).
The external economy of British North America has attracted considerable scholarly attention in the last two generations, and the papers reprinted here, in this second collection from Jacob Price, make important contributions to quantification, conceptualisation and debate. Studies presenting and analysing new statistical material from the English and Scottish customs accounts are supplemented by a general survey of the transatlantic economy in the 18th century which is required reading for all students of the subject. Price's treatment is diversified into financial arrangements and the role of credit in the slave trade and plantation economies. In a provocative chapter "Who cared about the colonies?", concern in Britain for the 13 colonies between 1714 and 1775 is explored in terms of the ability of the colonies to involve the interests and command the attention and concern of people in Britain from the politically eminent to those in trade and to the nation at large.
Jacob Neusner has--in over sixty scholarly works, fourteen textbooks, and thirteen collections of essays--laid the foundation and completed the structure for a new understanding of the history of Judaism. The present volume is the capstone effort to date in this endeavor. Neusner reconstructs and interprets the Mishnah's intellectual history, presenting a picture of the beginnings and first major expression of Judaism. What makes this account distinctively historical, writes Neusner in his Introduction, will be our sustained effort to relate the unfolding of the ideas of the Mishnah to the historical setting of the philosophers of the document, to compare context and concept, to ask about the interplay between idea and social, material reality. Neusner succeeds in this specific task and in the greater task of providing a work with methodological significance for the entire field of the history of religions.
Introduction : prosperity lost -- Coming up short -- The great divide -- The trouble with markets -- How America got rich -- "An established and useful reality" -- American amnesia -- We're not in Camelot anymore -- This is not your father's party -- The modern robber barons -- A crisis of authority -- Conclusion : the positive-sum society.
In what may well rank as the finest political and intellectual history of the twentieth century, the late J. L. Talmon explores the origins of the schism within European society between the totalitarians of Right and Left as well as the split between an acceptance of the historical national community as the natural political and social framework and the vision of a socialist society achieved by a universal revolutionary breakthrough. This, the third and final volume of Talmon's history of the modern world, brings to bear the resources of his incisive scholarship to examine the workings of the ironies of totalitarianism as well as the resources of democracy.
Produced ca. A.D. 600, the Babylonian Talmud--or Bavli-- serves as the single authoritative statement of Jewish law and theology. In this fourth volume of his examination of major formative texts of Judaism, Jacob Neusner explains how and why the Bavli came to define the Jewish faith from its time to ours. Through an analysis of the text, its sources and editorial organization, he traces the history of the composition of the Babylonian Talmud, clarifies its relation to the earlier corpus of canonical literature, and clearly establishes its philosophical, religious, and cultural context. Because there is little objective, external evidence from which to interpret the Bavli's development, Neusner uses the signs of redactional layering within the literature to discover the motivations and techniques by which the Talmud was formed. His use of the critical, secular methods of modern literary and historical study is unique in Talmudic exegesis and provides an entirely new perspective for understanding the Bavli in relation to the Mishnah and Yershalmi, the Jerusalem Talmud. Much of Neusner's research compares the use of the various literary forms of the Mishnah by the editors of the two Talmuds. Offering detailed examples and statistical lists to buttress his analysis, he argues that only in the Bavli have the editors achieved a genuine redactional synthesis between the Mishnah and Hebrew Scriptures, the two major sources of the Jewish tradition. In conclusion, Neusner spells out the religious significance of Bavli's achievement and shows how this unique combination allows for the tradition's continual renewal.
The premier comprehensive textbook in the field, Yaffe and Aranda’s Neonatal and Pediatric Pharmacology, Fifth Edition, provides an authoritative overview of all aspects of drug therapy in newborns, children, and adolescents. It offers evidence-based guidelines for safe, effective, and rational drug therapy, including specific recommendations for all major drug classes and diseases. Now in a vibrant two-color format, this fully revised reference is an indispensable resource for pediatricians, neonatologists, pediatric residents, and fellows in different pediatric subspecialties, including neonatal medicine and pediatric critical care.
In Trauma, Culture, and Metaphor, John Wilson and Jacob Lindy explore the language of both individual and collective trauma in an era dominated by globalization and interconnectedness. Through lucid, careful discussion, this important book builds a bridge between the etymology of trauma-related terms commonly used in Western cultures and those of other cultures, such as the Burundi-Rwandan ihahamuka. It also provides the clinician with a framework for working with trauma survivors using a cross-cultural vocabulary—one often based in metaphor—to fully address the experienced trauma and to begin work on reconnection and self-reinvention.
This book argues that if we consider the ubiquity of small effect sizes in medicine, the extent of misleading evidence in medical research, the thin theoretical basis of many interventions, and the malleability of empirical methods, and if we employ our best inductive framework, then our confidence in medical interventions ought to be low.
Since it was first published in Hebrew in 2000, this provocative book has been garnering acclaim and stirring controversy for its bold reinterpretation of the relationship between Judaism and Christianity in the Middle Ages, especially in medieval Europe. Looking at a remarkably wide array of source material, Israel Jacob Yuval argues that the inter-religious polemic between Judaism and Christianity served as a substantial component in the mutual formation of each of the two religions. He investigates ancient Jewish Passover rituals; Jewish martyrs in the Rhineland who in 1096 killed their own children; Christian perceptions of those ritual killings; and events of the year 1240, when Jews in northern France and Germany expected the Messiah to arrive. Looking below the surface of these key moments, Yuval finds that, among other things, the impact of Christianity on Talmudic and medieval Judaism was much stronger than previously assumed and that a "rejection of Christianity" became a focal point of early Jewish identity. Two Nations in Your Womb will reshape our understanding of Jewish and Christian life in late antiquity and over the centuries.
In what may well rank as the finest political and intellectual history of the twentieth century, the late J. L. Talmon explores the origins of the schism within European society between the totalitarians of Right and Left as well as the split between an acceptance of the historical national community as the natural political and social framework and the vision of a socialist society achieved by a universal revolutionary breakthrough. This, the third and final volume of Talmon's history of the modern world, brings to bear the resources of his incisive scholarship to examine the workings of the ironies of totalitarianism as well as the resources of democracy.
Jacob Neusner is Research Professor of Religion and Theology at Bard College and Senior Fellow of the Institute of Advanced Theology at Bard. He has published more than 900 books and unnumbered articles, both scholarly and academic and popular and journalistic, and is the most published humanities scholar in the world. He has been awarded nine honorary degrees, including seven US and European honorary doctorates. He received his AB from Harvard College in 1953, his PhD from Columbia University and Union Theological Seminary in 1961, and rabbinical ordination and the degree of Master of Hebrew Letters from the Jewish Theological Seminary of America in 1960. Neusner is editor of the 'Encyclopedia of Judaism' (Brill, 1999. I-III) and its Supplements; Chair of the Editorial Board of 'The Review of Rabbinic Judaism, ' and Editor in Chief of 'The Brill Reference Library of Judaism', both published by E. J. Brill, Leiden, The Netherlands. He is editor of 'Studies in Judaism', University Press of America. Neusner resides with his wife in Rhinebeck, New York. They have a daughter, three sons and three daughters-in-law, six granddaughters and two grandsons.
Derived from Sam W. Wiesel’s four-volume Operative Techniques in Orthopaedic Surgery, this single-volume resource contains the user-friendly, step-by-step information you need to confidently perform the full range of operative techniques in surgical oncology. In one convenient place, you’ll find the entire Surgical Oncology section from Operative Techniques in Orthopaedic Surgery. Superb full-color illustrations and step-by-step explanations help you master surgical techniques, select the best procedure, avoid complications, and anticipate outcomes. Written by global experts from leading institutions, Operative Techniques in Orthopaedic Surgical Oncology, 2nd Edition, provides authoritative, easy-to-follow guidance to both the novice trainee or experienced surgeon.
Dr. Aranda is an top expert in the area of pharmacology in the pediatric population. His issue has knowledgeable authors presenting clinical reviews on a wide variety of topics, from "hot areas " of drug therapy to drug abuse in children as well as current areas of debate in neonatal drug therapy. Articles are devoted to the following topics: New and Current Drug Therapies For Asthma In Children; Psychopharmacology Of Bipolar Disorders in Children and Adolescents; Designer Drug Abuse in School Children; Dietary Supplements in Children; Anticoagulant Therapies in Children; New Antimicrobials for Gram-Positive Infections in Children; Probiotics in Newborns And Children; Anticonvulsant Therapies in Newborns and Children; Immunomodulator Drug Therapies in Inflammatory Bowel Diseases in Children; Non-Steroidal Anti-Inflammatory Drugs in Newborns and Children; Metformin Use in Pre-Diabetic Children and Adolescents; Problems in Drug Dosing of Obese Children; Inhaled Drugs and Systemic Steroids for Bronchopulmonary Dysplasia; Antifungal Drugs in Newborns and Children; Antiviral Drugs In Newborns and Children; and Development of Drug Therapies for Newborns and Children. Readers will come away with the latest clinical information to help inform them when diagnosing and prescribing for children.
Although nineteenth-century Egyptian Jewry was an active and creative part of society, this work from 1969 is the main comprehensive work devoted to an analysis and appraisal of its activities. The period under review commences with the fall of the Mamluk regime in Egypt, and the incipient modernization of the state, with the resulting increase in Jewish activity. It terminates with the end of World War I and the new era in the history of modern Egypt, an era of extreme nationalism that led to the undermining of the Jewish community.
This new, completely updated third edition of Dr. Teitelbaums bestselling book incorporates the latest advances in science and technology to help alleviate the baffling, often dismissed, symptoms associated with severe, almost unrelenting fatigue.
Light: Medicine of the Future challenges the modern myth that the sun is dangerous to our well-being. Dr. Liberman has worked effectively with more than 15,000 individuals, using light in the treatment of cancer, depression, stress, visual problems, PMS, sexual dysfunction, learning disabilities, and the human immune system.
Jacob Neusner is Research Professor of Religion and Theology at Bard College and Senior Fellow of the Institute of Advanced Theology at Bard. He has published more than 900 books and unnumbered articles, both scholarly and academic, popular and journalistic, and is the most published humanities scholar in the world. He has been awarded nine honorary degrees, including seven US and European honorary doctorates. He received his A.B. from Harvard College in 1953, his Ph.D. from Columbia University and Union Theological Seminary in 1961, and Rabbinical Ordination and the degree of Master of Hebrew Letters from the Jewish Theological Seminary of America in 1960. Neusner is editor of the 'Encyclopedia of Judaism' (Brill, 1999. I-III) and its Supplements; Chair of the Editorial Board of 'The Review of Rabbinic Judaism, ' and Editor in Chief of 'The Brill Reference Library of Judaism', both published by E. J. Brill, Leiden, The Netherlands. He is editor of 'Studies in Judaism', University Press of America. Neusner resides with his wife in Rhinebeck, New York. They have a daughter, three sons and three daughters-in-law, six granddaughters and two grandsons.
This comprehensive compendium of current knowledge in the fields of otology/neurotology, rhinology, facial plastic and reconstructive surgery, paediatric otorhinolaryngology, head and neck surgery and bronchoesophagology features sections on facial plastic, reconstructive surgery and paediatrics. The content reflects the central responsibility of the otorhinolaryngologist in treating patients with diseases affecting the senses of smell, taste and balance. Also encompassed in this section are treatments for disorders of human communication affecting hearing, voice, speech and language.
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