Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.
Norfolk's rise as a premier seaport brought with it an increase in power, wealth and industry in the nineteenth century. Local prominent families lived in exquisitely crafted homes and owned flourishing local businesses. Cobblestone lined the Freemason District and downtown streets. The area's elite participated in numerous social clubs, religious groups and philanthropic organizations. One family, the Hunters, lived so luxuriously that they became one of the most fashionable families in the city. Join author Jaclyn Spainhour as she explores Norfolk's social customs, cosmopolitan soirées and more that truly embodied the Gilded Age.
Begun in the seventeenth century as a small settlement nestled along the Elizabeth River, Norfolk had grown into a vibrant port city by the Revolutionary War. The city spread out from early neighborhoods like the Freemason District into nineteenth-century enclaves like Ghent along the Hague. Twentieth-century Norfolk was marked by its development into a bustling Navy town. Journey through the vibrant past of this multifaceted locale, guided by expert authors from local museums, historical organizations and city institutions. Walk the city's most historic neighborhoods and learn the history of its beachside communities. End with suggestions of places to eat and play that evoke traces of Norfolk's past. Crack open these pages to learn that Virginia is truly for history lovers.
Norfolk's rise as a premier seaport brought with it an increase in power, wealth and industry in the nineteenth century. Local prominent families lived in exquisitely crafted homes and owned flourishing local businesses. Cobblestone lined the Freemason District and downtown streets. The area's elite participated in numerous social clubs, religious groups and philanthropic organizations. One family, the Hunters, lived so luxuriously that they became one of the most fashionable families in the city. Join author Jaclyn Spainhour as she explores Norfolk's social customs, cosmopolitan soirées and more that truly embodied the Gilded Age.
Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.
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