Jacky Mussry's Books

Reimagining Operational Excellence

Inspirations from Asia

By: Philip Kotler

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Reimagining Operational Excellence

Inspirations from Asia

By: Philip Kotler

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Entrepreneurial Marketing 2: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

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Page Count

313

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394239246

ISBN 13

9781394239245

Entrepreneurial Marketing

Beyond Professionalism to Creativity, Leadership, and Sustainability

By: Philip Kotler,Hermawan Kartajaya,Hooi Den Huan,Jacky Mussry

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Entrepreneurial Marketing

Beyond Professionalism to Creativity, Leadership, and Sustainability

By: Philip Kotler,Hermawan Kartajaya,Hooi Den Huan,Jacky Mussry

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

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Page Count

297

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119835208

ISBN 13

9781119835202

Planet OMNI: The New Yin Yang of Business

By: Hermawan Kartajaya, Jacky Mussry, Edwin Hardi

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Planet OMNI: The New Yin Yang of Business

By: Hermawan Kartajaya, Jacky Mussry, Edwin Hardi

Berbagai perkembangan situasi terakhir—mulai dari teknologi yang mendisrupsi cara lama, situasi politik yang semakin tidak terduga, ekonomi yang diwarnai perang dagang, tren sosial yang sangat dinamis, sampai kondisi pasar yang tidak menentu—kian mengkhawatirkan banyak pihak. Semua fenomena ini sangat berbahaya bila disikapi dengan cara yang salah. Kita tidak lagi dapat mengandalkan satu pakem untuk menyelesaikan berbagai masalah, karena setiap pendekatan selalu memiliki kekurangan dan kelebihan. Kunci keberhasilan tidak lagi terletak pada bagaimana menerapkan satu cara sebaik mungkin, tapi bagaimana memadukan berbagai hal dengan porsi yang benar. Inilah yang disebut OMNI. Hanya dengan OMNI kita dapat mengombinasikan berbagai pendekatan untuk menghadapi tantangan zaman. Hanya dengan pendekatan ini kita mendapatkan titik keseimbangan baru untuk menghadapi berbagai gejolak. Hanya dengan cara ini kita dapat menerapkan yin dan yang baru dalam berbisinis. Di buku ini, kami hendak berbagi seni dan tips bagaimana memiliki pola pikir yang tepat di masa kini—tidak hanya di masa tenang, tapi juga di masa penuh pergolakan, karena di zaman ini tidak ada yang pasti. Inilah zamannya Planet OMNI!

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Page Count

212

Publisher

Gramedia Pustaka Utama

Published Date

ISBN 10

6020620107

ISBN 13

9786020620107

Book's by Jacky Mussry

Reimagining Operational Excellence

Reimagining Operational Excellence

Entrepreneurial Marketing

Entrepreneurial Marketing

Planet OMNI: The New Yin Yang of Business

Planet OMNI: The New Yin Yang of Business

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