As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
DIVThe untold story of a notorious environmental case and the citizen crusade that carried a little fish through Washington politics and the Supreme Court/div
Teams That Lead: A Matter of Market Strategy, Leadership Skills, and Executive Strength strikes a balance between the current scholarly literature that exists in these fields and its impact on teams. The focus on leading executive teams makes this book unique. It provides three lenses with which to view team leadership and how those various lenses can assist in making teams more effective. The first focuses on paying close attention to the market strategy of the organization and how it should drive key decisions. The second focuses on the multiple roles of the designated leader of a team. The third focus shifts to executive teams and how to be a highly effective team player in the executive environment. Each section is grounded in theoretical and empirical evidence. How this information can then be translated into useful knowledge for practitioners and researchers follows. To make it practical, however, the book provides examples, cases, measuring tools, and questions. This book will be of interest to students and professors in MBA programs, organizational behavior, public policy, and psychology courses. Practitioners, such as consultants, facilitators, trainers, and executive coaches will also be interested.
Amidst the vast literature of the Civil War, one of the most significant and enlightening documents remains largely unknown. A day-by-day, uninterrupted, four-year chronicle by a mature, keenly observant clerk in the War Department of the Confederacy, the wartime diary of John Beauchamp Jones was first published in two volumes of small type in 1866. Over the years, the diary was republished three more times—but never with an index or an editorial apparatus to guide a reader through the extraordinary mass of information it contained. Published here with an authoritative editorial framework, including an extensive introduction and endnotes, this unique record of the Civil War takes its rightful place as one of the best basic reference tools in Civil War history, absolutely critical to study the Confederacy. A Maryland journalist/novelist who went south at the outbreak of the war, Jones took a job as a senior clerk in the Confederate War Department, where he remained to the end, a constant observer of men and events in Richmond, the heart of the Confederacy and the principal target of Union military might. As a high-level clerk at the center of military planning, Jones had an extraordinary perspective on the Southern nation in action—and nothing escaped his attention. Confidential files, command-level conversations, official correspondence, revelations, rumors, statistics, weather reports, and personal opinions: all manner of material, found nowhere else in Civil War literature, made its meticulous way into the diary. Jones quotes scores of dispatches and reports by both military and civilian authorities, including letters from Robert E. Lee never printed elsewhere, providing an invaluable record of documents that would later find their way into print only in edited form. His notes on such ephemera as weather and prices create a backdrop for the military movements and political maneuverings he describes, all with the judicious eye of a seasoned writer and observer of southern life. James I. Robertson Jr., provides introductions to each volume, over 2,700 endnotes that identify, clarify, and expand on Jones’s material, and a first ever index which makes Jones's unique insights and observations accessible to interested readers, who will find in the pages of A Rebel War Clerk's Diary one of the most complete and richly textured accounts of the Civil War ever to be composed at the very heart of the Confederacy.
In December 1958, Ken Martin, his wife Barbara, and their three young daughters left their home in Northeast Portland to search for Christmas greens in the Columbia River Gorge—and never returned. The Martins' disappearance spurred the largest missing persons search in Oregon history and the mystery has remained perplexingly unsolved to this day. For the past six years, JB Fisher (Portland on the Take) has pored over the case after finding in his garage a stack of old Oregon Journal newspaper articles about the story. Through a series of serendipitous encounters, Fisher obtained a wealth of first-hand and never-before publicized information about the case including police reports from several agencies, materials and photos belonging to the Martin family, and the personal notebooks and papers of Multnomah County Sheriff's Detective Walter E. Graven, who was always convinced the case was a homicide and worked tirelessly to prove it. Graven, however, faced real resistance from his superiors to bring his findings to light. Used as a trail left behind after his 1988 death to guide future researchers, Graven's personal documents provide fascinating insight into the question of what happened to the Martins—a path leading to abduction and murder, an intimate family secret, and civic corruption going all the way to the Kennedys in Washington, DC.
Williams and McKinsey's monumental History of Frederick County, Maryland is also the repository for 1,100 genealogical and biographical sketches of West Maryland luminaries and their families. For all its magnificence, this work has a major shortcoming--it lacks an every-name index. Now, thanks to the prodigious efforts of Patricia A. Fogle, there is a complete name index to Williams and McKinsey's History of Frederick County, Maryland. Like the work it is based upon, the index is divided into two parts. The index to Volume I (the historical narrative) takes up the first third of Mrs. Fogle's effort, while the remaining two-thirds cover the genealogical sketches in Volume II. All told, the researcher will find more than 40,000 individuals named in this index.
Henry Sedgewick's The Methods of Ethics challenges comparison, as no other work in moral philosophy, with Aristotle's Ethics in the depth of its understanding of practical rationality, and in its architectural coherence it rivals the work of Kant. In this historical, rather than critical study, Professor Schneewind shows how Sidgewick's arguments and conclusions represent rational developments of the work of Sidgewick's predecessors, and brings out the nature and structure of the reasoning underlying his position.
Flavonoids are a group of natural products isolated from a wide variety of plants, and are responsible for much of the coloring found in vascular plants. They exhibit a wide range of biological activities and are of particular interest as potential anti-cancer agents, as insect antifeedants, and as natural insecticides. The Flavonoids: Advances in Research Since 1986 is a self-contained account of this important group of plant products.
This comprehensive introduction to the policies, theory and practice of planning outlines land use, urban planning and environmental protection policies and explains the nature of the planning process.
So all the time, while you were pretending to work, you've been having the most astonishing adventures in that corner?" A forgotten masterpiece from one of Britain’s greatest dramatists, J.B. Priestley. As bankruptcy looms, the ever optimistic Jim Cornelius, partner at import firm Briggs and Murrison, is fighting to keep his creditors happy and his spirits up. Tensions rise with the arrival of Judy, the beautiful, young typist who shows Cornelius the life he could have led... Written for Ralph Richardson in 1935, Priestley observes the politics and tensions of daily office life with searing wit and humanity in this hilarious and heart-breaking story of friendship, unrequited love and business.
J. B. Ivey (1864-1958) belonged to a distinguished list of storekeepers who came to Charlotte at the turn of the century to take advantage of the booming cotton mill economy. He opened a small store room in rented space near the Square on West Trade Street on February 18, 1900, and over the following decades, with Charlotte’s ever-increasing population, J. B. Ivey & Company grew into a big store and rapidly growing business. Ivey’s went on to dominate not only the retail business of uptown Charlotte, but also continued to expand all over North Carolina and down as far as Florida. This is the biography of North Carolina’s grandest department store magnate himself.
In an era when Portland's shipyards thrived, so, too, did corruption. The Red Scare that followed the 1934 Waterfront Strike allowed gangsters to gain control of some of the city's unions. Working in cahoots with high-ranking city officials, criminals like Al Winter and James Elkins gained power and influence, often using "goon squads" of union men and hired criminals to enforce their will. Now authors JD Chandler and JB Fisher bring Portland's days of civic corruption and hidden murders out of the shadows. With unprecedented access to the police investigative files of the Frank Tatum murder of 1947 and the detective notebooks and tape recorder transcripts of Multnomah County sheriff's detective Walter Graven, the authors shed new light on Portland's turbulent mid-twentieth-century past.
A comprehensive account of Polychaetes in Australia. Based on nearly 2400 references, the authors reveal the wealth of diversity in the largely unknown world of these worm groups, in terms of their morphology, behaviour, reproduction and significance in marine ecosystems.
Today's organizations and corporations often encompass several different and somewhat independent branches, departments and specialized activities, employing a diversity of people. The coordination of all of the areas is essential to the success of an organization. Shows how to communicate effectively with people on whom managers rely but over whom they may exercise no authority. The problems of communicating within a superior-subordinate relationship and communicating laterally are addressed, and the basic linguistic and behavioral skills necessary for productive communication are developed. The interaction of what actually goes on within an organization and between its various groups are brought to light, and steps for communicating to effect coordination of these groups and the organization as a whole are detailed.
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