From the author of the bestselling Ladybug Girl series, this hilarious, empowering picture book about a little black-belt who faces a new challenge is perfect for fans of The Three Ninja Pigs, The Pigeon Finds a Hot Dog, and I Will Never Not Ever Eat a Tomato Black Belt Bunny is fast and strong and has seriously awesome moves—from front-kicks to back-flips to air-chops. Then he’s faced with something new, something every bunny must learn, something he might not be as good at: He has to make . . . a salad. Black Belt Bunny tries to escape. He even disguises himself with a fake mustache. But when he finally hops to it, he discovers that his seriously awesome moves come in pretty handy, and that—in a funny twist that puts the narrator in the hot seat—he isn’t the only one who has to try new things.
So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
At the start of 'The Troubles'the British Army needed people on the ground, people they could trust. They searched their ranks to find men willing to live and work within the community and report back. So it seemed simple enough for William Deery, just work on the buses and report back what he saw. He was pushed in at one end and sucked in at the other and finds himself getting deeper and deeper into the murky world of the IRA. All men have their limits and Deery found his.
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
Maximize your sales performance today with the psychology selling secrets and equip yourself with the critical selling skills. • What is NLP? • Why is NLP so important for you? • How to sell effectively with NLP? "This is a brilliant book about NLP and psychology selling! The content is clear, concise and highly valuable. This book is a MUST read for every sales people. I strongly recommend this book to everyone. Two thumbs up!" Aervin Tan, Managing Director, MediaOne Business Group Pte Ltd This is a book which everybody should own. It serves as a good reminder to all sales professional. It is easy to follow and understand. An excellent book for those new to NLP. Heidi Chow, Sales Manager, Walton International Have you ever gotten an over abundance of value in return for the small investment you had made? Well this book is just that! Jacky and Elgin has compiled and written such an excellent piece that as a fervent NLP Practitioner myself, I dare say this is the only NLP guide anyone will ever need. Clear, concise and straight to the point. As an extremely slow reader myself, I can grasp the concepts instantly without having to do a second or third read. A real time-saver! I sincerely recommend this book to anyone who is truly serious about learning NLP Desmond Aw, Business Analyst, OMRON Asia Pacific This book open my eyes to a whole new strategy in winning customers in today's business world. It teaches step by step approach to understanding NLP and applying it on your work and businesses. Don't miss this excellent guide for securing sales and maintaining victory in your business! Sharon Tan, Project Director, Crown Leadership International Group
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist
`Practitioner Research in Education should become a millennium "must" for principals and school leaders whose schools are under OfSTED spotlight and for all those practitioners who earnestly aim to undertake higher managment studies whilst "in situ" in their teaching posts.... It is a publication well worth reading by all those who continue to be, justifiably, enthused by school development issues′ - Angela Monkman Brushett, OfSTED Inspector `This is a very simple but notable piece of work... They have done a service to education in providing evidence (and there is remarkably little elsewhere) that continuous professional development does pay off in terms of a better education for pupils in schools′ - School Leadership and Management Much debate currently concerns the value of education research : how is it perceived by practitioners and students ? How useful and relevant is it ? Who best carries it out ? Can it be free from political influence ? While practitioner research is widely advocated, little is known about its effect on individuals, teams and the institution. In Practitioner Research in Education, the authors explore the effects of teachers′ and lecturers′ research and its impact on organizational improvement. Whether affecting whole school cultures through teachers′ group work, or influencing practice through an individual′s research, the accounts in this book show how research can make a difference. They show how improvements in management and leadership arising from practitioner research can contribute to advances in teaching and learning. The book includes material on how to conduct research, the types of research which practitioners can carry out in a school or college, and the implications of research for organizational development. Readers will be able to draw valuable lessons for personal, professional, team or school improvement. Practitioner Research In Education will be useful to students and practitioners of educational management, to those doing research in educational settings, and to school managers who are committed to school improvement.
Knowledge has become increasingly complex and important for organizations. Despite the growing recognition of the factors that enable knowledge management in organizations, our understanding about the unique cross-cultural challenges is rather limited. In particular, how cultural differences influence people’s participation in knowledge management activities still remains unclear. By conducting qualitative case studies and analytic hierarchical process (AHP) with multinational firms in Brazil and China, this book addresses the broader issue of cultural influences on knowledge management. Specific emphasis has been put on their indigenous cultural norms, including guanxi, face and jeitinho and the impacts they have on knowledge sharing. Drawing on an integrative knowledge management model, the results from AHP analysis reveal how some cultural-specific factors related to people, process and knowledge can affect the effectiveness of socialization, externalization and internalization processes in a production context. The book will be useful to both management academics and business practitioners. While academics will gain insight into the intricacies of knowledge sharing activities in production organizations, managers will find some useful conceptual tools to resolve the challenges of knowledge management in a cross-cultural context.
If you learned one of your friends were gay, or you had to decide whether to let a gay person participate in your church, would you stop to ask yourself, "What would Jesus do?" Juliet Jacky Hodge was forced to ask herself that question when she discovered she belonged to a Bible study group made up of homosexuals. Shocked and conflicted, Juliet went on a soul-searching journey to explore an issue that has torn apart families and divided religious communities. After balancing arguments about homosexuality, praying for insight, and remembering that only God can judge, Juliet came to several surprising conclusions. Is Being Gay a Sin? provides readers with much spiritual food for thought. Juliet reveals what God's Word says about homosexuality, and she analyzes issues of gay people being active in the church, gay marriage, and the belief that heterosexuality is somehow "better" than homosexuality. Her answers will surprise and enlighten.
Award-winning CEO Jacky Fischer her signature management method to help small businesses scale up by avoiding the most common and destructive pitfalls. If you hold on too tightly as a leader—to your people, to everyday decision-making, to the past—you will cut off vital oxygen necessary for growth. The solution: Stop being a control freak and instead empower your employees, get out of your own way, and establish a clear vision for the future. In other words: Let go to help your business grow. Embrace the growth paradox to get unstuck and grow your company to the next level. By leaning into some key, counterintuitive business ideas, you’ll make space for changes that will lead to nonlinear growth. In this uniquely insightful guide, you’ll learn why: Holding people accountable doesn’t work Helping employees often hurts performance Giving up power and control can increase growth Focusing on money can reduce profits Introducing big ideas can derail your progress What’s more, Fisher shares lessons she learned from growing a small family business into an organization with annual revenue topping $40 million—as well as practical tools for taking stock of where you are and charting an actionable plan so that you can create hypergrowth in your business.
A book full of practical advice and wisdom for love, life and relationships. Written especially for single Christians but useful for all. Enjoy the tasks, discover yourself answering the questions and use the wisdom, both practical and spiritual to help build a secure foundation for life. Full of scripture and based on sound Biblical principles it covers the things every Christian needs to know. If you want to: *Get your spiritual life sorted *Become educated and practical *Understand what good friendship is *Build your self-esteem *Discover healthy boundaries *Learn how not to get into abusive relationships or be codependent. *Manage money *Make sound dating and courtship decisions while enjoying single life. This is the book for you.
For the first time, pensioners outnumber children in the UK. With limited support for carers and no formal training, this book provides everything you need to know about caring for ageing parents We're all living longer than ever. But there is, inevitably, a point when most of us have to face the fact that Mum or Dad - or both - really do need more help. For many, the responsibility of supporting their parents and aiding them to make the right decisions at the right time can be challenging. This book covers the key issues surrounding caring for ageing parents: * What are the main health issues you need to be aware of? * What is really involved in moving into sheltered or residential care? * What happens if it's clear a parent can't cope at home but wants to stay there? This book enables you to tackle the small, practical, problems that crop up daily such as shopping, nutrition, cleaning and reduced mobility, as well at the bigger, more complex issues such as independence, health, changing roles, accommodation and financial issues. The invaluable insights contained in TIME TO HELP YOUR PARENTS will enable you to understand your parents' perspectives and enjoy your relationships with them as they grow older.
The Stolen Narrative of the Bulgarian Jews and the Holocaust collects narratives of Bulgarian Jews who survived the Holocaust. Through the analysis of eye-witness testimonies, archival documents, photographs, and researchers’ investigations, the authors weave a complex tapestry of voices that were previously underrepresented, ignored, and denied. Taken together, the collected memories offer an alternative perspective that counters official accounts and corroborates war crimes.
Choreographer Jacky Lansley has been practicing and performing for more than four decades. In Choreographies, she offers unique insight into the processes behind independent choreography and paints a vivid portrait of a rigorous practice that combines dance, performance art, visuals and a close attention to space and site. Choreographies is both autobiography and archive – documenting production through rehearsal and performance photographs, illustrations, scores, process notes, reviews, audience feedback and interviews with both dancers and choreographers. Covering the author’s practice from 1975 to 2019, the book delves into an important period of change in contemporary British dance – exploring British New Dance, postmodern dance and experimental dance outside of a canonical US context. A critically engaged reflection that focuses on artistic process over finished product, Choreographies is a much-needed resource in the fields of dance and choreographic art making.
This book highlights the immense contributions that immigrants make to the greatness of the United States, especially during this period of extreme negative views of immigrants and anti-immigrant government policies. It examined the Carnegie Corporation of New York's 'Great Immigrants: the Pride of America' honorees from 2006 to 2015 and found that the 408 honorees during this period came from 87 countries and diverse professions. It also found that among the honorees are 24 Nobel Prize winners. Several of the honorees studied at Columbia University, Harvard University, Massachusetts Institute of Technology, New York University, Princeton University, Stanford University, the University of California, Berkeley, the University of Cambridge, the University of Chicago, the University of Pennsylvania, the University of Southern California, and Yale University. Available data show that 122 (30 per cent) of these honorees had a total net worth of $113.4 billion. The data also show that America will not be as productive and successful as it is today without the enormous contributions of immigrants. The data equally show that immigrants are among the most important employers and taxpayers in the United States.
Written by a team of highly respected authorities on management and organizational behaviour, this core textbook is grounded in an extensive body of international research and analysis that demonstrates that knowledge work depends primarily on the behaviours, attitudes and motivations of those who undertake and manage it and not simply on the implementation of information systems technology. Throughout the book, engaging case studies and role plays demonstrate the range of perspectives that can be applied to knowledge work, and the organisational conditions under which it can be managed effectively. This book is essential reading for undergraduate and postgraduate students on modules covering Knowledge Management, and ideal for modules in Human Resource Management and Organisational Studies. New to this Edition: - Updated case studies based on the latest research and with international reach - Enhanced learning and teaching tools to help students understand important concepts - A new companion website with lecturer resources
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Provides a range of perspectives on key themes, drawing on contrasting examples of practice from different national and cultural settings, mapping the international landscape of leadership and management in education.
′AT LAST, A BOOK ABOUT THIS MOST VEXED PART OF THE CURRICULUM WHICH IS OBJECTIVE, HONEST AND RESEARCH-BASED. These two well-established authors have done what even supposedly neutral writers of official reports have been unable to do and this is because they emerge as having only one ′axe to grind′, namely what is best for the students and the country. Showing only too clearly the confusions and competitions which have bedevilled provision for this age group, THE AUTHORS′ VIEWS ARE CONVINCING AND CREDIBLE PARTLY BECAUSE-UNUSUALLY- THEY COME FROM NEITHER A ′PRO-SCHOOL′ OR A ′PRO-COLLEGE′ LOBBY.( Read , for example, the chapter on leadership to see how leaders in the two sectors-but providing for the same young people ! - can be seen being encouraged to move in different directions.) They rightly argue that this not the point. Although, like others, they argue that partnerships are the way ahead, they show that these so far have a poor record. Their arguments, all firmly based on clear analysis of the politics and resourcing of 14-19 education, and constantly referenced by the experiences of young people of fourteen to nineteen years, are set in a totally realistic perspective and, as they conclude, the price of future failure in this provision will be calamitous. LEADERS IN BOTH THE SCHOOLS AND THE POST-16 SECTORS SHOULD READ THIS BOOK AND REFLECT ON THE WHOLE PICTURE IT OFFERS OF WHAT MIGHT BE POSSIBLE FOR OUR YOUNG PEOPLE. Policy makers should do the same but whether they have the will and courage to act accordingly is a matter for future debate′ - David Middlewood ′The reform of the 14-19 stage of education and training in England is likely to be on the policy agenda for the next two decades, but until now our understanding of 14-19 education, like the stage itself, has been incoherent and fragmented. Lumby and Foskett provide a comprehensive, authoritative and readable account of the recent history and current state of 14-19 education. They challenge some of the myths and misconceptions that have grown up around it. I recommend this book to all people with an interest in 14-19 education in England and in the current attempts to reform it′ - Professor David Raffe, Centre for Educational Sociology, University of Edinburgh Schools and colleges are being asked to deal with fundamental changes in 14-19 education. Designed to support policy makers, practitioners and students of education in improving their understanding of this phase of education, the authors present a discussion of the evolution of policy and practice across schools and colleges, and their possible future development. A range of educational institutions are discussed with specific reference to changes in government policy, the curriculum, support services, and the advent of Learning and Skills Councils.
Understanding and managing damage and cracking in concrete is essential to ensuring the integrity and durability of civil engineering structures. Both theoretical and practical, this book presents a comprehensive approach to these problems by proposing models and numerical modeling strategies that are treated in a manner that is both simplified and efficient. It proposes a wide variety of applications that are derived from research programs and engineering cases. This book also addresses many situations, such as monotonic or cyclic behavior, seismic responses, a description of fast dynamic situations and effects due to the maturation of concrete at an early age in massive structures. Numerous detailed exercises are provided to help students to understand modeling and calculation techniques. Damage and Cracking of Concrete Structures is indeed intended for students, but also for engineers and researchers in the field of mechanics of materials and structures and, more generally, in civil engineering.
Covers the Victorian period, bringing together a range of texts reflecting the role of women in an era when their cultural influence broadened as science, religious doubt, and the idea of the nation evolved as systems of cultural representation.
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