JOHN L. STANTON's Books

The Capital of Basketball

A History of DC Area High School Hoops

By: John McNamara

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The Capital of Basketball

A History of DC Area High School Hoops

By: John McNamara

In The Capital of Basketball, John McNamara offers the first-ever comprehensive look at the great high school players, teams, and coaches that make the DC metropolitan area second to none in its contributions to the game. This fascinating, highly-illustrated history is perfect for basketball fans or anyone interested in Washington, DC history.

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Page Count

336

Publisher

Georgetown University Press

Published Date

ISBN 10

1626167214

ISBN 13

9781626167216

A Tour in Chuong Thien Province

A U.S. Army Lieutenant with MACV Advisory Team 73 in the Mekong Delta, 1969-1970

By: John S. Raschke, Colonel US Army Retired

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A Tour in Chuong Thien Province

A U.S. Army Lieutenant with MACV Advisory Team 73 in the Mekong Delta, 1969-1970

By: John S. Raschke, Colonel US Army Retired

In the summer of 1969, as the Vietnam War was being turned over to the South Vietnamese, Lieutenant John Raschke arrived in Chuong Thien Province deep in the Mekong Delta, eager to have a positive impact. Recounting his assignment to a provincial advisory team of military and civilian personnel, this memoir depicts the ordinary and the extraordinary of life both inside and outside the wire--mortar attacks, firefights and snipers, hot showers, good meals and comradery, the life and death struggles of the Vietnamese people and the bonds he formed with them.

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Page Count

247

Publisher

McFarland

Published Date

ISBN 10

1476689083

ISBN 13

9781476689081

Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

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Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

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Page Count

483

Publisher

Routledge

Published Date

ISBN 10

1317939069

ISBN 13

9781317939061

Principles of marketing

By: Cristina Calvo Porral, John L. Stanton

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Principles of marketing

By: Cristina Calvo Porral, John L. Stanton

Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

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Page Count

473

Publisher

ESIC

Published Date

ISBN 10

8417129456

ISBN 13

9788417129453

Doggett's New York City Directory

By: John Doggett

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Doggett's New York City Directory

By: John Doggett

Reprint of the original, first published in 1845.

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Page Count

470

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385263557

ISBN 13

9783385263550

Dewhurst's Textbook of Obstetrics and Gynaecology

By: Sir John Dewhurst

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Dewhurst's Textbook of Obstetrics and Gynaecology

By: Sir John Dewhurst

This textbook of obstetrics and gynaecology includes coverage of menstrual disorders, fertilisation, ectopic pregnancy, multiple pregnancy, foetal growth, labour, contraception, infertility, menopause, ovarian diseases, tumours of the uterus.

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Page Count

889

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470654570

ISBN 13

9780470654576

Diseases of the Small Intestine in Childhood, Fourth Edition

By: John Walker-Smith,Simon Murch

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Diseases of the Small Intestine in Childhood, Fourth Edition

By: John Walker-Smith,Simon Murch

Provides a review of diseases of the small intestine in children, with an emphasis upon a discussion of their causes, clinical manifestations and the newer techniques which are used in diagnosis as well as modern methods of management. The book will be of value to the consultant paediatrician and paediatric surgeon as well as to the paediatric registrar and house officer as a practical guide to their understanding of these diseases. It is also intended for adult physicians, gastroenterologists and surgeons who wish to survey the clinical spectrum of disease of the small intestine in childhood.

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Page Count

1096

Publisher

CRC Press

Published Date

ISBN 10

1901865053

ISBN 13

9781901865059

EBOOK: Partnerships In Family Care

By: Mike Nolan,Ulla Lundh,John Keady,Gordon Grant

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EBOOK: Partnerships In Family Care

By: Mike Nolan,Ulla Lundh,John Keady,Gordon Grant

* What are the key features of partnerships between family and professional carers? * How do partnerships change over time? * What is needed to help create the best working partnerships? Forging partnerships between service users, family carers and service providers is a key theme in both the policy and academic literatures. However, what such partnerships mean and how they can be created and sustained while responding to change over time, is far from clear. This book considers how family and professional carers can work together more effectively in order to provide the highest quality of care to people who need support in order to remain in their own homes. It adopts a temporal perspective looking at key transitions in caregiving and suggests the most appropriate types of help at particular points in time. It draws on both empirical and theoretical sources emerging from several countries and relating to a number of differing caregiving contexts in order to illustrate the essential elements of 'relationship-centred' care. Partnerships in Family Care will be important reading for all health care students and professionals with an interest in community and home care for the ill, disabled, and elderly.

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Page Count

353

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

033522668X

ISBN 13

9780335226689

The War against Proslavery Religion

Abolitionism and the Northern Churches, 1830–1865

By: John R. McKivigan

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The War against Proslavery Religion

Abolitionism and the Northern Churches, 1830–1865

By: John R. McKivigan

Reflecting a prodigious amount of research in primary and secondary sources, this book examines the efforts of American abolitionists to bring northern religious institutions to the forefront of the antislavery movement. John R. McKivigan employs both conventional and quantitative historical techniques to assess the positions adopted by various churches in the North during the growing conflict over slavery, and to analyze the stratagems adopted by American abolitionists during the 1840s and 1850s to persuade northern churches to condemn slavery and to endorse emancipation. Working for three decades to gain church support for their crusade, the abolitionists were the first to use many of the tactics of later generations of radicals and reformers who were also attempting to enlist conservative institutions in the struggle for social change. To correct what he regards to be significant misperceptions concerning church-oriented abolitionism, McKivigan concentrates on the effects of the abolitionists' frequent failures, the division of their movement, and the changes in their attitudes and tactics in dealing with the churches. By examining the pre-Civil War schisms in the Presbyterian, Baptist, and Methodist denominations, he shows why northern religious bodies refused to embrace abolitionism even after the defection of most southern members. He concludes that despite significant antislavery action by a few small denominations, most American churches resisted committing themselves to abolitionist principles and programs before the Civil War. In a period when attention is again being focused on the role of religious bodies in influencing efforts to solve America's social problems, this book is especially timely.

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Page Count

330

Publisher

Cornell University Press

Published Date

ISBN 10

1501728741

ISBN 13

9781501728747

Success Leaves Clues

Practical Tools for Effective Sales and Marketing

By: John Stanton,Richard George

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Success Leaves Clues

Practical Tools for Effective Sales and Marketing

By: John Stanton,Richard George

Business experts Stanton and George advocate a systematic approach and offer steps for assessing a product, defining its marketplace, sizing up the competition and structuring a campaign. Ninth in Merritt's "Taking Control" series.

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Page Count

331

Publisher

Silver Lake Publishing

Published Date

ISBN 10

1563431610

ISBN 13

9781563431616

Analytic Support to Intelligence in Counterinsurgencies

By: Walt L. Perry,John Gordon

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Analytic Support to Intelligence in Counterinsurgencies

By: Walt L. Perry,John Gordon

Operations in Iraq and Afghanistan have shown that U.S. forces need more-effective techniques and procedures to conduct counterinsurgency. It is likely that U.S. forces will face similar, irregular warfare tactics from future enemies that are unwilling to engage in conventional combat with U.S. forces. This monograph examines the nature of the contemporary insurgent threat and provides insights on using operational analysis techniques to support intelligence operations in counterinsurgencies. The authors examine the stages of an insurgency and discuss the kinds of intelligence that are needed at each stage. A number of techniques -- pattern discernment and predictive analysis, for example -- appear to show promise of being useful to intelligence analysis. The authors also explore two closely connected methods in depth to examine the interactions between friendly and enemy forces: game theory and change detection." -- p. [4] of cover.

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Rand Corporation

Published Date

ISBN 10

0833044567

ISBN 13

9780833044563

The War That Never Ends: New Perspectives on the Vietnam War

By: David L. Anderson, John Ernst

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The War That Never Ends: New Perspectives on the Vietnam War

By: David L. Anderson, John Ernst

More than three decades after the withdrawal of American troops from Southeast Asia, the Vietnam War still resonates in political and cultural discourse and still motivates vibrant historical inquiry. [In this book, the editors] present the newest perspectives on the war in Vietnam, from the homefront to Ho Chi Minh City, from the government halls to the hotbeds of activist opposition. The seventeen essays compiled by David L. Anderson and John Ernst examine Vietnamese as well as American experiences of the grueling conflict, breaking new ground on questions relating to gender, religion, ideology, media, and public opinion. The [book] sheds new light on the evolving historical meanings of the Vietnam War, its enduring impact, and its potential to influence future political and military decision-making, in times of peace as well as war.-Dust jacket.

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Page Count

378

Publisher

University Press of Kentucky

Published Date

ISBN 10

0813127300

ISBN 13

9780813127309

Book's by JOHN L. STANTON

The Capital of Basketball

The Capital of Basketball

A Tour in Chuong Thien Province

A Tour in Chuong Thien Province

Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

Principles of marketing

Principles of marketing

Doggett's New York City Directory

Doggett's New York City Directory

Dewhurst's Textbook of Obstetrics and Gynaecology

Dewhurst's Textbook of Obstetrics and Gynaecology

Diseases of the Small Intestine in Childhood, Fourth Edition

Diseases of the Small Intestine in Childhood, Fourth Edition

EBOOK: Partnerships In Family Care

EBOOK: Partnerships In Family Care

The War against Proslavery Religion

The War against Proslavery Religion

Success Leaves Clues

Success Leaves Clues

Analytic Support to Intelligence in Counterinsurgencies

Analytic Support to Intelligence in Counterinsurgencies

The War That Never Ends: New Perspectives on the Vietnam War

The War That Never Ends: New Perspectives on the Vietnam War

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